ChannelAnalysisLogic.php 28 KB

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  1. <?php
  2. // 玩家日志逻
  3. namespace app\v1\logic\gameLog;
  4. use app\v1\logic\tool\ToolLogic;
  5. use plugin\saiadmin\basic\BaseLogic;
  6. use plugin\saiadmin\service\OpenSpoutWriter;
  7. use support\think\Db;
  8. use support\Request;
  9. class channelAnalysisLogic extends BaseLogic
  10. {
  11. // 分时数据
  12. public function getHourDataList($where){
  13. $params = $this->searchByAuth($where);
  14. // hour=>小时, reg_total=>注册数,cost=>消耗,pay_num=>付费总用户数,
  15. // pay_total=>付费总金额,reg_pay_num=>小时注册当天付费数,reg_pay_total=>小时注册当天付费金额
  16. // reg_pay_num_rg=>注册累计付费数,reg_pay_total_rg=>注册累计付费金额
  17. $field = "
  18. agent_id, thour as hour,
  19. SUM(reg_total) as reg_total,
  20. SUM(cost) as cost,
  21. SUM(pay_num) as pay_num,
  22. SUM(pay_total) as pay_total,
  23. SUM(reg_pay_num) as reg_pay_num,
  24. SUM(reg_pay_total) as reg_pay_total,
  25. SUM(reg_pay_num_rg) as reg_pay_num_rg,
  26. SUM(reg_pay_total_rg) as reg_pay_total_rg";
  27. $group = 'agent_id,thour';
  28. $whereSql = $this->generateWhereSql($params);
  29. // 根据日期,连表查询
  30. $tableNames = ToolLogic::getMonthlyTableNames('base_total_hour_', $where['reg_date'][0], $where['reg_date'][1]);
  31. $sqlParts = [];
  32. foreach($tableNames as $tableName){
  33. // 安全过滤,避免 SQL 注入
  34. if (!preg_match('/^base_total_hour_\\d{6}$/', $tableName)) {
  35. continue;
  36. }
  37. $sqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  38. }
  39. $unionSql = implode(" UNION ALL ", $sqlParts);
  40. // 外层包裹分页、排序
  41. $finalSql = "
  42. SELECT {$field} FROM ( {$unionSql} ) AS all_hour
  43. GROUP BY {$group}
  44. ";
  45. // 按小时数据
  46. $hourData = Db::connect('db_data_report')->query($finalSql);
  47. $total=[
  48. 'agent_id'=>'合计'
  49. ];
  50. // 计算小时消耗数据的 注册成本、付费率、
  51. $hourResult = [];
  52. foreach($hourData as $hourRow){
  53. $agentId = $hourRow['agent_id'];
  54. $hourKey = 'h'.intval($hourRow['hour']);
  55. if (!isset($hourResult[$agentId])) {
  56. $hourResult[$agentId] = [
  57. 'agent_id' => $agentId
  58. ];
  59. }
  60. unset($hourRow['agent_id'],$hourRow['hour']);
  61. // 注册成本
  62. $hourRow['reg_cost'] = ToolLogic::getRound($hourRow['cost'],$hourRow['reg_total']);
  63. // 付费率
  64. $hourRow['pay_rate'] = ToolLogic::getPercent($hourRow['reg_pay_num'],$hourRow['reg_total']);
  65. // 回本率
  66. $hourRow['roi'] = ToolLogic::getPercent($hourRow['reg_pay_total'],$hourRow['cost']);
  67. // 统计数据,每小时的数据
  68. $total[$hourKey]['reg_total'] = !empty($total[$hourKey]['reg_total']) ? ($total[$hourKey]['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
  69. $total[$hourKey]['cost'] = !empty($total[$hourKey]['cost']) ? ($total[$hourKey]['cost'] + $hourRow['cost']) : $hourRow['cost'];
  70. $total[$hourKey]['reg_pay_total'] = !empty($total[$hourKey]['reg_pay_total']) ? ($total[$hourKey]['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
  71. $total[$hourKey]['reg_pay_num'] = !empty($total[$hourKey]['reg_pay_num']) ? ($total[$hourKey]['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
  72. $total['total_raw']['reg_total'] = !empty($total['total_raw']['reg_total']) ? ($total['total_raw']['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
  73. $total['total_raw']['cost'] = !empty($total['total_raw']['cost']) ? ($total['total_raw']['cost'] + $hourRow['cost']) : $hourRow['cost'];
  74. $total['total_raw']['reg_pay_total'] = !empty($total['total_raw']['reg_pay_total']) ? ($total['total_raw']['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
  75. $total['total_raw']['reg_pay_num'] = !empty($total['total_raw']['reg_pay_num']) ? ($total['total_raw']['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
  76. $hourResult[$agentId][$hourKey] = $hourRow;
  77. }
  78. // 计算统计的注册成本、付费绿、回本率
  79. foreach ($total as $key => &$v) {
  80. if (!is_array($v)) continue; // 跳过 agent_id => 合计 等非数组元素
  81. $v['reg_cost'] = ToolLogic::getRound($v['cost'], $v['reg_total']);
  82. $v['pay_rate'] = ToolLogic::getPercent($v['reg_pay_num'], $v['reg_total']);
  83. $v['roi'] = ToolLogic::getPercent($v['reg_pay_total'], $v['cost']);
  84. }
  85. // 计算行汇总
  86. foreach ($hourResult as &$item){
  87. $item['total_raw']['cost'] = round(array_sum(array_column($item, 'cost')), 2);
  88. $item['total_raw']['reg_total'] = round(array_sum(array_column($item, 'reg_total')), 2);
  89. $item['total_raw']['reg_pay_num'] = round(array_sum(array_column($item, 'reg_pay_num')), 2);
  90. $item['total_raw']['reg'] = round(array_sum(array_column($item, 'reg')), 2);
  91. $item['total_raw']['pay_num'] = round(array_sum(array_column($item, 'pay_num')), 2);
  92. $item['total_raw']['pay'] = round(array_sum(array_column($item, 'pay')), 2);
  93. $item['total_raw']['reg_cost'] = ToolLogic::getRound($item['total_raw']['cost'], $item['total_raw']['reg'], 1);
  94. $item['total_raw']['pay_rate'] = ToolLogic::getPercent($item['total_raw']['pay_num'], $item['total_raw']['reg']);
  95. $item['total_raw']['roi'] = ToolLogic::getPercent($item['total_raw']['pay'], $item['total_raw']['cost']);
  96. }
  97. $data = array_values($hourResult);
  98. array_unshift($data, $total);
  99. return $data;
  100. }
  101. // 留存按日
  102. public function getActiveDataList($where){
  103. $params = $this->searchByAuth($where);
  104. $whereSql = $this->generateWhereSql($params);
  105. // 1. 注册数据:$regData = 按照日期,获取每日的 注册数【reg_total】分组,base_total_day_2025
  106. $baseTotalDayTableNames = ToolLogic::getYearlyTableNames('base_total_day_', $params['reg_date'][0],$params['reg_date'][1]);
  107. $baseTotalDaySqlParts = [];
  108. foreach ($baseTotalDayTableNames as $tableName){
  109. // 安全过滤,避免 SQL 注入
  110. if (!preg_match('/^base_total_day_\\d{4}$/', $tableName)) {
  111. continue;
  112. }
  113. $baseTotalDaySqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  114. }
  115. $unionBaseTotalDaySql = implode(" UNION ALL ", $baseTotalDaySqlParts);
  116. // 按照每日,获取=>注册数据
  117. $regData = Db::connect('db_data_report')->query("SELECT tdate, SUM('reg_total') reg_total FROM ( {$unionBaseTotalDaySql} ) AS all_base_total_day GROUP BY tdate order by tdate ");
  118. // 2. 活跃数据:$actData = 按照日期,获取每日的 活跃数 SUM(【active_total】) 活跃天数 【days】, 分组 【reg_date,days】,game_active_day_2025
  119. $gameActiveDayTableNames = ToolLogic::getYearlyTableNames('game_active_day_', $params['reg_date'][0],$params['reg_date'][1]);
  120. $gameActiveDaySqlParts = [];
  121. foreach ($gameActiveDayTableNames as $tableName){
  122. if (!preg_match('/^game_active_day_\\d{4}$/', $tableName)) {
  123. continue;
  124. }
  125. $gameActiveDaySqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  126. }
  127. $unionGameActiveDaySql = implode(" UNION ALL ", $gameActiveDaySqlParts);
  128. $actDataSql = "select reg_date as tdate, days, sum(active_total) as active from ({$unionGameActiveDaySql}) as all_game_active_day group by reg_date,days";
  129. // 替换日期字段, 因为game_active_day_表的日期字段是[reg_date]
  130. $actDataSql = str_replace("AND tdate", "AND reg_date", $actDataSql);
  131. // 日期、活跃天数、活跃数,按日期和活跃天数分组
  132. $actData = Db::connect('db_data_report')->query($actDataSql);
  133. $tdate = date('Y-m-d');
  134. $list = $totalData = [];
  135. // 遍历每日的注册数
  136. foreach($regData as $r){
  137. // 如果当日没有注册的话,则跳过
  138. if(!$r['reg_total']){
  139. continue;
  140. }
  141. // 注册日期
  142. $reg_date = $r['tdate'];
  143. $list[$reg_date]['tdate'] = $reg_date;
  144. // 注册数
  145. $list[$reg_date]['reg'] = $r['reg_total'];
  146. // 从注册日期 ($reg_date) 到当前日期的天数
  147. $days = (strtotime($tdate)-strtotime($reg_date))/86400;
  148. for($i=1;$i<=$days;$i++){
  149. $dayKey = 'd'.$i;
  150. // d1...dn的reg = 记录按日的注册数
  151. $totalData[$dayKey]['reg'] += $r['reg_total'];
  152. }
  153. $totalData['reg'] += $r['reg_total'];
  154. }
  155. // 遍历每日的活跃数
  156. foreach($actData as $r){
  157. // 注册日期
  158. $reg_date = $r['tdate'];
  159. // 如果日期,没有注册数/活跃数, 则跳过
  160. if(!$list[$reg_date]['reg'] || !$r['active']){
  161. continue;
  162. }
  163. // 如果活跃天数超过30天,并且活跃数不在[45,60,90,119,120]数组里面, 则跳过
  164. if($r['days']>30 && !in_array($r['days'],[45,60,90,119,120])){
  165. continue;
  166. }
  167. // 活跃天数的key
  168. $dayKey = 'd'.$r['days'];
  169. // N日留存率 = 第N天活跃数 ÷ 注册日注册数 × 100%。
  170. // $list['2025-07-23'][d1]['active']/$list['2025-07-23']['reg']
  171. // $list['2025-07-23'][d2]['active']/$list['2025-07-23']['reg']
  172. $list[$reg_date][$dayKey] = ToolLogic::getPercent($r['active'],$list[$reg_date]['reg']);
  173. // d1...dn的reg = 记录按日的活跃数
  174. $totalData[$dayKey]['active'] += $r['active'];
  175. }
  176. $total=[];
  177. foreach($totalData as $key=>$val){
  178. if($key == 'reg'){
  179. $total['reg'] = $val;
  180. } else {
  181. $total[$key] = ToolLogic::getPercent($val['active'],$val['reg']);
  182. }
  183. }
  184. $data = [
  185. 'data' => array_values($list),
  186. 'totalRow' => $total,
  187. ];
  188. return $data;
  189. }
  190. /**
  191. * @param $where
  192. * @return mixed
  193. * @description 渠道总览
  194. * 支出-> media_cost表的消耗数据
  195. * 激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_create_user) -> base_total_day_2025表的数据
  196. * 注册成本-> 支出/注册数
  197. * 创角率 -> 创角数/注册数
  198. * 次留数 -> reg_date, days:1, active_total, game_active_day_2025
  199. * 次留率 -> 次留数 / reg_login_total
  200. * 次留成本 -> 支出 / 第二天的 ld_login_total
  201. * 当天付费金额 -> reg_pay_total
  202. * 总付费人数 -> pay_num
  203. * 总付费金额 -> pay_total
  204. * 付费率 -> 总付费人数 / 注册数
  205. * 当天回本率 -> 当天付费 / 支出
  206. * 累计回本率 -> 总付费 / 支出
  207. * 实际回本率 -> game_reg_pay_day_2025表的 addup_pay_amount / 支出
  208. * 7天实际回本率 -> game_reg_pay_day_2025表的 sum(addup_pay_amount) 根据注册时间 +6day, 遍历相加 / 支出
  209. * 付费成本 -> 总付费人数 / 支出
  210. * ARPU -> 付费总金额/ 付费总用户
  211. * 注册ARPU -> 注册付费金额/注册数
  212. * 老用户数 -> sum(old_login_total)
  213. * 负责人 -> 渠道负责人, 根据
  214. */
  215. public function getAgentDataList($where){
  216. $params = $this->searchByAuth($where);
  217. // 忽略 0 投入
  218. $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz',$params['filter']);
  219. $group = !empty($params['group']) ?$params['group']:'';
  220. // 如果分组按照 游戏组ID||游戏组
  221. if($group==1 ){
  222. $type = 'game_id';
  223. }else if($group==2){
  224. $type = 'auth_id';
  225. }else if($group==3){
  226. $type = 'media_id';
  227. }
  228. else{
  229. $type = 'agent_id';
  230. }
  231. $whereSql = $this->generateWhereSql($params);
  232. // 1.查询消耗数据, 安game_id/agent_id分组
  233. // 忽略后台录入的消耗
  234. $costWhereSql = $whereSql;
  235. if( !empty($params['filter']) && is_array($params['filter']) && in_array('fak',$params['filter'])){
  236. $costWhereSql .= " AND add_type = 0";
  237. }
  238. $costSql = "SELECT {$type}, SUM(money) as cost from media_cost WHERE 1=1 {$costWhereSql} GROUP BY {$type}";
  239. $costData = Db::connect('db_advert')->query($costSql);
  240. $costDataColumn = array_column($costData, 'cost', $type);
  241. // 2.查询按日统计数据
  242. $totalDayField = "
  243. {$type},
  244. sum(install) as install,
  245. sum(reg_pay_total) as reg_pay_total_da,
  246. sum(reg_dev) as reg_dev,
  247. sum(reg_total) as reg_total,
  248. sum(login_total) as login_total,
  249. sum(old_login_total) as old_login_total,
  250. sum(role_create_user) as role_total,
  251. sum(pay_num) as pay_num_total,
  252. auth_id,
  253. media_id
  254. ";
  255. // 2. 获取基础报表数据,兼容跨年
  256. $baseData = $this->generateYearUnionList('base_total_day_',$params['reg_date'], $whereSql, $totalDayField, $type);
  257. // 3. 获取活跃数
  258. $activeWhereSql = $whereSql.' AND days = 1';
  259. $activeWhereSql = str_replace('AND tdate','AND reg_date',$activeWhereSql);
  260. $activeField = "
  261. sum(active_total) as active,
  262. game_id,
  263. agent_id";
  264. $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, $type);
  265. $activeData = array_column($activeData, 'active', $type);
  266. // 4. 注册充值统计
  267. $regPayWhereSql = $whereSql;
  268. $regPayField = "
  269. sum(addup_pay_num) as reg_pay_num,
  270. sum(addup_pay_total) as reg_pay_total,
  271. sum(addup_pay_amount) as reg_pay_amount,
  272. {$type}";
  273. $regPayWhereSql = str_replace('AND tdate','AND reg_date',$regPayWhereSql);
  274. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, $type);
  275. $regPayData = array_column($regPayData, null, $type);
  276. // 5. 7天回本
  277. $hb7dayData = $this->computedHb7days($params,$type);
  278. $hb7dayData = array_column($hb7dayData, 'reg_pay_amount_7', $type);
  279. $hb7dayDataSum = 0;
  280. foreach($hb7dayData as $row){
  281. $hb7dayDataSum += $row;
  282. }
  283. if(empty($baseData)){
  284. return [];
  285. }
  286. // 6. 所有游戏信息
  287. $gameData = Db::connect('db_center')->table('pf_game')->select()->toArray();
  288. // 7. 所有用户信息
  289. $authData = Db::connect('db_system')->table('sa_system_user')->select()->toArray();
  290. // 8. 媒体列表信息
  291. $mediaData = Db::connect('db_advert')->table('media_list')->select()->toArray();
  292. // 9. 渠道列表信息
  293. $agentData = Db::connect('db_advert')->table('agent_list')->select()->toArray();
  294. $gameData = array_column($gameData, null, 'id');
  295. $authData = array_column($authData, null, 'id');
  296. $mediaData = array_column($mediaData, null, 'id');
  297. // 拼接数据
  298. foreach($baseData as $key => &$row){
  299. $typeId = $row[$type]; // type, 的取值, 这里根据分组, game_id | agent_id
  300. $cost = $costDataColumn[$typeId]??0;
  301. $row['cost'] = $cost;
  302. // 忽略0投入的
  303. if($igz && $row['cost']===0){
  304. unset($baseData[$key]);
  305. }
  306. // 注册成本
  307. $row['reg_cost'] = ToolLogic::getRound($cost,$row['reg_total'] ?? 0);
  308. // 创角率
  309. $row['role_per'] = ToolLogic::getRound($row['role_total'],$row['reg_total'] ?? 0);
  310. // 次留数
  311. $row['active'] = $activeData[$typeId]['active'] ?? 0;
  312. // 次留率
  313. $row['a_per'] = ToolLogic::getPercent( $activeData[$typeId]['active']??0,$row['reg_total'],1);
  314. // 次留成本
  315. $row['a_cost'] = ToolLogic::getRound($cost,$row['active'],1);
  316. // 总付费金额
  317. $row['reg_pay_total'] = $regPayData[$typeId]['reg_pay_total'] ?? 0;
  318. // 总付费人数
  319. $row['reg_pay_num'] = $regPayData[$typeId]['reg_pay_num'] ?? 0;
  320. //付费成本
  321. $row['p_cost'] = ToolLogic::getRound($row['cost'],$row['reg_pay_num']);
  322. // 付费率
  323. $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num']??0,$row['reg_total'],1);
  324. // 当天回本率
  325. $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da']??0,$row['cost'],1);
  326. // 累计回本率
  327. $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'],$row['cost']), "%");
  328. $row['reg_pay_amount']= $hb7dayData[$typeId]['reg_pay_amount'] ?? 0;
  329. // 实际回本率
  330. $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'],$row['cost'],1);
  331. //ARPU
  332. $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_pay_num']);
  333. //注册ARPU
  334. $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_total']);
  335. // 7天回本率
  336. $row['re_amount_per_7'] = ToolLogic::getPercent($hb7dayData[$typeId]??0,$row['cost'],1);
  337. // 按分组信息展示,id和name
  338. switch ($params['group']??''){
  339. case 1:
  340. $row['akey'] = $row['game_id'];
  341. $row['name'] = $gameData[$row['game_id']]['name'];
  342. $row['auth_name'] = '-';
  343. break;
  344. case 2:
  345. $row['akey'] = $row['auth_id'];
  346. $row['name'] = '-';
  347. $row['auth_name'] = $authData[$row['auth_id']]['username'];
  348. case 3:
  349. $row['akey'] = $row['media_id'];
  350. $row['name'] = $mediaData[$row['media_id']]['name'];
  351. $row['auth_name'] = $authData[$row['auth_id']]['username'];
  352. default:
  353. $row['akey'] = $row['agent_id'];
  354. $row['name'] = $agentData[$row['agent_id']]['name'];
  355. $row['auth_name'] = '-';
  356. break;
  357. }
  358. }
  359. // 底部合计
  360. $total=[
  361. 'akey'=>'合计'
  362. ];
  363. foreach($baseData as &$row){
  364. $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost'];
  365. // 激活
  366. $total['install'] =!empty($total['install']) ? ($total['install'] + $row['install']) : $row['install'];
  367. // 注册设备
  368. $total['reg_dev'] =!empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev'];
  369. // 注册数
  370. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total'];
  371. // 创角数
  372. $total['role_total'] =!empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total'];
  373. // 创角率
  374. // 次留数
  375. $total['active'] =!empty($total['active']) ? ($total['active'] + $row['active']) : $row['active'];
  376. // 次留成本
  377. // 次留率
  378. // 当天付费
  379. $total['reg_pay_total_da'] =!empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da'];
  380. // 总付费人数
  381. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num'];
  382. // 总付费金额
  383. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total'];
  384. // 老用户
  385. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total'];
  386. //注册总充值
  387. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount'];
  388. }
  389. // 注册成本
  390. $total['reg_cost'] = ToolLogic::getRound($total['cost'],$total['reg_total'] ?? 0);
  391. // 汇总创角率
  392. $total['role_per'] = ToolLogic::getRound($total['role_total'],$total['reg_total'] ?? 0);
  393. // 次留率
  394. $total['a_per'] = ToolLogic::getPercent( $total['active'],$total['reg_total'],1);
  395. // 次留成本
  396. $total['a_cost'] = ToolLogic::getRound($total['cost'],$total['active'],1);
  397. // 付费率
  398. $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num'],$total['reg_total'],1);
  399. // 当天回本率
  400. $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da'],$total['cost'],1);
  401. // 累计回本率
  402. $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total'],$total['cost']), "%");
  403. // 实际回本率
  404. $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount'],$total['cost'],1);
  405. //ARPU
  406. $total['arpu'] = ToolLogic::getRound($total['reg_pay_total'],$total['reg_pay_num']);
  407. //注册ARPU
  408. $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total'],$total['reg_total']);
  409. // 7天回本率
  410. $total['re_amount_per_7'] = ToolLogic::getPercent($hb7dayDataSum,$total['cost'],1);
  411. //付费成本
  412. $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num'],$total['cost'],1);
  413. $totalData = $this->agentTotal($where);
  414. // 汇总数据
  415. return [
  416. 'data' => array_merge($baseData,[$total]),
  417. 'totalData' => $totalData
  418. ];
  419. }
  420. /**
  421. * @return void
  422. * 大盘数据(没有权限)
  423. * 注册成本:消耗金额/注册数
  424. * roi:注册付费金额 reg_pay_total /消耗 cost
  425. * 付费成本:总付费人数/消耗
  426. * 付费率:总付费人数/注册数
  427. */
  428. public function agentTotal($where){
  429. $whereSql = $this->generateWhereSql($where);
  430. $cost = 0; // 消耗金额
  431. $regTotal = 0; // 注册数
  432. $regPayTotal = 0; // 注册付费金额
  433. $regPayNum = 0; // 总付费人数
  434. // 1. 消耗表. 获取消耗金额
  435. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE 1=1 $whereSql");
  436. $cost = $costData[0]['cost'] ?? 0;
  437. // 2. base_total_day_ 获取注册数(reg_total)、注册付费金额(reg_pay_total)、
  438. $baseTotalField = "
  439. SUM(reg_total) AS reg_total,
  440. SUM(reg_pay_total) AS reg_pay_total";
  441. $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $where['reg_date'], $whereSql, $baseTotalField);
  442. $regTotal = $baseTotalDayData[0]['reg_total'] ?? 0;
  443. $regPayTotal = $baseTotalDayData[0]['reg_pay_total'] ?? 0;
  444. // 3. 注册付费表. 获取总付费人数(reg_pay_num)
  445. $regPayField = "
  446. sum(addup_pay_num) as reg_pay_num";
  447. $regPayWhereSql = str_replace('AND tdate','AND reg_date',$whereSql);
  448. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $where['reg_date'], $regPayWhereSql, $regPayField);
  449. $regPayNum = $regPayData[0]['reg_pay_num'] ?? 0;
  450. // roi
  451. $roi = ToolLogic::getPercent($regPayTotal,$cost,1);
  452. // 付费成本
  453. $pCost = ToolLogic::getRound($cost,$regPayNum);
  454. // reg_cost 注册成本
  455. $regCost = ToolLogic::getRound($cost,$regTotal);
  456. // 付费率
  457. $pPer = ToolLogic::getPercent($regPayNum,$regTotal,1);
  458. // 返回数据
  459. return [
  460. 'reg_cost' => $regCost,
  461. 'roi' => $roi,
  462. 'p_cost' => $pCost,
  463. 'p_per' => $pPer,
  464. ];
  465. }
  466. /**
  467. * @param $where
  468. * @param $group
  469. * @return void
  470. * @description 计算7天回本率
  471. * 1. 7天的注册总充值计算出来,可以通过
  472. */
  473. public function computedHb7days($where, $type){
  474. $payDataAll = [];
  475. $dateRange = ToolLogic::getDatesBetween($where['reg_date'][0], $where['reg_date'][1]);
  476. foreach ($dateRange as $regDate){
  477. $field = "
  478. sum(addup_pay_amount) as reg_pay_amount_7,
  479. $type"; // 注册总充值
  480. $eDate = date("Y-m-d", strtotime($regDate . " +6 days"));
  481. // 如果7天后的时间,超过今天,则今天是最后一天
  482. if($eDate>date("Y-m-d")){
  483. $eDate = date("Y-m-d");
  484. }
  485. $wherePay = $where;
  486. unset($wherePay['reg_date']);
  487. $whereSql = $this->generateWhereSql($wherePay);
  488. $whereSql = "{$whereSql} AND reg_date = '{$regDate}' AND pay_date = '{$eDate}'";
  489. $payData = $this->generateYearUnionList('game_reg_pay_day_',
  490. [
  491. $regDate,
  492. $regDate
  493. ]
  494. , $whereSql, $field, $type);
  495. $payDataAll = array_merge($payDataAll, $payData);
  496. }
  497. return $payDataAll;
  498. }
  499. // 生成基础日统计表的联合查询列表
  500. public function generateYearUnionList($namePrefix, $regDate,$whereSql='',$field='*',$group=null){
  501. $tableNames = ToolLogic::getYearlyTableNames($namePrefix, $regDate[0],$regDate[1]);
  502. $sqlParts = [];
  503. foreach ($tableNames as $tableName){
  504. $sqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  505. }
  506. $unionSql = implode(" UNION ALL ", $sqlParts);
  507. $finalSql = "
  508. SELECT {$field} FROM ( {$unionSql} ) AS all_total_day
  509. ";
  510. if (!empty($group)) {
  511. $finalSql .= " GROUP BY {$group}";
  512. }
  513. $baseData = Db::connect('db_data_report')->query($finalSql);
  514. return $baseData;
  515. }
  516. // 生成wheresql
  517. public function generateWhereSql($params){
  518. $whereSql = "";
  519. // 游戏id
  520. if(!empty($params['game_id'])){
  521. if (is_array($params['game_id'])) {
  522. $whereSql .= " AND game_id IN(" . implode(',', $params['game_id']) . ")";
  523. } else {
  524. $whereSql .= " AND game_id = {$params['game_id']}";
  525. }
  526. }
  527. // 媒体id
  528. if(!empty($params['media_id'])){
  529. $whereSql .= " AND media_id = {$params['media_id']}";
  530. }
  531. // 渠道id
  532. if(!empty($params['agent_id'])){
  533. $whereSql .= " AND agent_id = {$params['agent_id']}";
  534. }
  535. // 广告位id
  536. if(!empty($params['site_id'])){
  537. if (is_array($params['site_id'])) {
  538. $whereSql .= " AND site_id IN(" . implode(',', $params['site_id']) . ")";
  539. } else {
  540. $whereSql .= " AND site_id = {$params['site_id']}";
  541. }
  542. }
  543. // 负责人
  544. if(!empty($params['auth_id'])){
  545. if (is_array($params['auth_id'])) {
  546. $whereSql .= " AND auth_id IN(" . implode(',', $params['auth_id']) . ")";
  547. } else {
  548. $whereSql .= " AND auth_id = {$params['auth_id']}";
  549. }
  550. }
  551. // 注册日期
  552. if(!empty($params['reg_date'])??null){
  553. $whereSql .= " AND tdate BETWEEN '{$params['reg_date'][0]}' AND '{$params['reg_date'][1]}'";
  554. }
  555. return $whereSql;
  556. }
  557. }