ChannelAnalysisLogic.php 62 KB

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  1. <?php
  2. namespace app\v1\logic\dataReport;
  3. use plugin\saiadmin\basic\BaseLogic;
  4. use support\think\Db;
  5. class ChannelAnalysisLogic extends BaseLogic
  6. {
  7. // 分时数据
  8. public function getHourDataList($params)
  9. {
  10. $params = $this->searchByAuth($params);
  11. // hour=>小时, reg_total=>注册数,cost=>消耗,pay_num=>付费总用户数,
  12. // pay_total=>付费总金额,reg_pay_num=>小时注册当天付费数,reg_pay_total=>小时注册当天付费金额
  13. // reg_pay_num_rg=>注册累计付费数,reg_pay_total_rg=>注册累计付费金额
  14. $field = "
  15. agent_id, thour as hour,
  16. SUM(reg_total) as reg_total,
  17. SUM(cost) as cost,
  18. SUM(pay_num) as pay_num,
  19. SUM(pay_total) as pay_total,
  20. SUM(reg_pay_num) as reg_pay_num,
  21. SUM(reg_pay_total) as reg_pay_total,
  22. SUM(reg_pay_num_rg) as reg_pay_num_rg,
  23. SUM(reg_pay_total_rg) as reg_pay_total_rg";
  24. $group = 'agent_id,thour';
  25. $whereRaw = $this->getCommonWhereRaw($params);
  26. // 根据日期,连表查询
  27. $monthRange = getMonthRange($params['tdate'][0], $params['tdate'][1]);
  28. $sqlParts = [];
  29. foreach ($monthRange as $month) {
  30. $tableName = 'base_total_hour_' . $month;
  31. $sqlParts[] = "SELECT * FROM {$tableName} WHERE {$whereRaw}";
  32. }
  33. $unionSql = implode(" UNION ALL ", $sqlParts);
  34. // 外层包裹分页、排序
  35. $finalSql = " SELECT {$field} FROM ( {$unionSql} ) AS all_hour GROUP BY {$group} ";
  36. // 按小时数据
  37. $hourData = Db::connect('db_data_report')->query($finalSql);
  38. $total = [
  39. 'agent_id' => '合计'
  40. ];
  41. // 计算小时消耗数据的 注册成本、付费率、
  42. $hourResult = [];
  43. foreach ($hourData as $hourRow) {
  44. $agentId = $hourRow['agent_id'];
  45. $hourKey = 'h' . intval($hourRow['hour']);
  46. if (!isset($hourResult[$agentId])) {
  47. $hourResult[$agentId] = [
  48. 'agent_id' => $agentId
  49. ];
  50. }
  51. unset($hourRow['agent_id'], $hourRow['hour']);
  52. // 注册成本
  53. $hourRow['reg_cost'] = getRound($hourRow['cost'], $hourRow['reg_total']);
  54. // 付费率
  55. $hourRow['pay_rate'] = getPercent($hourRow['reg_pay_num'], $hourRow['reg_total']);
  56. // 回本率
  57. $hourRow['roi'] = getPercent($hourRow['reg_pay_total'], $hourRow['cost']);
  58. // 统计数据,每小时的数据
  59. $total[$hourKey]['reg_total'] = !empty($total[$hourKey]['reg_total']) ? ($total[$hourKey]['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
  60. $total[$hourKey]['cost'] = !empty($total[$hourKey]['cost']) ? round($total[$hourKey]['cost'] + $hourRow['cost'], 2) : $hourRow['cost'];
  61. $total[$hourKey]['reg_pay_total'] = !empty($total[$hourKey]['reg_pay_total']) ? ($total[$hourKey]['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
  62. $total[$hourKey]['reg_pay_num'] = !empty($total[$hourKey]['reg_pay_num']) ? ($total[$hourKey]['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
  63. $total['total_raw']['reg_total'] = !empty($total['total_raw']['reg_total']) ? ($total['total_raw']['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
  64. $total['total_raw']['cost'] = !empty($total['total_raw']['cost']) ? round($total['total_raw']['cost'] + $hourRow['cost'], 2) : $hourRow['cost'];
  65. $total['total_raw']['reg_pay_total'] = !empty($total['total_raw']['reg_pay_total']) ? ($total['total_raw']['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
  66. $total['total_raw']['reg_pay_num'] = !empty($total['total_raw']['reg_pay_num']) ? ($total['total_raw']['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
  67. $hourResult[$agentId][$hourKey] = $hourRow;
  68. }
  69. // 计算统计的注册成本、付费绿、回本率
  70. foreach ($total as $key => &$v) {
  71. if (!is_array($v)) continue; // 跳过 agent_id => 合计 等非数组元素
  72. $v['reg_cost'] = getRound($v['cost'], $v['reg_total']);
  73. $v['pay_rate'] = getPercent($v['reg_pay_num'], $v['reg_total']);
  74. $v['roi'] = getPercent($v['reg_pay_total'], $v['cost']);
  75. }
  76. // 计算行汇总
  77. foreach ($hourResult as &$item) {
  78. $item['total_raw']['cost'] = round(array_sum(array_column($item, 'cost')), 2);
  79. $item['total_raw']['reg_total'] = round(array_sum(array_column($item, 'reg_total')), 2);
  80. $item['total_raw']['reg_pay_num'] = round(array_sum(array_column($item, 'reg_pay_num')), 2);
  81. $item['total_raw']['reg'] = round(array_sum(array_column($item, 'reg')), 2);
  82. $item['total_raw']['pay_num'] = round(array_sum(array_column($item, 'pay_num')), 2);
  83. $item['total_raw']['pay'] = round(array_sum(array_column($item, 'pay')), 2);
  84. $item['total_raw']['reg_cost'] = getRound($item['total_raw']['cost'], $item['total_raw']['reg'], 1);
  85. $item['total_raw']['pay_rate'] = getPercent($item['total_raw']['pay_num'], $item['total_raw']['reg']);
  86. $item['total_raw']['roi'] = getPercent($item['total_raw']['pay'], $item['total_raw']['cost']);
  87. }
  88. $data = array_values($hourResult);
  89. array_unshift($data, $total);
  90. return $data;
  91. }
  92. // 留存按日
  93. public function getActiveDataList($where): array
  94. {
  95. $params = $this->searchByAuth($where);
  96. $whereRaw = $this->getCommonWhereRaw($params);
  97. // 1. 注册数据:$regData = 按照日期,获取每日的 注册数【reg_total】分组,base_total_day_2025
  98. $yearRange = getYearRange($params['tdate'][0], $params['tdate'][1]);
  99. $baseTotalDaySqlParts = [];
  100. foreach ($yearRange as $year) {
  101. $tableName = 'base_total_day_' . $year;
  102. $baseTotalDaySqlParts[] = "SELECT * FROM {$tableName} WHERE {$whereRaw}";
  103. }
  104. $unionBaseTotalDaySql = implode(" UNION ALL ", $baseTotalDaySqlParts);
  105. // 按照每日,获取=>注册数据
  106. $regData = Db::connect('db_data_report')->query("SELECT tdate, SUM(reg_total) reg_total FROM ( {$unionBaseTotalDaySql} ) AS all_base_total_day GROUP BY tdate order by tdate ");
  107. // 2. 活跃数据:$actData = 按照日期,获取每日的 活跃数 SUM(【active_total】) 活跃天数 【days】, 分组 【reg_date,days】,game_active_day_2025
  108. $gameActiveDaySqlParts = [];
  109. foreach ($yearRange as $year) {
  110. $tableName = 'game_active_day_' . $year;
  111. $gameActiveDaySqlParts[] = "SELECT * FROM {$tableName} WHERE {$whereRaw}";
  112. }
  113. $unionGameActiveDaySql = implode(" UNION ALL ", $gameActiveDaySqlParts);
  114. $actDataSql = "select reg_date as tdate, days, sum(active_total) as active from ({$unionGameActiveDaySql}) as all_game_active_day group by reg_date,days";
  115. // 替换日期字段, 因为game_active_day_表的日期字段是[reg_date]
  116. $actDataSql = str_replace("tdate", "reg_date", $actDataSql);
  117. // 日期、活跃天数、活跃数,按日期和活跃天数分组
  118. $actData = Db::connect('db_data_report')->query($actDataSql);
  119. $tdate = date('Y-m-d');
  120. $list = $totalData = [];
  121. // 遍历每日的注册数
  122. foreach ($regData as $r) {
  123. // 如果当日没有注册的话,则跳过
  124. if (!$r['reg_total']) {
  125. continue;
  126. }
  127. // 注册日期
  128. $regDate = $r['tdate'];
  129. $list[$regDate]['tdate'] = $regDate;
  130. // 注册数
  131. $list[$regDate]['reg'] = $r['reg_total'];
  132. // 从注册日期 ($regDate) 到当前日期的天数
  133. $days = (strtotime($tdate) - strtotime($regDate)) / 86400;
  134. for ($i = 1; $i <= $days; $i++) {
  135. $dayKey = 'd' . $i;
  136. // d1...dn的reg = 记录按日的注册数
  137. $totalData[$dayKey]['reg'] = !empty($totalData[$dayKey]['reg']) ? $totalData[$dayKey]['reg'] + $r['reg_total'] : $r['reg_total'];
  138. }
  139. $totalData['reg'] = !empty($totalData['reg']) ? $totalData['reg'] + $r['reg_total'] : $r['reg_total'];
  140. }
  141. // 遍历每日的活跃数
  142. foreach ($actData as $r) {
  143. // 注册日期
  144. $regDate = $r['tdate'];
  145. // 如果日期,没有注册数/活跃数, 则跳过
  146. if (!$list[$regDate]['reg'] || !$r['active']) {
  147. continue;
  148. }
  149. // 如果活跃天数超过30天,并且活跃数不在[45,60,90,119,120]数组里面, 则跳过
  150. if ($r['days'] > 30 && !in_array($r['days'], [45, 60, 90, 119, 120])) {
  151. continue;
  152. }
  153. // 活跃天数的key
  154. $dayKey = 'd' . $r['days'];
  155. // N日留存率 = 第N天活跃数 ÷ 注册日注册数 × 100%。
  156. $list[$regDate][$dayKey] = getPercent($r['active'], $list[$regDate]['reg']);
  157. // d1...dn的reg = 记录按日的活跃数
  158. $totalData[$dayKey]['active'] = !empty($totalData[$dayKey]['active']) ? $totalData[$dayKey]['active'] + $r['active'] : $r['active'];
  159. }
  160. $total = [];
  161. foreach ($totalData as $key => $val) {
  162. if ($key == 'reg') {
  163. $total['reg'] = $val;
  164. } else {
  165. $total[$key] = getPercent($val['active']??0, $val['reg']??0);
  166. }
  167. }
  168. return [
  169. 'data' => array_values($list),
  170. 'totalRow' => $total,
  171. ];
  172. }
  173. /**
  174. * @param $where
  175. * @return mixed
  176. * @description 渠道总览
  177. * 支出-> media_cost表的消耗数据
  178. * 激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_create_user) -> base_total_day_2025表的数据
  179. * 注册成本-> 支出/注册数
  180. * 创角率 -> 创角数/注册数
  181. * 次留数 -> reg_date, days:1, active_total, game_active_day_2025
  182. * 次留率 -> 次留数 / reg_login_total
  183. * 次留成本 -> 支出 / 第二天的 ld_login_total
  184. * 当天付费金额 -> reg_pay_total
  185. * 总付费人数 -> pay_num
  186. * 总付费金额 -> pay_total
  187. * 付费率 -> 总付费人数 / 注册数
  188. * 当天回本率 -> 当天付费 / 支出
  189. * 累计回本率 -> 总付费 / 支出
  190. * 实际回本率 -> game_reg_pay_day_2025表的 addup_pay_amount / 支出
  191. * 7天实际回本率 -> game_reg_pay_day_2025表的 sum(addup_pay_amount) 根据注册时间 +6day, 遍历相加 / 支出
  192. * 付费成本 -> 总付费人数 / 支出
  193. * ARPU -> 付费总金额/ 付费总用户
  194. * 注册ARPU -> 注册付费金额/注册数
  195. * 老用户数 -> sum(old_login_total)
  196. * 负责人 -> 渠道负责人, 根据
  197. */
  198. public function getAgentDataList($where)
  199. {
  200. $params = $this->searchByAuth($where);
  201. // 忽略 0 投入
  202. $igz = !empty($params['igz']) ? $params['igz'] : '';
  203. $group = !empty($params['group']) ? $params['group'] : '';
  204. // 如果分组按照 游戏组ID||游戏组
  205. if ($group == 1) {
  206. $type = 'game_id';
  207. } else if ($group == 2) {
  208. $type = 'auth_id';
  209. } else if ($group == 3) {
  210. $type = 'media_id';
  211. } else {
  212. $type = 'agent_id';
  213. }
  214. $whereRaw = $this->getCommonWhereRaw($params);
  215. // 1.查询消耗数据, 安game_id/agent_id分组
  216. // 忽略后台录入的消耗
  217. $costWhereRaw = $whereRaw;
  218. if (!empty($params['filter']) && is_array($params['filter']) && in_array('fak', $params['filter'])) {
  219. $costWhereRaw .= " AND add_type = 0";
  220. }
  221. $costSql = "SELECT {$type}, SUM(money) as cost from media_cost WHERE {$costWhereRaw} GROUP BY {$type}";
  222. $costData = Db::connect('db_advert')->query($costSql);
  223. $costDataColumn = array_column($costData, 'cost', $type);
  224. // 2.查询按日统计数据
  225. $totalDayField = "
  226. {$type},
  227. sum(install) as install,
  228. sum(reg_pay_total) as reg_pay_total_da,
  229. sum(reg_dev) as reg_dev,
  230. sum(reg_total) as reg_total,
  231. sum(login_total) as login_total,
  232. sum(old_login_total) as old_login_total,
  233. sum(role_create_user) as role_total,
  234. sum(pay_num) as pay_num_total,
  235. auth_id,
  236. media_id
  237. ";
  238. // 2. 获取基础报表数据,兼容跨年
  239. $yearRange = getYearRange($params['tdate'][0], $params['tdate'][1]);
  240. $baseData = $this->generateUnionList('base_total_day', $yearRange, $whereRaw, $totalDayField, $type);
  241. // 3. 获取活跃数
  242. $activeWhereRaw = $whereRaw . ' AND days = 1';
  243. $activeWhereRaw = str_replace('tdate', 'reg_date', $activeWhereRaw);
  244. $activeField = "
  245. sum(active_total) as active,
  246. game_id,
  247. agent_id";
  248. $activeData = $this->generateUnionList('game_active_day', $yearRange, $activeWhereRaw, $activeField, $type);
  249. $activeData = array_column($activeData, 'active', $type);
  250. // 4. 注册充值统计
  251. $regPayWhereRaw = $whereRaw;
  252. $regPayField = "
  253. sum(addup_pay_num) as reg_pay_num,
  254. sum(addup_pay_total) as reg_pay_total,
  255. sum(addup_pay_amount) as reg_pay_amount,
  256. {$type}";
  257. $regPayWhereRaw = str_replace('tdate', 'reg_date', $regPayWhereRaw);
  258. $regPayData = $this->generateUnionList('game_reg_pay_day', $yearRange, $regPayWhereRaw, $regPayField, $type);
  259. $regPayData = array_column($regPayData, null, $type);
  260. // 5. 7天回本
  261. $hb7dayData = $this->computedHb7days($params, $type);
  262. $hb7dayData = array_column($hb7dayData ?? [], 'reg_pay_amount_7', $type);
  263. $hb7dayDataSum = 0;
  264. foreach ($hb7dayData as $daySum) {
  265. $hb7dayDataSum += $daySum;
  266. }
  267. if (empty($baseData)) {
  268. return [];
  269. }
  270. // 6. 所有游戏信息
  271. $gameData = Db::connect('db_center')->table('pf_game')->select()->toArray();
  272. // 7. 所有用户信息
  273. $authData = Db::connect('db_system')->table('sa_system_user')->select()->toArray();
  274. // 8. 媒体列表信息
  275. $mediaData = Db::connect('db_advert')->table('media_list')->select()->toArray();
  276. // 9. 渠道列表信息
  277. $agentData = Db::connect('db_advert')->table('agent_list')->select()->toArray();
  278. $gameData = array_column($gameData, null, 'id');
  279. $authData = array_column($authData, null, 'id');
  280. $mediaData = array_column($mediaData, null, 'id');
  281. // 拼接数据
  282. foreach ($baseData as $key => &$row) {
  283. $typeId = $row[$type]; // type, 的取值, 这里根据分组, game_id | agent_id
  284. $cost = $costDataColumn[$typeId] ?? 0;
  285. $row['cost'] = $cost;
  286. // 忽略0投入的
  287. if ($igz && $row['cost'] === 0) {
  288. unset($baseData[$key]);
  289. }
  290. // 注册成本
  291. $row['reg_cost'] = getRound($cost, $row['reg_total'] ?? 0);
  292. // 创角率
  293. $row['role_per'] = getRound($row['role_total'], $row['reg_total'] ?? 0);
  294. // 次留数
  295. $row['active'] = $activeData[$typeId]['active'] ?? 0;
  296. // 次留率
  297. $row['a_per'] = getPercent($activeData[$typeId]['active'] ?? 0, $row['reg_total'], 1);
  298. // 次留成本
  299. $row['a_cost'] = getRound($cost, $row['active'], 1);
  300. // 总付费金额
  301. $row['reg_pay_total'] = $regPayData[$typeId]['reg_pay_total'] ?? 0;
  302. // 总付费人数
  303. $row['reg_pay_num'] = $regPayData[$typeId]['reg_pay_num'] ?? 0;
  304. //付费成本
  305. $row['p_cost'] = getRound($row['cost'], $row['reg_pay_num']);
  306. // 付费率
  307. $row['p_per'] = getPercent($row['reg_pay_num'] ?? 0, $row['reg_total'], 1);
  308. // 当天回本率
  309. $row['da_per'] = getPercent($row['reg_pay_total_da'] ?? 0, $row['cost'], 1);
  310. // 累计回本率
  311. $row['re_per'] = (float)trim(getPercent($row['reg_pay_total'], $row['cost']), "%");
  312. $row['reg_pay_amount'] = $hb7dayData[$typeId]['reg_pay_amount'] ?? 0;
  313. // 实际回本率
  314. $row['re_amount_per'] = getPercent($row['reg_pay_amount'], $row['cost'], 1);
  315. //ARPU
  316. $row['arpu'] = getRound($row['reg_pay_total'], $row['reg_pay_num']);
  317. //注册ARPU
  318. $row['r_arpu'] = getRound($row['reg_pay_total'], $row['reg_total']);
  319. // 7天回本率
  320. $row['re_amount_per_7'] = getPercent($hb7dayData[$typeId] ?? 0, $row['cost'], 1);
  321. // 按分组信息展示,id和name
  322. switch ($params['group'] ?? '') {
  323. case 1:
  324. $row['akey'] = $row['game_id'];
  325. $row['name'] = $gameData[$row['game_id']]['name'] ?? "";
  326. $row['auth_name'] = '-';
  327. break;
  328. case 2:
  329. $row['akey'] = $row['auth_id'];
  330. $row['name'] = '-';
  331. $row['auth_name'] = $authData[$row['auth_id']]['username'] ?? "";
  332. case 3:
  333. $row['akey'] = $row['media_id'];
  334. $row['name'] = $mediaData[$row['media_id']]['name'] ?? "";
  335. $row['auth_name'] = $authData[$row['auth_id']]['username'] ?? "";
  336. default:
  337. $row['akey'] = $row['agent_id'];
  338. $row['name'] = $agentData[$row['agent_id']]['name'] ?? "";
  339. $row['auth_name'] = '-';
  340. break;
  341. }
  342. }
  343. // 底部合计
  344. $total = [
  345. 'akey' => '合计'
  346. ];
  347. foreach ($baseData as $val) {
  348. $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $val['cost']) : $val['cost'];
  349. $total['install'] = !empty($total['install']) ? ($total['install'] + $val['install']) : $val['install']; // 激活
  350. $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $val['reg_dev']) : $val['reg_dev']; // 注册设备
  351. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $val['reg_total']) : $val['reg_total']; // 注册数
  352. $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $val['role_total']) : $val['role_total']; // 创角数
  353. $total['active'] = !empty($total['active']) ? ($total['active'] + $val['active']) : $val['active'];// 次留数
  354. $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $val['reg_pay_total_da']) : $val['reg_pay_total_da']; // 当天付费
  355. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $val['reg_pay_num']) : $val['reg_pay_num']; // 总付费人数
  356. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $val['reg_pay_total']) : $val['reg_pay_total']; // 总付费金额
  357. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $val['old_login_total']) : $val['old_login_total']; // 老用户
  358. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $val['reg_pay_amount']) : $val['reg_pay_amount']; //注册总充值
  359. }
  360. // 注册成本
  361. $total['reg_cost'] = getRound($total['cost']??0, $total['reg_total'] ?? 0);
  362. // 汇总创角率
  363. $total['role_per'] = getRound($total['role_total']??0, $total['reg_total'] ?? 0);
  364. // 次留率
  365. $total['a_per'] = getPercent($total['active']??0, $total['reg_total']??0, 1);
  366. // 次留成本
  367. $total['a_cost'] = getRound($total['cost']??0, $total['active']??0, 1);
  368. // 付费率
  369. $total['p_per'] = getPercent($total['reg_pay_num']??0, $total['reg_total']??0, 1);
  370. // 当天回本率
  371. $total['da_per'] = getPercent($total['reg_pay_total_da']??0, $total['cost']??0, 1);
  372. // 累计回本率
  373. $total['re_per'] = (float)trim(getPercent($total['reg_pay_total']??0, $total['cost']??0), "%");
  374. // 实际回本率
  375. $total['re_amount_per'] = getPercent($total['reg_pay_amount']??0, $total['cost']??0, 1);
  376. //ARPU
  377. $total['arpu'] = getRound($total['reg_pay_total']??0, $total['reg_pay_num']??0);
  378. //注册ARPU
  379. $total['r_arpu'] = getRound($total['reg_pay_total']??0, $total['reg_total']??0);
  380. // 7天回本率
  381. $total['re_amount_per_7'] = getPercent($hb7dayDataSum??0, $total['cost']??0, 1);
  382. //付费成本
  383. $total['p_cost'] = getRound($total['reg_pay_num']??0, $total['cost']??0, 1);
  384. $totalData = $this->agentTotal($where);
  385. // 汇总数据
  386. return [
  387. 'data' => array_merge($baseData),
  388. 'totalRow' => $total,
  389. ];
  390. }
  391. /**
  392. * @param $where
  393. * @param $group
  394. * @description 计算7天回本率
  395. * 1. 7天的注册总充值计算出来,可以通过
  396. */
  397. public function computedHb7days($where, $type)
  398. {
  399. $payDataAll = [];
  400. $dateRange = getDateRange($where['tdate'][0], $where['tdate'][1]);
  401. foreach ($dateRange as $regDate) {
  402. $field = "
  403. sum(addup_pay_amount) as reg_pay_amount_7,
  404. $type"; // 注册总充值
  405. $eDate = date("Y-m-d", strtotime($regDate . " +6 days"));
  406. // 如果7天后的时间,超过今天,则今天是最后一天
  407. if ($eDate > date("Y-m-d")) {
  408. $eDate = date("Y-m-d");
  409. }
  410. $wherePay = $where;
  411. unset($wherePay['tdate']);
  412. $whereRaw = $this->getCommonWhereRaw($wherePay);
  413. $whereRaw = "{$whereRaw} AND reg_date = '{$regDate}' AND pay_date = '{$eDate}'";
  414. $yearRange = getYearRange($regDate, $regDate);
  415. $payData = $this->generateUnionList('game_reg_pay_day', $yearRange , $whereRaw, $field, $type);
  416. $payDataAll = array_merge($payDataAll, $payData);
  417. }
  418. return $payDataAll;
  419. }
  420. /**
  421. * 大盘数据(没有权限)
  422. * 注册成本:消耗金额/注册数
  423. * roi:注册付费金额 reg_pay_total /消耗 cost
  424. * 付费成本:总付费人数/消耗
  425. * 付费率:总付费人数/注册数
  426. */
  427. public function agentTotal($where)
  428. {
  429. $whereRaw = $this->getCommonWhereRaw($where);
  430. // 1. 消耗表. 获取消耗金额
  431. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE {$whereRaw}");
  432. $cost = $costData[0]['cost'] ?? 0;
  433. // 2. base_total_day_ 获取注册数(reg_total)、注册付费金额(reg_pay_total)、
  434. $baseTotalField = " SUM(reg_total) AS reg_total, SUM(reg_pay_total) AS reg_pay_total";
  435. $yearRange = getYearRange($where['tdate'][0], $where['tdate'][1]);
  436. $baseTotalDayData = $this->generateUnionList('base_total_day', $yearRange, $whereRaw, $baseTotalField);
  437. $regTotal = $baseTotalDayData[0]['reg_total'] ?? 0;
  438. $regPayTotal = $baseTotalDayData[0]['reg_pay_total'] ?? 0;
  439. // 3. 注册付费表. 获取总付费人数(reg_pay_num)
  440. $regPayField = "sum(addup_pay_num) as reg_pay_num";
  441. $regPayWhereRaw = str_replace('tdate', 'reg_date', $whereRaw);
  442. $regPayData = $this->generateUnionList('game_reg_pay_day', $yearRange, $regPayWhereRaw, $regPayField);
  443. $regPayNum = $regPayData[0]['reg_pay_num'] ?? 0;
  444. // roi
  445. $roi = getPercent($regPayTotal, $cost, 1);
  446. // 付费成本
  447. $pCost = getRound($cost, $regPayNum);
  448. // reg_cost 注册成本
  449. $regCost = getRound($cost, $regTotal);
  450. // 付费率
  451. $pPer = getPercent($regPayNum, $regTotal, 1);
  452. // 返回数据
  453. return [
  454. 'reg_cost' => $regCost,
  455. 'roi' => $roi,
  456. 'p_cost' => $pCost,
  457. 'p_per' => $pPer,
  458. ];
  459. }
  460. /**
  461. * 广告位总览 ,根据site_id分组
  462. * 支出-> media_cost表的消耗数据
  463. */
  464. public function getAdSiteDataList($where): array
  465. {
  466. $params = $this->searchByAuth($where);
  467. // 忽略 0 投入
  468. $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz', $params['filter']);
  469. // 根据渠道名称获取渠道ID
  470. if (!empty($params['site_name'])) {
  471. $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE name = '{$params['agent_name']}'");
  472. $params['agent_id'] = $agentData[0]['id'] ?? 0;
  473. }
  474. // 根据广告名称获取广告ID
  475. if (!empty($params['site_name'])) {
  476. $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE name = '{$params['site_name']}'");
  477. $params['media_id'] = $mediaData[0]['id'] ?? 0;
  478. }
  479. if (empty($params['agent_id'])) {
  480. $params['agent_id'] = 0;
  481. }
  482. $groupBy = 'site_id,media_id';
  483. $whereRaw = $this->getCommonWhereRaw($params);
  484. // 支出数据
  485. $costData = Db::connect('db_advert')->query("SELECT SUM(money), site_id as cost FROM media_cost WHERE {$whereRaw} GROUP BY $groupBy");
  486. $costData = array_column($costData, 'cost', 'site_id');
  487. // base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num))
  488. $baseTotalField = "
  489. SUM(ad_show_ip) AS ad_show_ip,
  490. SUM(install) AS install,
  491. SUM(reg_dev) AS reg_dev,
  492. SUM(reg_total) AS reg_total,
  493. SUM(role_create_user) AS role_total,
  494. SUM(old_login_total) AS old_login_total,
  495. SUM(reg_pay_total) AS reg_pay_total_da,
  496. site_id,
  497. media_id,
  498. agent_id,
  499. auth_id";
  500. $yearRange = getYearRange($params['tdate'][0], $params['tdate'][1]);
  501. $baseTotalDayData = $this->generateUnionList('base_total_day', $yearRange, $whereRaw, $baseTotalField, $groupBy);
  502. // active 活跃数,次留人数
  503. $activeWhereRaw = $whereRaw . ' AND days = 1';
  504. $activeWhereRaw = str_replace('tdate', 'reg_date', $activeWhereRaw);
  505. $activeField = " sum(active_total) as active, site_id";
  506. $activeData = $this->generateUnionList('game_active_day', $yearRange, $activeWhereRaw, $activeField, $groupBy);
  507. $activeData = array_column($activeData, 'active', 'site_id');
  508. // 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num))
  509. $regPayWhereRaw = $whereRaw;
  510. $regPayField = "
  511. sum(addup_pay_num) as reg_pay_num,
  512. sum(addup_pay_total) as reg_pay_total,
  513. sum(addup_pay_amount) as reg_pay_amount,
  514. site_id";
  515. $regPayWhereRaw = str_replace('tdate', 'reg_date', $regPayWhereRaw);
  516. $regPayData = $this->generateUnionList('game_reg_pay_day', $yearRange, $regPayWhereRaw, $regPayField, $groupBy);
  517. $regPayData = array_column($regPayData, null, 'site_id');
  518. // 拼装数据
  519. foreach ($baseTotalDayData as $key => &$row) {
  520. $row['active'] = $activeData[$row['site_id']] ?? 0; // 次留数
  521. $row['cost'] = $costData[$row['site_id']] ?? 0; // 支出
  522. // 忽略0投入的
  523. if ($igz && $row['cost'] === 0) {
  524. unset($baseTotalDayData[$key]);
  525. }
  526. $row['reg_cost'] = getRound($row['cost'], $row['reg_total'] ?? 0); // 注册成本
  527. $row['role_per'] = getRound($row['role_total'], $row['reg_total'] ?? 0); // 创角率
  528. $row['a_cost'] = getRound($row['cost'], $row['active'], 1); // 次留成本
  529. $row['a_per'] = getPercent($row['active'], $row['reg_total'], 1); // 次留率
  530. $row['reg_pay_total'] = $regPayData[$row['site_id']]['reg_pay_total'] ?? 0; // 总付费金额
  531. $row['reg_pay_num'] = $regPayData[$row['site_id']]['reg_pay_num'] ?? 0; // 总付费人数
  532. $row['reg_pay_amount'] = $regPayData[$row['site_id']]['reg_pay_amount'] ?? 0; // 注册总充值
  533. $row['p_cost'] = getRound($row['cost'], $row['reg_pay_num']); // 付费成本
  534. $row['p_per'] = getPercent($row['reg_pay_num'] ?? 0, $row['reg_total'], 1); // 付费率
  535. $row['da_per'] = getPercent($row['reg_pay_total_da'] ?? 0, $row['cost'], 1); // 当天回本率
  536. $row['re_per'] = (float)trim(getPercent($row['reg_pay_total'], $row['cost']), "%"); // 累计回本率
  537. $row['re_amount_per'] = getPercent($row['reg_pay_amount'], $row['cost'], 1); // 实际回本率
  538. $row['arpu'] = getRound($row['reg_pay_total'], $row['reg_pay_num']); // ARPU
  539. $row['r_arpu'] = getRound($row['reg_pay_total'], $row['reg_total']); // 注册ARPU
  540. }
  541. // 合计
  542. $total = [
  543. 'site_id' => '合计',
  544. 'media_id' => '-',
  545. 'agent_id' => '-',
  546. 'auth_id' => '-',
  547. 'agent_name' => '-',
  548. 'site_name' => '-',
  549. 'auth_name' => '-',
  550. ];
  551. foreach ($baseTotalDayData as $val) {
  552. $total['cost'] = !empty($total['cost']) ? round($total['cost'] + $val['cost'], 2) : $val['cost']; // 支出
  553. $total['install'] = !empty($total['install']) ? ($total['install'] + $val['install']) : $val['install']; // 激活
  554. $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $val['reg_dev']) : $val['reg_dev']; // 注册设备
  555. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $val['reg_total']) : $val['reg_total']; // 注册数
  556. $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $val['role_total']) : $val['role_total']; // 创角数
  557. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $val['old_login_total']) : $val['old_login_total']; // 老用户
  558. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $val['reg_pay_total']) : $val['reg_pay_total']; // 总付费金额
  559. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $val['reg_pay_num']) : $val['reg_pay_num']; // 总付费人数
  560. $total['active'] = !empty($total['active']) ? ($total['active'] + $val['active']) : $val['active']; // 次留数
  561. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $val['reg_pay_amount']) : $val['reg_pay_amount']; // 注册总充值
  562. $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $val['reg_pay_total_da']) : $val['reg_pay_total_da']; // 当天注册付费金额
  563. }
  564. $total['reg_cost'] = getRound($total['cost'] ?? 0, $total['reg_total'] ?? 0); // 注册成本
  565. $total['role_per'] = getRound($total['role_total'] ?? 0, $total['reg_total'] ?? 0); // 创角率
  566. $total['a_per'] = getPercent($total['active'] ?? 0, $total['reg_total'] ?? 0, 1); // 次留率
  567. $total['a_cost'] = getRound($total['cost'] ?? 0, $total['active'] ?? 0, 1); // 次留成本
  568. $total['p_cost'] = getRound($total['reg_pay_num'] ?? 0, $total['cost'] ?? 0, 1); // 付费成本
  569. $total['p_per'] = getPercent($total['reg_pay_num'] ?? 0, $total['reg_total'] ?? 0, 1); // 付费率
  570. $total['da_per'] = getPercent($total['reg_pay_total_da'] ?? 0, $total['cost'] ?? 0, 1); // 当天回本率
  571. $total['re_per'] = (float)trim(getPercent($total['reg_pay_total'] ?? 0, $total['cost'] ?? 0), "%"); // 累计回本率
  572. $total['re_amount_per'] = getPercent($total['reg_pay_amount'] ?? 0, $total['cost'] ?? 0, 1); // 实际回本率
  573. $total['arpu'] = getRound($total['reg_pay_total'] ?? 0, $total['reg_pay_num'] ?? 0); // ARPU
  574. $total['r_arpu'] = getRound($total['reg_pay_total'] ?? 0, $total['reg_total'] ?? 0); // 注册ARPU
  575. return ['data' => $baseTotalDayData, 'total' => $total];
  576. }
  577. /**
  578. * 渠道按日分析
  579. */
  580. public function getAgentDayDataList($where)
  581. {
  582. $params = $this->searchByAuth($where);
  583. // 根据渠道名称获取渠道ID
  584. if (!empty($params['site_name'])) {
  585. $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE name = '{$params['agent_name']}'");
  586. $params['agent_id'] = $agentData[0]['id'] ?? 0;
  587. }
  588. // 根据广告名称获取广告ID
  589. if (!empty($params['site_name'])) {
  590. $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE name = '{$params['site_name']}'");
  591. $params['media_id'] = $mediaData[0]['id'] ?? 0;
  592. }
  593. if (empty($params['agent_id'])) {
  594. $params['agent_id'] = 0;
  595. }
  596. $whereRaw = $this->getCommonWhereRaw($params);
  597. // 1. 消耗表. 获取消耗金额
  598. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE $whereRaw Group By tdate");
  599. $costData = array_column($costData, 'cost', 'tdate');
  600. // 2. base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num))
  601. $baseTotalField = "
  602. SUM(ad_show_ip) AS ad_show_ip,
  603. SUM(install) AS install,
  604. SUM(reg_dev) AS reg_dev,
  605. SUM(reg_total) AS reg_total,
  606. SUM(role_create_user) AS role_total,
  607. SUM(old_login_total) AS old_login_total,
  608. SUM(reg_pay_total) AS reg_pay_total_da,
  609. SUM(pay_amount) AS pay_amount,
  610. SUM(pay_total) AS pay_total,
  611. tdate";
  612. $baseWhereRaw = $whereRaw;
  613. $yearRange = getYearRange($params['tdate'][0], $params['tdate'][1]);
  614. $baseTotalDayData = $this->generateUnionList('base_total_day', $yearRange, $baseWhereRaw, $baseTotalField, 'tdate');
  615. $baseTotalDayData = array_column($baseTotalDayData, null, 'tdate');
  616. // 3. active 活跃数,次留人数
  617. $activeWhereRaw = $whereRaw . ' AND days = 1';
  618. $activeWhereRaw = str_replace('tdate', 'reg_date', $activeWhereRaw);
  619. $activeField = "
  620. sum(active_total) as active,
  621. reg_date as tdate";
  622. $activeData = $this->generateUnionList('game_active_day', $yearRange, $activeWhereRaw, $activeField, 'reg_date');
  623. $activeData = array_column($activeData, 'active', 'tdate');
  624. // 4. 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num))
  625. $regPayWhereRaw = $whereRaw;
  626. $regPayField = "
  627. sum(addup_pay_num) as reg_pay_num,
  628. sum(addup_pay_total) as reg_pay_total,
  629. sum(addup_pay_amount) as reg_pay_amount,
  630. reg_date as tdate";
  631. $regPayWhereRaw = str_replace('tdate', 'reg_date', $regPayWhereRaw);
  632. $regPayData = $this->generateUnionList('game_reg_pay_day', $yearRange, $regPayWhereRaw, $regPayField, 'reg_date');
  633. $regPayData = array_column($regPayData, null, 'tdate');
  634. // 5. 拼装数据
  635. // 拼装数据
  636. foreach ($baseTotalDayData as $key => &$row)
  637. {
  638. $row['active'] = $activeData[$row['tdate']] ?? 0; // 次留数
  639. $row['cost'] = $costData[$row['tdate']] ?? 0; // 支出
  640. $row['reg_cost'] = getRound($row['cost'], $row['reg_total'] ?? 0); // 注册成本
  641. $row['role_per'] = getRound($row['role_total'], $row['reg_total'] ?? 0); // 创角率
  642. $row['a_cost'] = getRound($row['cost'], $row['active'], 1); // 次留成本
  643. $row['a_per'] = getPercent($row['active'], $row['reg_total'], 1); // 次留率
  644. $row['reg_pay_total'] = $regPayData[$row['tdate']]['reg_pay_total'] ?? 0; // 总付费金额
  645. $row['reg_pay_num'] = $regPayData[$row['tdate']]['reg_pay_num'] ?? 0; // 总付费人数
  646. $row['reg_pay_amount'] = $regPayData[$row['tdate']]['reg_pay_amount'] ?? 0; // 注册总充值
  647. $row['p_cost'] = getRound($row['cost'], $row['reg_pay_num']); // 付费成本
  648. $row['p_per'] = getPercent($row['reg_pay_num'] ?? 0, $row['reg_total'], 1); // 付费率
  649. $row['da_per'] = getPercent($row['reg_pay_total_da'] ?? 0, $row['cost'], 1); // 当天回本率
  650. $row['re_per'] = (float)trim(getPercent($row['reg_pay_total'], $row['cost']), "%"); // 累计回本率
  651. $row['re_amount_per'] = getPercent($row['reg_pay_amount'], $row['cost'], 1); // 实际回本率
  652. $row['arpu'] = getRound($row['reg_pay_total'], $row['reg_pay_num']); // ARPU
  653. $row['r_arpu'] = getRound($row['reg_pay_total'], $row['reg_total']); // 注册ARPU
  654. $row['pay_cost'] = getPercent($row['pay_amount'] ?? 0, $row['cost'] ?? 0); // 收支比
  655. }
  656. // 6. 合计
  657. $total = [
  658. 'tdate' => '合计'
  659. ];
  660. foreach ($baseTotalDayData as $vv) {
  661. $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $vv['cost']) : $vv['cost']; // 支出
  662. $total['ad_show_ip'] = !empty($total['ad_show_ip']) ? ($total['ad_show_ip'] + $vv['ad_show_ip']) : $vv['ad_show_ip']; // 展示IP
  663. $total['install'] = !empty($total['install']) ? ($total['install'] + $vv['install']) : $vv['install']; // 激活
  664. $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $vv['reg_dev']) : $vv['reg_dev']; // 注册设备
  665. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $vv['reg_total']) : $vv['reg_total']; // 注册数
  666. $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $vv['role_total']) : $vv['role_total']; // 创角数
  667. $total['active'] = !empty($total['active']) ? ($total['active'] + $vv['active']) : $vv['active']; // 次留数
  668. // 付费人数
  669. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $vv['reg_pay_num']) : $vv['reg_pay_num']; // 总付费人数
  670. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $vv['reg_pay_total']) : $vv['reg_pay_total']; // 总付费金额
  671. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $vv['reg_pay_amount']) : $vv['reg_pay_amount']; // 注册总充值
  672. $total['pay_total'] = !empty($total['pay_total']) ? ($total['pay_total'] + $vv['pay_total']) : $vv['pay_total']; // 当天收入
  673. $total['pay_amount'] = !empty($total['pay_amount']) ? ($total['pay_amount'] + $vv['pay_amount']) : $vv['pay_amount']; // 实际收入
  674. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $vv['old_login_total']) : $vv['old_login_total']; // 老用户
  675. $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $vv['reg_pay_total_da']) : $vv['reg_pay_total_da']; // 当天注册付费金额
  676. }
  677. $total['reg_cost'] = getRound($total['cost'] ?? 0, $total['reg_total'] ?? 0); // 注册成本
  678. $total['role_per'] = getRound($total['role_total'] ?? 0, $total['reg_total'] ?? 0); // 创角率
  679. $total['a_per'] = getPercent($total['active'] ?? 0, $total['reg_total'] ?? 0, 1); // 次留率
  680. $total['a_cost'] = getRound($total['cost'] ?? 0, $total['active'] ?? 0, 1); // 次留成本
  681. $total['p_cost'] = getRound($total['reg_pay_num'] ?? 0, $total['cost'] ?? 0, 1); // 付费成本
  682. $total['p_per'] = getPercent($total['reg_pay_num'] ?? 0, $total['reg_total'] ?? 0, 1); // 付费率
  683. $total['da_per'] = getPercent($total['reg_pay_total_da'] ?? 0, $total['cost'] ?? 0, 1); // 当天回本率
  684. $total['re_per'] = (float)trim(getPercent($total['reg_pay_total'] ?? 0, $total['cost'] ?? 0), "%"); // 累计回本率
  685. $total['re_amount_per'] = getPercent($total['reg_pay_amount'] ?? 0, $total['cost'] ?? 0, 1); // 实际回本率
  686. $total['arpu'] = getRound($total['reg_pay_total'] ?? 0, $total['reg_pay_num'] ?? 0); // ARPU
  687. $total['r_arpu'] = getRound($total['reg_pay_total'] ?? 0, $total['reg_total'] ?? 0); // 注册ARPU
  688. $total['pay_cost'] = getPercent($total['pay_amount'] ?? 0, $total['cost'] ?? 0); //收支比
  689. return ['data' => array_values($baseTotalDayData), 'totalRow' => $total];
  690. }
  691. /**
  692. * ltv
  693. */
  694. public function getLtvDataList($where)
  695. {
  696. $params = $this->searchByAuth($where);
  697. // 展示类型
  698. $dataType = $params['data_type'] ?? 'recovery';
  699. $nowDate = date("Y-m-d");
  700. $whereRaw = $this->getCommonWhereRaw($params);
  701. // 1. 获取消耗金额
  702. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost, tdate FROM media_cost WHERE $whereRaw group by tdate");
  703. $costData = array_column($costData, 'cost', 'tdate');
  704. // 2. 获取注册数
  705. $yearRange = getYearRange($params['tdate'][0], $params['tdate'][1]);
  706. $baseData = $this->generateUnionList('base_total_day', $yearRange, $whereRaw, "SUM(reg_total) as reg_total, tdate", 'tdate');
  707. $baseData = array_column($baseData, null, 'tdate');
  708. // 3. 获取注册付费金额
  709. $field = "
  710. reg_date,
  711. pay_date,
  712. SUM(pay_num) as pay_num,
  713. SUM(pay_total) as pay_total,
  714. SUM(addup_pay_num) AS addup_pay_num,
  715. SUM(addup_pay_total) AS addup_pay_total,
  716. SUM(addup_pay_amount) AS addup_pay_amount
  717. ";
  718. $regPayWhereRaw = str_replace('tdate', 'reg_date', $whereRaw);
  719. $regPayData = $this->generateUnionList('game_reg_pay_day', $yearRange, $regPayWhereRaw, $field, 'reg_date,pay_date');
  720. // 如果注册付费数据为空,则返回空数据给前端
  721. if (empty($regPayData)) {
  722. return ['data' => [], 'totalRow' => []];
  723. }
  724. // 前端合计数据
  725. $totalRow = [
  726. 'tdate' => '合计'
  727. ];
  728. // 前端data数据
  729. $totalLtv = $data = [];
  730. // 合计 消耗金额,注册数,注册成本
  731. foreach ($baseData as $key => $val) {
  732. $totalRow['cost'] = !empty($totalRow['cost']) ? ($totalRow['cost'] + $costData[$key] ?? 0) : $costData[$key] ?? 0;
  733. $totalRow['d0']['cost'] = !empty($totalRow['cost']) ? ($totalRow['cost'] + $costData[$key] ?? 0) : $costData[$key] ?? 0;
  734. $totalRow['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $val['reg_total'] ?? 0) : $val['reg_total'] ?? 0;
  735. $totalRow['d0']['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $val['reg_total'] ?? 0) : $val['reg_total'] ?? 0;
  736. $totalRow['reg_cost'] = getRound($totalRow['cost'] ?? 0, $totalRow['reg_total'] ?? 0);
  737. $days = (strtotime($nowDate) - strtotime($key)) / 86400 + 1;
  738. for ($i = 1; $i <= $days; $i++) {
  739. $daykey = 'd' . $i;
  740. $totalRow[$daykey]['reg_total'] = !empty($totalRow[$daykey]['reg_total']) ? ($totalRow[$daykey]['reg_total'] + $val['reg_total'] ?? 0) : $val['reg_total'] ?? 0;
  741. $totalRow[$daykey]['cost'] = !empty($totalRow[$daykey]['cost']) ? ($totalRow[$daykey]['cost'] + $costData[$key] ?? 0) : $costData[$key] ?? 0;
  742. }
  743. }
  744. // 按照天计算LTV
  745. foreach ($regPayData as $row) {
  746. $regDate = $row['reg_date'];
  747. $data[$regDate]['tdate'] = $regDate;
  748. // 注册数
  749. $data[$regDate]['reg_total'] = $baseData[$regDate]['reg_total'] ?? 0;
  750. // 注册成本
  751. $data[$regDate]['reg_cost'] = getRound($costData[$regDate] ?? 0, $data[$regDate]['reg_total'] ?? 0);
  752. // 消耗金额
  753. $data[$regDate]['cost'] = $costData[$regDate] ?? 0;
  754. // 计算日期相差天数
  755. $daykey = (strtotime($row['pay_date']) - strtotime($regDate)) / 86400 + 1;
  756. $daykey = 'd' . $daykey;
  757. switch ($dataType) {
  758. case 'recovery':
  759. $data[$regDate][$daykey] = getPercent($row['addup_pay_total'], $costData[$regDate] ?? 0, 1);
  760. if ($nowDate === $row['pay_date']) {
  761. $data[$regDate]['d0'] = getPercent($row['addup_pay_total'], $costData[$regDate] ?? 0, 1);
  762. }
  763. break;
  764. /* 扣除分成/cost , 计算 */
  765. case 'remount':
  766. // 按天回本率
  767. $data[$regDate][$daykey] = getPercent($row['addup_pay_amount'], $costData[$regDate] ?? 0, 1);
  768. // 累计回本率
  769. if ($nowDate === $row['pay_date']) {
  770. $data[$regDate]['d0'] = getPercent($row['addup_pay_amount'], $costData[$regDate] ?? 0, 1);
  771. }
  772. break;
  773. /* 累计计费付费金额 / 注册数 */
  774. case 'ltv':
  775. // 按天LTV
  776. $data[$regDate][$daykey] = getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
  777. // 累计LTV
  778. if ($nowDate === $row['pay_date']) {
  779. $data[$regDate]['d0'] = getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
  780. }
  781. break;
  782. /* 后面的LTV数据, 按天LTV / 第一天LTV , 目的是为了计算LTV增长率*/
  783. case 'ltvbs':
  784. $totalLtv[$daykey] = getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
  785. $fz = $totalLtv['d1'] ?? 0 != 0 ? $totalLtv['d1'] : 1;
  786. $data[$regDate][$daykey] = round($totalLtv[$daykey] / $fz, 2);
  787. break;
  788. /* 付费人数*/
  789. case 'pay_num':
  790. $data[$regDate][$daykey] = $row['pay_num'];
  791. if ($nowDate === $row['pay_date']) {
  792. $data[$regDate]['d0'] = $row['addup_pay_num'];
  793. }
  794. break;
  795. /* 付费总额 */
  796. case 'pay_total':
  797. $data[$regDate][$daykey] = $row['pay_total'];
  798. if ($nowDate === $row['pay_date']) {
  799. $data[$regDate]['d0'] = $row['addup_pay_total'];
  800. }
  801. break;
  802. /* 付费率 */
  803. case 'pay_rate':
  804. $data[$regDate][$daykey] = getPercent($row['pay_num'], $baseData[$regDate]['reg_total']);
  805. if ($nowDate === $row['pay_date']) {
  806. $data[$regDate]['d0'] = getPercent($row['addup_pay_num'], $baseData[$regDate]['reg_total']);
  807. }
  808. break;
  809. /* 付费ARPU */
  810. case 'arpu':
  811. $data[$regDate][$daykey] = getRound($row['pay_total'], $row['pay_num']);
  812. if ($nowDate === $row['pay_date']) {
  813. $data[$regDate]['d0'] = getRound($row['addup_pay_total'], $row['addup_pay_num']);
  814. }
  815. break;
  816. default:
  817. break;
  818. }
  819. $totalRow[$daykey]['addup_pay_total'] = $totalRow[$daykey]['addup_pay_total'] ?? 0;
  820. $totalRow[$daykey]['addup_pay_amount'] = $totalRow[$daykey]['addup_pay_amount'] ?? 0;
  821. $totalRow[$daykey]['pay_num'] = $totalRow[$daykey]['pay_num'] ?? 0;
  822. $totalRow[$daykey]['pay_total'] = $totalRow[$daykey]['pay_total'] ?? 0;
  823. $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? $totalRow[$daykey]['addup_pay_total'] + $row['addup_pay_total'] : $row['addup_pay_total'];
  824. $totalRow[$daykey]['addup_pay_amount'] = !empty($totalRow[$daykey]['addup_pay_amount']) ? $totalRow[$daykey]['addup_pay_amount'] + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  825. $totalRow[$daykey]['pay_num'] = !empty($totalRow[$daykey]['pay_num']) ? $totalRow[$daykey]['pay_num'] + $row['pay_num'] : $row['pay_num'];
  826. $totalRow[$daykey]['pay_total'] = !empty($totalRow[$daykey]['pay_total']) ? $totalRow[$daykey]['pay_total'] + $row['pay_total'] : $row['pay_total'];
  827. if ($row['pay_date'] == $regDate) {
  828. $pay_total = !empty($pay_total) ? $pay_total + $row['addup_pay_total'] : $row['addup_pay_total'];
  829. $pay_amount = !empty($pay_amount) ? $pay_amount + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  830. $pay_num = !empty($pay_num) ? $pay_num + $row['pay_num'] : $row['pay_num'];
  831. }
  832. }
  833. foreach ($totalRow as $key => $vv) {
  834. if ($key[0] === 'd') {
  835. switch ($dataType) {
  836. case 'recovery':
  837. $totalRow[$key] = getPercent($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
  838. break;
  839. case 'remount':
  840. $totalRow[$key] = getPercent($totalRow[$key]['addup_pay_amount'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
  841. break;
  842. case 'ltv':
  843. $totalRow[$key] = getRound($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
  844. break;
  845. case 'ltvbs':
  846. $totalLtv[$key] = getRound($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
  847. $fz = $totalLtv['d1'] ?? 0 != 0 ? $totalLtv['d1'] : 1;
  848. $totalRow[$key] = round($totalLtv[$key] / $fz, 2);
  849. break;
  850. case 'pay_num':
  851. $totalRow[$key] = $totalRow[$key]['pay_num'] ?? 0;
  852. break;
  853. case 'pay_total':
  854. $totalRow[$key] = $totalRow[$key]['pay_total'] ?? 0;
  855. break;
  856. case 'pay_rate':
  857. $totalRow[$key] = getPercent($totalRow[$key]['pay_num'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
  858. break;
  859. case 'arpu':
  860. $totalRow[$key] = getRound($totalRow[$key]['pay_total'] ?? 0, $totalRow[$key]['pay_num'] ?? 0);
  861. break;
  862. }
  863. }
  864. }
  865. if ($data && $totalRow) {
  866. switch ($dataType) {
  867. case 'recovery':
  868. $totalRow['d0'] = getPercent($pay_total, $totalRow['cost'], 1);
  869. break;
  870. case 'remount':
  871. $totalRow['d0'] = getPercent($pay_amount, $totalRow['cost'], 1);
  872. break;
  873. case 'ltv':
  874. $totalRow['d0'] = getRound($pay_total, $totalRow['reg_total']);
  875. break;
  876. case 'ltvbs':
  877. $totalLtv['d0'] = getRound($pay_total, $totalRow['reg_total']);
  878. $fz = $totalLtv['d1'] ?? 0 != 0 ? $totalLtv['d1'] : 1;
  879. $totalRow['d0'] = round($totalLtv['d0'] / $fz, 2);
  880. break;
  881. case 'pay_num':
  882. $totalRow['d0'] = $pay_num;
  883. break;
  884. case 'pay_total':
  885. $totalRow['d0'] = $pay_total;
  886. break;
  887. case 'pay_rate':
  888. $totalRow['d0'] = getPercent($pay_num, $totalRow['reg_total']);
  889. break;
  890. case 'arpu':
  891. $totalRow['d0'] = getRound($pay_total, $pay_num);
  892. break;
  893. default:
  894. break;
  895. }
  896. $totalRow['reg_cost'] = getRound($totalRow['cost'], $totalRow['reg_total']);
  897. $list = arrSort($data, 'tdate', 'asc');
  898. }
  899. return [
  900. 'data' => array_values($list),
  901. 'totalRow' => $totalRow
  902. ];
  903. }
  904. /**
  905. * ltv按月
  906. */
  907. public function getLtvmDataList($where): array
  908. {
  909. $params = $this->searchByAuth($where);
  910. // 展示类型
  911. $dataType = $params['data_type'] ?? 'recovery';
  912. $nowDate = date("Y-m");
  913. $whereRaw = $this->getCommonWhereRaw($params);
  914. // 2. 获取注册数
  915. $totalBaseWhereRaw = str_replace('tdate', 'tmonth', $whereRaw);
  916. $baseData = Db::connect('db_data_report')->query("SELECT tmonth,SUM(cost) as cost,SUM(reg_total) as reg_total FROM game_total_month WHERE {$totalBaseWhereRaw} GROUP BY tmonth");
  917. $baseData = array_column($baseData, null, 'tmonth');
  918. // 3. 获取注册付费金额
  919. $field = "
  920. reg_month,
  921. pay_month,
  922. SUM(pay_num) as pay_num,
  923. SUM(pay_total) as pay_total,
  924. SUM(addup_pay_num) AS addup_pay_num,
  925. SUM(addup_pay_total) AS addup_pay_total,
  926. SUM(addup_pay_amount) AS addup_pay_amount
  927. ";
  928. $regPayWhereRaw = str_replace('tdate', 'reg_month', $whereRaw);
  929. $regPayData = Db::connect('db_data_report')->query("SELECT $field FROM game_reg_pay_month WHERE {$regPayWhereRaw} GROUP BY reg_month,pay_month");
  930. // 如果注册付费数据为空,则返回空数据给前端
  931. if (empty($regPayData)) {
  932. return ['data' => [], 'totalRow' => []];
  933. }
  934. // 前端合计数据
  935. $totalRow = [
  936. 'tmonth' => '合计'
  937. ];
  938. // 前端data数据
  939. $data = [];
  940. $pay_total = 0;
  941. $pay_amount = 0;
  942. $pay_num = 0;
  943. // 合计 消耗金额,注册数,注册成本
  944. foreach ($baseData as $key => $val) {
  945. $totalRow['cost'] = !empty($totalRow['cost']) ? round($totalRow['cost'] + $val['cost'] ?? 0, 2) : $val['cost'] ?? 0;
  946. $totalRow['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $val['reg_total'] ?? 0) : $val['reg_total'] ?? 0;
  947. $totalRow['reg_cost'] = getRound($totalRow['cost'] ?? 0, $totalRow['reg_total'] ?? 0);
  948. $days = getMonthNum($key, $nowDate);
  949. for ($i = 1; $i <= $days; $i++) {
  950. $daykey = 'm' . ($i + 1);
  951. $totalRow[$daykey]['reg_total'] = !empty($totalRow[$daykey]['reg_total']) ? ($totalRow[$daykey]['reg_total'] + $val['reg_total'] ?? 0) : $val['reg_total'] ?? 0;
  952. $totalRow[$daykey]['cost'] = !empty($totalRow[$daykey]['cost']) ? ($totalRow[$daykey]['cost'] + $val['cost'] ?? 0) : $val['cost'] ?? 0;
  953. }
  954. }
  955. // 按照天计算LTV
  956. foreach ($regPayData as $row) {
  957. $regDate = $row['reg_month'];
  958. $data[$regDate]['tmonth'] = $regDate;
  959. // 注册数
  960. $data[$regDate]['reg_total'] = $baseData[$regDate]['reg_total'] ?? 0;
  961. // 注册成本
  962. $data[$regDate]['reg_cost'] = getRound($baseData[$regDate]['cost'] ?? 0, $data[$regDate]['reg_total'] ?? 0);
  963. // 消耗金额
  964. $data[$regDate]['cost'] = $baseData[$regDate]['cost'] ?? 0;
  965. // 计算日期相差天数
  966. $daykey = 'm' . (getMonthNum($regDate, $row['pay_month']) + 1);
  967. switch ($dataType) {
  968. case 'recovery':
  969. $data[$regDate][$daykey] = getPercent($row['addup_pay_total'], $baseData[$regDate]['cost'] ?? 0, 1);
  970. if ($nowDate === $row['pay_month']) {
  971. $data[$regDate]['m0'] = getPercent($row['addup_pay_total'], $baseData[$regDate]['cost'] ?? 0, 1);
  972. }
  973. break;
  974. /* 扣除分成/cost , 计算 */
  975. case 'remount':
  976. // 按天回本率
  977. $data[$regDate][$daykey] = getPercent($row['addup_pay_amount'], $baseData[$regDate]['cost'] ?? 0, 1);
  978. // 累计回本率
  979. if ($nowDate === $row['pay_month']) {
  980. $data[$regDate]['m0'] = getPercent($row['addup_pay_amount'], $baseData[$regDate]['cost'] ?? 0, 1);
  981. }
  982. break;
  983. /* 累计计费付费金额 / 注册数 */
  984. case 'ltv':
  985. // 按天LTV
  986. $data[$regDate][$daykey] = getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
  987. // 累计LTV
  988. if ($nowDate === $row['pay_month']) {
  989. $data[$regDate]['m0'] = getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
  990. }
  991. break;
  992. /* 付费人数*/
  993. case 'pay_num':
  994. $data[$regDate][$daykey] = $row['pay_num'];
  995. if ($nowDate === $row['pay_month']) {
  996. $data[$regDate]['m0'] = $row['addup_pay_num'];
  997. }
  998. break;
  999. /* 付费总额 */
  1000. case 'pay_total':
  1001. $data[$regDate][$daykey] = $row['pay_total'];
  1002. if ($nowDate === $row['pay_month']) {
  1003. $data[$regDate]['m0'] = $row['addup_pay_total'];
  1004. }
  1005. break;
  1006. /* 付费率 */
  1007. case 'pay_rate':
  1008. $data[$regDate][$daykey] = getPercent($row['pay_num'], $baseData[$regDate]['reg_total']);
  1009. if ($nowDate === $row['pay_month']) {
  1010. $data[$regDate]['m0'] = getPercent($row['addup_pay_num'], $baseData[$regDate]['reg_total']);
  1011. }
  1012. break;
  1013. /* 付费ARPU */
  1014. case 'arpu':
  1015. $data[$regDate][$daykey] = getRound($row['pay_total'], $row['pay_num']);
  1016. if ($nowDate === $row['pay_month']) {
  1017. $data[$regDate]['m0'] = getRound($row['addup_pay_total'], $row['addup_pay_num']);
  1018. }
  1019. break;
  1020. default:
  1021. break;
  1022. }
  1023. $totalRow[$daykey]['addup_pay_total'] = $totalRow[$daykey]['addup_pay_total'] ?? 0;
  1024. $totalRow[$daykey]['addup_pay_amount'] = $totalRow[$daykey]['addup_pay_amount'] ?? 0;
  1025. $totalRow[$daykey]['pay_num'] = $totalRow[$daykey]['pay_num'] ?? 0;
  1026. $totalRow[$daykey]['pay_total'] = $totalRow[$daykey]['pay_total'] ?? 0;
  1027. $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? $totalRow[$daykey]['addup_pay_total'] + $row['addup_pay_total'] : $row['addup_pay_total'];
  1028. $totalRow[$daykey]['addup_pay_amount'] = !empty($totalRow[$daykey]['addup_pay_amount']) ? $totalRow[$daykey]['addup_pay_amount'] + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  1029. $totalRow[$daykey]['pay_num'] = !empty($totalRow[$daykey]['pay_num']) ? $totalRow[$daykey]['pay_num'] + $row['pay_num'] : $row['pay_num'];
  1030. $totalRow[$daykey]['pay_total'] = !empty($totalRow[$daykey]['pay_total']) ? $totalRow[$daykey]['pay_total'] + $row['pay_total'] : $row['pay_total'];
  1031. if ($row['pay_month'] == $regDate) {
  1032. $pay_total = !empty($pay_total) ? $pay_total + $row['addup_pay_total'] : $row['addup_pay_total'];
  1033. $pay_amount = !empty($pay_amount) ? $pay_amount + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  1034. $pay_num = !empty($pay_num) ? $pay_num + $row['pay_num'] : $row['pay_num'];
  1035. }
  1036. }
  1037. foreach ($totalRow as $key => $vv) {
  1038. if ($key[0] === 'm') {
  1039. switch ($dataType) {
  1040. case 'recovery':
  1041. $totalRow[$key] = getPercent($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
  1042. break;
  1043. case 'remount':
  1044. $totalRow[$key] = getPercent($totalRow[$key]['addup_pay_amount'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
  1045. break;
  1046. case 'ltv':
  1047. $totalRow[$key] = getRound($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
  1048. break;
  1049. case 'pay_num':
  1050. $totalRow[$key] = $totalRow[$key]['pay_num'] ?? 0;
  1051. break;
  1052. case 'pay_total':
  1053. $totalRow[$key] = $totalRow[$key]['pay_total'] ?? 0;
  1054. break;
  1055. case 'pay_rate':
  1056. $totalRow[$key] = getPercent($totalRow[$key]['pay_num'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
  1057. break;
  1058. case 'arpu':
  1059. $totalRow[$key] = getRound($totalRow[$key]['pay_total'] ?? 0, $totalRow[$key]['pay_num'] ?? 0);
  1060. break;
  1061. }
  1062. }
  1063. }
  1064. if ($data && $totalRow) {
  1065. switch ($dataType) {
  1066. case 'recovery':
  1067. $totalRow['m0'] = getPercent($pay_total, $totalRow['cost'], 1);
  1068. break;
  1069. case 'remount':
  1070. $totalRow['m0'] = getPercent($pay_amount, $totalRow['cost'], 1);
  1071. break;
  1072. case 'ltv':
  1073. $totalRow['m0'] = getRound($pay_total, $totalRow['reg_total']);
  1074. break;
  1075. case 'pay_num':
  1076. $totalRow['m0'] = $pay_num;
  1077. break;
  1078. case 'pay_total':
  1079. $totalRow['m0'] = $pay_total;
  1080. break;
  1081. case 'pay_rate':
  1082. $totalRow['m0'] = getPercent($pay_num, $totalRow['reg_total']);
  1083. break;
  1084. case 'arpu':
  1085. $totalRow['m0'] = getRound($pay_total, $pay_num);
  1086. break;
  1087. default:
  1088. break;
  1089. }
  1090. $totalRow['reg_cost'] = getRound($totalRow['cost'], $totalRow['reg_total']);
  1091. $list = arrSort($data, 'tmonth', 'asc');
  1092. }
  1093. return [
  1094. 'data' => array_values($list),
  1095. 'totalRow' => $totalRow
  1096. ];
  1097. }
  1098. }