ChannelAnalysisLogic.php 62 KB

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  1. <?php
  2. namespace app\v1\logic\dataReport;
  3. use plugin\saiadmin\basic\BaseLogic;
  4. use support\think\Db;
  5. class ChannelAnalysisLogic extends BaseLogic
  6. {
  7. // 分时数据
  8. public function getHourDataList($params)
  9. {
  10. $params = $this->searchByAuth($params);
  11. // hour=>小时, reg_total=>注册数,cost=>消耗,pay_num=>付费总用户数,
  12. // pay_total=>付费总金额,reg_pay_num=>小时注册当天付费数,reg_pay_total=>小时注册当天付费金额
  13. // reg_pay_num_rg=>注册累计付费数,reg_pay_total_rg=>注册累计付费金额
  14. $field = "
  15. agent_id, thour as hour,
  16. SUM(reg_total) as reg_total,
  17. SUM(cost) as cost,
  18. SUM(pay_num) as pay_num,
  19. SUM(pay_total) as pay_total,
  20. SUM(reg_pay_num) as reg_pay_num,
  21. SUM(reg_pay_total) as reg_pay_total,
  22. SUM(reg_pay_num_rg) as reg_pay_num_rg,
  23. SUM(reg_pay_total_rg) as reg_pay_total_rg";
  24. $group = 'agent_id,thour';
  25. $whereRaw = $this->getCommonWhereRaw($params);
  26. // 根据日期,连表查询
  27. $monthRange = getMonthRange($params['tdate'][0], $params['tdate'][1]);
  28. $sqlParts = [];
  29. foreach ($monthRange as $month) {
  30. $tableName = 'base_total_hour_' . $month;
  31. $sqlParts[] = "SELECT * FROM {$tableName} WHERE {$whereRaw}";
  32. }
  33. $unionSql = implode(" UNION ALL ", $sqlParts);
  34. // 外层包裹分页、排序
  35. $finalSql = " SELECT {$field} FROM ( {$unionSql} ) AS all_hour GROUP BY {$group} ";
  36. // 按小时数据
  37. $hourData = Db::connect('db_data_report')->query($finalSql);
  38. $total = [
  39. 'agent_id' => '合计'
  40. ];
  41. // 计算小时消耗数据的 注册成本、付费率、
  42. $hourResult = [];
  43. foreach ($hourData as $hourRow) {
  44. $agentId = $hourRow['agent_id'];
  45. $hourKey = 'h' . intval($hourRow['hour']);
  46. if (!isset($hourResult[$agentId])) {
  47. $hourResult[$agentId] = [
  48. 'agent_id' => $agentId
  49. ];
  50. }
  51. unset($hourRow['agent_id'], $hourRow['hour']);
  52. // 注册成本
  53. $hourRow['reg_cost'] = getRound($hourRow['cost'], $hourRow['reg_total']);
  54. // 付费率
  55. $hourRow['pay_rate'] = getPercent($hourRow['reg_pay_num'], $hourRow['reg_total']);
  56. // 回本率
  57. $hourRow['roi'] = getPercent($hourRow['reg_pay_total'], $hourRow['cost']);
  58. // 统计数据,每小时的数据
  59. $total[$hourKey]['reg_total'] = !empty($total[$hourKey]['reg_total']) ? ($total[$hourKey]['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
  60. $total[$hourKey]['cost'] = !empty($total[$hourKey]['cost']) ? round($total[$hourKey]['cost'] + $hourRow['cost'], 2) : $hourRow['cost'];
  61. $total[$hourKey]['reg_pay_total'] = !empty($total[$hourKey]['reg_pay_total']) ? ($total[$hourKey]['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
  62. $total[$hourKey]['reg_pay_num'] = !empty($total[$hourKey]['reg_pay_num']) ? ($total[$hourKey]['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
  63. $total['total_raw']['reg_total'] = !empty($total['total_raw']['reg_total']) ? ($total['total_raw']['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
  64. $total['total_raw']['cost'] = !empty($total['total_raw']['cost']) ? round($total['total_raw']['cost'] + $hourRow['cost'], 2) : $hourRow['cost'];
  65. $total['total_raw']['reg_pay_total'] = !empty($total['total_raw']['reg_pay_total']) ? ($total['total_raw']['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
  66. $total['total_raw']['reg_pay_num'] = !empty($total['total_raw']['reg_pay_num']) ? ($total['total_raw']['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
  67. $hourResult[$agentId][$hourKey] = $hourRow;
  68. }
  69. // 计算统计的注册成本、付费绿、回本率
  70. foreach ($total as $key => &$v) {
  71. if (!is_array($v)) continue; // 跳过 agent_id => 合计 等非数组元素
  72. $v['reg_cost'] = getRound($v['cost'], $v['reg_total']);
  73. $v['pay_rate'] = getPercent($v['reg_pay_num'], $v['reg_total']);
  74. $v['roi'] = getPercent($v['reg_pay_total'], $v['cost']);
  75. }
  76. // 计算行汇总
  77. foreach ($hourResult as &$item) {
  78. $item['total_raw']['cost'] = round(array_sum(array_column($item, 'cost')), 2);
  79. $item['total_raw']['reg_total'] = round(array_sum(array_column($item, 'reg_total')), 2);
  80. $item['total_raw']['reg_pay_num'] = round(array_sum(array_column($item, 'reg_pay_num')), 2);
  81. $item['total_raw']['reg'] = round(array_sum(array_column($item, 'reg')), 2);
  82. $item['total_raw']['pay_num'] = round(array_sum(array_column($item, 'pay_num')), 2);
  83. $item['total_raw']['pay'] = round(array_sum(array_column($item, 'pay')), 2);
  84. $item['total_raw']['reg_cost'] = getRound($item['total_raw']['cost'], $item['total_raw']['reg'], 1);
  85. $item['total_raw']['pay_rate'] = getPercent($item['total_raw']['pay_num'], $item['total_raw']['reg']);
  86. $item['total_raw']['roi'] = getPercent($item['total_raw']['pay'], $item['total_raw']['cost']);
  87. }
  88. $data = array_values($hourResult);
  89. array_unshift($data, $total);
  90. return $data;
  91. }
  92. // 留存按日
  93. public function getActiveDataList($where): array
  94. {
  95. $params = $this->searchByAuth($where);
  96. $whereRaw = $this->getCommonWhereRaw($params);
  97. // 1. 注册数据:$regData = 按照日期,获取每日的 注册数【reg_total】分组,base_total_day_2025
  98. $yearRange = getYearRange($params['tdate'][0], $params['tdate'][1]);
  99. $baseTotalDaySqlParts = [];
  100. foreach ($yearRange as $year) {
  101. $tableName = 'base_total_day_' . $year;
  102. $baseTotalDaySqlParts[] = "SELECT * FROM {$tableName} WHERE {$whereRaw}";
  103. }
  104. $unionBaseTotalDaySql = implode(" UNION ALL ", $baseTotalDaySqlParts);
  105. // 按照每日,获取=>注册数据
  106. $regData = Db::connect('db_data_report')->query("SELECT tdate, SUM(reg_total) reg_total FROM ( {$unionBaseTotalDaySql} ) AS all_base_total_day GROUP BY tdate order by tdate ");
  107. // 2. 活跃数据:$actData = 按照日期,获取每日的 活跃数 SUM(【active_total】) 活跃天数 【days】, 分组 【reg_date,days】,game_active_day_2025
  108. $gameActiveDaySqlParts = [];
  109. foreach ($yearRange as $year) {
  110. $tableName = 'game_active_day_' . $year;
  111. $gameActiveDaySqlParts[] = "SELECT * FROM {$tableName} WHERE {$whereRaw}";
  112. }
  113. $unionGameActiveDaySql = implode(" UNION ALL ", $gameActiveDaySqlParts);
  114. echo $unionGameActiveDaySql;
  115. $actDataSql = "select reg_date as tdate, days, sum(active_total) as active from ({$unionGameActiveDaySql}) as all_game_active_day group by reg_date,days";
  116. // 替换日期字段, 因为game_active_day_表的日期字段是[reg_date]
  117. // $actDataSql = str_replace("tdate", "reg_date", $actDataSql);
  118. // echo $actDataSql;
  119. // 日期、活跃天数、活跃数,按日期和活跃天数分组
  120. $actData = Db::connect('db_data_report')->query($actDataSql);
  121. $tdate = date('Y-m-d');
  122. $list = $totalData = [];
  123. // 遍历每日的注册数
  124. foreach ($regData as $r) {
  125. // 如果当日没有注册的话,则跳过
  126. if (!$r['reg_total']) {
  127. continue;
  128. }
  129. // 注册日期
  130. $regDate = $r['tdate'];
  131. $list[$regDate]['tdate'] = $regDate;
  132. // 注册数
  133. $list[$regDate]['reg'] = $r['reg_total'];
  134. // 从注册日期 ($regDate) 到当前日期的天数
  135. $days = (strtotime($tdate) - strtotime($regDate)) / 86400;
  136. for ($i = 1; $i <= $days; $i++) {
  137. $dayKey = 'd' . $i;
  138. // d1...dn的reg = 记录按日的注册数
  139. $totalData[$dayKey]['reg'] = !empty($totalData[$dayKey]['reg']) ? $totalData[$dayKey]['reg'] + $r['reg_total'] : $r['reg_total'];
  140. }
  141. $totalData['reg'] = !empty($totalData['reg']) ? $totalData['reg'] + $r['reg_total'] : $r['reg_total'];
  142. }
  143. // 遍历每日的活跃数
  144. foreach ($actData as $r) {
  145. // 注册日期
  146. $regDate = $r['tdate'];
  147. // 如果日期,没有注册数/活跃数, 则跳过
  148. if (!$list[$regDate]['reg'] || !$r['active']) {
  149. continue;
  150. }
  151. // 如果活跃天数超过30天,并且活跃数不在[45,60,90,119,120]数组里面, 则跳过
  152. if ($r['days'] > 30 && !in_array($r['days'], [45, 60, 90, 119, 120])) {
  153. continue;
  154. }
  155. // 活跃天数的key
  156. $dayKey = 'd' . $r['days'];
  157. // N日留存率 = 第N天活跃数 ÷ 注册日注册数 × 100%。
  158. $list[$regDate][$dayKey] = getPercent($r['active'], $list[$regDate]['reg']);
  159. // d1...dn的reg = 记录按日的活跃数
  160. $totalData[$dayKey]['active'] = !empty($totalData[$dayKey]['active']) ? $totalData[$dayKey]['active'] + $r['active'] : $r['active'];
  161. }
  162. $total = [];
  163. foreach ($totalData as $key => $val) {
  164. if ($key == 'reg') {
  165. $total['reg'] = $val;
  166. } else {
  167. $total[$key] = getPercent($val['active']??0, $val['reg']??0);
  168. }
  169. }
  170. return [
  171. 'data' => array_values($list),
  172. 'totalRow' => $total,
  173. ];
  174. }
  175. /**
  176. * @param $where
  177. * @return mixed
  178. * @description 渠道总览
  179. * 支出-> media_cost表的消耗数据
  180. * 激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_create_user) -> base_total_day_2025表的数据
  181. * 注册成本-> 支出/注册数
  182. * 创角率 -> 创角数/注册数
  183. * 次留数 -> reg_date, days:1, active_total, game_active_day_2025
  184. * 次留率 -> 次留数 / reg_login_total
  185. * 次留成本 -> 支出 / 第二天的 ld_login_total
  186. * 当天付费金额 -> reg_pay_total
  187. * 总付费人数 -> pay_num
  188. * 总付费金额 -> pay_total
  189. * 付费率 -> 总付费人数 / 注册数
  190. * 当天回本率 -> 当天付费 / 支出
  191. * 累计回本率 -> 总付费 / 支出
  192. * 实际回本率 -> game_reg_pay_day_2025表的 addup_pay_amount / 支出
  193. * 7天实际回本率 -> game_reg_pay_day_2025表的 sum(addup_pay_amount) 根据注册时间 +6day, 遍历相加 / 支出
  194. * 付费成本 -> 总付费人数 / 支出
  195. * ARPU -> 付费总金额/ 付费总用户
  196. * 注册ARPU -> 注册付费金额/注册数
  197. * 老用户数 -> sum(old_login_total)
  198. * 负责人 -> 渠道负责人, 根据
  199. */
  200. public function getAgentDataList($where)
  201. {
  202. $params = $this->searchByAuth($where);
  203. // 忽略 0 投入
  204. $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz', $params['filter']);
  205. $group = !empty($params['group']) ? $params['group'] : '';
  206. // 如果分组按照 游戏组ID||游戏组
  207. if ($group == 1) {
  208. $type = 'game_id';
  209. } else if ($group == 2) {
  210. $type = 'auth_id';
  211. } else if ($group == 3) {
  212. $type = 'media_id';
  213. } else {
  214. $type = 'agent_id';
  215. }
  216. $whereRaw = $this->getCommonWhereRaw($params);
  217. // 1.查询消耗数据, 安game_id/agent_id分组
  218. // 忽略后台录入的消耗
  219. $costWhereRaw = $whereRaw;
  220. if (!empty($params['filter']) && is_array($params['filter']) && in_array('fak', $params['filter'])) {
  221. $costWhereRaw .= " AND add_type = 0";
  222. }
  223. $costSql = "SELECT {$type}, SUM(money) as cost from media_cost WHERE {$costWhereRaw} GROUP BY {$type}";
  224. $costData = Db::connect('db_advert')->query($costSql);
  225. $costDataColumn = array_column($costData, 'cost', $type);
  226. // 2.查询按日统计数据
  227. $totalDayField = "
  228. {$type},
  229. sum(install) as install,
  230. sum(reg_pay_total) as reg_pay_total_da,
  231. sum(reg_dev) as reg_dev,
  232. sum(reg_total) as reg_total,
  233. sum(login_total) as login_total,
  234. sum(old_login_total) as old_login_total,
  235. sum(role_create_user) as role_total,
  236. sum(pay_num) as pay_num_total,
  237. auth_id,
  238. media_id
  239. ";
  240. // 2. 获取基础报表数据,兼容跨年
  241. $yearRange = getYearRange($params['tdate'][0], $params['tdate'][1]);
  242. $baseData = $this->generateUnionList('base_total_day', $yearRange, $whereRaw, $totalDayField, $type);
  243. // 3. 获取活跃数
  244. $activeWhereRaw = $whereRaw . ' AND days = 1';
  245. $activeWhereRaw = str_replace('tdate', 'reg_date', $activeWhereRaw);
  246. $activeField = "
  247. sum(active_total) as active,
  248. game_id,
  249. agent_id";
  250. $activeData = $this->generateUnionList('game_active_day', $yearRange, $activeWhereRaw, $activeField, $type);
  251. $activeData = $activeData ? array_column($activeData, 'active', $type) : [];
  252. // 4. 注册充值统计
  253. $regPayWhereRaw = $whereRaw;
  254. $regPayField = "
  255. sum(addup_pay_num) as reg_pay_num,
  256. sum(addup_pay_total) as reg_pay_total,
  257. sum(addup_pay_amount) as reg_pay_amount,
  258. {$type}";
  259. $regPayWhereRaw = str_replace('tdate', 'reg_date', $regPayWhereRaw);
  260. $regPayData = $this->generateUnionList('game_reg_pay_day', $yearRange, $regPayWhereRaw, $regPayField, $type);
  261. $regPayData = array_column($regPayData, null, $type);
  262. // 5. 7天回本
  263. $hb7dayData = $this->computedHb7days($params, $type);
  264. $hb7dayData = array_column($hb7dayData ?? [], 'reg_pay_amount_7', $type);
  265. $hb7dayDataSum = 0;
  266. foreach ($hb7dayData as $daySum) {
  267. $hb7dayDataSum += $daySum;
  268. }
  269. if (empty($baseData)) {
  270. return [];
  271. }
  272. // 6. 所有游戏信息
  273. $gameData = Db::connect('db_center')->table('pf_game')->select()->toArray();
  274. // 7. 所有用户信息
  275. $authData = Db::connect('db_system')->table('sa_system_user')->select()->toArray();
  276. // 8. 媒体列表信息
  277. $mediaData = Db::connect('db_advert')->table('media_list')->select()->toArray();
  278. // 9. 渠道列表信息
  279. $agentData = Db::connect('db_advert')->table('agent_list')->select()->toArray();
  280. $gameData = array_column($gameData, null, 'id');
  281. $authData = array_column($authData, null, 'id');
  282. $mediaData = array_column($mediaData, null, 'id');
  283. // 拼接数据
  284. foreach ($baseData as $key => &$row) {
  285. $typeId = $row[$type]; // type, 的取值, 这里根据分组, game_id | agent_id
  286. $cost = $costDataColumn[$typeId] ?? 0;
  287. $row['cost'] = $cost;
  288. // 忽略0投入的
  289. if ($igz && $row['cost'] === 0) {
  290. unset($baseData[$key]);
  291. }
  292. // 注册成本
  293. $row['reg_cost'] = getRound($cost, $row['reg_total'] ?? 0);
  294. // 创角率
  295. $row['role_per'] = getRound($row['role_total'], $row['reg_total'] ?? 0);
  296. // 次留数
  297. $row['active'] = $activeData[$typeId]['active'] ?? 0;
  298. // 次留率
  299. $row['a_per'] = getPercent($activeData[$typeId]['active'] ?? 0, $row['reg_total'], 1);
  300. // 次留成本
  301. $row['a_cost'] = getRound($cost, $row['active'], 1);
  302. // 总付费金额
  303. $row['reg_pay_total'] = $regPayData[$typeId]['reg_pay_total'] ?? 0;
  304. // 总付费人数
  305. $row['reg_pay_num'] = $regPayData[$typeId]['reg_pay_num'] ?? 0;
  306. //付费成本
  307. $row['p_cost'] = getRound($row['cost'], $row['reg_pay_num']);
  308. // 付费率
  309. $row['p_per'] = getPercent($row['reg_pay_num'] ?? 0, $row['reg_total'], 1);
  310. // 当天回本率
  311. $row['da_per'] = getPercent($row['reg_pay_total_da'] ?? 0, $row['cost'], 1);
  312. // 累计回本率
  313. $row['re_per'] = (float)trim(getPercent($row['reg_pay_total'], $row['cost']), "%");
  314. $row['reg_pay_amount'] = $hb7dayData[$typeId]['reg_pay_amount'] ?? 0;
  315. // 实际回本率
  316. $row['re_amount_per'] = getPercent($row['reg_pay_amount'], $row['cost'], 1);
  317. //ARPU
  318. $row['arpu'] = getRound($row['reg_pay_total'], $row['reg_pay_num']);
  319. //注册ARPU
  320. $row['r_arpu'] = getRound($row['reg_pay_total'], $row['reg_total']);
  321. // 7天回本率
  322. $row['re_amount_per_7'] = getPercent($hb7dayData[$typeId] ?? 0, $row['cost'], 1);
  323. // 按分组信息展示,id和name
  324. switch ($params['group'] ?? '') {
  325. case 1:
  326. $row['akey'] = $row['game_id'];
  327. $row['name'] = $gameData[$row['game_id']]['name'] ?? "";
  328. $row['auth_name'] = '-';
  329. break;
  330. case 2:
  331. $row['akey'] = $row['auth_id'];
  332. $row['name'] = '-';
  333. $row['auth_name'] = $authData[$row['auth_id']]['username'] ?? "";
  334. case 3:
  335. $row['akey'] = $row['media_id'];
  336. $row['name'] = $mediaData[$row['media_id']]['name'] ?? "";
  337. $row['auth_name'] = $authData[$row['auth_id']]['username'] ?? "";
  338. default:
  339. $row['akey'] = $row['agent_id'];
  340. $row['name'] = $agentData[$row['agent_id']]['name'] ?? "";
  341. $row['auth_name'] = '-';
  342. break;
  343. }
  344. }
  345. // 底部合计
  346. $total = [
  347. 'akey' => '合计'
  348. ];
  349. foreach ($baseData as $val) {
  350. $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $val['cost']) : $val['cost'];
  351. $total['install'] = !empty($total['install']) ? ($total['install'] + $val['install']) : $val['install']; // 激活
  352. $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $val['reg_dev']) : $val['reg_dev']; // 注册设备
  353. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $val['reg_total']) : $val['reg_total']; // 注册数
  354. $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $val['role_total']) : $val['role_total']; // 创角数
  355. $total['active'] = !empty($total['active']) ? ($total['active'] + $val['active']) : $val['active'];// 次留数
  356. $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $val['reg_pay_total_da']) : $val['reg_pay_total_da']; // 当天付费
  357. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $val['reg_pay_num']) : $val['reg_pay_num']; // 总付费人数
  358. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $val['reg_pay_total']) : $val['reg_pay_total']; // 总付费金额
  359. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $val['old_login_total']) : $val['old_login_total']; // 老用户
  360. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $val['reg_pay_amount']) : $val['reg_pay_amount']; //注册总充值
  361. }
  362. // 注册成本
  363. $total['reg_cost'] = getRound($total['cost']??0, $total['reg_total'] ?? 0);
  364. // 汇总创角率
  365. $total['role_per'] = getRound($total['role_total']??0, $total['reg_total'] ?? 0);
  366. // 次留率
  367. $total['a_per'] = getPercent($total['active']??0, $total['reg_total']??0, 1);
  368. // 次留成本
  369. $total['a_cost'] = getRound($total['cost']??0, $total['active']??0, 1);
  370. // 付费率
  371. $total['p_per'] = getPercent($total['reg_pay_num']??0, $total['reg_total']??0, 1);
  372. // 当天回本率
  373. $total['da_per'] = getPercent($total['reg_pay_total_da']??0, $total['cost']??0, 1);
  374. // 累计回本率
  375. $total['re_per'] = (float)trim(getPercent($total['reg_pay_total']??0, $total['cost']??0), "%");
  376. // 实际回本率
  377. $total['re_amount_per'] = getPercent($total['reg_pay_amount']??0, $total['cost']??0, 1);
  378. //ARPU
  379. $total['arpu'] = getRound($total['reg_pay_total']??0, $total['reg_pay_num']??0);
  380. //注册ARPU
  381. $total['r_arpu'] = getRound($total['reg_pay_total']??0, $total['reg_total']??0);
  382. // 7天回本率
  383. $total['re_amount_per_7'] = getPercent($hb7dayDataSum??0, $total['cost']??0, 1);
  384. //付费成本
  385. $total['p_cost'] = getRound($total['reg_pay_num']??0, $total['cost']??0, 1);
  386. $totalData = $this->agentTotal($where);
  387. // 汇总数据
  388. return [
  389. 'data' => array_merge($baseData),
  390. 'totalRow' => $total,
  391. ];
  392. }
  393. /**
  394. * @param $where
  395. * @param $group
  396. * @description 计算7天回本率
  397. * 1. 7天的注册总充值计算出来,可以通过
  398. */
  399. public function computedHb7days($where, $type)
  400. {
  401. $payDataAll = [];
  402. $dateRange = getDateRange($where['tdate'][0], $where['tdate'][1]);
  403. foreach ($dateRange as $regDate) {
  404. $field = "
  405. sum(addup_pay_amount) as reg_pay_amount_7,
  406. $type"; // 注册总充值
  407. $eDate = date("Y-m-d", strtotime($regDate . " +6 days"));
  408. // 如果7天后的时间,超过今天,则今天是最后一天
  409. if ($eDate > date("Y-m-d")) {
  410. $eDate = date("Y-m-d");
  411. }
  412. $wherePay = $where;
  413. unset($wherePay['tdate']);
  414. $whereRaw = $this->getCommonWhereRaw($wherePay);
  415. $whereRaw = "{$whereRaw} AND reg_date = '{$regDate}' AND pay_date = '{$eDate}'";
  416. $yearRange = getYearRange($regDate, $regDate);
  417. $payData = $this->generateUnionList('game_reg_pay_day', $yearRange , $whereRaw, $field, $type);
  418. $payDataAll = array_merge($payDataAll, $payData);
  419. }
  420. return $payDataAll;
  421. }
  422. /**
  423. * 大盘数据(没有权限)
  424. * 注册成本:消耗金额/注册数
  425. * roi:注册付费金额 reg_pay_total /消耗 cost
  426. * 付费成本:总付费人数/消耗
  427. * 付费率:总付费人数/注册数
  428. */
  429. public function agentTotal($where)
  430. {
  431. $whereRaw = $this->getCommonWhereRaw($where);
  432. // 1. 消耗表. 获取消耗金额
  433. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE {$whereRaw}");
  434. $cost = $costData[0]['cost'] ?? 0;
  435. // 2. base_total_day_ 获取注册数(reg_total)、注册付费金额(reg_pay_total)、
  436. $baseTotalField = " SUM(reg_total) AS reg_total, SUM(reg_pay_total) AS reg_pay_total";
  437. $yearRange = getYearRange($where['tdate'][0], $where['tdate'][1]);
  438. $baseTotalDayData = $this->generateUnionList('base_total_day', $yearRange, $whereRaw, $baseTotalField);
  439. $regTotal = $baseTotalDayData[0]['reg_total'] ?? 0;
  440. $regPayTotal = $baseTotalDayData[0]['reg_pay_total'] ?? 0;
  441. // 3. 注册付费表. 获取总付费人数(reg_pay_num)
  442. $regPayField = "sum(addup_pay_num) as reg_pay_num";
  443. $regPayWhereRaw = str_replace('tdate', 'reg_date', $whereRaw);
  444. $regPayData = $this->generateUnionList('game_reg_pay_day', $yearRange, $regPayWhereRaw, $regPayField);
  445. $regPayNum = $regPayData[0]['reg_pay_num'] ?? 0;
  446. // roi
  447. $roi = getPercent($regPayTotal, $cost, 1);
  448. // 付费成本
  449. $pCost = getRound($cost, $regPayNum);
  450. // reg_cost 注册成本
  451. $regCost = getRound($cost, $regTotal);
  452. // 付费率
  453. $pPer = getPercent($regPayNum, $regTotal, 1);
  454. // 返回数据
  455. return [
  456. 'reg_cost' => $regCost,
  457. 'roi' => $roi,
  458. 'p_cost' => $pCost,
  459. 'p_per' => $pPer,
  460. ];
  461. }
  462. /**
  463. * 广告位总览 ,根据site_id分组
  464. * 支出-> media_cost表的消耗数据
  465. */
  466. public function getAdSiteDataList($where): array
  467. {
  468. $params = $this->searchByAuth($where);
  469. // 忽略 0 投入
  470. $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz', $params['filter']);
  471. // 根据渠道名称获取渠道ID
  472. if (!empty($params['site_name'])) {
  473. $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE name = '{$params['agent_name']}'");
  474. $params['agent_id'] = $agentData[0]['id'] ?? 0;
  475. }
  476. // 根据广告名称获取广告ID
  477. if (!empty($params['site_name'])) {
  478. $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE name = '{$params['site_name']}'");
  479. $params['media_id'] = $mediaData[0]['id'] ?? 0;
  480. }
  481. if (empty($params['agent_id'])) {
  482. $params['agent_id'] = 0;
  483. }
  484. $groupBy = 'auth_id,media_id,agent_id,site_id';
  485. $whereRaw = $this->getCommonWhereRaw($params);
  486. // 支出数据
  487. $costData = Db::connect('db_advert')->query("SELECT SUM(money), site_id as cost FROM media_cost WHERE {$whereRaw} GROUP BY $groupBy");
  488. $costData = array_column($costData, 'cost', 'site_id');
  489. // base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num))
  490. $baseTotalField = "
  491. {$groupBy},
  492. SUM(ad_show_ip) AS ad_show_ip,
  493. SUM(install) AS install,
  494. SUM(reg_dev) AS reg_dev,
  495. SUM(reg_total) AS reg_total,
  496. SUM(role_create_user) AS role_total,
  497. SUM(old_login_total) AS old_login_total,
  498. SUM(reg_pay_total) AS reg_pay_total_da";
  499. $yearRange = getYearRange($params['tdate'][0], $params['tdate'][1]);
  500. $baseTotalDayData = $this->generateUnionList('base_total_day', $yearRange, $whereRaw, $baseTotalField, $groupBy);
  501. // active 活跃数,次留人数
  502. $activeWhereRaw = $whereRaw . ' AND days = 1';
  503. $activeWhereRaw = str_replace('tdate', 'reg_date', $activeWhereRaw);
  504. $activeField = " {$groupBy}, sum(active_total) as active";
  505. $activeData = $this->generateUnionList('game_active_day', $yearRange, $activeWhereRaw, $activeField, $groupBy);
  506. $activeData = array_column($activeData, 'active', 'site_id');
  507. // 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num))
  508. $regPayWhereRaw = $whereRaw;
  509. $regPayField = "
  510. {$groupBy},
  511. sum(addup_pay_num) as reg_pay_num,
  512. sum(addup_pay_total) as reg_pay_total,
  513. sum(addup_pay_amount) as reg_pay_amount";
  514. $regPayWhereRaw = str_replace('tdate', 'reg_date', $regPayWhereRaw);
  515. $regPayData = $this->generateUnionList('game_reg_pay_day', $yearRange, $regPayWhereRaw, $regPayField, $groupBy);
  516. $regPayData = array_column($regPayData, null, 'site_id');
  517. // 拼装数据
  518. foreach ($baseTotalDayData as $key => &$row) {
  519. $row['active'] = $activeData[$row['site_id']] ?? 0; // 次留数
  520. $row['cost'] = $costData[$row['site_id']] ?? 0; // 支出
  521. // 忽略0投入的
  522. if ($igz && $row['cost'] === 0) {
  523. unset($baseTotalDayData[$key]);
  524. }
  525. $row['reg_cost'] = getRound($row['cost'], $row['reg_total'] ?? 0); // 注册成本
  526. $row['role_per'] = getRound($row['role_total'], $row['reg_total'] ?? 0); // 创角率
  527. $row['a_cost'] = getRound($row['cost'], $row['active'], 1); // 次留成本
  528. $row['a_per'] = getPercent($row['active'], $row['reg_total'], 1); // 次留率
  529. $row['reg_pay_total'] = $regPayData[$row['site_id']]['reg_pay_total'] ?? 0; // 总付费金额
  530. $row['reg_pay_num'] = $regPayData[$row['site_id']]['reg_pay_num'] ?? 0; // 总付费人数
  531. $row['reg_pay_amount'] = $regPayData[$row['site_id']]['reg_pay_amount'] ?? 0; // 注册总充值
  532. $row['p_cost'] = getRound($row['cost'], $row['reg_pay_num']); // 付费成本
  533. $row['p_per'] = getPercent($row['reg_pay_num'] ?? 0, $row['reg_total'], 1); // 付费率
  534. $row['da_per'] = getPercent($row['reg_pay_total_da'] ?? 0, $row['cost'], 1); // 当天回本率
  535. $row['re_per'] = (float)trim(getPercent($row['reg_pay_total'], $row['cost']), "%"); // 累计回本率
  536. $row['re_amount_per'] = getPercent($row['reg_pay_amount'], $row['cost'], 1); // 实际回本率
  537. $row['arpu'] = getRound($row['reg_pay_total'], $row['reg_pay_num']); // ARPU
  538. $row['r_arpu'] = getRound($row['reg_pay_total'], $row['reg_total']); // 注册ARPU
  539. }
  540. // 合计
  541. $total = [
  542. 'site_id' => '合计',
  543. 'media_id' => '-',
  544. 'agent_id' => '-',
  545. 'auth_id' => '-',
  546. 'agent_name' => '-',
  547. 'site_name' => '-',
  548. 'auth_name' => '-',
  549. ];
  550. foreach ($baseTotalDayData as $val) {
  551. $total['cost'] = !empty($total['cost']) ? round($total['cost'] + $val['cost'], 2) : $val['cost']; // 支出
  552. $total['install'] = !empty($total['install']) ? ($total['install'] + $val['install']) : $val['install']; // 激活
  553. $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $val['reg_dev']) : $val['reg_dev']; // 注册设备
  554. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $val['reg_total']) : $val['reg_total']; // 注册数
  555. $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $val['role_total']) : $val['role_total']; // 创角数
  556. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $val['old_login_total']) : $val['old_login_total']; // 老用户
  557. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $val['reg_pay_total']) : $val['reg_pay_total']; // 总付费金额
  558. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $val['reg_pay_num']) : $val['reg_pay_num']; // 总付费人数
  559. $total['active'] = !empty($total['active']) ? ($total['active'] + $val['active']) : $val['active']; // 次留数
  560. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $val['reg_pay_amount']) : $val['reg_pay_amount']; // 注册总充值
  561. $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $val['reg_pay_total_da']) : $val['reg_pay_total_da']; // 当天注册付费金额
  562. }
  563. $total['reg_cost'] = getRound($total['cost'] ?? 0, $total['reg_total'] ?? 0); // 注册成本
  564. $total['role_per'] = getRound($total['role_total'] ?? 0, $total['reg_total'] ?? 0); // 创角率
  565. $total['a_per'] = getPercent($total['active'] ?? 0, $total['reg_total'] ?? 0, 1); // 次留率
  566. $total['a_cost'] = getRound($total['cost'] ?? 0, $total['active'] ?? 0, 1); // 次留成本
  567. $total['p_cost'] = getRound($total['reg_pay_num'] ?? 0, $total['cost'] ?? 0, 1); // 付费成本
  568. $total['p_per'] = getPercent($total['reg_pay_num'] ?? 0, $total['reg_total'] ?? 0, 1); // 付费率
  569. $total['da_per'] = getPercent($total['reg_pay_total_da'] ?? 0, $total['cost'] ?? 0, 1); // 当天回本率
  570. $total['re_per'] = (float)trim(getPercent($total['reg_pay_total'] ?? 0, $total['cost'] ?? 0), "%"); // 累计回本率
  571. $total['re_amount_per'] = getPercent($total['reg_pay_amount'] ?? 0, $total['cost'] ?? 0, 1); // 实际回本率
  572. $total['arpu'] = getRound($total['reg_pay_total'] ?? 0, $total['reg_pay_num'] ?? 0); // ARPU
  573. $total['r_arpu'] = getRound($total['reg_pay_total'] ?? 0, $total['reg_total'] ?? 0); // 注册ARPU
  574. return ['data' => $baseTotalDayData, 'total' => $total];
  575. }
  576. /**
  577. * 渠道按日分析
  578. */
  579. public function getAgentDayDataList($where)
  580. {
  581. $params = $this->searchByAuth($where);
  582. // 根据渠道名称获取渠道ID
  583. if (!empty($params['site_name'])) {
  584. $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE name = '{$params['agent_name']}'");
  585. $params['agent_id'] = $agentData[0]['id'] ?? 0;
  586. }
  587. // 根据广告名称获取广告ID
  588. if (!empty($params['site_name'])) {
  589. $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE name = '{$params['site_name']}'");
  590. $params['media_id'] = $mediaData[0]['id'] ?? 0;
  591. }
  592. if (empty($params['agent_id'])) {
  593. $params['agent_id'] = 0;
  594. }
  595. $whereRaw = $this->getCommonWhereRaw($params);
  596. // 1. 消耗表. 获取消耗金额
  597. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE $whereRaw Group By tdate");
  598. $costData = array_column($costData, 'cost', 'tdate');
  599. // 2. base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num))
  600. $baseTotalField = "
  601. SUM(ad_show_ip) AS ad_show_ip,
  602. SUM(install) AS install,
  603. SUM(reg_dev) AS reg_dev,
  604. SUM(reg_total) AS reg_total,
  605. SUM(role_create_user) AS role_total,
  606. SUM(old_login_total) AS old_login_total,
  607. SUM(reg_pay_total) AS reg_pay_total_da,
  608. SUM(pay_amount) AS pay_amount,
  609. SUM(pay_total) AS pay_total,
  610. tdate";
  611. $baseWhereRaw = $whereRaw;
  612. $yearRange = getYearRange($params['tdate'][0], $params['tdate'][1]);
  613. $baseTotalDayData = $this->generateUnionList('base_total_day', $yearRange, $baseWhereRaw, $baseTotalField, 'tdate');
  614. $baseTotalDayData = array_column($baseTotalDayData, null, 'tdate');
  615. // 3. active 活跃数,次留人数
  616. $activeWhereRaw = $whereRaw . ' AND days = 1';
  617. $activeWhereRaw = str_replace('tdate', 'reg_date', $activeWhereRaw);
  618. $activeField = "
  619. sum(active_total) as active,
  620. reg_date as tdate";
  621. $activeData = $this->generateUnionList('game_active_day', $yearRange, $activeWhereRaw, $activeField, 'tdate');
  622. $activeData = array_column($activeData, 'active', 'tdate');
  623. // 4. 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num))
  624. $regPayWhereRaw = $whereRaw;
  625. $regPayField = "
  626. sum(addup_pay_num) as reg_pay_num,
  627. sum(addup_pay_total) as reg_pay_total,
  628. sum(addup_pay_amount) as reg_pay_amount,
  629. reg_date as tdate";
  630. $regPayWhereRaw = str_replace('tdate', 'reg_date', $regPayWhereRaw);
  631. $regPayData = $this->generateUnionList('game_reg_pay_day', $yearRange, $regPayWhereRaw, $regPayField, 'tdate');
  632. $regPayData = array_column($regPayData, null, 'tdate');
  633. // 5. 拼装数据
  634. // 拼装数据
  635. foreach ($baseTotalDayData as &$row)
  636. {
  637. $row['active'] = $activeData[$row['tdate']] ?? 0; // 次留数
  638. $row['cost'] = $costData[$row['tdate']] ?? 0; // 支出
  639. $row['reg_cost'] = getRound($row['cost'], $row['reg_total'] ?? 0); // 注册成本
  640. $row['role_per'] = getRound($row['role_total'], $row['reg_total'] ?? 0); // 创角率
  641. $row['a_cost'] = getRound($row['cost'], $row['active'], 1); // 次留成本
  642. $row['a_per'] = getPercent($row['active'], $row['reg_total'], 1); // 次留率
  643. $row['reg_pay_total'] = $regPayData[$row['tdate']]['reg_pay_total'] ?? 0; // 总付费金额
  644. $row['reg_pay_num'] = $regPayData[$row['tdate']]['reg_pay_num'] ?? 0; // 总付费人数
  645. $row['reg_pay_amount'] = $regPayData[$row['tdate']]['reg_pay_amount'] ?? 0; // 注册总充值
  646. $row['p_cost'] = getRound($row['cost'], $row['reg_pay_num']); // 付费成本
  647. $row['p_per'] = getPercent($row['reg_pay_num'] ?? 0, $row['reg_total'], 1); // 付费率
  648. $row['da_per'] = getPercent($row['reg_pay_total_da'] ?? 0, $row['cost'], 1); // 当天回本率
  649. $row['re_per'] = (float)trim(getPercent($row['reg_pay_total'], $row['cost']), "%"); // 累计回本率
  650. $row['re_amount_per'] = getPercent($row['reg_pay_amount'], $row['cost'], 1); // 实际回本率
  651. $row['arpu'] = getRound($row['reg_pay_total'], $row['reg_pay_num']); // ARPU
  652. $row['r_arpu'] = getRound($row['reg_pay_total'], $row['reg_total']); // 注册ARPU
  653. $row['pay_cost'] = getPercent($row['pay_amount'] ?? 0, $row['cost'] ?? 0); // 收支比
  654. }
  655. // 6. 合计
  656. $total = [
  657. 'tdate' => '合计'
  658. ];
  659. foreach ($baseTotalDayData as $vv) {
  660. $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $vv['cost']) : $vv['cost']; // 支出
  661. $total['ad_show_ip'] = !empty($total['ad_show_ip']) ? ($total['ad_show_ip'] + $vv['ad_show_ip']) : $vv['ad_show_ip']; // 展示IP
  662. $total['install'] = !empty($total['install']) ? ($total['install'] + $vv['install']) : $vv['install']; // 激活
  663. $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $vv['reg_dev']) : $vv['reg_dev']; // 注册设备
  664. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $vv['reg_total']) : $vv['reg_total']; // 注册数
  665. $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $vv['role_total']) : $vv['role_total']; // 创角数
  666. $total['active'] = !empty($total['active']) ? ($total['active'] + $vv['active']) : $vv['active']; // 次留数
  667. // 付费人数
  668. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $vv['reg_pay_num']) : $vv['reg_pay_num']; // 总付费人数
  669. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $vv['reg_pay_total']) : $vv['reg_pay_total']; // 总付费金额
  670. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $vv['reg_pay_amount']) : $vv['reg_pay_amount']; // 注册总充值
  671. $total['pay_total'] = !empty($total['pay_total']) ? ($total['pay_total'] + $vv['pay_total']) : $vv['pay_total']; // 当天收入
  672. $total['pay_amount'] = !empty($total['pay_amount']) ? ($total['pay_amount'] + $vv['pay_amount']) : $vv['pay_amount']; // 实际收入
  673. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $vv['old_login_total']) : $vv['old_login_total']; // 老用户
  674. $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $vv['reg_pay_total_da']) : $vv['reg_pay_total_da']; // 当天注册付费金额
  675. }
  676. $total['reg_cost'] = getRound($total['cost'] ?? 0, $total['reg_total'] ?? 0); // 注册成本
  677. $total['role_per'] = getRound($total['role_total'] ?? 0, $total['reg_total'] ?? 0); // 创角率
  678. $total['a_per'] = getPercent($total['active'] ?? 0, $total['reg_total'] ?? 0, 1); // 次留率
  679. $total['a_cost'] = getRound($total['cost'] ?? 0, $total['active'] ?? 0, 1); // 次留成本
  680. $total['p_cost'] = getRound($total['reg_pay_num'] ?? 0, $total['cost'] ?? 0, 1); // 付费成本
  681. $total['p_per'] = getPercent($total['reg_pay_num'] ?? 0, $total['reg_total'] ?? 0, 1); // 付费率
  682. $total['da_per'] = getPercent($total['reg_pay_total_da'] ?? 0, $total['cost'] ?? 0, 1); // 当天回本率
  683. $total['re_per'] = (float)trim(getPercent($total['reg_pay_total'] ?? 0, $total['cost'] ?? 0), "%"); // 累计回本率
  684. $total['re_amount_per'] = getPercent($total['reg_pay_amount'] ?? 0, $total['cost'] ?? 0, 1); // 实际回本率
  685. $total['arpu'] = getRound($total['reg_pay_total'] ?? 0, $total['reg_pay_num'] ?? 0); // ARPU
  686. $total['r_arpu'] = getRound($total['reg_pay_total'] ?? 0, $total['reg_total'] ?? 0); // 注册ARPU
  687. $total['pay_cost'] = getPercent($total['pay_amount'] ?? 0, $total['cost'] ?? 0); //收支比
  688. return ['data' => array_values($baseTotalDayData), 'totalRow' => $total];
  689. }
  690. /**
  691. * ltv
  692. */
  693. public function getLtvDataList($where)
  694. {
  695. $params = $this->searchByAuth($where);
  696. // 展示类型
  697. $dataType = $params['data_type'] ?? 'recovery';
  698. $nowDate = date("Y-m-d");
  699. $whereRaw = $this->getCommonWhereRaw($params);
  700. // 1. 获取消耗金额
  701. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost, tdate FROM media_cost WHERE $whereRaw group by tdate");
  702. $costData = array_column($costData, 'cost', 'tdate');
  703. // 2. 获取注册数
  704. $yearRange = getYearRange($params['tdate'][0], $params['tdate'][1]);
  705. $baseData = $this->generateUnionList('base_total_day', $yearRange, $whereRaw, "SUM(reg_total) as reg_total, tdate", 'tdate');
  706. $baseData = array_column($baseData, null, 'tdate');
  707. // 3. 获取注册付费金额
  708. $field = "
  709. reg_date,
  710. pay_date,
  711. SUM(pay_num) as pay_num,
  712. SUM(pay_total) as pay_total,
  713. SUM(addup_pay_num) AS addup_pay_num,
  714. SUM(addup_pay_total) AS addup_pay_total,
  715. SUM(addup_pay_amount) AS addup_pay_amount
  716. ";
  717. $regPayWhereRaw = str_replace('tdate', 'reg_date', $whereRaw);
  718. $regPayData = $this->generateUnionList('game_reg_pay_day', $yearRange, $regPayWhereRaw, $field, 'reg_date,pay_date');
  719. // 如果注册付费数据为空,则返回空数据给前端
  720. if (empty($regPayData)) {
  721. return ['data' => [], 'totalRow' => []];
  722. }
  723. // 前端合计数据
  724. $totalRow = [
  725. 'tdate' => '合计'
  726. ];
  727. // 前端data数据
  728. $totalLtv = $data = [];
  729. // 合计 消耗金额,注册数,注册成本
  730. foreach ($baseData as $key => $val) {
  731. $cost = $costData[$key] ?? 0;
  732. $totalRow['cost'] = !empty($totalRow['cost']) ? ($totalRow['cost'] + $cost) : $cost;
  733. $totalRow['d0']['cost'] = !empty($totalRow['cost']) ? ($totalRow['cost'] + $cost) : $cost;
  734. $totalRow['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $val['reg_total'] ?? 0) : $val['reg_total'] ?? 0;
  735. $totalRow['d0']['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $val['reg_total'] ?? 0) : $val['reg_total'] ?? 0;
  736. $totalRow['reg_cost'] = getRound($totalRow['cost'] ?? 0, $totalRow['reg_total'] ?? 0);
  737. $days = (strtotime($nowDate) - strtotime($key)) / 86400 + 1;
  738. for ($i = 1; $i <= $days; $i++) {
  739. $daykey = 'd' . $i;
  740. $totalRow[$daykey]['reg_total'] = !empty($totalRow[$daykey]['reg_total']) ? ($totalRow[$daykey]['reg_total'] + $val['reg_total'] ?? 0) : $val['reg_total'] ?? 0;
  741. $totalRow[$daykey]['cost'] = !empty($totalRow[$daykey]['cost']) ? ($totalRow[$daykey]['cost'] + $cost) : $cost;
  742. }
  743. }
  744. // 按照天计算LTV
  745. foreach ($regPayData as $row) {
  746. $regDate = $row['reg_date'];
  747. $data[$regDate]['tdate'] = $regDate;
  748. $regTotal = $baseData[$regDate]['reg_total'] ?? 0;
  749. $cost = $costData[$regDate] ?? 0;
  750. // 注册数
  751. $data[$regDate]['reg_total'] = $regTotal;
  752. // 注册成本
  753. $data[$regDate]['reg_cost'] = getRound($cost, $regTotal);
  754. // 消耗金额
  755. $data[$regDate]['cost'] = $cost;
  756. // 计算日期相差天数
  757. $daykey = (strtotime($row['pay_date']) - strtotime($regDate)) / 86400 + 1;
  758. $daykey = 'd' . $daykey;
  759. switch ($dataType) {
  760. case 'recovery':
  761. $data[$regDate][$daykey] = getPercent($row['addup_pay_total'], $cost, 1);
  762. if ($nowDate === $row['pay_date']) {
  763. $data[$regDate]['d0'] = getPercent($row['addup_pay_total'], $cost, 1);
  764. }
  765. break;
  766. /* 扣除分成/cost , 计算 */
  767. case 'remount':
  768. // 按天回本率
  769. $data[$regDate][$daykey] = getPercent($row['addup_pay_amount'], $cost, 1);
  770. // 累计回本率
  771. if ($nowDate === $row['pay_date']) {
  772. $data[$regDate]['d0'] = getPercent($row['addup_pay_amount'], $cost, 1);
  773. }
  774. break;
  775. /* 累计计费付费金额 / 注册数 */
  776. case 'ltv':
  777. // 按天LTV
  778. $data[$regDate][$daykey] = getRound($row['addup_pay_total'], $regTotal, 1);
  779. // 累计LTV
  780. if ($nowDate === $row['pay_date']) {
  781. $data[$regDate]['d0'] = getRound($row['addup_pay_total'], $regTotal, 1);
  782. }
  783. break;
  784. /* 后面的LTV数据, 按天LTV / 第一天LTV , 目的是为了计算LTV增长率*/
  785. case 'ltvbs':
  786. $totalLtv[$daykey] = getRound($row['addup_pay_total'], $regTotal, 1);
  787. $fz = $totalLtv['d1'] ?? 0 != 0 ? $totalLtv['d1'] : 1;
  788. $data[$regDate][$daykey] = round($totalLtv[$daykey] / $fz, 2);
  789. break;
  790. /* 付费人数*/
  791. case 'pay_num':
  792. $data[$regDate][$daykey] = $row['pay_num'];
  793. if ($nowDate === $row['pay_date']) {
  794. $data[$regDate]['d0'] = $row['addup_pay_num'];
  795. }
  796. break;
  797. /* 付费总额 */
  798. case 'pay_total':
  799. $data[$regDate][$daykey] = $row['pay_total'];
  800. if ($nowDate === $row['pay_date']) {
  801. $data[$regDate]['d0'] = $row['addup_pay_total'];
  802. }
  803. break;
  804. /* 付费率 */
  805. case 'pay_rate':
  806. $data[$regDate][$daykey] = getPercent($row['pay_num'], $baseData[$regDate]['reg_total']);
  807. if ($nowDate === $row['pay_date']) {
  808. $data[$regDate]['d0'] = getPercent($row['addup_pay_num'], $baseData[$regDate]['reg_total']);
  809. }
  810. break;
  811. /* 付费ARPU */
  812. case 'arpu':
  813. $data[$regDate][$daykey] = getRound($row['pay_total'], $row['pay_num']);
  814. if ($nowDate === $row['pay_date']) {
  815. $data[$regDate]['d0'] = getRound($row['addup_pay_total'], $row['addup_pay_num']);
  816. }
  817. break;
  818. default:
  819. break;
  820. }
  821. $totalRow[$daykey]['addup_pay_total'] = $totalRow[$daykey]['addup_pay_total'] ?? 0;
  822. $totalRow[$daykey]['addup_pay_amount'] = $totalRow[$daykey]['addup_pay_amount'] ?? 0;
  823. $totalRow[$daykey]['pay_num'] = $totalRow[$daykey]['pay_num'] ?? 0;
  824. $totalRow[$daykey]['pay_total'] = $totalRow[$daykey]['pay_total'] ?? 0;
  825. $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? $totalRow[$daykey]['addup_pay_total'] + $row['addup_pay_total'] : $row['addup_pay_total'];
  826. $totalRow[$daykey]['addup_pay_amount'] = !empty($totalRow[$daykey]['addup_pay_amount']) ? $totalRow[$daykey]['addup_pay_amount'] + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  827. $totalRow[$daykey]['pay_num'] = !empty($totalRow[$daykey]['pay_num']) ? $totalRow[$daykey]['pay_num'] + $row['pay_num'] : $row['pay_num'];
  828. $totalRow[$daykey]['pay_total'] = !empty($totalRow[$daykey]['pay_total']) ? $totalRow[$daykey]['pay_total'] + $row['pay_total'] : $row['pay_total'];
  829. if ($row['pay_date'] == $regDate) {
  830. $pay_total = !empty($pay_total) ? $pay_total + $row['addup_pay_total'] : $row['addup_pay_total'];
  831. $pay_amount = !empty($pay_amount) ? $pay_amount + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  832. $pay_num = !empty($pay_num) ? $pay_num + $row['pay_num'] : $row['pay_num'];
  833. }
  834. }
  835. foreach ($totalRow as $key => $vv) {
  836. if ($key[0] === 'd') {
  837. switch ($dataType) {
  838. case 'recovery':
  839. $totalRow[$key] = getPercent($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
  840. break;
  841. case 'remount':
  842. $totalRow[$key] = getPercent($totalRow[$key]['addup_pay_amount'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
  843. break;
  844. case 'ltv':
  845. $totalRow[$key] = getRound($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
  846. break;
  847. case 'ltvbs':
  848. $totalLtv[$key] = getRound($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
  849. $fz = $totalLtv['d1'] ?? 0 != 0 ? $totalLtv['d1'] : 1;
  850. $totalRow[$key] = round($totalLtv[$key] / $fz, 2);
  851. break;
  852. case 'pay_num':
  853. $totalRow[$key] = $totalRow[$key]['pay_num'] ?? 0;
  854. break;
  855. case 'pay_total':
  856. $totalRow[$key] = $totalRow[$key]['pay_total'] ?? 0;
  857. break;
  858. case 'pay_rate':
  859. $totalRow[$key] = getPercent($totalRow[$key]['pay_num'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
  860. break;
  861. case 'arpu':
  862. $totalRow[$key] = getRound($totalRow[$key]['pay_total'] ?? 0, $totalRow[$key]['pay_num'] ?? 0);
  863. break;
  864. }
  865. }
  866. }
  867. if ($data && $totalRow) {
  868. switch ($dataType) {
  869. case 'recovery':
  870. $totalRow['d0'] = getPercent($pay_total, $totalRow['cost'], 1);
  871. break;
  872. case 'remount':
  873. $totalRow['d0'] = getPercent($pay_amount, $totalRow['cost'], 1);
  874. break;
  875. case 'ltv':
  876. $totalRow['d0'] = getRound($pay_total, $totalRow['reg_total']);
  877. break;
  878. case 'ltvbs':
  879. $totalLtv['d0'] = getRound($pay_total, $totalRow['reg_total']);
  880. $fz = $totalLtv['d1'] ?? 0 != 0 ? $totalLtv['d1'] : 1;
  881. $totalRow['d0'] = round($totalLtv['d0'] / $fz, 2);
  882. break;
  883. case 'pay_num':
  884. $totalRow['d0'] = $pay_num;
  885. break;
  886. case 'pay_total':
  887. $totalRow['d0'] = $pay_total;
  888. break;
  889. case 'pay_rate':
  890. $totalRow['d0'] = getPercent($pay_num, $totalRow['reg_total']);
  891. break;
  892. case 'arpu':
  893. $totalRow['d0'] = getRound($pay_total, $pay_num);
  894. break;
  895. default:
  896. break;
  897. }
  898. $totalRow['reg_cost'] = getRound($totalRow['cost'], $totalRow['reg_total']);
  899. $list = arrSort($data, 'tdate', 'asc');
  900. }
  901. return [
  902. 'data' => array_values($list),
  903. 'totalRow' => $totalRow
  904. ];
  905. }
  906. /**
  907. * ltv按月
  908. */
  909. public function getLtvmDataList($where): array
  910. {
  911. $params = $this->searchByAuth($where);
  912. // 展示类型
  913. $dataType = $params['data_type'] ?? 'recovery';
  914. $nowDate = date("Y-m");
  915. $whereRaw = $this->getCommonWhereRaw($params);
  916. // 2. 获取注册数
  917. $totalBaseWhereRaw = str_replace('tdate', 'tmonth', $whereRaw);
  918. $baseData = Db::connect('db_data_report')->query("SELECT tmonth,SUM(cost) as cost,SUM(reg_total) as reg_total FROM game_total_month WHERE {$totalBaseWhereRaw} GROUP BY tmonth");
  919. $baseData = array_column($baseData, null, 'tmonth');
  920. // 3. 获取注册付费金额
  921. $field = "
  922. reg_month,
  923. pay_month,
  924. SUM(pay_num) as pay_num,
  925. SUM(pay_total) as pay_total,
  926. SUM(addup_pay_num) AS addup_pay_num,
  927. SUM(addup_pay_total) AS addup_pay_total,
  928. SUM(addup_pay_amount) AS addup_pay_amount
  929. ";
  930. $regPayWhereRaw = str_replace('tdate', 'reg_month', $whereRaw);
  931. $regPayData = Db::connect('db_data_report')->query("SELECT $field FROM game_reg_pay_month WHERE {$regPayWhereRaw} GROUP BY reg_month,pay_month");
  932. // 如果注册付费数据为空,则返回空数据给前端
  933. if (empty($regPayData)) {
  934. return ['data' => [], 'totalRow' => []];
  935. }
  936. // 前端合计数据
  937. $totalRow = [
  938. 'tmonth' => '合计'
  939. ];
  940. // 前端data数据
  941. $data = [];
  942. $pay_total = 0;
  943. $pay_amount = 0;
  944. $pay_num = 0;
  945. // 合计 消耗金额,注册数,注册成本
  946. foreach ($baseData as $key => $val) {
  947. $totalRow['cost'] = !empty($totalRow['cost']) ? round($totalRow['cost'] + $val['cost'] ?? 0, 2) : $val['cost'] ?? 0;
  948. $totalRow['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $val['reg_total'] ?? 0) : $val['reg_total'] ?? 0;
  949. $totalRow['reg_cost'] = getRound($totalRow['cost'] ?? 0, $totalRow['reg_total'] ?? 0);
  950. $days = getMonthNum($key, $nowDate);
  951. for ($i = 1; $i <= $days; $i++) {
  952. $daykey = 'm' . ($i + 1);
  953. $totalRow[$daykey]['reg_total'] = !empty($totalRow[$daykey]['reg_total']) ? ($totalRow[$daykey]['reg_total'] + $val['reg_total'] ?? 0) : $val['reg_total'] ?? 0;
  954. $totalRow[$daykey]['cost'] = !empty($totalRow[$daykey]['cost']) ? ($totalRow[$daykey]['cost'] + $val['cost'] ?? 0) : $val['cost'] ?? 0;
  955. }
  956. }
  957. // 按照天计算LTV
  958. foreach ($regPayData as $row) {
  959. $regDate = $row['reg_month'];
  960. $data[$regDate]['tmonth'] = $regDate;
  961. // 注册数
  962. $data[$regDate]['reg_total'] = $baseData[$regDate]['reg_total'] ?? 0;
  963. // 注册成本
  964. $data[$regDate]['reg_cost'] = getRound($baseData[$regDate]['cost'] ?? 0, $data[$regDate]['reg_total'] ?? 0);
  965. // 消耗金额
  966. $data[$regDate]['cost'] = $baseData[$regDate]['cost'] ?? 0;
  967. // 计算日期相差天数
  968. $daykey = 'm' . (getMonthNum($regDate, $row['pay_month']) + 1);
  969. switch ($dataType) {
  970. case 'recovery':
  971. $data[$regDate][$daykey] = getPercent($row['addup_pay_total'], $baseData[$regDate]['cost'] ?? 0, 1);
  972. if ($nowDate === $row['pay_month']) {
  973. $data[$regDate]['m0'] = getPercent($row['addup_pay_total'], $baseData[$regDate]['cost'] ?? 0, 1);
  974. }
  975. break;
  976. /* 扣除分成/cost , 计算 */
  977. case 'remount':
  978. // 按天回本率
  979. $data[$regDate][$daykey] = getPercent($row['addup_pay_amount'], $baseData[$regDate]['cost'] ?? 0, 1);
  980. // 累计回本率
  981. if ($nowDate === $row['pay_month']) {
  982. $data[$regDate]['m0'] = getPercent($row['addup_pay_amount'], $baseData[$regDate]['cost'] ?? 0, 1);
  983. }
  984. break;
  985. /* 累计计费付费金额 / 注册数 */
  986. case 'ltv':
  987. // 按天LTV
  988. $data[$regDate][$daykey] = getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
  989. // 累计LTV
  990. if ($nowDate === $row['pay_month']) {
  991. $data[$regDate]['m0'] = getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
  992. }
  993. break;
  994. /* 付费人数*/
  995. case 'pay_num':
  996. $data[$regDate][$daykey] = $row['pay_num'];
  997. if ($nowDate === $row['pay_month']) {
  998. $data[$regDate]['m0'] = $row['addup_pay_num'];
  999. }
  1000. break;
  1001. /* 付费总额 */
  1002. case 'pay_total':
  1003. $data[$regDate][$daykey] = $row['pay_total'];
  1004. if ($nowDate === $row['pay_month']) {
  1005. $data[$regDate]['m0'] = $row['addup_pay_total'];
  1006. }
  1007. break;
  1008. /* 付费率 */
  1009. case 'pay_rate':
  1010. $data[$regDate][$daykey] = getPercent($row['pay_num'], $baseData[$regDate]['reg_total']);
  1011. if ($nowDate === $row['pay_month']) {
  1012. $data[$regDate]['m0'] = getPercent($row['addup_pay_num'], $baseData[$regDate]['reg_total']);
  1013. }
  1014. break;
  1015. /* 付费ARPU */
  1016. case 'arpu':
  1017. $data[$regDate][$daykey] = getRound($row['pay_total'], $row['pay_num']);
  1018. if ($nowDate === $row['pay_month']) {
  1019. $data[$regDate]['m0'] = getRound($row['addup_pay_total'], $row['addup_pay_num']);
  1020. }
  1021. break;
  1022. default:
  1023. break;
  1024. }
  1025. $totalRow[$daykey]['addup_pay_total'] = $totalRow[$daykey]['addup_pay_total'] ?? 0;
  1026. $totalRow[$daykey]['addup_pay_amount'] = $totalRow[$daykey]['addup_pay_amount'] ?? 0;
  1027. $totalRow[$daykey]['pay_num'] = $totalRow[$daykey]['pay_num'] ?? 0;
  1028. $totalRow[$daykey]['pay_total'] = $totalRow[$daykey]['pay_total'] ?? 0;
  1029. $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? $totalRow[$daykey]['addup_pay_total'] + $row['addup_pay_total'] : $row['addup_pay_total'];
  1030. $totalRow[$daykey]['addup_pay_amount'] = !empty($totalRow[$daykey]['addup_pay_amount']) ? $totalRow[$daykey]['addup_pay_amount'] + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  1031. $totalRow[$daykey]['pay_num'] = !empty($totalRow[$daykey]['pay_num']) ? $totalRow[$daykey]['pay_num'] + $row['pay_num'] : $row['pay_num'];
  1032. $totalRow[$daykey]['pay_total'] = !empty($totalRow[$daykey]['pay_total']) ? $totalRow[$daykey]['pay_total'] + $row['pay_total'] : $row['pay_total'];
  1033. if ($row['pay_month'] == $regDate) {
  1034. $pay_total = !empty($pay_total) ? $pay_total + $row['addup_pay_total'] : $row['addup_pay_total'];
  1035. $pay_amount = !empty($pay_amount) ? $pay_amount + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  1036. $pay_num = !empty($pay_num) ? $pay_num + $row['pay_num'] : $row['pay_num'];
  1037. }
  1038. }
  1039. foreach ($totalRow as $key => $vv) {
  1040. if ($key[0] === 'm') {
  1041. switch ($dataType) {
  1042. case 'recovery':
  1043. $totalRow[$key] = getPercent($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
  1044. break;
  1045. case 'remount':
  1046. $totalRow[$key] = getPercent($totalRow[$key]['addup_pay_amount'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
  1047. break;
  1048. case 'ltv':
  1049. $totalRow[$key] = getRound($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
  1050. break;
  1051. case 'pay_num':
  1052. $totalRow[$key] = $totalRow[$key]['pay_num'] ?? 0;
  1053. break;
  1054. case 'pay_total':
  1055. $totalRow[$key] = $totalRow[$key]['pay_total'] ?? 0;
  1056. break;
  1057. case 'pay_rate':
  1058. $totalRow[$key] = getPercent($totalRow[$key]['pay_num'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
  1059. break;
  1060. case 'arpu':
  1061. $totalRow[$key] = getRound($totalRow[$key]['pay_total'] ?? 0, $totalRow[$key]['pay_num'] ?? 0);
  1062. break;
  1063. }
  1064. }
  1065. }
  1066. if ($data && $totalRow) {
  1067. switch ($dataType) {
  1068. case 'recovery':
  1069. $totalRow['m0'] = getPercent($pay_total, $totalRow['cost'], 1);
  1070. break;
  1071. case 'remount':
  1072. $totalRow['m0'] = getPercent($pay_amount, $totalRow['cost'], 1);
  1073. break;
  1074. case 'ltv':
  1075. $totalRow['m0'] = getRound($pay_total, $totalRow['reg_total']);
  1076. break;
  1077. case 'pay_num':
  1078. $totalRow['m0'] = $pay_num;
  1079. break;
  1080. case 'pay_total':
  1081. $totalRow['m0'] = $pay_total;
  1082. break;
  1083. case 'pay_rate':
  1084. $totalRow['m0'] = getPercent($pay_num, $totalRow['reg_total']);
  1085. break;
  1086. case 'arpu':
  1087. $totalRow['m0'] = getRound($pay_total, $pay_num);
  1088. break;
  1089. default:
  1090. break;
  1091. }
  1092. $totalRow['reg_cost'] = getRound($totalRow['cost'], $totalRow['reg_total']);
  1093. $list = arrSort($data, 'tmonth', 'asc');
  1094. }
  1095. return [
  1096. 'data' => array_values($list),
  1097. 'totalRow' => $totalRow
  1098. ];
  1099. }
  1100. }