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- <?php
- // 玩家日志逻
- namespace app\v1\logic\gameLog;
- use app\v1\logic\tool\ToolLogic;
- use plugin\saiadmin\basic\BaseLogic;
- use plugin\saiadmin\service\OpenSpoutWriter;
- use support\think\Db;
- use support\Request;
- class channelAnalysisLogic extends BaseLogic
- {
- // 分时数据
- public function getHourDataList($where){
- $params = $this->searchByAuth($where);
- // hour=>小时, reg_total=>注册数,cost=>消耗,pay_num=>付费总用户数,
- // pay_total=>付费总金额,reg_pay_num=>小时注册当天付费数,reg_pay_total=>小时注册当天付费金额
- // reg_pay_num_rg=>注册累计付费数,reg_pay_total_rg=>注册累计付费金额
- $field = "
- agent_id, thour as hour,
- SUM(reg_total) as reg_total,
- SUM(cost) as cost,
- SUM(pay_num) as pay_num,
- SUM(pay_total) as pay_total,
- SUM(reg_pay_num) as reg_pay_num,
- SUM(reg_pay_total) as reg_pay_total,
- SUM(reg_pay_num_rg) as reg_pay_num_rg,
- SUM(reg_pay_total_rg) as reg_pay_total_rg";
- $group = 'agent_id,thour';
- $whereSql = $this->generateWhereSql($params);
- // 根据日期,连表查询
- $tableNames = ToolLogic::getMonthlyTableNames('base_total_hour_', $where['reg_date'][0], $where['reg_date'][1]);
- $sqlParts = [];
- foreach($tableNames as $tableName){
- // 安全过滤,避免 SQL 注入
- if (!preg_match('/^base_total_hour_\\d{6}$/', $tableName)) {
- continue;
- }
- $sqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
- }
- $unionSql = implode(" UNION ALL ", $sqlParts);
- // 外层包裹分页、排序
- $finalSql = "
- SELECT {$field} FROM ( {$unionSql} ) AS all_hour
- GROUP BY {$group}
- ";
- // 按小时数据
- $hourData = Db::connect('db_data_report')->query($finalSql);
- $total=[
- 'agent_id'=>'合计'
- ];
- // 计算小时消耗数据的 注册成本、付费率、
- $hourResult = [];
- foreach($hourData as $hourRow){
- $agentId = $hourRow['agent_id'];
- $hourKey = 'h'.intval($hourRow['hour']);
- if (!isset($hourResult[$agentId])) {
- $hourResult[$agentId] = [
- 'agent_id' => $agentId
- ];
- }
- unset($hourRow['agent_id'],$hourRow['hour']);
- // 注册成本
- $hourRow['reg_cost'] = ToolLogic::getRound($hourRow['cost'],$hourRow['reg_total']);
- // 付费率
- $hourRow['pay_rate'] = ToolLogic::getPercent($hourRow['reg_pay_num'],$hourRow['reg_total']);
- // 回本率
- $hourRow['roi'] = ToolLogic::getPercent($hourRow['reg_pay_total'],$hourRow['cost']);
- // 统计数据,每小时的数据
- $total[$hourKey]['reg_total'] = !empty($total[$hourKey]['reg_total']) ? ($total[$hourKey]['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
- $total[$hourKey]['cost'] = !empty($total[$hourKey]['cost']) ? ($total[$hourKey]['cost'] + $hourRow['cost']) : $hourRow['cost'];
- $total[$hourKey]['reg_pay_total'] = !empty($total[$hourKey]['reg_pay_total']) ? ($total[$hourKey]['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
- $total[$hourKey]['reg_pay_num'] = !empty($total[$hourKey]['reg_pay_num']) ? ($total[$hourKey]['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
- $total['total_raw']['reg_total'] = !empty($total['total_raw']['reg_total']) ? ($total['total_raw']['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
- $total['total_raw']['cost'] = !empty($total['total_raw']['cost']) ? ($total['total_raw']['cost'] + $hourRow['cost']) : $hourRow['cost'];
- $total['total_raw']['reg_pay_total'] = !empty($total['total_raw']['reg_pay_total']) ? ($total['total_raw']['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
- $total['total_raw']['reg_pay_num'] = !empty($total['total_raw']['reg_pay_num']) ? ($total['total_raw']['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
- $hourResult[$agentId][$hourKey] = $hourRow;
- }
- // 计算统计的注册成本、付费绿、回本率
- foreach ($total as $key => &$v) {
- if (!is_array($v)) continue; // 跳过 agent_id => 合计 等非数组元素
- $v['reg_cost'] = ToolLogic::getRound($v['cost'], $v['reg_total']);
- $v['pay_rate'] = ToolLogic::getPercent($v['reg_pay_num'], $v['reg_total']);
- $v['roi'] = ToolLogic::getPercent($v['reg_pay_total'], $v['cost']);
- }
- // 计算行汇总
- foreach ($hourResult as &$item){
- $item['total_raw']['cost'] = round(array_sum(array_column($item, 'cost')), 2);
- $item['total_raw']['reg_total'] = round(array_sum(array_column($item, 'reg_total')), 2);
- $item['total_raw']['reg_pay_num'] = round(array_sum(array_column($item, 'reg_pay_num')), 2);
- $item['total_raw']['reg'] = round(array_sum(array_column($item, 'reg')), 2);
- $item['total_raw']['pay_num'] = round(array_sum(array_column($item, 'pay_num')), 2);
- $item['total_raw']['pay'] = round(array_sum(array_column($item, 'pay')), 2);
- $item['total_raw']['reg_cost'] = ToolLogic::getRound($item['total_raw']['cost'], $item['total_raw']['reg'], 1);
- $item['total_raw']['pay_rate'] = ToolLogic::getPercent($item['total_raw']['pay_num'], $item['total_raw']['reg']);
- $item['total_raw']['roi'] = ToolLogic::getPercent($item['total_raw']['pay'], $item['total_raw']['cost']);
- }
- $data = array_values($hourResult);
- array_unshift($data, $total);
- return $data;
- }
- // 留存按日
- public function getActiveDataList($where){
- $params = $this->searchByAuth($where);
- $whereSql = $this->generateWhereSql($params);
- // 1. 注册数据:$regData = 按照日期,获取每日的 注册数【reg_total】分组,base_total_day_2025
- $baseTotalDayTableNames = ToolLogic::getYearlyTableNames('base_total_day_', $params['reg_date'][0],$params['reg_date'][1]);
- $baseTotalDaySqlParts = [];
- foreach ($baseTotalDayTableNames as $tableName){
- // 安全过滤,避免 SQL 注入
- if (!preg_match('/^base_total_day_\\d{4}$/', $tableName)) {
- continue;
- }
- $baseTotalDaySqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
- }
- $unionBaseTotalDaySql = implode(" UNION ALL ", $baseTotalDaySqlParts);
- // 按照每日,获取=>注册数据
- $regData = Db::connect('db_data_report')->query("SELECT tdate, SUM('reg_total') reg_total FROM ( {$unionBaseTotalDaySql} ) AS all_base_total_day GROUP BY tdate order by tdate ");
- // 2. 活跃数据:$actData = 按照日期,获取每日的 活跃数 SUM(【active_total】) 活跃天数 【days】, 分组 【reg_date,days】,game_active_day_2025
- $gameActiveDayTableNames = ToolLogic::getYearlyTableNames('game_active_day_', $params['reg_date'][0],$params['reg_date'][1]);
- $gameActiveDaySqlParts = [];
- foreach ($gameActiveDayTableNames as $tableName){
- if (!preg_match('/^game_active_day_\\d{4}$/', $tableName)) {
- continue;
- }
- $gameActiveDaySqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
- }
- $unionGameActiveDaySql = implode(" UNION ALL ", $gameActiveDaySqlParts);
- $actDataSql = "select reg_date as tdate, days, sum(active_total) as active from ({$unionGameActiveDaySql}) as all_game_active_day group by reg_date,days";
- // 替换日期字段, 因为game_active_day_表的日期字段是[reg_date]
- $actDataSql = str_replace("AND tdate", "AND reg_date", $actDataSql);
- // 日期、活跃天数、活跃数,按日期和活跃天数分组
- $actData = Db::connect('db_data_report')->query($actDataSql);
- $tdate = date('Y-m-d');
- $list = $totalData = [];
- // 遍历每日的注册数
- foreach($regData as $r){
- // 如果当日没有注册的话,则跳过
- if(!$r['reg_total']){
- continue;
- }
- // 注册日期
- $reg_date = $r['tdate'];
- $list[$reg_date]['tdate'] = $reg_date;
- // 注册数
- $list[$reg_date]['reg'] = $r['reg_total'];
- // 从注册日期 ($reg_date) 到当前日期的天数
- $days = (strtotime($tdate)-strtotime($reg_date))/86400;
- for($i=1;$i<=$days;$i++){
- $dayKey = 'd'.$i;
- // d1...dn的reg = 记录按日的注册数
- $totalData[$dayKey]['reg'] += $r['reg_total'];
- }
- $totalData['reg'] += $r['reg_total'];
- }
- // 遍历每日的活跃数
- foreach($actData as $r){
- // 注册日期
- $reg_date = $r['tdate'];
- // 如果日期,没有注册数/活跃数, 则跳过
- if(!$list[$reg_date]['reg'] || !$r['active']){
- continue;
- }
- // 如果活跃天数超过30天,并且活跃数不在[45,60,90,119,120]数组里面, 则跳过
- if($r['days']>30 && !in_array($r['days'],[45,60,90,119,120])){
- continue;
- }
- // 活跃天数的key
- $dayKey = 'd'.$r['days'];
- // N日留存率 = 第N天活跃数 ÷ 注册日注册数 × 100%。
- // $list['2025-07-23'][d1]['active']/$list['2025-07-23']['reg']
- // $list['2025-07-23'][d2]['active']/$list['2025-07-23']['reg']
- $list[$reg_date][$dayKey] = ToolLogic::getPercent($r['active'],$list[$reg_date]['reg']);
- // d1...dn的reg = 记录按日的活跃数
- $totalData[$dayKey]['active'] += $r['active'];
- }
- $total=[];
- foreach($totalData as $key=>$val){
- if($key == 'reg'){
- $total['reg'] = $val;
- } else {
- $total[$key] = ToolLogic::getPercent($val['active'],$val['reg']);
- }
- }
- $data = [
- 'data' => array_values($list),
- 'totalRow' => $total,
- ];
- return $data;
- }
- /**
- * @param $where
- * @return mixed
- * @description 渠道总览
- * 支出-> media_cost表的消耗数据
- * 激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_create_user) -> base_total_day_2025表的数据
- * 注册成本-> 支出/注册数
- * 创角率 -> 创角数/注册数
- * 次留数 -> reg_date, days:1, active_total, game_active_day_2025
- * 次留率 -> 次留数 / reg_login_total
- * 次留成本 -> 支出 / 第二天的 ld_login_total
- * 当天付费金额 -> reg_pay_total
- * 总付费人数 -> pay_num
- * 总付费金额 -> pay_total
- * 付费率 -> 总付费人数 / 注册数
- * 当天回本率 -> 当天付费 / 支出
- * 累计回本率 -> 总付费 / 支出
- * 实际回本率 -> game_reg_pay_day_2025表的 addup_pay_amount / 支出
- * 7天实际回本率 -> game_reg_pay_day_2025表的 sum(addup_pay_amount) 根据注册时间 +6day, 遍历相加 / 支出
- * 付费成本 -> 总付费人数 / 支出
- * ARPU -> 付费总金额/ 付费总用户
- * 注册ARPU -> 注册付费金额/注册数
- * 老用户数 -> sum(old_login_total)
- * 负责人 -> 渠道负责人, 根据
- */
- public function getAgentDataList($where){
- $params = $this->searchByAuth($where);
- // 忽略 0 投入
- $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz',$params['filter']);
- $group = !empty($params['group']) ?$params['group']:'';
- // 如果分组按照 游戏组ID||游戏组
- if($group==1 ){
- $type = 'game_id';
- }else if($group==2){
- $type = 'auth_id';
- }else if($group==3){
- $type = 'media_id';
- }
- else{
- $type = 'agent_id';
- }
- $whereSql = $this->generateWhereSql($params);
- // 1.查询消耗数据, 安game_id/agent_id分组
- // 忽略后台录入的消耗
- $costWhereSql = $whereSql;
- if( !empty($params['filter']) && is_array($params['filter']) && in_array('fak',$params['filter'])){
- $costWhereSql .= " AND add_type = 0";
- }
- $costSql = "SELECT {$type}, SUM(money) as cost from media_cost WHERE 1=1 {$costWhereSql} GROUP BY {$type}";
- $costData = Db::connect('db_advert')->query($costSql);
- $costDataColumn = array_column($costData, 'cost', $type);
- // 2.查询按日统计数据
- $totalDayField = "
- {$type},
- sum(install) as install,
- sum(reg_pay_total) as reg_pay_total_da,
- sum(reg_dev) as reg_dev,
- sum(reg_total) as reg_total,
- sum(login_total) as login_total,
- sum(old_login_total) as old_login_total,
- sum(role_create_user) as role_total,
- sum(pay_num) as pay_num_total,
- auth_id,
- media_id
- ";
- // 2. 获取基础报表数据,兼容跨年
- $baseData = $this->generateYearUnionList('base_total_day_',$params['reg_date'], $whereSql, $totalDayField, $type);
- // 3. 获取活跃数
- $activeWhereSql = $whereSql.' AND days = 1';
- $activeWhereSql = str_replace('AND tdate','AND reg_date',$activeWhereSql);
- $activeField = "
- sum(active_total) as active,
- game_id,
- agent_id";
- $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, $type);
- $activeData = array_column($activeData, 'active', $type);
- // 4. 注册充值统计
- $regPayWhereSql = $whereSql;
- $regPayField = "
- sum(addup_pay_num) as reg_pay_num,
- sum(addup_pay_total) as reg_pay_total,
- sum(addup_pay_amount) as reg_pay_amount,
- {$type}";
- $regPayWhereSql = str_replace('AND tdate','AND reg_date',$regPayWhereSql);
- $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, $type);
- $regPayData = array_column($regPayData, null, $type);
- // 5. 7天回本
- $hb7dayData = $this->computedHb7days($params,$type);
- $hb7dayData = array_column($hb7dayData, 'reg_pay_amount_7', $type);
- $hb7dayDataSum = 0;
- foreach($hb7dayData as $row){
- $hb7dayDataSum += $row;
- }
- if(empty($baseData)){
- return [];
- }
- // 6. 所有游戏信息
- $gameData = Db::connect('db_center')->table('pf_game')->select()->toArray();
- // 7. 所有用户信息
- $authData = Db::connect('db_system')->table('sa_system_user')->select()->toArray();
- // 8. 媒体列表信息
- $mediaData = Db::connect('db_advert')->table('media_list')->select()->toArray();
- // 9. 渠道列表信息
- $agentData = Db::connect('db_advert')->table('agent_list')->select()->toArray();
- $gameData = array_column($gameData, null, 'id');
- $authData = array_column($authData, null, 'id');
- $mediaData = array_column($mediaData, null, 'id');
- print_r($baseData);
- // 拼接数据
- foreach($baseData as $key => &$row){
- $typeId = $row[$type]; // type, 的取值, 这里根据分组, game_id | agent_id
- $cost = $costDataColumn[$typeId]??0;
- $row['cost'] = $cost;
- // 忽略0投入的
- if($igz && $row['cost']===0){
- unset($baseData[$key]);
- }
- // 注册成本
- $row['reg_cost'] = ToolLogic::getRound($cost,$row['reg_total'] ?? 0);
- // 创角率
- $row['role_per'] = ToolLogic::getRound($row['role_total'],$row['reg_total'] ?? 0);
- // 次留数
- $row['active'] = $activeData[$typeId]['active'] ?? 0;
- // 次留率
- $row['a_per'] = ToolLogic::getPercent( $activeData[$typeId]['active']??0,$row['reg_total'],1);
- // 次留成本
- $row['a_cost'] = ToolLogic::getRound($cost,$row['active'],1);
- // 总付费金额
- $row['reg_pay_total'] = $regPayData[$typeId]['reg_pay_total'] ?? 0;
- // 总付费人数
- $row['reg_pay_num'] = $regPayData[$typeId]['reg_pay_num'] ?? 0;
- //付费成本
- $row['p_cost'] = ToolLogic::getRound($row['cost'],$row['reg_pay_num']);
- // 付费率
- $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num']??0,$row['reg_total'],1);
- // 当天回本率
- $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da']??0,$row['cost'],1);
- // 累计回本率
- $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'],$row['cost']), "%");
-
- $row['reg_pay_amount']= $hb7dayData[$typeId]['reg_pay_amount'] ?? 0;
- // 实际回本率
- $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'],$row['cost'],1);
- //ARPU
- $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_pay_num']);
- //注册ARPU
- $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_total']);
- // 7天回本率
- $row['re_amount_per_7'] = ToolLogic::getPercent($hb7dayData[$typeId]??0,$row['cost'],1);
- // 按分组信息展示,id和name
- switch ($params['group']??''){
- case 1:
- $row['akey'] = $row['game_id'];
- $row['name'] = $gameData[$row['game_id']]['name'];
- $row['auth_name'] = '-';
- break;
- case 2:
- $row['akey'] = $row['auth_id'];
- $row['name'] = '-';
- $row['auth_name'] = $authData[$row['auth_id']]['username'];
- case 3:
- $row['akey'] = $row['media_id'];
- $row['name'] = $mediaData[$row['media_id']]['name'];
- $row['auth_name'] = $authData[$row['auth_id']]['username'];
- default:
- $row['akey'] = $row['agent_id'];
- $row['name'] = $agentData[$row['agent_id']]['name'];
- $row['auth_name'] = '-';
- break;
- }
- }
- // 底部合计
- $total=[
- 'akey'=>'合计'
- ];
- foreach($baseData as &$row){
- $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost'];
- // 激活
- $total['install'] =!empty($total['install']) ? ($total['install'] + $row['install']) : $row['install'];
- // 注册设备
- $total['reg_dev'] =!empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev'];
- // 注册数
- $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total'];
- // 创角数
- $total['role_total'] =!empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total'];
- // 创角率
- // 次留数
- $total['active'] =!empty($total['active']) ? ($total['active'] + $row['active']) : $row['active'];
- // 次留成本
- // 次留率
- // 当天付费
- $total['reg_pay_total_da'] =!empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da'];
- // 总付费人数
- $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num'];
- // 总付费金额
- $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total'];
- // 老用户
- $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total'];
- //注册总充值
- $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount'];
- }
- // 注册成本
- $total['reg_cost'] = ToolLogic::getRound($total['cost'],$total['reg_total'] ?? 0);
- // 汇总创角率
- $total['role_per'] = ToolLogic::getRound($total['role_total'],$total['reg_total'] ?? 0);
- // 次留率
- $total['a_per'] = ToolLogic::getPercent( $total['active'],$total['reg_total'],1);
- // 次留成本
- $total['a_cost'] = ToolLogic::getRound($total['cost'],$total['active'],1);
- // 付费率
- $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num'],$total['reg_total'],1);
- // 当天回本率
- $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da'],$total['cost'],1);
- // 累计回本率
- $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total'],$total['cost']), "%");
- // 实际回本率
- $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount'],$total['cost'],1);
- //ARPU
- $total['arpu'] = ToolLogic::getRound($total['reg_pay_total'],$total['reg_pay_num']);
- //注册ARPU
- $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total'],$total['reg_total']);
- // 7天回本率
- $total['re_amount_per_7'] = ToolLogic::getPercent($hb7dayDataSum,$total['cost'],1);
- //付费成本
- $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num'],$total['cost'],1);
- $totalData = $this->agentTotal($where);
- // 汇总数据
- return [
- 'data' => array_merge($baseData,[$total]),
- 'totalData' => $totalData
- ];
- }
- /**
- * @param $where
- * @return void
- * 广告位总览 ,根据site_id分组
- * 支出-> media_cost表的消耗数据
- */
- public function getAdSiteDataList($where){
- $params = $this->searchByAuth($where);
- // 忽略 0 投入
- $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz',$params['filter']);
- // 根据渠道名称获取渠道ID
- if(!empty($params['site_name'])){
- $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE 1=1 AND name = '{$params['agent_name']}'");
- $params['agent_id'] = $agentData[0]['id'] ?? 0;
- }
- // 根据广告名称获取广告ID
- if(!empty($params['site_name'])){
- $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE 1=1 AND name = '{$params['site_name']}'");
- $params['media_id'] = $mediaData[0]['id'] ?? 0;
- }
- if(empty($params['agent_id'])){
- $params['agent_id'] = 0;
- }
- $groupBy = 'site_id,media_id';
- $whereSql = $this->generateWhereSql($params);
- // 支出数据
- $costWhereSql = $whereSql;
- $costData = Db::connect('db_advert')->query("SELECT SUM(money), site_id as cost FROM media_cost WHERE 1=1 $costWhereSql GROUP BY $groupBy");
- $costData = array_column($costData, 'cost', 'site_id');
- // base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num))
- $baseTotalField = "
- SUM(ad_show_ip) AS ad_show_ip,
- SUM(install) AS install,
- SUM(reg_dev) AS reg_dev,
- SUM(reg_total) AS reg_total,
- SUM(role_create_user) AS role_total,
- SUM(old_login_total) AS old_login_total,
- SUM(reg_pay_total) AS reg_pay_total_da,
- site_id,
- media_id,
- agent_id,
- auth_id";
- $baseWhereSql = $whereSql;
- $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $baseWhereSql, $baseTotalField, $groupBy);
-
- // active 活跃数,次留人数
- $activeWhereSql = $whereSql.' AND days = 1';
- $activeWhereSql = str_replace('AND tdate','AND reg_date',$activeWhereSql);
- $activeField = "
- sum(active_total) as active,
- site_id";
- $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, $groupBy);
- $activeData = array_column($activeData, 'active', 'site_id');
- // 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num))
- $regPayWhereSql = $whereSql;
- $regPayField = "
- sum(addup_pay_num) as reg_pay_num,
- sum(addup_pay_total) as reg_pay_total,
- sum(addup_pay_amount) as reg_pay_amount,
- site_id";
- $regPayWhereSql = str_replace('AND tdate','AND reg_date',$regPayWhereSql);
- $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, $groupBy);
-
- $regPayData = array_column($regPayData, null, 'site_id');
-
- // 拼装数据
- foreach($baseTotalDayData as $key=>&$row){
- $row['active'] = $activeData[$row['site_id']] ?? 0; // 次留数
- $row['cost'] = $costData[$row['site_id']] ?? 0; // 支出
- // 忽略0投入的
- if($igz && $row['cost']===0){
- unset($baseTotalDayData[$key]);
-
- }
- $row['reg_cost'] = ToolLogic::getRound($row['cost'],$row['reg_total'] ?? 0); // 注册成本
- $row['role_per'] = ToolLogic::getRound($row['role_total'],$row['reg_total'] ?? 0); // 创角率
- $row['a_cost'] = ToolLogic::getRound($row['cost'],$row['active'],1); // 次留成本
- $row['a_per'] = ToolLogic::getPercent( $row['active'],$row['reg_total'],1); // 次留率
- $row['reg_pay_total'] = $regPayData[$row['site_id']]['reg_pay_total'] ?? 0; // 总付费金额
- $row['reg_pay_num'] = $regPayData[$row['site_id']]['reg_pay_num'] ?? 0; // 总付费人数
- $row['reg_pay_amount'] = $regPayData[$row['site_id']]['reg_pay_amount'] ?? 0; // 注册总充值
- $row['p_cost'] = ToolLogic::getRound($row['cost'],$row['reg_pay_num']); // 付费成本
- $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num']??0,$row['reg_total'],1); // 付费率
- $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da']??0,$row['cost'],1); // 当天回本率
- $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'],$row['cost']), "%"); // 累计回本率
- $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'],$row['cost'],1); // 实际回本率
- $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_pay_num']); // ARPU
- $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_total']); // 注册ARPU
-
- }
-
- // // 合计
- $total = [
- 'site_id' => '合计',
- 'media_id' => '-',
- 'agent_id' => '-',
- 'auth_id' => '-',
- 'agent_name' => '-',
- 'site_name' => '-',
- 'auth_name' => '-',
- ];
- foreach($baseTotalDayData as &$row){
- $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost']; // 支出
- $total['install'] = !empty($total['install']) ? ($total['install'] + $row['install']) : $row['install']; // 激活
- $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev']; // 注册设备
- $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total']; // 注册数
- $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total']; // 创角数
- $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total']; // 老用户
- $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total']; // 总付费金额
- echo $row['reg_pay_num'];
- $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num']; // 总付费人数
- $total['active'] = !empty($total['active']) ? ($total['active'] + $row['active']) : $row['active']; // 次留数
- $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount']; // 注册总充值
- $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da']; // 当天注册付费金额
- }
- // print_r($total);
- $total['reg_cost'] = ToolLogic::getRound($total['cost']??0,$total['reg_total'] ?? 0); // 注册成本
- $total['role_per'] = ToolLogic::getRound($total['role_total']??0,$total['reg_total'] ?? 0); // 创角率
- $total['a_per'] = ToolLogic::getPercent( $total['active']??0,$total['reg_total']??0,1); // 次留率
- $total['a_cost'] = ToolLogic::getRound($total['cost']??0,$total['active']??0,1); // 次留成本
- $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num']??0,$total['cost']??0,1); // 付费成本
- $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num']??0,$total['reg_total']??0,1); // 付费率
- $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da']??0,$total['cost']??0,1); // 当天回本率
- $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total']??0,$total['cost']??0), "%"); // 累计回本率
- $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount']??0,$total['cost']??0,1); // 实际回本率
- $total['arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_pay_num']??0); // ARPU
- $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_total']??0); // 注册ARPU
-
- $resultData = ['data'=>$baseTotalDayData,'total'=>$total];
- return $resultData;
- }
- /**
- * 渠道按日分析
- */
- public function getAgentDayDataList($where){
- $params = $this->searchByAuth($where);
- $whereSql = $this->generateWhereSql($params);
- // 根据渠道名称获取渠道ID
- if(!empty($params['site_name'])){
- $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE 1=1 AND name = '{$params['agent_name']}'");
- $params['agent_id'] = $agentData[0]['id'] ?? 0;
- }
- // 根据广告名称获取广告ID
- if(!empty($params['site_name'])){
- $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE 1=1 AND name = '{$params['site_name']}'");
- $params['media_id'] = $mediaData[0]['id'] ?? 0;
- }
- if(empty($params['agent_id'])){
- $params['agent_id'] = 0;
- }
- $whereSql = $this->generateWhereSql($params);
- // 1. 消耗表. 获取消耗金额
- $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE 1=1 $whereSql Group By tdate");
- $costData = array_column($costData, 'cost', 'tdate');
-
- // 2. base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num))
- $baseTotalField = "
- SUM(ad_show_ip) AS ad_show_ip,
- SUM(install) AS install,
- SUM(reg_dev) AS reg_dev,
- SUM(reg_total) AS reg_total,
- SUM(role_create_user) AS role_total,
- SUM(old_login_total) AS old_login_total,
- SUM(reg_pay_total) AS reg_pay_total_da,
- SUM(pay_amount) AS pay_amount,
- SUM(pay_total) AS pay_total,
- tdate";
- $baseWhereSql = $whereSql;
- $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $baseWhereSql, $baseTotalField, 'tdate');
- $baseTotalDayData = array_column($baseTotalDayData, null, 'tdate');
- // 3. active 活跃数,次留人数
- $activeWhereSql = $whereSql.' AND days = 1';
- $activeWhereSql = str_replace('AND tdate','AND reg_date',$activeWhereSql);
- $activeField = "
- sum(active_total) as active,
- reg_date astdate";
- $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, 'reg_date');
- $activeData = array_column($activeData, 'active', 'tdate');
-
- // 4. 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num))
- $regPayWhereSql = $whereSql;
- $regPayField = "
- sum(addup_pay_num) as reg_pay_num,
- sum(addup_pay_total) as reg_pay_total,
- sum(addup_pay_amount) as reg_pay_amount,
- reg_date as tdate";
- $regPayWhereSql = str_replace('AND tdate','AND reg_date',$regPayWhereSql);
- $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, 'reg_date');
-
- $regPayData = array_column($regPayData, null, 'tdate');
- // 5. 拼装数据
- // 拼装数据
- foreach($baseTotalDayData as $key=>&$row){
- $row['active'] = $activeData[$row['tdate']] ?? 0; // 次留数
- $row['cost'] = $costData[$row['tdate']] ?? 0; // 支出
-
- $row['reg_cost'] = ToolLogic::getRound($row['cost'],$row['reg_total'] ?? 0); // 注册成本
- $row['role_per'] = ToolLogic::getRound($row['role_total'],$row['reg_total'] ?? 0); // 创角率
- $row['a_cost'] = ToolLogic::getRound($row['cost'],$row['active'],1); // 次留成本
- $row['a_per'] = ToolLogic::getPercent( $row['active'],$row['reg_total'],1); // 次留率
- $row['reg_pay_total'] = $regPayData[$row['tdate']]['reg_pay_total'] ?? 0; // 总付费金额
- $row['reg_pay_num'] = $regPayData[$row['tdate']]['reg_pay_num'] ?? 0; // 总付费人数
- $row['reg_pay_amount'] = $regPayData[$row['tdate']]['reg_pay_amount'] ?? 0; // 注册总充值
- $row['p_cost'] = ToolLogic::getRound($row['cost'],$row['reg_pay_num']); // 付费成本
- $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num']??0,$row['reg_total'],1); // 付费率
- $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da']??0,$row['cost'],1); // 当天回本率
- $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'],$row['cost']), "%"); // 累计回本率
- $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'],$row['cost'],1); // 实际回本率
- $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_pay_num']); // ARPU
- $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_total']); // 注册ARPU
- $row['pay_cost'] = ToolLogic::getPercent($row['pay_amount']??0,$row['cost']??0); // 收支比
-
-
- }
- // 6. 合计
- $total = [
- 'tdate' => '合计'
- ];
- foreach($baseTotalDayData as &$row){
- $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost']; // 支出
- $total['ad_show_ip'] = !empty($total['ad_show_ip']) ? ($total['ad_show_ip'] + $row['ad_show_ip']) : $row['ad_show_ip']; // 展示IP
- $total['install'] = !empty($total['install']) ? ($total['install'] + $row['install']) : $row['install']; // 激活
- $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev']; // 注册设备
- $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total']; // 注册数
- $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total']; // 创角数
- $total['active'] = !empty($total['active']) ? ($total['active'] + $row['active']) : $row['active']; // 次留数
- // 付费人数
- $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num']; // 总付费人数
- $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total']; // 总付费金额
- $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount']; // 注册总充值
- $total['pay_total'] = !empty($total['pay_total']) ? ($total['pay_total'] + $row['pay_total']) : $row['pay_total']; // 当天收入
- $total['pay_amount'] = !empty($total['pay_amount']) ? ($total['pay_amount'] + $row['pay_amount']) : $row['pay_amount']; // 实际收入
- $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total']; // 老用户
- $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da']; // 当天注册付费金额
-
- }
- $total['reg_cost'] = ToolLogic::getRound($total['cost']??0,$total['reg_total'] ?? 0); // 注册成本
- $total['role_per'] = ToolLogic::getRound($total['role_total']??0,$total['reg_total'] ?? 0); // 创角率
- $total['a_per'] = ToolLogic::getPercent( $total['active']??0,$total['reg_total']??0,1); // 次留率
- $total['a_cost'] = ToolLogic::getRound($total['cost']??0,$total['active']??0,1); // 次留成本
- $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num']??0,$total['cost']??0,1); // 付费成本
- $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num']??0,$total['reg_total']??0,1); // 付费率
- $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da']??0,$total['cost']??0,1); // 当天回本率
- $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total']??0,$total['cost']??0), "%"); // 累计回本率
- $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount']??0,$total['cost']??0,1); // 实际回本率
- $total['arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_pay_num']??0); // ARPU
- $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_total']??0); // 注册ARPU
- //收支比
- $total['pay_cost'] = ToolLogic::getPercent($total['pay_amount']??0,$total['cost']??0);
- $resultData = ['data'=>array_values($baseTotalDayData),'totalRow'=>$total];
- return $resultData;
- }
- /**
- * ltv
- *
- */
- public function getLtvDataList($where){
- $params = $this->searchByAuth($where);
- // 展示类型
- $dataType = $params['data_type'] ?? 'recovery';
- $nowDate = date("Y-m-d");
- $whereSql = $this->generateWhereSql($params);
- // 1. 获取消耗金额
- $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost, tdate FROM media_cost WHERE 1=1 $whereSql group by tdate");
- $costData = array_column($costData, 'cost', 'tdate');
- // 2. 获取注册数
- $baseData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $whereSql, "SUM(reg_total) as reg_total, tdate", 'tdate');
- $baseData = array_column($baseData, null, 'tdate');
-
- // 3. 获取注册付费金额
- $field = "
- reg_date,
- pay_date,
- SUM(pay_num) as pay_num,
- SUM(pay_total) as pay_total,
- SUM(addup_pay_num) AS addup_pay_num,
- SUM(addup_pay_total) AS addup_pay_total,
- SUM(addup_pay_amount) AS addup_pay_amount
- ";
- $regPayWhereSql = str_replace('AND tdate','AND reg_date',$whereSql);
- $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $field, 'reg_date,pay_date');
- // 如果注册付费数据为空,则返回空数据给前端
- if(empty($regPayData)){
- return ['data'=>[],'totalRow'=>[]];
- }
- // 前端合计数据
- $totalRow = [
- 'tdate' => '合计'
- ];
- // 前端data数据
- $data = [];
- $totalLtv=[];
- // 合计 消耗金额,注册数,注册成本
- foreach($baseData as $key=>$row){
- $totalRow['cost'] = !empty($totalRow['cost']) ? ($totalRow['cost'] + $costData[$key]??0) : $costData[$key]??0;
- $totalRow['d0']['cost'] = !empty($totalRow['cost']) ? ($totalRow['cost'] + $costData[$key]??0) : $costData[$key]??0;
- $totalRow['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $row['reg_total']??0) : $row['reg_total']??0;
- $totalRow['d0']['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $row['reg_total']??0) : $row['reg_total']??0;
- $totalRow['reg_cost'] = ToolLogic::getRound($totalRow['cost']??0,$totalRow['reg_total']??0);
-
- $days = (strtotime($nowDate)-strtotime($key))/86400+1;
- for($i=1;$i<=$days;$i++){
- $daykey = 'd'.$i;
- $totalRow[$daykey]['reg_total'] = !empty($totalRow[$daykey]['reg_total']) ? ($totalRow[$daykey]['reg_total'] + $row['reg_total']??0) : $row['reg_total']??0;
- $totalRow[$daykey]['cost'] = !empty($totalRow[$daykey]['cost']) ? ($totalRow[$daykey]['cost'] + $costData[$key]??0) : $costData[$key]??0;
- }
- }
- // 按照天计算LTV
- foreach($regPayData as &$row){
- $regDate = $row['reg_date'];
- $data[$regDate]['tdate'] = $regDate;
-
- // 注册数
- $data[$regDate]['reg_total'] = $baseData[$regDate]['reg_total'] ?? 0;
-
- // 注册成本
- $data[$regDate]['reg_cost'] = ToolLogic::getRound($costData[$regDate]??0,$data[$regDate]['reg_total']??0);
- // 消耗金额
- $data[$regDate]['cost'] = $costData[$regDate]??0;
-
- // 计算日期相差天数
- $daykey = (strtotime($row['pay_date'])-strtotime($regDate))/86400+1;
- $daykey = 'd'.$daykey;
-
- switch($dataType){
- case 'recovery':
- $data[$regDate][$daykey] = ToolLogic::getPercent($row['addup_pay_total'],$costData[$regDate]??0,1);
- if($nowDate === $row['pay_date']){
- $data[$regDate]['d0'] = ToolLogic::getPercent($row['addup_pay_total'],$costData[$regDate]??0,1);
- }
- break;
- /* 扣除分成/cost , 计算 */
- case 'remount':
- // 按天回本率
- $data[$regDate][$daykey] = ToolLogic::getPercent($row['addup_pay_amount'],$costData[$regDate]??0,1);
- // 累计回本率
- if($nowDate === $row['pay_date']){
- $data[$regDate]['d0'] = ToolLogic::getPercent($row['addup_pay_amount'],$costData[$regDate]??0,1);
- }
- break;
- /* 累计计费付费金额 / 注册数 */
- case 'ltv':
- // 按天LTV
- $data[$regDate][$daykey] = ToolLogic::getRound($row['addup_pay_total'],$baseData[$regDate]['reg_total']??0,1);
- // 累计LTV
- if($nowDate === $row['pay_date']){
- $data[$regDate]['d0'] = ToolLogic::getRound($row['addup_pay_total'],$baseData[$regDate]['reg_total']??0,1);
- }
- break;
- /* 后面的LTV数据, 按天LTV / 第一天LTV , 目的是为了计算LTV增长率*/
- case 'ltvbs':
- $totalLtv[$daykey] = ToolLogic::getRound($row['addup_pay_total'],$baseData[$regDate]['reg_total']??0,1);
- $fz = $totalLtv['d1']??0!=0 ? $totalLtv['d1'] : 1;
- $data[$regDate][$daykey] = round($totalLtv[$daykey] / $fz, 2);
- break;
- /* 付费人数*/
- case 'pay_num':
- $data[$regDate][$daykey] = $row['pay_num'];
- if($nowDate === $row['pay_date']){
- $data[$regDate]['d0'] = $row['addup_pay_num'];
- }
- break;
- /* 付费总额 */
- case 'pay_total':
- $data[$regDate][$daykey] = $row['pay_total'];
- if($nowDate === $row['pay_date']){
- $data[$regDate]['d0'] = $row['addup_pay_total'];
- }
-
- break;
- /* 付费率 */
- case 'pay_rate':
- $data[$regDate][$daykey] = ToolLogic::getPercent($row['pay_num'],$baseData[$regDate]['reg_total']);
- if($nowDate === $row['pay_date']){
- $data[$regDate]['d0'] = ToolLogic::getPercent($row['addup_pay_num'],$baseData[$regDate]['reg_total']);
- }
- break;
- /* 付费ARPU */
- case 'arpu':
- $data[$regDate][$daykey] = ToolLogic::getRound($row['pay_total'],$row['pay_num']);
- if($nowDate === $row['pay_date']){
- $data[$regDate]['d0'] = ToolLogic::getRound($row['addup_pay_total'],$row['addup_pay_num']);
- }
- break;
- default:
- continue 2;
- break;
- }
- $totalRow[$daykey]['addup_pay_total'] = $totalRow[$daykey]['addup_pay_total'] ?? 0;
- $totalRow[$daykey]['addup_pay_amount'] = $totalRow[$daykey]['addup_pay_amount'] ?? 0;
- $totalRow[$daykey]['pay_num'] = $totalRow[$daykey]['pay_num'] ?? 0;
- $totalRow[$daykey]['pay_total'] = $totalRow[$daykey]['pay_total'] ?? 0;
- $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? $totalRow[$daykey]['addup_pay_total'] + $row['addup_pay_total'] : $row['addup_pay_total'];
- $totalRow[$daykey]['addup_pay_amount'] = !empty($totalRow[$daykey]['addup_pay_amount']) ? $totalRow[$daykey]['addup_pay_amount'] + $row['addup_pay_amount'] : $row['addup_pay_amount'];
- $totalRow[$daykey]['pay_num'] = !empty($totalRow[$daykey]['pay_num']) ? $totalRow[$daykey]['pay_num'] + $row['pay_num'] : $row['pay_num'];
- $totalRow[$daykey]['pay_total'] = !empty($totalRow[$daykey]['pay_total']) ? $totalRow[$daykey]['pay_total'] + $row['pay_total'] : $row['pay_total'];
- if($row['pay_date'] == $regDate){
- $pay_total = !empty($pay_total) ? $pay_total + $row['addup_pay_total'] : $row['addup_pay_total'];
- $pay_amount = !empty($pay_amount) ? $pay_amount + $row['addup_pay_amount'] : $row['addup_pay_amount'];
- $pay_num = !empty($pay_num) ? $pay_num + $row['pay_num'] : $row['pay_num'];
- }
-
-
- }
- foreach($totalRow as $key=>&$row){
- if($key[0]==='d'){
- switch($dataType){
- case 'recovery':
- $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['addup_pay_total']??0,$totalRow[$key]['cost']??0,1);
- break;
- case 'remount':
- $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['addup_pay_amount']??0,$totalRow[$key]['cost']??0,1);
- break;
- case 'ltv':
- $totalRow[$key] = ToolLogic::getRound($totalRow[$key]['addup_pay_total']??0,$totalRow[$key]['reg_total']??0);
- break;
- case 'ltvbs':
- $totalLtv[$key] = ToolLogic::getRound($totalRow[$key]['addup_pay_total']??0,$totalRow[$key]['reg_total']??0);
- $fz = $totalLtv['d1']??0!=0 ? $totalLtv['d1'] : 1;
- $totalRow[$key] = round($totalLtv[$key] / $fz, 2);
- break;
- case 'pay_num':
- $totalRow[$key] = $totalRow[$key]['pay_num']??0;
- break;
- case 'pay_total':
- $totalRow[$key] = $totalRow[$key]['pay_total']??0;
- break;
- case 'pay_rate':
- $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['pay_num']??0,$totalRow[$key]['reg_total']??0);
- break;
- case 'arpu':
- $totalRow[$key] = ToolLogic::getRound($totalRow[$key]['pay_total']??0,$totalRow[$key]['pay_num']??0);
- break;
- }
- }
- }
- if($data && $totalRow){
- switch($dataType){
- case 'recovery':
- $totalRow['d0'] = ToolLogic::getPercent($pay_total,$totalRow['cost'],1);
- break;
- case 'remount':
- $totalRow['d0'] = ToolLogic::getPercent($pay_amount,$totalRow['cost'],1);
- break;
- case 'ltv':
- $totalRow['d0'] = ToolLogic::getRound($pay_total,$totalRow['reg_total']);
- break;
- case 'ltvbs':
- $totalLtv['d0'] = ToolLogic::getRound($pay_total,$totalRow['reg_total']);
- $fz = $totalLtv['d1']??0!=0 ? $totalLtv['d1'] : 1;
- $totalRow['d0'] = round($totalLtv['d0']/$fz, 2);
- break;
- case 'pay_num':
- $totalRow['d0'] = $pay_num;
- break;
- case 'pay_total':
- $totalRow['d0'] = $pay_total;
- break;
- case 'pay_rate':
- $totalRow['d0'] = ToolLogic::getPercent($pay_num,$totalRow['reg_total']);
- break;
- case 'arpu':
- $totalRow['d0'] = ToolLogic::getRound($pay_total,$pay_num);
- break;
- default:
- break;
- }
- $totalRow['reg_cost'] = ToolLogic::getRound($totalRow['cost'],$totalRow['reg_total']);
- $list = ToolLogic::arrSort($data,'tdate','asc');
- }
- return [
- 'data' =>array_values( $list),
- 'totalRow' => $totalRow
- ];
-
-
- }
- /**
- * ltv按月
- */
- public function getLtvmDataList($where){
- $params = $this->searchByAuth($where);
- // 展示类型
- $dataType = $params['data_type'] ?? 'recovery';
- $nowDate = date("Y-m");
- $whereSql = $this->generateWhereSql($params);
- // 1. 获取消耗金额
- // 2. 获取注册数
- $totalBaseWhereSql = str_replace('AND tdate','AND tmonth',$whereSql);
- $baseData = Db::connect('db_data_report')->query("SELECT tmonth,SUM(cost) as cost,SUM(reg_total) as reg_total FROM game_total_month WHERE 1=1 $totalBaseWhereSql GROUP BY tmonth");
- $baseData = array_column($baseData, null, 'tmonth');
-
- // 3. 获取注册付费金额
- $field = "
- reg_month,
- pay_month,
- SUM(pay_num) as pay_num,
- SUM(pay_total) as pay_total,
- SUM(addup_pay_num) AS addup_pay_num,
- SUM(addup_pay_total) AS addup_pay_total,
- SUM(addup_pay_amount) AS addup_pay_amount
- ";
- $regPayWhereSql = str_replace('AND tdate','AND reg_month',$whereSql);
- $regPayData = Db::connect('db_data_report')->query("SELECT $field FROM game_reg_pay_month WHERE 1=1 $regPayWhereSql GROUP BY reg_month,pay_month");
- // 如果注册付费数据为空,则返回空数据给前端
- if(empty($regPayData)){
- return ['data'=>[],'totalRow'=>[]];
- }
- // 前端合计数据
- $totalRow = [
- 'tmonth' => '合计'
- ];
- // 前端data数据
- $data = [];
- $pay_total = 0;
- $pay_amount = 0;
- $pay_num = 0;
- // 合计 消耗金额,注册数,注册成本
- foreach($baseData as $key=>$row){
- $totalRow['cost'] = !empty($totalRow['cost']) ? round($totalRow['cost'] + $row['cost']??0,2) : $row['cost']??0;
- $totalRow['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $row['reg_total']??0) : $row['reg_total']??0;
- $totalRow['reg_cost'] = ToolLogic::getRound($totalRow['cost']??0,$totalRow['reg_total']??0);
-
- $days = ToolLogic::getMonthNum($key,$nowDate);
- for($i=1;$i<=$days;$i++){
- $daykey = 'm'.($i+1);
- $totalRow[$daykey]['reg_total'] = !empty($totalRow[$daykey]['reg_total']) ? ($totalRow[$daykey]['reg_total'] + $row['reg_total']??0) : $row['reg_total']??0;
- $totalRow[$daykey]['cost'] = !empty($totalRow[$daykey]['cost']) ? ($totalRow[$daykey]['cost'] + $row['cost']??0) : $row['cost']??0;
- }
- }
- print_r($regPayData);
- // 按照天计算LTV
- foreach($regPayData as &$row){
- $regDate = $row['reg_month'];
-
- $data[$regDate]['tmonth'] = $regDate;
-
- // 注册数
- $data[$regDate]['reg_total'] = $baseData[$regDate]['reg_total'] ?? 0;
-
- // 注册成本
- $data[$regDate]['reg_cost'] = ToolLogic::getRound($baseData[$regDate]['cost']??0,$data[$regDate]['reg_total']??0);
- // 消耗金额
- $data[$regDate]['cost'] = $baseData[$regDate]['cost']??0;
-
- // 计算日期相差天数
- // $daykey = (strtotime($row['pay_month'])-strtotime($regDate))/86400+1;
- $daykey = 'm'.(ToolLogic::getMonthNum($regDate,$row['pay_month'])+1);
-
- switch($dataType){
- case 'recovery':
- $data[$regDate][$daykey] = ToolLogic::getPercent($row['addup_pay_total'],$baseData[$regDate]['cost']??0,1);
- if($nowDate === $row['pay_month']){
- $data[$regDate]['m0'] = ToolLogic::getPercent($row['addup_pay_total'],$baseData[$regDate]['cost']??0,1);
- }
- break;
- /* 扣除分成/cost , 计算 */
- case 'remount':
- // 按天回本率
- $data[$regDate][$daykey] = ToolLogic::getPercent($row['addup_pay_amount'],$baseData[$regDate]['cost']??0,1);
- // 累计回本率
- if($nowDate === $row['pay_month']){
- $data[$regDate]['m0'] = ToolLogic::getPercent($row['addup_pay_amount'],$baseData[$regDate]['cost']??0,1);
- }
- break;
- /* 累计计费付费金额 / 注册数 */
- case 'ltv':
- // 按天LTV
- $data[$regDate][$daykey] = ToolLogic::getRound($row['addup_pay_total'],$baseData[$regDate]['reg_total']??0,1);
- // 累计LTV
- if($nowDate === $row['pay_month']){
- $data[$regDate]['m0'] = ToolLogic::getRound($row['addup_pay_total'],$baseData[$regDate]['reg_total']??0,1);
- }
- break;
- /* 付费人数*/
- case 'pay_num':
- $data[$regDate][$daykey] = $row['pay_num'];
- if($nowDate === $row['pay_month']){
- $data[$regDate]['m0'] = $row['addup_pay_num'];
- }
- break;
- /* 付费总额 */
- case 'pay_total':
- $data[$regDate][$daykey] = $row['pay_total'];
- if($nowDate === $row['pay_month']){
- $data[$regDate]['m0'] = $row['addup_pay_total'];
- }
-
- break;
- /* 付费率 */
- case 'pay_rate':
- $data[$regDate][$daykey] = ToolLogic::getPercent($row['pay_num'],$baseData[$regDate]['reg_total']);
- if($nowDate === $row['pay_month']){
- $data[$regDate]['m0'] = ToolLogic::getPercent($row['addup_pay_num'],$baseData[$regDate]['reg_total']);
- }
- break;
- /* 付费ARPU */
- case 'arpu':
- $data[$regDate][$daykey] = ToolLogic::getRound($row['pay_total'],$row['pay_num']);
- if($nowDate === $row['pay_month']){
- $data[$regDate]['m0'] = ToolLogic::getRound($row['addup_pay_total'],$row['addup_pay_num']);
- }
- break;
- default:
- continue 2;
- break;
- }
- $totalRow[$daykey]['addup_pay_total'] = $totalRow[$daykey]['addup_pay_total'] ?? 0;
- $totalRow[$daykey]['addup_pay_amount'] = $totalRow[$daykey]['addup_pay_amount'] ?? 0;
- $totalRow[$daykey]['pay_num'] = $totalRow[$daykey]['pay_num'] ?? 0;
- $totalRow[$daykey]['pay_total'] = $totalRow[$daykey]['pay_total'] ?? 0;
- $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? $totalRow[$daykey]['addup_pay_total'] + $row['addup_pay_total'] : $row['addup_pay_total'];
- $totalRow[$daykey]['addup_pay_amount'] = !empty($totalRow[$daykey]['addup_pay_amount']) ? $totalRow[$daykey]['addup_pay_amount'] + $row['addup_pay_amount'] : $row['addup_pay_amount'];
- $totalRow[$daykey]['pay_num'] = !empty($totalRow[$daykey]['pay_num']) ? $totalRow[$daykey]['pay_num'] + $row['pay_num'] : $row['pay_num'];
- $totalRow[$daykey]['pay_total'] = !empty($totalRow[$daykey]['pay_total']) ? $totalRow[$daykey]['pay_total'] + $row['pay_total'] : $row['pay_total'];
- if($row['pay_month'] == $regDate){
- $pay_total = !empty($pay_total) ? $pay_total + $row['addup_pay_total'] : $row['addup_pay_total'];
- $pay_amount = !empty($pay_amount) ? $pay_amount + $row['addup_pay_amount'] : $row['addup_pay_amount'];
- $pay_num = !empty($pay_num) ? $pay_num + $row['pay_num'] : $row['pay_num'];
- }
-
-
- }
- foreach($totalRow as $key=>&$row){
- if($key[0]==='m'){
- switch($dataType){
- case 'recovery':
- $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['addup_pay_total']??0,$totalRow[$key]['cost']??0,1);
- break;
- case 'remount':
- $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['addup_pay_amount']??0,$totalRow[$key]['cost']??0,1);
- break;
- case 'ltv':
- $totalRow[$key] = ToolLogic::getRound($totalRow[$key]['addup_pay_total']??0,$totalRow[$key]['reg_total']??0);
- break;
- case 'pay_num':
- $totalRow[$key] = $totalRow[$key]['pay_num']??0;
- break;
- case 'pay_total':
- $totalRow[$key] = $totalRow[$key]['pay_total']??0;
- break;
- case 'pay_rate':
- $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['pay_num']??0,$totalRow[$key]['reg_total']??0);
- break;
- case 'arpu':
- $totalRow[$key] = ToolLogic::getRound($totalRow[$key]['pay_total']??0,$totalRow[$key]['pay_num']??0);
- break;
- }
- }
- }
- if($data && $totalRow){
- switch($dataType){
- case 'recovery':
- $totalRow['m0'] = ToolLogic::getPercent($pay_total,$totalRow['cost'],1);
- break;
- case 'remount':
- $totalRow['m0'] = ToolLogic::getPercent($pay_amount,$totalRow['cost'],1);
- break;
- case 'ltv':
- $totalRow['m0'] = ToolLogic::getRound($pay_total,$totalRow['reg_total']);
- break;
-
- case 'pay_num':
- $totalRow['m0'] = $pay_num;
- break;
- case 'pay_total':
- $totalRow['m0'] = $pay_total;
- break;
- case 'pay_rate':
- $totalRow['m0'] = ToolLogic::getPercent($pay_num,$totalRow['reg_total']);
- break;
- case 'arpu':
- $totalRow['m0'] = ToolLogic::getRound($pay_total,$pay_num);
- break;
- default:
- break;
- }
- $totalRow['reg_cost'] = ToolLogic::getRound($totalRow['cost'],$totalRow['reg_total']);
- $list = ToolLogic::arrSort($data,'tmonth','asc');
- }
- return [
- 'data' =>array_values( $list),
- 'totalRow' => $totalRow
- ];
-
-
- }
- /**
- * @return void
- * 大盘数据(没有权限)
- * 注册成本:消耗金额/注册数
- * roi:注册付费金额 reg_pay_total /消耗 cost
- * 付费成本:总付费人数/消耗
- * 付费率:总付费人数/注册数
- */
- public function agentTotal($where){
- $whereSql = $this->generateWhereSql($where);
- $cost = 0; // 消耗金额
- $regTotal = 0; // 注册数
- $regPayTotal = 0; // 注册付费金额
- $regPayNum = 0; // 总付费人数
- // 1. 消耗表. 获取消耗金额
- $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE 1=1 $whereSql");
- $cost = $costData[0]['cost'] ?? 0;
-
- // 2. base_total_day_ 获取注册数(reg_total)、注册付费金额(reg_pay_total)、
- $baseTotalField = "
- SUM(reg_total) AS reg_total,
- SUM(reg_pay_total) AS reg_pay_total";
- $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $where['reg_date'], $whereSql, $baseTotalField);
- $regTotal = $baseTotalDayData[0]['reg_total'] ?? 0;
- $regPayTotal = $baseTotalDayData[0]['reg_pay_total'] ?? 0;
- // 3. 注册付费表. 获取总付费人数(reg_pay_num)
- $regPayField = "
- sum(addup_pay_num) as reg_pay_num";
- $regPayWhereSql = str_replace('AND tdate','AND reg_date',$whereSql);
- $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $where['reg_date'], $regPayWhereSql, $regPayField);
- $regPayNum = $regPayData[0]['reg_pay_num'] ?? 0;
- // roi
- $roi = ToolLogic::getPercent($regPayTotal,$cost,1);
- // 付费成本
- $pCost = ToolLogic::getRound($cost,$regPayNum);
- // reg_cost 注册成本
- $regCost = ToolLogic::getRound($cost,$regTotal);
- // 付费率
- $pPer = ToolLogic::getPercent($regPayNum,$regTotal,1);
- // 返回数据
- return [
- 'reg_cost' => $regCost,
- 'roi' => $roi,
- 'p_cost' => $pCost,
- 'p_per' => $pPer,
- ];
- }
- /**
- * @param $where
- * @param $group
- * @return void
- * @description 计算7天回本率
- * 1. 7天的注册总充值计算出来,可以通过
- */
- public function computedHb7days($where, $type){
- $payDataAll = [];
- $dateRange = ToolLogic::getDatesBetween($where['reg_date'][0], $where['reg_date'][1]);
- foreach ($dateRange as $regDate){
- $field = "
- sum(addup_pay_amount) as reg_pay_amount_7,
- $type"; // 注册总充值
- $eDate = date("Y-m-d", strtotime($regDate . " +6 days"));
- // 如果7天后的时间,超过今天,则今天是最后一天
- if($eDate>date("Y-m-d")){
- $eDate = date("Y-m-d");
- }
- $wherePay = $where;
- unset($wherePay['reg_date']);
- $whereSql = $this->generateWhereSql($wherePay);
- $whereSql = "{$whereSql} AND reg_date = '{$regDate}' AND pay_date = '{$eDate}'";
- $payData = $this->generateYearUnionList('game_reg_pay_day_',
- [
- $regDate,
- $regDate
- ]
- , $whereSql, $field, $type);
- $payDataAll = array_merge($payDataAll, $payData);
- }
- return $payDataAll;
- }
- // 生成基础日统计表的联合查询列表
- public function generateYearUnionList($namePrefix, $regDate,$whereSql='',$field='*',$group=null){
- $tableNames = ToolLogic::getYearlyTableNames($namePrefix, $regDate[0],$regDate[1]);
- $sqlParts = [];
- foreach ($tableNames as $tableName){
- $sqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
- }
- $unionSql = implode(" UNION ALL ", $sqlParts);
- $finalSql = "
- SELECT {$field} FROM ( {$unionSql} ) AS all_total_day
- ";
- if (!empty($group)) {
- $finalSql .= " GROUP BY {$group}";
- }
- $baseData = Db::connect('db_data_report')->query($finalSql);
- return $baseData;
- }
- // 生成wheresql
- public function generateWhereSql($params){
- $whereSql = "";
- // 游戏id
- if(!empty($params['game_id'])){
- if (is_array($params['game_id'])) {
- $whereSql .= " AND game_id IN(" . implode(',', $params['game_id']) . ")";
- } else {
- $whereSql .= " AND game_id = {$params['game_id']}";
- }
- }
- // 媒体id
- if(!empty($params['media_id'])){
- $whereSql .= " AND media_id = {$params['media_id']}";
- }
- // 渠道id
- if(!empty($params['agent_id'])){
- $whereSql .= " AND agent_id = {$params['agent_id']}";
- }
- // 广告位id
- if(!empty($params['site_id'])){
- if (is_array($params['site_id'])) {
- $whereSql .= " AND site_id IN(" . implode(',', $params['site_id']) . ")";
- } else {
- $whereSql .= " AND site_id = {$params['site_id']}";
- }
- }
- // 负责人
- if(!empty($params['auth_id'])){
- if (is_array($params['auth_id'])) {
- $whereSql .= " AND auth_id IN(" . implode(',', $params['auth_id']) . ")";
- } else {
- $whereSql .= " AND auth_id = {$params['auth_id']}";
- }
- }
- // 注册日期
- if(!empty($params['reg_date'])??null){
- $whereSql .= " AND tdate BETWEEN '{$params['reg_date'][0]}' AND '{$params['reg_date'][1]}'";
- }
- return $whereSql;
- }
- }
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