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- <?php
- namespace app\v1\logic\dataReport;
- use plugin\saiadmin\basic\BaseLogic;
- use support\think\Db;
- class ChannelAnalysisLogic extends BaseLogic
- {
- // 分时数据
- public function getHourDataList($params)
- {
- $params = $this->searchByAuth($params);
- // hour=>小时, reg_total=>注册数,cost=>消耗,pay_num=>付费总用户数,
- // pay_total=>付费总金额,reg_pay_num=>小时注册当天付费数,reg_pay_total=>小时注册当天付费金额
- // reg_pay_num_rg=>注册累计付费数,reg_pay_total_rg=>注册累计付费金额
- $field = "
- agent_id, thour as hour,
- SUM(reg_total) as reg_total,
- SUM(cost) as cost,
- SUM(pay_num) as pay_num,
- SUM(pay_total) as pay_total,
- SUM(reg_pay_num) as reg_pay_num,
- SUM(reg_pay_total) as reg_pay_total,
- SUM(reg_pay_num_rg) as reg_pay_num_rg,
- SUM(reg_pay_total_rg) as reg_pay_total_rg";
- $group = 'agent_id,thour';
- $whereRaw = $this->getCommonWhereRaw($params);
-
- // 根据日期,连表查询
- $monthRange = getMonthRange($params['tdate'][0], $params['tdate'][1]);
- $sqlParts = [];
- foreach ($monthRange as $month) {
- $tableName = 'base_total_hour_' . $month;
- $sqlParts[] = "SELECT * FROM {$tableName} WHERE {$whereRaw}";
- }
- $unionSql = implode(" UNION ALL ", $sqlParts);
- // 外层包裹分页、排序
- $finalSql = " SELECT {$field} FROM ( {$unionSql} ) AS all_hour GROUP BY {$group} ";
- // 按小时数据
- $hourData = Db::connect('db_data_report')->query($finalSql);
- $total = [
- 'agent_id' => '合计'
- ];
- // 计算小时消耗数据的 注册成本、付费率、
- $hourResult = [];
- foreach ($hourData as $hourRow) {
- $agentId = $hourRow['agent_id'];
- $hourKey = 'h' . intval($hourRow['hour']);
- if (!isset($hourResult[$agentId])) {
- $hourResult[$agentId] = [
- 'agent_id' => $agentId
- ];
- }
- unset($hourRow['agent_id'], $hourRow['hour']);
- // 注册成本
- $hourRow['reg_cost'] = getRound($hourRow['cost'], $hourRow['reg_total']);
- // 付费率
- $hourRow['pay_rate'] = getPercent($hourRow['reg_pay_num'], $hourRow['reg_total']);
- // 回本率
- $hourRow['roi'] = getPercent($hourRow['reg_pay_total'], $hourRow['cost']);
- // 统计数据,每小时的数据
- $total[$hourKey]['reg_total'] = !empty($total[$hourKey]['reg_total']) ? ($total[$hourKey]['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
- $total[$hourKey]['cost'] = !empty($total[$hourKey]['cost']) ? round($total[$hourKey]['cost'] + $hourRow['cost'], 2) : $hourRow['cost'];
- $total[$hourKey]['reg_pay_total'] = !empty($total[$hourKey]['reg_pay_total']) ? ($total[$hourKey]['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
- $total[$hourKey]['reg_pay_num'] = !empty($total[$hourKey]['reg_pay_num']) ? ($total[$hourKey]['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
- $total['total_raw']['reg_total'] = !empty($total['total_raw']['reg_total']) ? ($total['total_raw']['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
- $total['total_raw']['cost'] = !empty($total['total_raw']['cost']) ? round($total['total_raw']['cost'] + $hourRow['cost'], 2) : $hourRow['cost'];
- $total['total_raw']['reg_pay_total'] = !empty($total['total_raw']['reg_pay_total']) ? ($total['total_raw']['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
- $total['total_raw']['reg_pay_num'] = !empty($total['total_raw']['reg_pay_num']) ? ($total['total_raw']['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
- $hourResult[$agentId][$hourKey] = $hourRow;
- }
- // 计算统计的注册成本、付费绿、回本率
- foreach ($total as $key => &$v) {
- if (!is_array($v)) continue; // 跳过 agent_id => 合计 等非数组元素
- $v['reg_cost'] = getRound($v['cost'], $v['reg_total']);
- $v['pay_rate'] = getPercent($v['reg_pay_num'], $v['reg_total']);
- $v['roi'] = getPercent($v['reg_pay_total'], $v['cost']);
- }
- // 计算行汇总
- foreach ($hourResult as &$item) {
- $item['total_raw']['cost'] = round(array_sum(array_column($item, 'cost')), 2);
- $item['total_raw']['reg_total'] = round(array_sum(array_column($item, 'reg_total')), 2);
- $item['total_raw']['reg_pay_num'] = round(array_sum(array_column($item, 'reg_pay_num')), 2);
- $item['total_raw']['reg'] = round(array_sum(array_column($item, 'reg')), 2);
- $item['total_raw']['pay_num'] = round(array_sum(array_column($item, 'pay_num')), 2);
- $item['total_raw']['pay'] = round(array_sum(array_column($item, 'pay')), 2);
- $item['total_raw']['reg_cost'] = getRound($item['total_raw']['cost'], $item['total_raw']['reg'], 1);
- $item['total_raw']['pay_rate'] = getPercent($item['total_raw']['pay_num'], $item['total_raw']['reg']);
- $item['total_raw']['roi'] = getPercent($item['total_raw']['pay'], $item['total_raw']['cost']);
- }
- $data = array_values($hourResult);
- array_unshift($data, $total);
- return $data;
- }
- // 留存按日
- public function getActiveDataList($where): array
- {
- $params = $this->searchByAuth($where);
- $whereRaw = $this->getCommonWhereRaw($params);
- // 1. 注册数据:$regData = 按照日期,获取每日的 注册数【reg_total】分组,base_total_day_2025
- $yearRange = getYearRange($params['tdate'][0], $params['tdate'][1]);
- $baseTotalDaySqlParts = [];
- foreach ($yearRange as $year) {
- $tableName = 'base_total_day_' . $year;
- $baseTotalDaySqlParts[] = "SELECT * FROM {$tableName} WHERE {$whereRaw}";
- }
- $unionBaseTotalDaySql = implode(" UNION ALL ", $baseTotalDaySqlParts);
- // 按照每日,获取=>注册数据
- $regData = Db::connect('db_data_report')->query("SELECT tdate, SUM(reg_total) reg_total FROM ( {$unionBaseTotalDaySql} ) AS all_base_total_day GROUP BY tdate order by tdate ");
-
- // 2. 活跃数据:$actData = 按照日期,获取每日的 活跃数 SUM(【active_total】) 活跃天数 【days】, 分组 【reg_date,days】,game_active_day_2025
- $gameActiveDaySqlParts = [];
- foreach ($yearRange as $year) {
- $tableName = 'game_active_day_' . $year;
- $gameActiveDaySqlParts[] = "SELECT * FROM {$tableName} WHERE {$whereRaw}";
- }
- $unionGameActiveDaySql = implode(" UNION ALL ", $gameActiveDaySqlParts);
- $actDataSql = "select reg_date as tdate, days, sum(active_total) as active from ({$unionGameActiveDaySql}) as all_game_active_day group by reg_date,days";
- // 替换日期字段, 因为game_active_day_表的日期字段是[reg_date]
- $actDataSql = str_replace("tdate", "reg_date", $actDataSql);
- // 日期、活跃天数、活跃数,按日期和活跃天数分组
- $actData = Db::connect('db_data_report')->query($actDataSql);
- $tdate = date('Y-m-d');
- $list = $totalData = [];
- // 遍历每日的注册数
- foreach ($regData as $r) {
- // 如果当日没有注册的话,则跳过
- if (!$r['reg_total']) {
- continue;
- }
- // 注册日期
- $regDate = $r['tdate'];
- $list[$regDate]['tdate'] = $regDate;
- // 注册数
- $list[$regDate]['reg'] = $r['reg_total'];
- // 从注册日期 ($regDate) 到当前日期的天数
- $days = (strtotime($tdate) - strtotime($regDate)) / 86400;
- for ($i = 1; $i <= $days; $i++) {
- $dayKey = 'd' . $i;
- // d1...dn的reg = 记录按日的注册数
- $totalData[$dayKey]['reg'] = !empty($totalData[$dayKey]['reg']) ? $totalData[$dayKey]['reg'] + $r['reg_total'] : $r['reg_total'];
- }
- $totalData['reg'] = !empty($totalData['reg']) ? $totalData['reg'] + $r['reg_total'] : $r['reg_total'];
- }
- // 遍历每日的活跃数
- foreach ($actData as $r) {
- // 注册日期
- $regDate = $r['tdate'];
- // 如果日期,没有注册数/活跃数, 则跳过
- if (!$list[$regDate]['reg'] || !$r['active']) {
- continue;
- }
- // 如果活跃天数超过30天,并且活跃数不在[45,60,90,119,120]数组里面, 则跳过
- if ($r['days'] > 30 && !in_array($r['days'], [45, 60, 90, 119, 120])) {
- continue;
- }
- // 活跃天数的key
- $dayKey = 'd' . $r['days'];
- // N日留存率 = 第N天活跃数 ÷ 注册日注册数 × 100%。
- $list[$regDate][$dayKey] = getPercent($r['active'], $list[$regDate]['reg']);
- // d1...dn的reg = 记录按日的活跃数
- $totalData[$dayKey]['active'] = !empty($totalData[$dayKey]['active']) ? $totalData[$dayKey]['active'] + $r['active'] : $r['active'];
- }
- $total = [];
- foreach ($totalData as $key => $val) {
- if ($key == 'reg') {
- $total['reg'] = $val;
- } else {
- $total[$key] = getPercent($val['active']??0, $val['reg']??0);
- }
- }
- return [
- 'data' => array_values($list),
- 'totalRow' => $total,
- ];
- }
- /**
- * @param $where
- * @return mixed
- * @description 渠道总览
- * 支出-> media_cost表的消耗数据
- * 激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_create_user) -> base_total_day_2025表的数据
- * 注册成本-> 支出/注册数
- * 创角率 -> 创角数/注册数
- * 次留数 -> reg_date, days:1, active_total, game_active_day_2025
- * 次留率 -> 次留数 / reg_login_total
- * 次留成本 -> 支出 / 第二天的 ld_login_total
- * 当天付费金额 -> reg_pay_total
- * 总付费人数 -> pay_num
- * 总付费金额 -> pay_total
- * 付费率 -> 总付费人数 / 注册数
- * 当天回本率 -> 当天付费 / 支出
- * 累计回本率 -> 总付费 / 支出
- * 实际回本率 -> game_reg_pay_day_2025表的 addup_pay_amount / 支出
- * 7天实际回本率 -> game_reg_pay_day_2025表的 sum(addup_pay_amount) 根据注册时间 +6day, 遍历相加 / 支出
- * 付费成本 -> 总付费人数 / 支出
- * ARPU -> 付费总金额/ 付费总用户
- * 注册ARPU -> 注册付费金额/注册数
- * 老用户数 -> sum(old_login_total)
- * 负责人 -> 渠道负责人, 根据
- */
- public function getAgentDataList($where)
- {
- $params = $this->searchByAuth($where);
- // 忽略 0 投入
- $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz', $params['filter']);
- $group = !empty($params['group']) ? $params['group'] : '';
- // 如果分组按照 游戏组ID||游戏组
- if ($group == 1) {
- $type = 'game_id';
- } else if ($group == 2) {
- $type = 'auth_id';
- } else if ($group == 3) {
- $type = 'media_id';
- } else {
- $type = 'agent_id';
- }
- $whereRaw = $this->getCommonWhereRaw($params);
- // 1.查询消耗数据, 安game_id/agent_id分组
- // 忽略后台录入的消耗
- $costWhereRaw = $whereRaw;
- if (!empty($params['filter']) && is_array($params['filter']) && in_array('fak', $params['filter'])) {
- $costWhereRaw .= " AND add_type = 0";
- }
- $costSql = "SELECT {$type}, SUM(money) as cost from media_cost WHERE {$costWhereRaw} GROUP BY {$type}";
- $costData = Db::connect('db_advert')->query($costSql);
- $costDataColumn = array_column($costData, 'cost', $type);
- // 2.查询按日统计数据
- $totalDayField = "
- {$type},
- sum(install) as install,
- sum(reg_pay_total) as reg_pay_total_da,
- sum(reg_dev) as reg_dev,
- sum(reg_total) as reg_total,
- sum(login_total) as login_total,
- sum(old_login_total) as old_login_total,
- sum(role_create_user) as role_total,
- sum(pay_num) as pay_num_total,
- auth_id,
- media_id
- ";
- // 2. 获取基础报表数据,兼容跨年
- $yearRange = getYearRange($params['tdate'][0], $params['tdate'][1]);
- $baseData = $this->generateUnionList('base_total_day', $yearRange, $whereRaw, $totalDayField, $type);
- // 3. 获取活跃数
- $activeWhereRaw = $whereRaw . ' AND days = 1';
- $activeWhereRaw = str_replace('tdate', 'reg_date', $activeWhereRaw);
- $activeField = "
- sum(active_total) as active,
- game_id,
- agent_id";
- $activeData = $this->generateUnionList('game_active_day', $yearRange, $activeWhereRaw, $activeField, $type);
- $activeData = $activeData ? array_column($activeData, 'active', $type) : [];
- // 4. 注册充值统计
- $regPayWhereRaw = $whereRaw;
- $regPayField = "
- sum(addup_pay_num) as reg_pay_num,
- sum(addup_pay_total) as reg_pay_total,
- sum(addup_pay_amount) as reg_pay_amount,
- {$type}";
- $regPayWhereRaw = str_replace('tdate', 'reg_date', $regPayWhereRaw);
- $regPayData = $this->generateUnionList('game_reg_pay_day', $yearRange, $regPayWhereRaw, $regPayField, $type);
- $regPayData = array_column($regPayData, null, $type);
- // 5. 7天回本
- $hb7dayData = $this->computedHb7days($params, $type);
- $hb7dayData = array_column($hb7dayData ?? [], 'reg_pay_amount_7', $type);
- $hb7dayDataSum = 0;
- foreach ($hb7dayData as $daySum) {
- $hb7dayDataSum += $daySum;
- }
- if (empty($baseData)) {
- return [];
- }
- // 6. 所有游戏信息
- $gameData = Db::connect('db_center')->table('pf_game')->select()->toArray();
- // 7. 所有用户信息
- $authData = Db::connect('db_system')->table('sa_system_user')->select()->toArray();
- // 8. 媒体列表信息
- $mediaData = Db::connect('db_advert')->table('media_list')->select()->toArray();
- // 9. 渠道列表信息
- $agentData = Db::connect('db_advert')->table('agent_list')->select()->toArray();
- $gameData = array_column($gameData, null, 'id');
- $authData = array_column($authData, null, 'id');
- $mediaData = array_column($mediaData, null, 'id');
- // 拼接数据
- foreach ($baseData as $key => &$row) {
- $typeId = $row[$type]; // type, 的取值, 这里根据分组, game_id | agent_id
- $cost = $costDataColumn[$typeId] ?? 0;
- $row['cost'] = $cost;
- // 忽略0投入的
- if ($igz && $row['cost'] === 0) {
- unset($baseData[$key]);
- }
- // 注册成本
- $row['reg_cost'] = getRound($cost, $row['reg_total'] ?? 0);
- // 创角率
- $row['role_per'] = getRound($row['role_total'], $row['reg_total'] ?? 0);
- // 次留数
- $row['active'] = $activeData[$typeId]['active'] ?? 0;
- // 次留率
- $row['a_per'] = getPercent($activeData[$typeId]['active'] ?? 0, $row['reg_total'], 1);
- // 次留成本
- $row['a_cost'] = getRound($cost, $row['active'], 1);
- // 总付费金额
- $row['reg_pay_total'] = $regPayData[$typeId]['reg_pay_total'] ?? 0;
- // 总付费人数
- $row['reg_pay_num'] = $regPayData[$typeId]['reg_pay_num'] ?? 0;
- //付费成本
- $row['p_cost'] = getRound($row['cost'], $row['reg_pay_num']);
- // 付费率
- $row['p_per'] = getPercent($row['reg_pay_num'] ?? 0, $row['reg_total'], 1);
- // 当天回本率
- $row['da_per'] = getPercent($row['reg_pay_total_da'] ?? 0, $row['cost'], 1);
- // 累计回本率
- $row['re_per'] = (float)trim(getPercent($row['reg_pay_total'], $row['cost']), "%");
- $row['reg_pay_amount'] = $hb7dayData[$typeId]['reg_pay_amount'] ?? 0;
- // 实际回本率
- $row['re_amount_per'] = getPercent($row['reg_pay_amount'], $row['cost'], 1);
- //ARPU
- $row['arpu'] = getRound($row['reg_pay_total'], $row['reg_pay_num']);
- //注册ARPU
- $row['r_arpu'] = getRound($row['reg_pay_total'], $row['reg_total']);
- // 7天回本率
- $row['re_amount_per_7'] = getPercent($hb7dayData[$typeId] ?? 0, $row['cost'], 1);
- // 按分组信息展示,id和name
- switch ($params['group'] ?? '') {
- case 1:
- $row['akey'] = $row['game_id'];
- $row['name'] = $gameData[$row['game_id']]['name'] ?? "";
- $row['auth_name'] = '-';
- break;
- case 2:
- $row['akey'] = $row['auth_id'];
- $row['name'] = '-';
- $row['auth_name'] = $authData[$row['auth_id']]['username'] ?? "";
- case 3:
- $row['akey'] = $row['media_id'];
- $row['name'] = $mediaData[$row['media_id']]['name'] ?? "";
- $row['auth_name'] = $authData[$row['auth_id']]['username'] ?? "";
- default:
- $row['akey'] = $row['agent_id'];
- $row['name'] = $agentData[$row['agent_id']]['name'] ?? "";
- $row['auth_name'] = '-';
- break;
- }
- }
- // 底部合计
- $total = [
- 'akey' => '合计'
- ];
- foreach ($baseData as $val) {
- $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $val['cost']) : $val['cost'];
- $total['install'] = !empty($total['install']) ? ($total['install'] + $val['install']) : $val['install']; // 激活
- $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $val['reg_dev']) : $val['reg_dev']; // 注册设备
- $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $val['reg_total']) : $val['reg_total']; // 注册数
- $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $val['role_total']) : $val['role_total']; // 创角数
- $total['active'] = !empty($total['active']) ? ($total['active'] + $val['active']) : $val['active'];// 次留数
- $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $val['reg_pay_total_da']) : $val['reg_pay_total_da']; // 当天付费
- $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $val['reg_pay_num']) : $val['reg_pay_num']; // 总付费人数
- $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $val['reg_pay_total']) : $val['reg_pay_total']; // 总付费金额
- $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $val['old_login_total']) : $val['old_login_total']; // 老用户
- $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $val['reg_pay_amount']) : $val['reg_pay_amount']; //注册总充值
- }
- // 注册成本
- $total['reg_cost'] = getRound($total['cost']??0, $total['reg_total'] ?? 0);
- // 汇总创角率
- $total['role_per'] = getRound($total['role_total']??0, $total['reg_total'] ?? 0);
- // 次留率
- $total['a_per'] = getPercent($total['active']??0, $total['reg_total']??0, 1);
- // 次留成本
- $total['a_cost'] = getRound($total['cost']??0, $total['active']??0, 1);
- // 付费率
- $total['p_per'] = getPercent($total['reg_pay_num']??0, $total['reg_total']??0, 1);
- // 当天回本率
- $total['da_per'] = getPercent($total['reg_pay_total_da']??0, $total['cost']??0, 1);
- // 累计回本率
- $total['re_per'] = (float)trim(getPercent($total['reg_pay_total']??0, $total['cost']??0), "%");
- // 实际回本率
- $total['re_amount_per'] = getPercent($total['reg_pay_amount']??0, $total['cost']??0, 1);
- //ARPU
- $total['arpu'] = getRound($total['reg_pay_total']??0, $total['reg_pay_num']??0);
- //注册ARPU
- $total['r_arpu'] = getRound($total['reg_pay_total']??0, $total['reg_total']??0);
- // 7天回本率
- $total['re_amount_per_7'] = getPercent($hb7dayDataSum??0, $total['cost']??0, 1);
- //付费成本
- $total['p_cost'] = getRound($total['reg_pay_num']??0, $total['cost']??0, 1);
- $totalData = $this->agentTotal($where);
- // 汇总数据
- return [
- 'data' => array_merge($baseData),
- 'totalRow' => $total,
- ];
- }
- /**
- * @param $where
- * @param $group
- * @description 计算7天回本率
- * 1. 7天的注册总充值计算出来,可以通过
- */
- public function computedHb7days($where, $type)
- {
- $payDataAll = [];
- $dateRange = getDateRange($where['tdate'][0], $where['tdate'][1]);
- foreach ($dateRange as $regDate) {
- $field = "
- sum(addup_pay_amount) as reg_pay_amount_7,
- $type"; // 注册总充值
- $eDate = date("Y-m-d", strtotime($regDate . " +6 days"));
- // 如果7天后的时间,超过今天,则今天是最后一天
- if ($eDate > date("Y-m-d")) {
- $eDate = date("Y-m-d");
- }
- $wherePay = $where;
- unset($wherePay['tdate']);
- $whereRaw = $this->getCommonWhereRaw($wherePay);
- $whereRaw = "{$whereRaw} AND reg_date = '{$regDate}' AND pay_date = '{$eDate}'";
- $yearRange = getYearRange($regDate, $regDate);
- $payData = $this->generateUnionList('game_reg_pay_day', $yearRange , $whereRaw, $field, $type);
- $payDataAll = array_merge($payDataAll, $payData);
- }
- return $payDataAll;
- }
- /**
- * 大盘数据(没有权限)
- * 注册成本:消耗金额/注册数
- * roi:注册付费金额 reg_pay_total /消耗 cost
- * 付费成本:总付费人数/消耗
- * 付费率:总付费人数/注册数
- */
- public function agentTotal($where)
- {
- $whereRaw = $this->getCommonWhereRaw($where);
- // 1. 消耗表. 获取消耗金额
- $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE {$whereRaw}");
- $cost = $costData[0]['cost'] ?? 0;
- // 2. base_total_day_ 获取注册数(reg_total)、注册付费金额(reg_pay_total)、
- $baseTotalField = " SUM(reg_total) AS reg_total, SUM(reg_pay_total) AS reg_pay_total";
- $yearRange = getYearRange($where['tdate'][0], $where['tdate'][1]);
- $baseTotalDayData = $this->generateUnionList('base_total_day', $yearRange, $whereRaw, $baseTotalField);
- $regTotal = $baseTotalDayData[0]['reg_total'] ?? 0;
- $regPayTotal = $baseTotalDayData[0]['reg_pay_total'] ?? 0;
- // 3. 注册付费表. 获取总付费人数(reg_pay_num)
- $regPayField = "sum(addup_pay_num) as reg_pay_num";
- $regPayWhereRaw = str_replace('tdate', 'reg_date', $whereRaw);
- $regPayData = $this->generateUnionList('game_reg_pay_day', $yearRange, $regPayWhereRaw, $regPayField);
- $regPayNum = $regPayData[0]['reg_pay_num'] ?? 0;
- // roi
- $roi = getPercent($regPayTotal, $cost, 1);
- // 付费成本
- $pCost = getRound($cost, $regPayNum);
- // reg_cost 注册成本
- $regCost = getRound($cost, $regTotal);
- // 付费率
- $pPer = getPercent($regPayNum, $regTotal, 1);
- // 返回数据
- return [
- 'reg_cost' => $regCost,
- 'roi' => $roi,
- 'p_cost' => $pCost,
- 'p_per' => $pPer,
- ];
- }
- /**
- * 广告位总览 ,根据site_id分组
- * 支出-> media_cost表的消耗数据
- */
- public function getAdSiteDataList($where): array
- {
- $params = $this->searchByAuth($where);
- // 忽略 0 投入
- $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz', $params['filter']);
- // 根据渠道名称获取渠道ID
- if (!empty($params['site_name'])) {
- $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE name = '{$params['agent_name']}'");
- $params['agent_id'] = $agentData[0]['id'] ?? 0;
- }
- // 根据广告名称获取广告ID
- if (!empty($params['site_name'])) {
- $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE name = '{$params['site_name']}'");
- $params['media_id'] = $mediaData[0]['id'] ?? 0;
- }
- if (empty($params['agent_id'])) {
- $params['agent_id'] = 0;
- }
- $groupBy = 'auth_id,media_id,agent_id,site_id';
- $whereRaw = $this->getCommonWhereRaw($params);
- // 支出数据
- $costData = Db::connect('db_advert')->query("SELECT SUM(money), site_id as cost FROM media_cost WHERE {$whereRaw} GROUP BY $groupBy");
- $costData = array_column($costData, 'cost', 'site_id');
- // base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num))
- $baseTotalField = "
- {$groupBy},
- SUM(ad_show_ip) AS ad_show_ip,
- SUM(install) AS install,
- SUM(reg_dev) AS reg_dev,
- SUM(reg_total) AS reg_total,
- SUM(role_create_user) AS role_total,
- SUM(old_login_total) AS old_login_total,
- SUM(reg_pay_total) AS reg_pay_total_da";
- $yearRange = getYearRange($params['tdate'][0], $params['tdate'][1]);
- $baseTotalDayData = $this->generateUnionList('base_total_day', $yearRange, $whereRaw, $baseTotalField, $groupBy);
- // active 活跃数,次留人数
- $activeWhereRaw = $whereRaw . ' AND days = 1';
- $activeWhereRaw = str_replace('tdate', 'reg_date', $activeWhereRaw);
- $activeField = " {$groupBy}, sum(active_total) as active";
- $activeData = $this->generateUnionList('game_active_day', $yearRange, $activeWhereRaw, $activeField, $groupBy);
- $activeData = array_column($activeData, 'active', 'site_id');
- // 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num))
- $regPayWhereRaw = $whereRaw;
- $regPayField = "
- {$groupBy},
- sum(addup_pay_num) as reg_pay_num,
- sum(addup_pay_total) as reg_pay_total,
- sum(addup_pay_amount) as reg_pay_amount";
- $regPayWhereRaw = str_replace('tdate', 'reg_date', $regPayWhereRaw);
- $regPayData = $this->generateUnionList('game_reg_pay_day', $yearRange, $regPayWhereRaw, $regPayField, $groupBy);
- $regPayData = array_column($regPayData, null, 'site_id');
- // 拼装数据
- foreach ($baseTotalDayData as $key => &$row) {
- $row['active'] = $activeData[$row['site_id']] ?? 0; // 次留数
- $row['cost'] = $costData[$row['site_id']] ?? 0; // 支出
- // 忽略0投入的
- if ($igz && $row['cost'] === 0) {
- unset($baseTotalDayData[$key]);
- }
- $row['reg_cost'] = getRound($row['cost'], $row['reg_total'] ?? 0); // 注册成本
- $row['role_per'] = getRound($row['role_total'], $row['reg_total'] ?? 0); // 创角率
- $row['a_cost'] = getRound($row['cost'], $row['active'], 1); // 次留成本
- $row['a_per'] = getPercent($row['active'], $row['reg_total'], 1); // 次留率
- $row['reg_pay_total'] = $regPayData[$row['site_id']]['reg_pay_total'] ?? 0; // 总付费金额
- $row['reg_pay_num'] = $regPayData[$row['site_id']]['reg_pay_num'] ?? 0; // 总付费人数
- $row['reg_pay_amount'] = $regPayData[$row['site_id']]['reg_pay_amount'] ?? 0; // 注册总充值
- $row['p_cost'] = getRound($row['cost'], $row['reg_pay_num']); // 付费成本
- $row['p_per'] = getPercent($row['reg_pay_num'] ?? 0, $row['reg_total'], 1); // 付费率
- $row['da_per'] = getPercent($row['reg_pay_total_da'] ?? 0, $row['cost'], 1); // 当天回本率
- $row['re_per'] = (float)trim(getPercent($row['reg_pay_total'], $row['cost']), "%"); // 累计回本率
- $row['re_amount_per'] = getPercent($row['reg_pay_amount'], $row['cost'], 1); // 实际回本率
- $row['arpu'] = getRound($row['reg_pay_total'], $row['reg_pay_num']); // ARPU
- $row['r_arpu'] = getRound($row['reg_pay_total'], $row['reg_total']); // 注册ARPU
- }
- // 合计
- $total = [
- 'site_id' => '合计',
- 'media_id' => '-',
- 'agent_id' => '-',
- 'auth_id' => '-',
- 'agent_name' => '-',
- 'site_name' => '-',
- 'auth_name' => '-',
- ];
- foreach ($baseTotalDayData as $val) {
- $total['cost'] = !empty($total['cost']) ? round($total['cost'] + $val['cost'], 2) : $val['cost']; // 支出
- $total['install'] = !empty($total['install']) ? ($total['install'] + $val['install']) : $val['install']; // 激活
- $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $val['reg_dev']) : $val['reg_dev']; // 注册设备
- $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $val['reg_total']) : $val['reg_total']; // 注册数
- $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $val['role_total']) : $val['role_total']; // 创角数
- $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $val['old_login_total']) : $val['old_login_total']; // 老用户
- $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $val['reg_pay_total']) : $val['reg_pay_total']; // 总付费金额
- $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $val['reg_pay_num']) : $val['reg_pay_num']; // 总付费人数
- $total['active'] = !empty($total['active']) ? ($total['active'] + $val['active']) : $val['active']; // 次留数
- $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $val['reg_pay_amount']) : $val['reg_pay_amount']; // 注册总充值
- $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $val['reg_pay_total_da']) : $val['reg_pay_total_da']; // 当天注册付费金额
- }
- $total['reg_cost'] = getRound($total['cost'] ?? 0, $total['reg_total'] ?? 0); // 注册成本
- $total['role_per'] = getRound($total['role_total'] ?? 0, $total['reg_total'] ?? 0); // 创角率
- $total['a_per'] = getPercent($total['active'] ?? 0, $total['reg_total'] ?? 0, 1); // 次留率
- $total['a_cost'] = getRound($total['cost'] ?? 0, $total['active'] ?? 0, 1); // 次留成本
- $total['p_cost'] = getRound($total['reg_pay_num'] ?? 0, $total['cost'] ?? 0, 1); // 付费成本
- $total['p_per'] = getPercent($total['reg_pay_num'] ?? 0, $total['reg_total'] ?? 0, 1); // 付费率
- $total['da_per'] = getPercent($total['reg_pay_total_da'] ?? 0, $total['cost'] ?? 0, 1); // 当天回本率
- $total['re_per'] = (float)trim(getPercent($total['reg_pay_total'] ?? 0, $total['cost'] ?? 0), "%"); // 累计回本率
- $total['re_amount_per'] = getPercent($total['reg_pay_amount'] ?? 0, $total['cost'] ?? 0, 1); // 实际回本率
- $total['arpu'] = getRound($total['reg_pay_total'] ?? 0, $total['reg_pay_num'] ?? 0); // ARPU
- $total['r_arpu'] = getRound($total['reg_pay_total'] ?? 0, $total['reg_total'] ?? 0); // 注册ARPU
- return ['data' => $baseTotalDayData, 'total' => $total];
- }
- /**
- * 渠道按日分析
- */
- public function getAgentDayDataList($where)
- {
- $params = $this->searchByAuth($where);
- // 根据渠道名称获取渠道ID
- if (!empty($params['site_name'])) {
- $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE name = '{$params['agent_name']}'");
- $params['agent_id'] = $agentData[0]['id'] ?? 0;
- }
- // 根据广告名称获取广告ID
- if (!empty($params['site_name'])) {
- $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE name = '{$params['site_name']}'");
- $params['media_id'] = $mediaData[0]['id'] ?? 0;
- }
- if (empty($params['agent_id'])) {
- $params['agent_id'] = 0;
- }
- $whereRaw = $this->getCommonWhereRaw($params);
- // 1. 消耗表. 获取消耗金额
- $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE $whereRaw Group By tdate");
- $costData = array_column($costData, 'cost', 'tdate');
- // 2. base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num))
- $baseTotalField = "
- SUM(ad_show_ip) AS ad_show_ip,
- SUM(install) AS install,
- SUM(reg_dev) AS reg_dev,
- SUM(reg_total) AS reg_total,
- SUM(role_create_user) AS role_total,
- SUM(old_login_total) AS old_login_total,
- SUM(reg_pay_total) AS reg_pay_total_da,
- SUM(pay_amount) AS pay_amount,
- SUM(pay_total) AS pay_total,
- tdate";
- $baseWhereRaw = $whereRaw;
- $yearRange = getYearRange($params['tdate'][0], $params['tdate'][1]);
- $baseTotalDayData = $this->generateUnionList('base_total_day', $yearRange, $baseWhereRaw, $baseTotalField, 'tdate');
- $baseTotalDayData = array_column($baseTotalDayData, null, 'tdate');
- // 3. active 活跃数,次留人数
- $activeWhereRaw = $whereRaw . ' AND days = 1';
- $activeWhereRaw = str_replace('tdate', 'reg_date', $activeWhereRaw);
- $activeField = "
- sum(active_total) as active,
- reg_date as tdate";
- $activeData = $this->generateUnionList('game_active_day', $yearRange, $activeWhereRaw, $activeField, 'reg_date');
- $activeData = array_column($activeData, 'active', 'tdate');
- // 4. 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num))
- $regPayWhereRaw = $whereRaw;
- $regPayField = "
- sum(addup_pay_num) as reg_pay_num,
- sum(addup_pay_total) as reg_pay_total,
- sum(addup_pay_amount) as reg_pay_amount,
- reg_date as tdate";
- $regPayWhereRaw = str_replace('tdate', 'reg_date', $regPayWhereRaw);
- $regPayData = $this->generateUnionList('game_reg_pay_day', $yearRange, $regPayWhereRaw, $regPayField, 'reg_date');
- $regPayData = array_column($regPayData, null, 'tdate');
- // 5. 拼装数据
- // 拼装数据
- foreach ($baseTotalDayData as $key => &$row)
- {
- $row['active'] = $activeData[$row['tdate']] ?? 0; // 次留数
- $row['cost'] = $costData[$row['tdate']] ?? 0; // 支出
- $row['reg_cost'] = getRound($row['cost'], $row['reg_total'] ?? 0); // 注册成本
- $row['role_per'] = getRound($row['role_total'], $row['reg_total'] ?? 0); // 创角率
- $row['a_cost'] = getRound($row['cost'], $row['active'], 1); // 次留成本
- $row['a_per'] = getPercent($row['active'], $row['reg_total'], 1); // 次留率
- $row['reg_pay_total'] = $regPayData[$row['tdate']]['reg_pay_total'] ?? 0; // 总付费金额
- $row['reg_pay_num'] = $regPayData[$row['tdate']]['reg_pay_num'] ?? 0; // 总付费人数
- $row['reg_pay_amount'] = $regPayData[$row['tdate']]['reg_pay_amount'] ?? 0; // 注册总充值
- $row['p_cost'] = getRound($row['cost'], $row['reg_pay_num']); // 付费成本
- $row['p_per'] = getPercent($row['reg_pay_num'] ?? 0, $row['reg_total'], 1); // 付费率
- $row['da_per'] = getPercent($row['reg_pay_total_da'] ?? 0, $row['cost'], 1); // 当天回本率
- $row['re_per'] = (float)trim(getPercent($row['reg_pay_total'], $row['cost']), "%"); // 累计回本率
- $row['re_amount_per'] = getPercent($row['reg_pay_amount'], $row['cost'], 1); // 实际回本率
- $row['arpu'] = getRound($row['reg_pay_total'], $row['reg_pay_num']); // ARPU
- $row['r_arpu'] = getRound($row['reg_pay_total'], $row['reg_total']); // 注册ARPU
- $row['pay_cost'] = getPercent($row['pay_amount'] ?? 0, $row['cost'] ?? 0); // 收支比
- }
- // 6. 合计
- $total = [
- 'tdate' => '合计'
- ];
- foreach ($baseTotalDayData as $vv) {
- $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $vv['cost']) : $vv['cost']; // 支出
- $total['ad_show_ip'] = !empty($total['ad_show_ip']) ? ($total['ad_show_ip'] + $vv['ad_show_ip']) : $vv['ad_show_ip']; // 展示IP
- $total['install'] = !empty($total['install']) ? ($total['install'] + $vv['install']) : $vv['install']; // 激活
- $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $vv['reg_dev']) : $vv['reg_dev']; // 注册设备
- $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $vv['reg_total']) : $vv['reg_total']; // 注册数
- $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $vv['role_total']) : $vv['role_total']; // 创角数
- $total['active'] = !empty($total['active']) ? ($total['active'] + $vv['active']) : $vv['active']; // 次留数
- // 付费人数
- $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $vv['reg_pay_num']) : $vv['reg_pay_num']; // 总付费人数
- $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $vv['reg_pay_total']) : $vv['reg_pay_total']; // 总付费金额
- $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $vv['reg_pay_amount']) : $vv['reg_pay_amount']; // 注册总充值
- $total['pay_total'] = !empty($total['pay_total']) ? ($total['pay_total'] + $vv['pay_total']) : $vv['pay_total']; // 当天收入
- $total['pay_amount'] = !empty($total['pay_amount']) ? ($total['pay_amount'] + $vv['pay_amount']) : $vv['pay_amount']; // 实际收入
- $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $vv['old_login_total']) : $vv['old_login_total']; // 老用户
- $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $vv['reg_pay_total_da']) : $vv['reg_pay_total_da']; // 当天注册付费金额
- }
- $total['reg_cost'] = getRound($total['cost'] ?? 0, $total['reg_total'] ?? 0); // 注册成本
- $total['role_per'] = getRound($total['role_total'] ?? 0, $total['reg_total'] ?? 0); // 创角率
- $total['a_per'] = getPercent($total['active'] ?? 0, $total['reg_total'] ?? 0, 1); // 次留率
- $total['a_cost'] = getRound($total['cost'] ?? 0, $total['active'] ?? 0, 1); // 次留成本
- $total['p_cost'] = getRound($total['reg_pay_num'] ?? 0, $total['cost'] ?? 0, 1); // 付费成本
- $total['p_per'] = getPercent($total['reg_pay_num'] ?? 0, $total['reg_total'] ?? 0, 1); // 付费率
- $total['da_per'] = getPercent($total['reg_pay_total_da'] ?? 0, $total['cost'] ?? 0, 1); // 当天回本率
- $total['re_per'] = (float)trim(getPercent($total['reg_pay_total'] ?? 0, $total['cost'] ?? 0), "%"); // 累计回本率
- $total['re_amount_per'] = getPercent($total['reg_pay_amount'] ?? 0, $total['cost'] ?? 0, 1); // 实际回本率
- $total['arpu'] = getRound($total['reg_pay_total'] ?? 0, $total['reg_pay_num'] ?? 0); // ARPU
- $total['r_arpu'] = getRound($total['reg_pay_total'] ?? 0, $total['reg_total'] ?? 0); // 注册ARPU
- $total['pay_cost'] = getPercent($total['pay_amount'] ?? 0, $total['cost'] ?? 0); //收支比
- return ['data' => array_values($baseTotalDayData), 'totalRow' => $total];
- }
- /**
- * ltv
- */
- public function getLtvDataList($where)
- {
- $params = $this->searchByAuth($where);
- // 展示类型
- $dataType = $params['data_type'] ?? 'recovery';
- $nowDate = date("Y-m-d");
- $whereRaw = $this->getCommonWhereRaw($params);
- // 1. 获取消耗金额
- $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost, tdate FROM media_cost WHERE $whereRaw group by tdate");
- $costData = array_column($costData, 'cost', 'tdate');
- // 2. 获取注册数
- $yearRange = getYearRange($params['tdate'][0], $params['tdate'][1]);
- $baseData = $this->generateUnionList('base_total_day', $yearRange, $whereRaw, "SUM(reg_total) as reg_total, tdate", 'tdate');
- $baseData = array_column($baseData, null, 'tdate');
- // 3. 获取注册付费金额
- $field = "
- reg_date,
- pay_date,
- SUM(pay_num) as pay_num,
- SUM(pay_total) as pay_total,
- SUM(addup_pay_num) AS addup_pay_num,
- SUM(addup_pay_total) AS addup_pay_total,
- SUM(addup_pay_amount) AS addup_pay_amount
- ";
- $regPayWhereRaw = str_replace('tdate', 'reg_date', $whereRaw);
- $regPayData = $this->generateUnionList('game_reg_pay_day', $yearRange, $regPayWhereRaw, $field, 'reg_date,pay_date');
- // 如果注册付费数据为空,则返回空数据给前端
- if (empty($regPayData)) {
- return ['data' => [], 'totalRow' => []];
- }
- // 前端合计数据
- $totalRow = [
- 'tdate' => '合计'
- ];
- // 前端data数据
- $totalLtv = $data = [];
- // 合计 消耗金额,注册数,注册成本
- foreach ($baseData as $key => $val) {
- $totalRow['cost'] = !empty($totalRow['cost']) ? ($totalRow['cost'] + $costData[$key] ?? 0) : $costData[$key] ?? 0;
- $totalRow['d0']['cost'] = !empty($totalRow['cost']) ? ($totalRow['cost'] + $costData[$key] ?? 0) : $costData[$key] ?? 0;
- $totalRow['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $val['reg_total'] ?? 0) : $val['reg_total'] ?? 0;
- $totalRow['d0']['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $val['reg_total'] ?? 0) : $val['reg_total'] ?? 0;
- $totalRow['reg_cost'] = getRound($totalRow['cost'] ?? 0, $totalRow['reg_total'] ?? 0);
- $days = (strtotime($nowDate) - strtotime($key)) / 86400 + 1;
- for ($i = 1; $i <= $days; $i++) {
- $daykey = 'd' . $i;
- $totalRow[$daykey]['reg_total'] = !empty($totalRow[$daykey]['reg_total']) ? ($totalRow[$daykey]['reg_total'] + $val['reg_total'] ?? 0) : $val['reg_total'] ?? 0;
- $totalRow[$daykey]['cost'] = !empty($totalRow[$daykey]['cost']) ? ($totalRow[$daykey]['cost'] + $costData[$key] ?? 0) : $costData[$key] ?? 0;
- }
- }
- // 按照天计算LTV
- foreach ($regPayData as $row) {
- $regDate = $row['reg_date'];
- $data[$regDate]['tdate'] = $regDate;
- // 注册数
- $data[$regDate]['reg_total'] = $baseData[$regDate]['reg_total'] ?? 0;
- // 注册成本
- $data[$regDate]['reg_cost'] = getRound($costData[$regDate] ?? 0, $data[$regDate]['reg_total'] ?? 0);
- // 消耗金额
- $data[$regDate]['cost'] = $costData[$regDate] ?? 0;
- // 计算日期相差天数
- $daykey = (strtotime($row['pay_date']) - strtotime($regDate)) / 86400 + 1;
- $daykey = 'd' . $daykey;
- switch ($dataType) {
- case 'recovery':
- $data[$regDate][$daykey] = getPercent($row['addup_pay_total'], $costData[$regDate] ?? 0, 1);
- if ($nowDate === $row['pay_date']) {
- $data[$regDate]['d0'] = getPercent($row['addup_pay_total'], $costData[$regDate] ?? 0, 1);
- }
- break;
- /* 扣除分成/cost , 计算 */
- case 'remount':
- // 按天回本率
- $data[$regDate][$daykey] = getPercent($row['addup_pay_amount'], $costData[$regDate] ?? 0, 1);
- // 累计回本率
- if ($nowDate === $row['pay_date']) {
- $data[$regDate]['d0'] = getPercent($row['addup_pay_amount'], $costData[$regDate] ?? 0, 1);
- }
- break;
- /* 累计计费付费金额 / 注册数 */
- case 'ltv':
- // 按天LTV
- $data[$regDate][$daykey] = getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
- // 累计LTV
- if ($nowDate === $row['pay_date']) {
- $data[$regDate]['d0'] = getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
- }
- break;
- /* 后面的LTV数据, 按天LTV / 第一天LTV , 目的是为了计算LTV增长率*/
- case 'ltvbs':
- $totalLtv[$daykey] = getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
- $fz = $totalLtv['d1'] ?? 0 != 0 ? $totalLtv['d1'] : 1;
- $data[$regDate][$daykey] = round($totalLtv[$daykey] / $fz, 2);
- break;
- /* 付费人数*/
- case 'pay_num':
- $data[$regDate][$daykey] = $row['pay_num'];
- if ($nowDate === $row['pay_date']) {
- $data[$regDate]['d0'] = $row['addup_pay_num'];
- }
- break;
- /* 付费总额 */
- case 'pay_total':
- $data[$regDate][$daykey] = $row['pay_total'];
- if ($nowDate === $row['pay_date']) {
- $data[$regDate]['d0'] = $row['addup_pay_total'];
- }
- break;
- /* 付费率 */
- case 'pay_rate':
- $data[$regDate][$daykey] = getPercent($row['pay_num'], $baseData[$regDate]['reg_total']);
- if ($nowDate === $row['pay_date']) {
- $data[$regDate]['d0'] = getPercent($row['addup_pay_num'], $baseData[$regDate]['reg_total']);
- }
- break;
- /* 付费ARPU */
- case 'arpu':
- $data[$regDate][$daykey] = getRound($row['pay_total'], $row['pay_num']);
- if ($nowDate === $row['pay_date']) {
- $data[$regDate]['d0'] = getRound($row['addup_pay_total'], $row['addup_pay_num']);
- }
- break;
- default:
- break;
- }
- $totalRow[$daykey]['addup_pay_total'] = $totalRow[$daykey]['addup_pay_total'] ?? 0;
- $totalRow[$daykey]['addup_pay_amount'] = $totalRow[$daykey]['addup_pay_amount'] ?? 0;
- $totalRow[$daykey]['pay_num'] = $totalRow[$daykey]['pay_num'] ?? 0;
- $totalRow[$daykey]['pay_total'] = $totalRow[$daykey]['pay_total'] ?? 0;
- $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? $totalRow[$daykey]['addup_pay_total'] + $row['addup_pay_total'] : $row['addup_pay_total'];
- $totalRow[$daykey]['addup_pay_amount'] = !empty($totalRow[$daykey]['addup_pay_amount']) ? $totalRow[$daykey]['addup_pay_amount'] + $row['addup_pay_amount'] : $row['addup_pay_amount'];
- $totalRow[$daykey]['pay_num'] = !empty($totalRow[$daykey]['pay_num']) ? $totalRow[$daykey]['pay_num'] + $row['pay_num'] : $row['pay_num'];
- $totalRow[$daykey]['pay_total'] = !empty($totalRow[$daykey]['pay_total']) ? $totalRow[$daykey]['pay_total'] + $row['pay_total'] : $row['pay_total'];
- if ($row['pay_date'] == $regDate) {
- $pay_total = !empty($pay_total) ? $pay_total + $row['addup_pay_total'] : $row['addup_pay_total'];
- $pay_amount = !empty($pay_amount) ? $pay_amount + $row['addup_pay_amount'] : $row['addup_pay_amount'];
- $pay_num = !empty($pay_num) ? $pay_num + $row['pay_num'] : $row['pay_num'];
- }
- }
- foreach ($totalRow as $key => $vv) {
- if ($key[0] === 'd') {
- switch ($dataType) {
- case 'recovery':
- $totalRow[$key] = getPercent($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
- break;
- case 'remount':
- $totalRow[$key] = getPercent($totalRow[$key]['addup_pay_amount'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
- break;
- case 'ltv':
- $totalRow[$key] = getRound($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
- break;
- case 'ltvbs':
- $totalLtv[$key] = getRound($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
- $fz = $totalLtv['d1'] ?? 0 != 0 ? $totalLtv['d1'] : 1;
- $totalRow[$key] = round($totalLtv[$key] / $fz, 2);
- break;
- case 'pay_num':
- $totalRow[$key] = $totalRow[$key]['pay_num'] ?? 0;
- break;
- case 'pay_total':
- $totalRow[$key] = $totalRow[$key]['pay_total'] ?? 0;
- break;
- case 'pay_rate':
- $totalRow[$key] = getPercent($totalRow[$key]['pay_num'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
- break;
- case 'arpu':
- $totalRow[$key] = getRound($totalRow[$key]['pay_total'] ?? 0, $totalRow[$key]['pay_num'] ?? 0);
- break;
- }
- }
- }
- if ($data && $totalRow) {
- switch ($dataType) {
- case 'recovery':
- $totalRow['d0'] = getPercent($pay_total, $totalRow['cost'], 1);
- break;
- case 'remount':
- $totalRow['d0'] = getPercent($pay_amount, $totalRow['cost'], 1);
- break;
- case 'ltv':
- $totalRow['d0'] = getRound($pay_total, $totalRow['reg_total']);
- break;
- case 'ltvbs':
- $totalLtv['d0'] = getRound($pay_total, $totalRow['reg_total']);
- $fz = $totalLtv['d1'] ?? 0 != 0 ? $totalLtv['d1'] : 1;
- $totalRow['d0'] = round($totalLtv['d0'] / $fz, 2);
- break;
- case 'pay_num':
- $totalRow['d0'] = $pay_num;
- break;
- case 'pay_total':
- $totalRow['d0'] = $pay_total;
- break;
- case 'pay_rate':
- $totalRow['d0'] = getPercent($pay_num, $totalRow['reg_total']);
- break;
- case 'arpu':
- $totalRow['d0'] = getRound($pay_total, $pay_num);
- break;
- default:
- break;
- }
- $totalRow['reg_cost'] = getRound($totalRow['cost'], $totalRow['reg_total']);
- $list = arrSort($data, 'tdate', 'asc');
- }
- return [
- 'data' => array_values($list),
- 'totalRow' => $totalRow
- ];
- }
- /**
- * ltv按月
- */
- public function getLtvmDataList($where): array
- {
- $params = $this->searchByAuth($where);
- // 展示类型
- $dataType = $params['data_type'] ?? 'recovery';
- $nowDate = date("Y-m");
- $whereRaw = $this->getCommonWhereRaw($params);
- // 2. 获取注册数
- $totalBaseWhereRaw = str_replace('tdate', 'tmonth', $whereRaw);
- $baseData = Db::connect('db_data_report')->query("SELECT tmonth,SUM(cost) as cost,SUM(reg_total) as reg_total FROM game_total_month WHERE {$totalBaseWhereRaw} GROUP BY tmonth");
- $baseData = array_column($baseData, null, 'tmonth');
- // 3. 获取注册付费金额
- $field = "
- reg_month,
- pay_month,
- SUM(pay_num) as pay_num,
- SUM(pay_total) as pay_total,
- SUM(addup_pay_num) AS addup_pay_num,
- SUM(addup_pay_total) AS addup_pay_total,
- SUM(addup_pay_amount) AS addup_pay_amount
- ";
- $regPayWhereRaw = str_replace('tdate', 'reg_month', $whereRaw);
- $regPayData = Db::connect('db_data_report')->query("SELECT $field FROM game_reg_pay_month WHERE {$regPayWhereRaw} GROUP BY reg_month,pay_month");
- // 如果注册付费数据为空,则返回空数据给前端
- if (empty($regPayData)) {
- return ['data' => [], 'totalRow' => []];
- }
- // 前端合计数据
- $totalRow = [
- 'tmonth' => '合计'
- ];
- // 前端data数据
- $data = [];
- $pay_total = 0;
- $pay_amount = 0;
- $pay_num = 0;
- // 合计 消耗金额,注册数,注册成本
- foreach ($baseData as $key => $val) {
- $totalRow['cost'] = !empty($totalRow['cost']) ? round($totalRow['cost'] + $val['cost'] ?? 0, 2) : $val['cost'] ?? 0;
- $totalRow['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $val['reg_total'] ?? 0) : $val['reg_total'] ?? 0;
- $totalRow['reg_cost'] = getRound($totalRow['cost'] ?? 0, $totalRow['reg_total'] ?? 0);
- $days = getMonthNum($key, $nowDate);
- for ($i = 1; $i <= $days; $i++) {
- $daykey = 'm' . ($i + 1);
- $totalRow[$daykey]['reg_total'] = !empty($totalRow[$daykey]['reg_total']) ? ($totalRow[$daykey]['reg_total'] + $val['reg_total'] ?? 0) : $val['reg_total'] ?? 0;
- $totalRow[$daykey]['cost'] = !empty($totalRow[$daykey]['cost']) ? ($totalRow[$daykey]['cost'] + $val['cost'] ?? 0) : $val['cost'] ?? 0;
- }
- }
- // 按照天计算LTV
- foreach ($regPayData as $row) {
- $regDate = $row['reg_month'];
- $data[$regDate]['tmonth'] = $regDate;
- // 注册数
- $data[$regDate]['reg_total'] = $baseData[$regDate]['reg_total'] ?? 0;
- // 注册成本
- $data[$regDate]['reg_cost'] = getRound($baseData[$regDate]['cost'] ?? 0, $data[$regDate]['reg_total'] ?? 0);
- // 消耗金额
- $data[$regDate]['cost'] = $baseData[$regDate]['cost'] ?? 0;
- // 计算日期相差天数
- $daykey = 'm' . (getMonthNum($regDate, $row['pay_month']) + 1);
- switch ($dataType) {
- case 'recovery':
- $data[$regDate][$daykey] = getPercent($row['addup_pay_total'], $baseData[$regDate]['cost'] ?? 0, 1);
- if ($nowDate === $row['pay_month']) {
- $data[$regDate]['m0'] = getPercent($row['addup_pay_total'], $baseData[$regDate]['cost'] ?? 0, 1);
- }
- break;
- /* 扣除分成/cost , 计算 */
- case 'remount':
- // 按天回本率
- $data[$regDate][$daykey] = getPercent($row['addup_pay_amount'], $baseData[$regDate]['cost'] ?? 0, 1);
- // 累计回本率
- if ($nowDate === $row['pay_month']) {
- $data[$regDate]['m0'] = getPercent($row['addup_pay_amount'], $baseData[$regDate]['cost'] ?? 0, 1);
- }
- break;
- /* 累计计费付费金额 / 注册数 */
- case 'ltv':
- // 按天LTV
- $data[$regDate][$daykey] = getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
- // 累计LTV
- if ($nowDate === $row['pay_month']) {
- $data[$regDate]['m0'] = getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
- }
- break;
- /* 付费人数*/
- case 'pay_num':
- $data[$regDate][$daykey] = $row['pay_num'];
- if ($nowDate === $row['pay_month']) {
- $data[$regDate]['m0'] = $row['addup_pay_num'];
- }
- break;
- /* 付费总额 */
- case 'pay_total':
- $data[$regDate][$daykey] = $row['pay_total'];
- if ($nowDate === $row['pay_month']) {
- $data[$regDate]['m0'] = $row['addup_pay_total'];
- }
- break;
- /* 付费率 */
- case 'pay_rate':
- $data[$regDate][$daykey] = getPercent($row['pay_num'], $baseData[$regDate]['reg_total']);
- if ($nowDate === $row['pay_month']) {
- $data[$regDate]['m0'] = getPercent($row['addup_pay_num'], $baseData[$regDate]['reg_total']);
- }
- break;
- /* 付费ARPU */
- case 'arpu':
- $data[$regDate][$daykey] = getRound($row['pay_total'], $row['pay_num']);
- if ($nowDate === $row['pay_month']) {
- $data[$regDate]['m0'] = getRound($row['addup_pay_total'], $row['addup_pay_num']);
- }
- break;
- default:
- break;
- }
- $totalRow[$daykey]['addup_pay_total'] = $totalRow[$daykey]['addup_pay_total'] ?? 0;
- $totalRow[$daykey]['addup_pay_amount'] = $totalRow[$daykey]['addup_pay_amount'] ?? 0;
- $totalRow[$daykey]['pay_num'] = $totalRow[$daykey]['pay_num'] ?? 0;
- $totalRow[$daykey]['pay_total'] = $totalRow[$daykey]['pay_total'] ?? 0;
- $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? $totalRow[$daykey]['addup_pay_total'] + $row['addup_pay_total'] : $row['addup_pay_total'];
- $totalRow[$daykey]['addup_pay_amount'] = !empty($totalRow[$daykey]['addup_pay_amount']) ? $totalRow[$daykey]['addup_pay_amount'] + $row['addup_pay_amount'] : $row['addup_pay_amount'];
- $totalRow[$daykey]['pay_num'] = !empty($totalRow[$daykey]['pay_num']) ? $totalRow[$daykey]['pay_num'] + $row['pay_num'] : $row['pay_num'];
- $totalRow[$daykey]['pay_total'] = !empty($totalRow[$daykey]['pay_total']) ? $totalRow[$daykey]['pay_total'] + $row['pay_total'] : $row['pay_total'];
- if ($row['pay_month'] == $regDate) {
- $pay_total = !empty($pay_total) ? $pay_total + $row['addup_pay_total'] : $row['addup_pay_total'];
- $pay_amount = !empty($pay_amount) ? $pay_amount + $row['addup_pay_amount'] : $row['addup_pay_amount'];
- $pay_num = !empty($pay_num) ? $pay_num + $row['pay_num'] : $row['pay_num'];
- }
- }
- foreach ($totalRow as $key => $vv) {
- if ($key[0] === 'm') {
- switch ($dataType) {
- case 'recovery':
- $totalRow[$key] = getPercent($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
- break;
- case 'remount':
- $totalRow[$key] = getPercent($totalRow[$key]['addup_pay_amount'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
- break;
- case 'ltv':
- $totalRow[$key] = getRound($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
- break;
- case 'pay_num':
- $totalRow[$key] = $totalRow[$key]['pay_num'] ?? 0;
- break;
- case 'pay_total':
- $totalRow[$key] = $totalRow[$key]['pay_total'] ?? 0;
- break;
- case 'pay_rate':
- $totalRow[$key] = getPercent($totalRow[$key]['pay_num'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
- break;
- case 'arpu':
- $totalRow[$key] = getRound($totalRow[$key]['pay_total'] ?? 0, $totalRow[$key]['pay_num'] ?? 0);
- break;
- }
- }
- }
- if ($data && $totalRow) {
- switch ($dataType) {
- case 'recovery':
- $totalRow['m0'] = getPercent($pay_total, $totalRow['cost'], 1);
- break;
- case 'remount':
- $totalRow['m0'] = getPercent($pay_amount, $totalRow['cost'], 1);
- break;
- case 'ltv':
- $totalRow['m0'] = getRound($pay_total, $totalRow['reg_total']);
- break;
- case 'pay_num':
- $totalRow['m0'] = $pay_num;
- break;
- case 'pay_total':
- $totalRow['m0'] = $pay_total;
- break;
- case 'pay_rate':
- $totalRow['m0'] = getPercent($pay_num, $totalRow['reg_total']);
- break;
- case 'arpu':
- $totalRow['m0'] = getRound($pay_total, $pay_num);
- break;
- default:
- break;
- }
- $totalRow['reg_cost'] = getRound($totalRow['cost'], $totalRow['reg_total']);
- $list = arrSort($data, 'tmonth', 'asc');
- }
- return [
- 'data' => array_values($list),
- 'totalRow' => $totalRow
- ];
- }
- }
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