ChannelAnalysisLogic.php 57 KB

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  1. <?php
  2. // 玩家日志逻
  3. namespace app\v1\logic\gameLog;
  4. use app\v1\logic\tool\ToolLogic;
  5. use plugin\saiadmin\basic\BaseLogic;
  6. use plugin\saiadmin\service\OpenSpoutWriter;
  7. use support\think\Db;
  8. use support\Request;
  9. class channelAnalysisLogic extends BaseLogic
  10. {
  11. // 分时数据
  12. public function getHourDataList($where){
  13. $params = $this->searchByAuth($where);
  14. // hour=>小时, reg_total=>注册数,cost=>消耗,pay_num=>付费总用户数,
  15. // pay_total=>付费总金额,reg_pay_num=>小时注册当天付费数,reg_pay_total=>小时注册当天付费金额
  16. // reg_pay_num_rg=>注册累计付费数,reg_pay_total_rg=>注册累计付费金额
  17. $field = "
  18. agent_id, thour as hour,
  19. SUM(reg_total) as reg_total,
  20. SUM(cost) as cost,
  21. SUM(pay_num) as pay_num,
  22. SUM(pay_total) as pay_total,
  23. SUM(reg_pay_num) as reg_pay_num,
  24. SUM(reg_pay_total) as reg_pay_total,
  25. SUM(reg_pay_num_rg) as reg_pay_num_rg,
  26. SUM(reg_pay_total_rg) as reg_pay_total_rg";
  27. $group = 'agent_id,thour';
  28. $whereSql = $this->generateWhereSql($params);
  29. // 根据日期,连表查询
  30. $tableNames = ToolLogic::getMonthlyTableNames('base_total_hour_', $where['reg_date'][0], $where['reg_date'][1]);
  31. $sqlParts = [];
  32. foreach($tableNames as $tableName){
  33. // 安全过滤,避免 SQL 注入
  34. if (!preg_match('/^base_total_hour_\\d{6}$/', $tableName)) {
  35. continue;
  36. }
  37. $sqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  38. }
  39. $unionSql = implode(" UNION ALL ", $sqlParts);
  40. // 外层包裹分页、排序
  41. $finalSql = "
  42. SELECT {$field} FROM ( {$unionSql} ) AS all_hour
  43. GROUP BY {$group}
  44. ";
  45. // 按小时数据
  46. $hourData = Db::connect('db_data_report')->query($finalSql);
  47. $total=[
  48. 'agent_id'=>'合计'
  49. ];
  50. // 计算小时消耗数据的 注册成本、付费率、
  51. $hourResult = [];
  52. foreach($hourData as $hourRow){
  53. $agentId = $hourRow['agent_id'];
  54. $hourKey = 'h'.intval($hourRow['hour']);
  55. if (!isset($hourResult[$agentId])) {
  56. $hourResult[$agentId] = [
  57. 'agent_id' => $agentId
  58. ];
  59. }
  60. unset($hourRow['agent_id'],$hourRow['hour']);
  61. // 注册成本
  62. $hourRow['reg_cost'] = ToolLogic::getRound($hourRow['cost'],$hourRow['reg_total']);
  63. // 付费率
  64. $hourRow['pay_rate'] = ToolLogic::getPercent($hourRow['reg_pay_num'],$hourRow['reg_total']);
  65. // 回本率
  66. $hourRow['roi'] = ToolLogic::getPercent($hourRow['reg_pay_total'],$hourRow['cost']);
  67. // 统计数据,每小时的数据
  68. $total[$hourKey]['reg_total'] = !empty($total[$hourKey]['reg_total']) ? ($total[$hourKey]['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
  69. $total[$hourKey]['cost'] = !empty($total[$hourKey]['cost']) ? ($total[$hourKey]['cost'] + $hourRow['cost']) : $hourRow['cost'];
  70. $total[$hourKey]['reg_pay_total'] = !empty($total[$hourKey]['reg_pay_total']) ? ($total[$hourKey]['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
  71. $total[$hourKey]['reg_pay_num'] = !empty($total[$hourKey]['reg_pay_num']) ? ($total[$hourKey]['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
  72. $total['total_raw']['reg_total'] = !empty($total['total_raw']['reg_total']) ? ($total['total_raw']['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
  73. $total['total_raw']['cost'] = !empty($total['total_raw']['cost']) ? ($total['total_raw']['cost'] + $hourRow['cost']) : $hourRow['cost'];
  74. $total['total_raw']['reg_pay_total'] = !empty($total['total_raw']['reg_pay_total']) ? ($total['total_raw']['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
  75. $total['total_raw']['reg_pay_num'] = !empty($total['total_raw']['reg_pay_num']) ? ($total['total_raw']['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
  76. $hourResult[$agentId][$hourKey] = $hourRow;
  77. }
  78. // 计算统计的注册成本、付费绿、回本率
  79. foreach ($total as $key => &$v) {
  80. if (!is_array($v)) continue; // 跳过 agent_id => 合计 等非数组元素
  81. $v['reg_cost'] = ToolLogic::getRound($v['cost'], $v['reg_total']);
  82. $v['pay_rate'] = ToolLogic::getPercent($v['reg_pay_num'], $v['reg_total']);
  83. $v['roi'] = ToolLogic::getPercent($v['reg_pay_total'], $v['cost']);
  84. }
  85. // 计算行汇总
  86. foreach ($hourResult as &$item){
  87. $item['total_raw']['cost'] = round(array_sum(array_column($item, 'cost')), 2);
  88. $item['total_raw']['reg_total'] = round(array_sum(array_column($item, 'reg_total')), 2);
  89. $item['total_raw']['reg_pay_num'] = round(array_sum(array_column($item, 'reg_pay_num')), 2);
  90. $item['total_raw']['reg'] = round(array_sum(array_column($item, 'reg')), 2);
  91. $item['total_raw']['pay_num'] = round(array_sum(array_column($item, 'pay_num')), 2);
  92. $item['total_raw']['pay'] = round(array_sum(array_column($item, 'pay')), 2);
  93. $item['total_raw']['reg_cost'] = ToolLogic::getRound($item['total_raw']['cost'], $item['total_raw']['reg'], 1);
  94. $item['total_raw']['pay_rate'] = ToolLogic::getPercent($item['total_raw']['pay_num'], $item['total_raw']['reg']);
  95. $item['total_raw']['roi'] = ToolLogic::getPercent($item['total_raw']['pay'], $item['total_raw']['cost']);
  96. }
  97. $data = array_values($hourResult);
  98. array_unshift($data, $total);
  99. return $data;
  100. }
  101. // 留存按日
  102. public function getActiveDataList($where){
  103. $params = $this->searchByAuth($where);
  104. $whereSql = $this->generateWhereSql($params);
  105. // 1. 注册数据:$regData = 按照日期,获取每日的 注册数【reg_total】分组,base_total_day_2025
  106. $baseTotalDayTableNames = ToolLogic::getYearlyTableNames('base_total_day_', $params['reg_date'][0],$params['reg_date'][1]);
  107. $baseTotalDaySqlParts = [];
  108. foreach ($baseTotalDayTableNames as $tableName){
  109. // 安全过滤,避免 SQL 注入
  110. if (!preg_match('/^base_total_day_\\d{4}$/', $tableName)) {
  111. continue;
  112. }
  113. $baseTotalDaySqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  114. }
  115. $unionBaseTotalDaySql = implode(" UNION ALL ", $baseTotalDaySqlParts);
  116. // 按照每日,获取=>注册数据
  117. $regData = Db::connect('db_data_report')->query("SELECT tdate, SUM('reg_total') reg_total FROM ( {$unionBaseTotalDaySql} ) AS all_base_total_day GROUP BY tdate order by tdate ");
  118. // 2. 活跃数据:$actData = 按照日期,获取每日的 活跃数 SUM(【active_total】) 活跃天数 【days】, 分组 【reg_date,days】,game_active_day_2025
  119. $gameActiveDayTableNames = ToolLogic::getYearlyTableNames('game_active_day_', $params['reg_date'][0],$params['reg_date'][1]);
  120. $gameActiveDaySqlParts = [];
  121. foreach ($gameActiveDayTableNames as $tableName){
  122. if (!preg_match('/^game_active_day_\\d{4}$/', $tableName)) {
  123. continue;
  124. }
  125. $gameActiveDaySqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  126. }
  127. $unionGameActiveDaySql = implode(" UNION ALL ", $gameActiveDaySqlParts);
  128. $actDataSql = "select reg_date as tdate, days, sum(active_total) as active from ({$unionGameActiveDaySql}) as all_game_active_day group by reg_date,days";
  129. // 替换日期字段, 因为game_active_day_表的日期字段是[reg_date]
  130. $actDataSql = str_replace("AND tdate", "AND reg_date", $actDataSql);
  131. // 日期、活跃天数、活跃数,按日期和活跃天数分组
  132. $actData = Db::connect('db_data_report')->query($actDataSql);
  133. $tdate = date('Y-m-d');
  134. $list = $totalData = [];
  135. // 遍历每日的注册数
  136. foreach($regData as $r){
  137. // 如果当日没有注册的话,则跳过
  138. if(!$r['reg_total']){
  139. continue;
  140. }
  141. // 注册日期
  142. $reg_date = $r['tdate'];
  143. $list[$reg_date]['tdate'] = $reg_date;
  144. // 注册数
  145. $list[$reg_date]['reg'] = $r['reg_total'];
  146. // 从注册日期 ($reg_date) 到当前日期的天数
  147. $days = (strtotime($tdate)-strtotime($reg_date))/86400;
  148. for($i=1;$i<=$days;$i++){
  149. $dayKey = 'd'.$i;
  150. // d1...dn的reg = 记录按日的注册数
  151. $totalData[$dayKey]['reg'] += $r['reg_total'];
  152. }
  153. $totalData['reg'] += $r['reg_total'];
  154. }
  155. // 遍历每日的活跃数
  156. foreach($actData as $r){
  157. // 注册日期
  158. $reg_date = $r['tdate'];
  159. // 如果日期,没有注册数/活跃数, 则跳过
  160. if(!$list[$reg_date]['reg'] || !$r['active']){
  161. continue;
  162. }
  163. // 如果活跃天数超过30天,并且活跃数不在[45,60,90,119,120]数组里面, 则跳过
  164. if($r['days']>30 && !in_array($r['days'],[45,60,90,119,120])){
  165. continue;
  166. }
  167. // 活跃天数的key
  168. $dayKey = 'd'.$r['days'];
  169. // N日留存率 = 第N天活跃数 ÷ 注册日注册数 × 100%。
  170. // $list['2025-07-23'][d1]['active']/$list['2025-07-23']['reg']
  171. // $list['2025-07-23'][d2]['active']/$list['2025-07-23']['reg']
  172. $list[$reg_date][$dayKey] = ToolLogic::getPercent($r['active'],$list[$reg_date]['reg']);
  173. // d1...dn的reg = 记录按日的活跃数
  174. $totalData[$dayKey]['active'] += $r['active'];
  175. }
  176. $total=[];
  177. foreach($totalData as $key=>$val){
  178. if($key == 'reg'){
  179. $total['reg'] = $val;
  180. } else {
  181. $total[$key] = ToolLogic::getPercent($val['active'],$val['reg']);
  182. }
  183. }
  184. $data = [
  185. 'data' => array_values($list),
  186. 'totalRow' => $total,
  187. ];
  188. return $data;
  189. }
  190. /**
  191. * @param $where
  192. * @return mixed
  193. * @description 渠道总览
  194. * 支出-> media_cost表的消耗数据
  195. * 激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_create_user) -> base_total_day_2025表的数据
  196. * 注册成本-> 支出/注册数
  197. * 创角率 -> 创角数/注册数
  198. * 次留数 -> reg_date, days:1, active_total, game_active_day_2025
  199. * 次留率 -> 次留数 / reg_login_total
  200. * 次留成本 -> 支出 / 第二天的 ld_login_total
  201. * 当天付费金额 -> reg_pay_total
  202. * 总付费人数 -> pay_num
  203. * 总付费金额 -> pay_total
  204. * 付费率 -> 总付费人数 / 注册数
  205. * 当天回本率 -> 当天付费 / 支出
  206. * 累计回本率 -> 总付费 / 支出
  207. * 实际回本率 -> game_reg_pay_day_2025表的 addup_pay_amount / 支出
  208. * 7天实际回本率 -> game_reg_pay_day_2025表的 sum(addup_pay_amount) 根据注册时间 +6day, 遍历相加 / 支出
  209. * 付费成本 -> 总付费人数 / 支出
  210. * ARPU -> 付费总金额/ 付费总用户
  211. * 注册ARPU -> 注册付费金额/注册数
  212. * 老用户数 -> sum(old_login_total)
  213. * 负责人 -> 渠道负责人, 根据
  214. */
  215. public function getAgentDataList($where){
  216. $params = $this->searchByAuth($where);
  217. // 忽略 0 投入
  218. $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz',$params['filter']);
  219. $group = !empty($params['group']) ?$params['group']:'';
  220. // 如果分组按照 游戏组ID||游戏组
  221. if($group==1 ){
  222. $type = 'game_id';
  223. }else if($group==2){
  224. $type = 'auth_id';
  225. }else if($group==3){
  226. $type = 'media_id';
  227. }
  228. else{
  229. $type = 'agent_id';
  230. }
  231. $whereSql = $this->generateWhereSql($params);
  232. // 1.查询消耗数据, 安game_id/agent_id分组
  233. // 忽略后台录入的消耗
  234. $costWhereSql = $whereSql;
  235. if( !empty($params['filter']) && is_array($params['filter']) && in_array('fak',$params['filter'])){
  236. $costWhereSql .= " AND add_type = 0";
  237. }
  238. $costSql = "SELECT {$type}, SUM(money) as cost from media_cost WHERE 1=1 {$costWhereSql} GROUP BY {$type}";
  239. $costData = Db::connect('db_advert')->query($costSql);
  240. $costDataColumn = array_column($costData, 'cost', $type);
  241. // 2.查询按日统计数据
  242. $totalDayField = "
  243. {$type},
  244. sum(install) as install,
  245. sum(reg_pay_total) as reg_pay_total_da,
  246. sum(reg_dev) as reg_dev,
  247. sum(reg_total) as reg_total,
  248. sum(login_total) as login_total,
  249. sum(old_login_total) as old_login_total,
  250. sum(role_create_user) as role_total,
  251. sum(pay_num) as pay_num_total,
  252. auth_id,
  253. media_id
  254. ";
  255. // 2. 获取基础报表数据,兼容跨年
  256. $baseData = $this->generateYearUnionList('base_total_day_',$params['reg_date'], $whereSql, $totalDayField, $type);
  257. // 3. 获取活跃数
  258. $activeWhereSql = $whereSql.' AND days = 1';
  259. $activeWhereSql = str_replace('AND tdate','AND reg_date',$activeWhereSql);
  260. $activeField = "
  261. sum(active_total) as active,
  262. game_id,
  263. agent_id";
  264. $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, $type);
  265. $activeData = array_column($activeData, 'active', $type);
  266. // 4. 注册充值统计
  267. $regPayWhereSql = $whereSql;
  268. $regPayField = "
  269. sum(addup_pay_num) as reg_pay_num,
  270. sum(addup_pay_total) as reg_pay_total,
  271. sum(addup_pay_amount) as reg_pay_amount,
  272. {$type}";
  273. $regPayWhereSql = str_replace('AND tdate','AND reg_date',$regPayWhereSql);
  274. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, $type);
  275. $regPayData = array_column($regPayData, null, $type);
  276. // 5. 7天回本
  277. $hb7dayData = $this->computedHb7days($params,$type);
  278. $hb7dayData = array_column($hb7dayData, 'reg_pay_amount_7', $type);
  279. $hb7dayDataSum = 0;
  280. foreach($hb7dayData as $row){
  281. $hb7dayDataSum += $row;
  282. }
  283. if(empty($baseData)){
  284. return [];
  285. }
  286. // 6. 所有游戏信息
  287. $gameData = Db::connect('db_center')->table('pf_game')->select()->toArray();
  288. // 7. 所有用户信息
  289. $authData = Db::connect('db_system')->table('sa_system_user')->select()->toArray();
  290. // 8. 媒体列表信息
  291. $mediaData = Db::connect('db_advert')->table('media_list')->select()->toArray();
  292. // 9. 渠道列表信息
  293. $agentData = Db::connect('db_advert')->table('agent_list')->select()->toArray();
  294. $gameData = array_column($gameData, null, 'id');
  295. $authData = array_column($authData, null, 'id');
  296. $mediaData = array_column($mediaData, null, 'id');
  297. // 拼接数据
  298. foreach($baseData as $key => &$row){
  299. $typeId = $row[$type]; // type, 的取值, 这里根据分组, game_id | agent_id
  300. $cost = $costDataColumn[$typeId]??0;
  301. $row['cost'] = $cost;
  302. // 忽略0投入的
  303. if($igz && $row['cost']===0){
  304. unset($baseData[$key]);
  305. }
  306. // 注册成本
  307. $row['reg_cost'] = ToolLogic::getRound($cost,$row['reg_total'] ?? 0);
  308. // 创角率
  309. $row['role_per'] = ToolLogic::getRound($row['role_total'],$row['reg_total'] ?? 0);
  310. // 次留数
  311. $row['active'] = $activeData[$typeId]['active'] ?? 0;
  312. // 次留率
  313. $row['a_per'] = ToolLogic::getPercent( $activeData[$typeId]['active']??0,$row['reg_total'],1);
  314. // 次留成本
  315. $row['a_cost'] = ToolLogic::getRound($cost,$row['active'],1);
  316. // 总付费金额
  317. $row['reg_pay_total'] = $regPayData[$typeId]['reg_pay_total'] ?? 0;
  318. // 总付费人数
  319. $row['reg_pay_num'] = $regPayData[$typeId]['reg_pay_num'] ?? 0;
  320. //付费成本
  321. $row['p_cost'] = ToolLogic::getRound($row['cost'],$row['reg_pay_num']);
  322. // 付费率
  323. $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num']??0,$row['reg_total'],1);
  324. // 当天回本率
  325. $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da']??0,$row['cost'],1);
  326. // 累计回本率
  327. $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'],$row['cost']), "%");
  328. // 实际回本率
  329. $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'],$row['cost'],1);
  330. $row['reg_pay_amount']= $hb7dayData[$typeId]['reg_pay_amount'] ?? 0;
  331. //ARPU
  332. $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_pay_num']);
  333. //注册ARPU
  334. $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_total']);
  335. // 7天回本率
  336. $row['re_amount_per_7'] = ToolLogic::getPercent($hb7dayData[$typeId]??0,$row['cost'],1);
  337. // 按分组信息展示,id和name
  338. switch ($params['group']??''){
  339. case 1:
  340. $row['akey'] = $row['game_id'];
  341. $row['name'] = $gameData[$row['game_id']]['name'];
  342. $row['auth_name'] = '-';
  343. break;
  344. case 2:
  345. $row['akey'] = $row['auth_id'];
  346. $row['name'] = '-';
  347. $row['auth_name'] = $authData[$row['auth_id']]['username'];
  348. case 3:
  349. $row['akey'] = $row['media_id'];
  350. $row['name'] = $mediaData[$row['media_id']]['name'];
  351. $row['auth_name'] = $authData[$row['auth_id']]['username'];
  352. default:
  353. $row['akey'] = $row['agent_id'];
  354. $row['name'] = $agentData[$row['agent_id']]['name'];
  355. $row['auth_name'] = '-';
  356. break;
  357. }
  358. }
  359. // 底部合计
  360. $total=[
  361. 'akey'=>'合计'
  362. ];
  363. foreach($baseData as &$row){
  364. $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost'];
  365. // 激活
  366. $total['install'] =!empty($total['install']) ? ($total['install'] + $row['install']) : $row['install'];
  367. // 注册设备
  368. $total['reg_dev'] =!empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev'];
  369. // 注册数
  370. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total'];
  371. // 创角数
  372. $total['role_total'] =!empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total'];
  373. // 创角率
  374. // 次留数
  375. $total['active'] =!empty($total['active']) ? ($total['active'] + $row['active']) : $row['active'];
  376. // 次留成本
  377. // 次留率
  378. // 当天付费
  379. $total['reg_pay_total_da'] =!empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da'];
  380. // 总付费人数
  381. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num'];
  382. // 总付费金额
  383. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total'];
  384. // 老用户
  385. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total'];
  386. //注册总充值
  387. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount'];
  388. }
  389. // 注册成本
  390. $total['reg_cost'] = ToolLogic::getRound($total['cost'],$total['reg_total'] ?? 0);
  391. // 汇总创角率
  392. $total['role_per'] = ToolLogic::getRound($total['role_total'],$total['reg_total'] ?? 0);
  393. // 次留率
  394. $total['a_per'] = ToolLogic::getPercent( $total['active'],$total['reg_total'],1);
  395. // 次留成本
  396. $total['a_cost'] = ToolLogic::getRound($total['cost'],$total['active'],1);
  397. // 付费率
  398. $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num'],$total['reg_total'],1);
  399. // 当天回本率
  400. $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da'],$total['cost'],1);
  401. // 累计回本率
  402. $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total'],$total['cost']), "%");
  403. // 实际回本率
  404. $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount'],$total['cost'],1);
  405. //ARPU
  406. $total['arpu'] = ToolLogic::getRound($total['reg_pay_total'],$total['reg_pay_num']);
  407. //注册ARPU
  408. $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total'],$total['reg_total']);
  409. // 7天回本率
  410. $total['re_amount_per_7'] = ToolLogic::getPercent($hb7dayDataSum,$total['cost'],1);
  411. //付费成本
  412. $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num'],$total['cost'],1);
  413. $totalData = $this->agentTotal($where);
  414. // 汇总数据
  415. return [
  416. 'data' => array_merge($baseData,[$total]),
  417. 'totalData' => $totalData
  418. ];
  419. }
  420. /**
  421. * @param $where
  422. * @return void
  423. * 广告位总览 ,根据site_id分组
  424. * 支出-> media_cost表的消耗数据
  425. */
  426. public function getAdSiteDataList($where){
  427. $params = $this->searchByAuth($where);
  428. // 忽略 0 投入
  429. $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz',$params['filter']);
  430. // 根据渠道名称获取渠道ID
  431. if(!empty($params['site_name'])){
  432. $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE 1=1 AND name = '{$params['agent_name']}'");
  433. $params['agent_id'] = $agentData[0]['id'] ?? 0;
  434. }
  435. // 根据广告名称获取广告ID
  436. if(!empty($params['site_name'])){
  437. $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE 1=1 AND name = '{$params['site_name']}'");
  438. $params['media_id'] = $mediaData[0]['id'] ?? 0;
  439. }
  440. if(empty($params['agent_id'])){
  441. $params['agent_id'] = 0;
  442. }
  443. $groupBy = 'site_id,media_id';
  444. $whereSql = $this->generateWhereSql($params);
  445. // 支出数据
  446. $costWhereSql = $whereSql;
  447. $costData = Db::connect('db_advert')->query("SELECT SUM(money), site_id as cost FROM media_cost WHERE 1=1 $costWhereSql GROUP BY $groupBy");
  448. $costData = array_column($costData, 'cost', 'site_id');
  449. // base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num))
  450. $baseTotalField = "
  451. SUM(ad_show_ip) AS ad_show_ip,
  452. SUM(install) AS install,
  453. SUM(reg_dev) AS reg_dev,
  454. SUM(reg_total) AS reg_total,
  455. SUM(role_create_user) AS role_total,
  456. SUM(old_login_total) AS old_login_total,
  457. SUM(reg_pay_total) AS reg_pay_total_da,
  458. site_id,
  459. media_id,
  460. agent_id,
  461. auth_id";
  462. $baseWhereSql = $whereSql;
  463. $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $baseWhereSql, $baseTotalField, $groupBy);
  464. // active 活跃数,次留人数
  465. $activeWhereSql = $whereSql.' AND days = 1';
  466. $activeWhereSql = str_replace('AND tdate','AND reg_date',$activeWhereSql);
  467. $activeField = "
  468. sum(active_total) as active,
  469. site_id";
  470. $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, $groupBy);
  471. $activeData = array_column($activeData, 'active', 'site_id');
  472. // 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num))
  473. $regPayWhereSql = $whereSql;
  474. $regPayField = "
  475. sum(addup_pay_num) as reg_pay_num,
  476. sum(addup_pay_total) as reg_pay_total,
  477. sum(addup_pay_amount) as reg_pay_amount,
  478. site_id";
  479. $regPayWhereSql = str_replace('AND tdate','AND reg_date',$regPayWhereSql);
  480. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, $groupBy);
  481. $regPayData = array_column($regPayData, null, 'site_id');
  482. // 拼装数据
  483. foreach($baseTotalDayData as $key=>&$row){
  484. $row['active'] = $activeData[$row['site_id']] ?? 0; // 次留数
  485. $row['cost'] = $costData[$row['site_id']] ?? 0; // 支出
  486. // 忽略0投入的
  487. if($igz && $row['cost']===0){
  488. unset($baseTotalDayData[$key]);
  489. }
  490. $row['reg_cost'] = ToolLogic::getRound($row['cost'],$row['reg_total'] ?? 0); // 注册成本
  491. $row['role_per'] = ToolLogic::getRound($row['role_total'],$row['reg_total'] ?? 0); // 创角率
  492. $row['a_cost'] = ToolLogic::getRound($row['cost'],$row['active'],1); // 次留成本
  493. $row['a_per'] = ToolLogic::getPercent( $row['active'],$row['reg_total'],1); // 次留率
  494. $row['reg_pay_total'] = $regPayData[$row['site_id']]['reg_pay_total'] ?? 0; // 总付费金额
  495. $row['reg_pay_num'] = $regPayData[$row['site_id']]['reg_pay_num'] ?? 0; // 总付费人数
  496. $row['reg_pay_amount'] = $regPayData[$row['site_id']]['reg_pay_amount'] ?? 0; // 注册总充值
  497. $row['p_cost'] = ToolLogic::getRound($row['cost'],$row['reg_pay_num']); // 付费成本
  498. $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num']??0,$row['reg_total'],1); // 付费率
  499. $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da']??0,$row['cost'],1); // 当天回本率
  500. $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'],$row['cost']), "%"); // 累计回本率
  501. $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'],$row['cost'],1); // 实际回本率
  502. $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_pay_num']); // ARPU
  503. $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_total']); // 注册ARPU
  504. }
  505. // // 合计
  506. $total = [
  507. 'site_id' => '合计',
  508. 'media_id' => '-',
  509. 'agent_id' => '-',
  510. 'auth_id' => '-',
  511. 'agent_name' => '-',
  512. 'site_name' => '-',
  513. 'auth_name' => '-',
  514. ];
  515. foreach($baseTotalDayData as &$row){
  516. $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost']; // 支出
  517. $total['install'] = !empty($total['install']) ? ($total['install'] + $row['install']) : $row['install']; // 激活
  518. $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev']; // 注册设备
  519. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total']; // 注册数
  520. $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total']; // 创角数
  521. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total']; // 老用户
  522. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total']; // 总付费金额
  523. echo $row['reg_pay_num'];
  524. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num']; // 总付费人数
  525. $total['active'] = !empty($total['active']) ? ($total['active'] + $row['active']) : $row['active']; // 次留数
  526. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount']; // 注册总充值
  527. $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da']; // 当天注册付费金额
  528. }
  529. // print_r($total);
  530. $total['reg_cost'] = ToolLogic::getRound($total['cost']??0,$total['reg_total'] ?? 0); // 注册成本
  531. $total['role_per'] = ToolLogic::getRound($total['role_total']??0,$total['reg_total'] ?? 0); // 创角率
  532. $total['a_per'] = ToolLogic::getPercent( $total['active']??0,$total['reg_total']??0,1); // 次留率
  533. $total['a_cost'] = ToolLogic::getRound($total['cost']??0,$total['active']??0,1); // 次留成本
  534. $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num']??0,$total['cost']??0,1); // 付费成本
  535. $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num']??0,$total['reg_total']??0,1); // 付费率
  536. $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da']??0,$total['cost']??0,1); // 当天回本率
  537. $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total']??0,$total['cost']??0), "%"); // 累计回本率
  538. $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount']??0,$total['cost']??0,1); // 实际回本率
  539. $total['arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_pay_num']??0); // ARPU
  540. $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_total']??0); // 注册ARPU
  541. $resultData = ['data'=>$baseTotalDayData,'total'=>$total];
  542. return $resultData;
  543. }
  544. /**
  545. * 渠道按日分析
  546. */
  547. public function getAgentDayDataList($where){
  548. $params = $this->searchByAuth($where);
  549. $whereSql = $this->generateWhereSql($params);
  550. // 根据渠道名称获取渠道ID
  551. if(!empty($params['site_name'])){
  552. $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE 1=1 AND name = '{$params['agent_name']}'");
  553. $params['agent_id'] = $agentData[0]['id'] ?? 0;
  554. }
  555. // 根据广告名称获取广告ID
  556. if(!empty($params['site_name'])){
  557. $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE 1=1 AND name = '{$params['site_name']}'");
  558. $params['media_id'] = $mediaData[0]['id'] ?? 0;
  559. }
  560. if(empty($params['agent_id'])){
  561. $params['agent_id'] = 0;
  562. }
  563. $whereSql = $this->generateWhereSql($params);
  564. // 1. 消耗表. 获取消耗金额
  565. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE 1=1 $whereSql Group By tdate");
  566. $costData = array_column($costData, 'cost', 'tdate');
  567. // 2. base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num))
  568. $baseTotalField = "
  569. SUM(ad_show_ip) AS ad_show_ip,
  570. SUM(install) AS install,
  571. SUM(reg_dev) AS reg_dev,
  572. SUM(reg_total) AS reg_total,
  573. SUM(role_create_user) AS role_total,
  574. SUM(old_login_total) AS old_login_total,
  575. SUM(reg_pay_total) AS reg_pay_total_da,
  576. SUM(pay_amount) AS pay_amount,
  577. SUM(pay_total) AS pay_total,
  578. tdate";
  579. $baseWhereSql = $whereSql;
  580. $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $baseWhereSql, $baseTotalField, 'tdate');
  581. $baseTotalDayData = array_column($baseTotalDayData, null, 'tdate');
  582. // 3. active 活跃数,次留人数
  583. $activeWhereSql = $whereSql.' AND days = 1';
  584. $activeWhereSql = str_replace('AND tdate','AND reg_date',$activeWhereSql);
  585. $activeField = "
  586. sum(active_total) as active,
  587. reg_date astdate";
  588. $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, 'reg_date');
  589. $activeData = array_column($activeData, 'active', 'tdate');
  590. // 4. 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num))
  591. $regPayWhereSql = $whereSql;
  592. $regPayField = "
  593. sum(addup_pay_num) as reg_pay_num,
  594. sum(addup_pay_total) as reg_pay_total,
  595. sum(addup_pay_amount) as reg_pay_amount,
  596. reg_date as tdate";
  597. $regPayWhereSql = str_replace('AND tdate','AND reg_date',$regPayWhereSql);
  598. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, 'reg_date');
  599. $regPayData = array_column($regPayData, null, 'tdate');
  600. // 5. 拼装数据
  601. // 拼装数据
  602. foreach($baseTotalDayData as $key=>&$row){
  603. $row['active'] = $activeData[$row['tdate']] ?? 0; // 次留数
  604. $row['cost'] = $costData[$row['tdate']] ?? 0; // 支出
  605. $row['reg_cost'] = ToolLogic::getRound($row['cost'],$row['reg_total'] ?? 0); // 注册成本
  606. $row['role_per'] = ToolLogic::getRound($row['role_total'],$row['reg_total'] ?? 0); // 创角率
  607. $row['a_cost'] = ToolLogic::getRound($row['cost'],$row['active'],1); // 次留成本
  608. $row['a_per'] = ToolLogic::getPercent( $row['active'],$row['reg_total'],1); // 次留率
  609. $row['reg_pay_total'] = $regPayData[$row['tdate']]['reg_pay_total'] ?? 0; // 总付费金额
  610. $row['reg_pay_num'] = $regPayData[$row['tdate']]['reg_pay_num'] ?? 0; // 总付费人数
  611. $row['reg_pay_amount'] = $regPayData[$row['tdate']]['reg_pay_amount'] ?? 0; // 注册总充值
  612. $row['p_cost'] = ToolLogic::getRound($row['cost'],$row['reg_pay_num']); // 付费成本
  613. $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num']??0,$row['reg_total'],1); // 付费率
  614. $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da']??0,$row['cost'],1); // 当天回本率
  615. $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'],$row['cost']), "%"); // 累计回本率
  616. $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'],$row['cost'],1); // 实际回本率
  617. $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_pay_num']); // ARPU
  618. $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_total']); // 注册ARPU
  619. $row['pay_cost'] = ToolLogic::getPercent($row['pay_amount']??0,$row['cost']??0); // 收支比
  620. }
  621. // 6. 合计
  622. $total = [
  623. 'tdate' => '合计'
  624. ];
  625. foreach($baseTotalDayData as &$row){
  626. $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost']; // 支出
  627. $total['ad_show_ip'] = !empty($total['ad_show_ip']) ? ($total['ad_show_ip'] + $row['ad_show_ip']) : $row['ad_show_ip']; // 展示IP
  628. $total['install'] = !empty($total['install']) ? ($total['install'] + $row['install']) : $row['install']; // 激活
  629. $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev']; // 注册设备
  630. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total']; // 注册数
  631. $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total']; // 创角数
  632. $total['active'] = !empty($total['active']) ? ($total['active'] + $row['active']) : $row['active']; // 次留数
  633. // 付费人数
  634. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num']; // 总付费人数
  635. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total']; // 总付费金额
  636. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount']; // 注册总充值
  637. $total['pay_total'] = !empty($total['pay_total']) ? ($total['pay_total'] + $row['pay_total']) : $row['pay_total']; // 当天收入
  638. $total['pay_amount'] = !empty($total['pay_amount']) ? ($total['pay_amount'] + $row['pay_amount']) : $row['pay_amount']; // 实际收入
  639. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total']; // 老用户
  640. $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da']; // 当天注册付费金额
  641. }
  642. $total['reg_cost'] = ToolLogic::getRound($total['cost']??0,$total['reg_total'] ?? 0); // 注册成本
  643. $total['role_per'] = ToolLogic::getRound($total['role_total']??0,$total['reg_total'] ?? 0); // 创角率
  644. $total['a_per'] = ToolLogic::getPercent( $total['active']??0,$total['reg_total']??0,1); // 次留率
  645. $total['a_cost'] = ToolLogic::getRound($total['cost']??0,$total['active']??0,1); // 次留成本
  646. $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num']??0,$total['cost']??0,1); // 付费成本
  647. $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num']??0,$total['reg_total']??0,1); // 付费率
  648. $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da']??0,$total['cost']??0,1); // 当天回本率
  649. $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total']??0,$total['cost']??0), "%"); // 累计回本率
  650. $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount']??0,$total['cost']??0,1); // 实际回本率
  651. $total['arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_pay_num']??0); // ARPU
  652. $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_total']??0); // 注册ARPU
  653. //收支比
  654. $total['pay_cost'] = ToolLogic::getPercent($total['pay_amount']??0,$total['cost']??0);
  655. $resultData = ['data'=>array_values($baseTotalDayData),'totalRow'=>$total];
  656. return $resultData;
  657. }
  658. /**
  659. * ltv
  660. *
  661. */
  662. public function getLtvDataList($where){
  663. $params = $this->searchByAuth($where);
  664. // 展示类型
  665. $dataType = $params['data_type'] ?? 'recovery';
  666. $nowDate = date("Y-m-d");
  667. $whereSql = $this->generateWhereSql($params);
  668. // 1. 获取消耗金额
  669. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost, tdate FROM media_cost WHERE 1=1 $whereSql group by tdate");
  670. $costData = array_column($costData, 'cost', 'tdate');
  671. // 2. 获取注册数
  672. $baseData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $whereSql, "SUM(reg_total) as reg_total, tdate", 'tdate');
  673. $baseData = array_column($baseData, null, 'tdate');
  674. print_r($baseData);
  675. // 3. 获取注册付费金额
  676. $field = "
  677. reg_date,
  678. pay_date,
  679. SUM(pay_num) as pay_num,
  680. SUM(pay_total) as pay_total,
  681. DATEDIFF(pay_date, reg_date) as day,
  682. SUM(addup_pay_num) AS addup_pay_num,
  683. SUM(addup_pay_total) AS addup_pay_total,
  684. SUM(addup_pay_amount) AS addup_pay_amount
  685. ";
  686. $regPayWhereSql = str_replace('AND tdate','AND reg_date',$whereSql);
  687. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $field, 'reg_date,day');
  688. if(empty($regPayData)){
  689. return ['data'=>[],'totalRow'=>[]];
  690. }
  691. // 3. 获取日期列表(注册日期和今天之间的日期)
  692. /**
  693. * 计算ltv
  694. * game_reg_pay_day_
  695. *
  696. * 消耗金额、注册数、注册成本,按照注册日期,分组统计
  697. *
  698. * 第一天: reg_date 注册时间(不变), reg_pay 1天总付费金额(addup_pay_total) / 消耗金额 * 100%
  699. * 第二天: reg_date 注册时间(不变), reg_pay 2天总付费金额(addup_pay_total) / 消耗金额 * 100%
  700. */
  701. // 合计
  702. $totalRow = [
  703. 'tdate' => '合计'
  704. ];
  705. // 按照天计算LTV
  706. foreach($regPayData as &$row){
  707. $data[$row['reg_date']]['tdate'] = $row['reg_date'];
  708. // 计算相差
  709. $daykey = (strtotime($row['pay_date'])-strtotime($row['reg_date']))/86400+1;
  710. $daykey = 'd'.$daykey;
  711. // 注册数
  712. $data[$row['reg_date']]['reg_total'] = $baseData[$row['reg_date']]['reg_total'] ?? 0;
  713. // 注册成本
  714. $data[$row['reg_date']]['reg_cost'] = ToolLogic::getRound($costData[$row['reg_date']]??0,$data[$row['reg_date']]['reg_total']??0);
  715. // 消耗金额
  716. $data[$row['reg_date']]['cost'] = $costData[$row['reg_date']]??0;
  717. switch($dataType){
  718. /* 不扣除分成/cost , 计算 */
  719. case 'recovery':
  720. // 按天回本率
  721. $data[$row['reg_date']][$daykey] = ToolLogic::getPercent($row['addup_pay_total'],$costData[$row['reg_date']]??0,1);
  722. // 累计回本率
  723. if($nowDate === $row['pay_date']){
  724. $data[$row['reg_date']]['d0'] = ToolLogic::getPercent($row['addup_pay_total'],$costData[$row['reg_date']]??0,1);
  725. $totalRow['d0']['addup_pay_total'] = !empty($totalRow['d0']['addup_pay_total']) ? ($totalRow['d0']['addup_pay_total'] + $row['addup_pay_total']) : $row['addup_pay_total'];
  726. }
  727. // $data[$row['reg_date']]['addup_pay_total'] = $row['addup_pay_total'];
  728. // 合计的按日的注册总充值
  729. $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? ($totalRow[$daykey]['addup_pay_total'] + $row['addup_pay_total']??0) : $row['addup_pay_total']??0;
  730. break;
  731. /* 扣除分成/cost , 计算 */
  732. case 'remount':
  733. // 按天回本率
  734. $data[$row['reg_date']][$daykey] = ToolLogic::getPercent($row['addup_pay_amount'],$costData[$row['reg_date']]??0,1);
  735. // 累计回本率
  736. if($nowDate === $row['pay_date']){
  737. $data[$row['reg_date']]['d0'] = ToolLogic::getPercent($row['addup_pay_amount'],$costData[$row['reg_date']]??0,1);
  738. $totalRow['d0']['addup_pay_amount'] = !empty($totalRow['d0']['addup_pay_amount']) ? ($totalRow['d0']['addup_pay_amount'] + $row['addup_pay_amount']) : $row['addup_pay_amount'];
  739. }
  740. // $data[$row['reg_date']]['addup_pay_amount'] = $row['addup_pay_amount'];
  741. // 合计的按日的扣除分成(注册总充值)
  742. $totalRow[$daykey]['addup_pay_amount'] = !empty($totalRow[$daykey]['addup_pay_amount']) ? ($totalRow[$daykey]['addup_pay_amount'] + $row['addup_pay_amount']??0) : $row['addup_pay_amount']??0;
  743. break;
  744. /* 累计计费付费金额 / 注册数 */
  745. case 'ltv':
  746. // 按天LTV
  747. $data[$row['reg_date']][$daykey] = ToolLogic::getRound($row['addup_pay_total'],$baseData[$row['reg_date']]['reg_total']??0,1);
  748. // 累计LTV
  749. if($nowDate === $row['pay_date']){
  750. $data[$row['reg_date']]['d0'] = ToolLogic::getRound($row['addup_pay_total'],$baseData[$row['reg_date']]['reg_total']??0,1);
  751. $totalRow['d0']['addup_pay_total'] = !empty($totalRow['d0']['addup_pay_total']) ? ($totalRow['d0']['addup_pay_total'] + $row['addup_pay_total']) : $row['addup_pay_total'];
  752. }
  753. // $data[$row['reg_date']]['addup_pay_total'] = $row['addup_pay_total'];
  754. // 合计的按日的注册总充值
  755. $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? ($totalRow[$daykey]['addup_pay_total'] + $row['addup_pay_total']??0) : $row['addup_pay_total']??0;
  756. break;
  757. /* 后面的LTV数据, 按天LTV / 第一天LTV , 目的是为了计算LTV增长率*/
  758. case 'ltvbs':
  759. $data[$row['reg_date']][$daykey] = ToolLogic::getRound($row['addup_pay_total'],$baseData[$row['reg_date']]['reg_total']??0,1);
  760. $fz = $data[$row['reg_date']]['d1']!=0 ? $data[$row['reg_date']]['d1'] : 1;
  761. $data[$row['reg_date']][$daykey] = round($data[$row['reg_date']][$daykey] / $fz,2);
  762. if($nowDate === $row['pay_date']){
  763. $data[$row['reg_date']]['d0'] = round($data[$row['reg_date']][$daykey] / $fz,2);
  764. $totalRow['d0']['addup_pay_total'] = !empty($totalRow['d0']['addup_pay_total']) ? ($totalRow['d0']['addup_pay_total'] + $row['addup_pay_total']) : $row['addup_pay_total'];
  765. }
  766. $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? ($totalRow[$daykey]['addup_pay_total'] + $row['addup_pay_total']??0) : $row['addup_pay_total']??0;
  767. break;
  768. /* 付费人数*/
  769. case 'pay_num':
  770. $data[$row['reg_date']][$daykey] = $row['pay_num'];
  771. if($nowDate === $row['pay_date']){
  772. $data[$row['reg_date']]['d0'] = $row['addup_pay_num'];
  773. $totalRow['d0'] = !empty($totalRow['d0']) ? ($totalRow['d0'] + $row['addup_pay_num']) : $row['addup_pay_num'];
  774. }
  775. $totalRow[$daykey] = !empty($totalRow[$daykey]['addup_pay_num']) ? ($totalRow[$daykey]['addup_pay_num'] + $row['pay_num']??0) : $row['pay_num']??0;
  776. break;
  777. /* 付费总额 */
  778. case 'pay_total':
  779. $data[$row['reg_date']][$daykey] = $row['pay_total'];
  780. if($nowDate === $row['pay_date']){
  781. $data[$row['reg_date']]['d0'] = $row['addup_pay_total'];
  782. $totalRow['d0'] = $row['addup_pay_total'];
  783. }
  784. $totalRow[$daykey] = !empty($totalRow[$daykey]['addup_pay_total']) ? ($totalRow[$daykey]['addup_pay_total'] + $row['pay_total']??0) : $row['pay_total']??0;
  785. break;
  786. /* 付费率 */
  787. case 'pay_rate':
  788. $data[$row['reg_date']][$daykey] = ToolLogic::getPercent($row['pay_num'],$baseData[$row['reg_date']]['reg_total']??0);
  789. if($nowDate === $row['pay_date']){
  790. $data[$row['reg_date']]['d0'] = ToolLogic::getPercent($row['addup_pay_num'],$baseData[$row['reg_date']]['reg_total']??0);
  791. }
  792. $totalRow[$daykey] = !empty($totalRow[$daykey]['addup_pay_num']) ? ($totalRow[$daykey]['addup_pay_num'] + $row['pay_num']??0) : $row['pay_num']??0;
  793. break;
  794. /* 付费ARPU */
  795. case 'arpu':
  796. $data[$row['reg_date']][$daykey] = ToolLogic::getRound($row['pay_total'],$row['pay_num']);
  797. if($nowDate === $row['pay_date']){
  798. $data[$row['reg_date']]['d0'] = ToolLogic::getRound($row['addup_pay_total'],$row['addup_pay_num']);
  799. $totalRow['d0']['addup_pay_total'] = $row['addup_pay_total'];
  800. $totalRow['d0']['addup_pay_num'] = $row['addup_pay_num'];
  801. }
  802. $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? ($totalRow[$daykey]['addup_pay_total'] + $row['pay_total']??0) : $row['pay_total']??0;
  803. $totalRow[$daykey]['addup_pay_num'] = !empty($totalRow[$daykey]['addup_pay_num']) ? ($totalRow[$daykey]['addup_pay_num'] + $row['pay_num']??0) : $row['pay_num']??0;
  804. break;
  805. }
  806. }
  807. foreach($data as $key=>&$row){
  808. // 合计注册数
  809. $totalRow['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $baseData[$row['tdate']]['reg_total'] ?? 0) : $baseData[$row['tdate']]['reg_total'] ?? 0;
  810. // 合计消耗金额
  811. $totalRow['cost'] = !empty($totalRow['cost']) ? ($totalRow['cost'] + $row['cost']??0) : $row['cost']??0;
  812. // 合计注册成本
  813. $totalRow['reg_cost'] = ToolLogic::getRound($totalRow['cost']??0,$totalRow['reg_total']??0);
  814. }
  815. foreach($totalRow as $key=>&$row){
  816. if($key[0]==='d'){
  817. switch($dataType){
  818. case 'recovery':
  819. $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['addup_pay_total'],$totalRow['cost']??0,1);
  820. break;
  821. case 'remount':
  822. $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['addup_pay_amount'],$totalRow['cost']??0,1);
  823. break;
  824. case 'ltv':
  825. $totalRow[$key] = ToolLogic::getRound($totalRow[$key]['addup_pay_total'],$totalRow['reg_total']??0);
  826. break;
  827. case 'ltvbs':
  828. $totalRow[$key] = ToolLogic::getRound($totalRow[$key]['addup_pay_total'],$totalRow['reg_total']??0);
  829. $fz = $totalRow['d1']??0!=0 ? $totalRow['d1'] : 1;
  830. $totalRow[$key] = round($totalRow[$key] / $fz,2); // 增长率
  831. break;
  832. case 'pay_rate':
  833. $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['addup_pay_num'],$totalRow['reg_total']??0);
  834. break;
  835. case 'arpu':
  836. $totalRow[$key] = ToolLogic::getRound($totalRow[$key]['addup_pay_total'],$totalRow['addup_pay_num']??0);
  837. break;
  838. }
  839. }
  840. }
  841. return [
  842. 'data' =>array_values($data),
  843. 'totalRow' => $totalRow
  844. ];
  845. }
  846. /**
  847. * @return void
  848. * 大盘数据(没有权限)
  849. * 注册成本:消耗金额/注册数
  850. * roi:注册付费金额 reg_pay_total /消耗 cost
  851. * 付费成本:总付费人数/消耗
  852. * 付费率:总付费人数/注册数
  853. */
  854. public function agentTotal($where){
  855. $whereSql = $this->generateWhereSql($where);
  856. $cost = 0; // 消耗金额
  857. $regTotal = 0; // 注册数
  858. $regPayTotal = 0; // 注册付费金额
  859. $regPayNum = 0; // 总付费人数
  860. // 1. 消耗表. 获取消耗金额
  861. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE 1=1 $whereSql");
  862. $cost = $costData[0]['cost'] ?? 0;
  863. // 2. base_total_day_ 获取注册数(reg_total)、注册付费金额(reg_pay_total)、
  864. $baseTotalField = "
  865. SUM(reg_total) AS reg_total,
  866. SUM(reg_pay_total) AS reg_pay_total";
  867. $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $where['reg_date'], $whereSql, $baseTotalField);
  868. $regTotal = $baseTotalDayData[0]['reg_total'] ?? 0;
  869. $regPayTotal = $baseTotalDayData[0]['reg_pay_total'] ?? 0;
  870. // 3. 注册付费表. 获取总付费人数(reg_pay_num)
  871. $regPayField = "
  872. sum(addup_pay_num) as reg_pay_num";
  873. $regPayWhereSql = str_replace('AND tdate','AND reg_date',$whereSql);
  874. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $where['reg_date'], $regPayWhereSql, $regPayField);
  875. $regPayNum = $regPayData[0]['reg_pay_num'] ?? 0;
  876. // roi
  877. $roi = ToolLogic::getPercent($regPayTotal,$cost,1);
  878. // 付费成本
  879. $pCost = ToolLogic::getRound($cost,$regPayNum);
  880. // reg_cost 注册成本
  881. $regCost = ToolLogic::getRound($cost,$regTotal);
  882. // 付费率
  883. $pPer = ToolLogic::getPercent($regPayNum,$regTotal,1);
  884. // 返回数据
  885. return [
  886. 'reg_cost' => $regCost,
  887. 'roi' => $roi,
  888. 'p_cost' => $pCost,
  889. 'p_per' => $pPer,
  890. ];
  891. }
  892. /**
  893. * @param $where
  894. * @param $group
  895. * @return void
  896. * @description 计算7天回本率
  897. * 1. 7天的注册总充值计算出来,可以通过
  898. */
  899. public function computedHb7days($where, $type){
  900. $payDataAll = [];
  901. $dateRange = ToolLogic::getDatesBetween($where['reg_date'][0], $where['reg_date'][1]);
  902. foreach ($dateRange as $regDate){
  903. $field = "
  904. sum(addup_pay_amount) as reg_pay_amount_7,
  905. $type"; // 注册总充值
  906. $eDate = date("Y-m-d", strtotime($regDate . " +6 days"));
  907. // 如果7天后的时间,超过今天,则今天是最后一天
  908. if($eDate>date("Y-m-d")){
  909. $eDate = date("Y-m-d");
  910. }
  911. $wherePay = $where;
  912. unset($wherePay['reg_date']);
  913. $whereSql = $this->generateWhereSql($wherePay);
  914. $whereSql = "{$whereSql} AND reg_date = '{$regDate}' AND pay_date = '{$eDate}'";
  915. $payData = $this->generateYearUnionList('game_reg_pay_day_',
  916. [
  917. $regDate,
  918. $regDate
  919. ]
  920. , $whereSql, $field, $type);
  921. $payDataAll = array_merge($payDataAll, $payData);
  922. }
  923. return $payDataAll;
  924. }
  925. // 生成基础日统计表的联合查询列表
  926. public function generateYearUnionList($namePrefix, $regDate,$whereSql='',$field='*',$group=null){
  927. $tableNames = ToolLogic::getYearlyTableNames($namePrefix, $regDate[0],$regDate[1]);
  928. $sqlParts = [];
  929. foreach ($tableNames as $tableName){
  930. $sqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  931. }
  932. $unionSql = implode(" UNION ALL ", $sqlParts);
  933. $finalSql = "
  934. SELECT {$field} FROM ( {$unionSql} ) AS all_total_day
  935. ";
  936. if (!empty($group)) {
  937. $finalSql .= " GROUP BY {$group}";
  938. }
  939. $baseData = Db::connect('db_data_report')->query($finalSql);
  940. return $baseData;
  941. }
  942. // 生成wheresql
  943. public function generateWhereSql($params){
  944. $whereSql = "";
  945. // 游戏id
  946. if(!empty($params['game_id'])){
  947. if (is_array($params['game_id'])) {
  948. $whereSql .= " AND game_id IN(" . implode(',', $params['game_id']) . ")";
  949. } else {
  950. $whereSql .= " AND game_id = {$params['game_id']}";
  951. }
  952. }
  953. // 媒体id
  954. if(!empty($params['media_id'])){
  955. $whereSql .= " AND media_id = {$params['media_id']}";
  956. }
  957. // 渠道id
  958. if(!empty($params['agent_id'])){
  959. $whereSql .= " AND agent_id = {$params['agent_id']}";
  960. }
  961. // 广告位id
  962. if(!empty($params['site_id'])){
  963. if (is_array($params['site_id'])) {
  964. $whereSql .= " AND site_id IN(" . implode(',', $params['site_id']) . ")";
  965. } else {
  966. $whereSql .= " AND site_id = {$params['site_id']}";
  967. }
  968. }
  969. // 负责人
  970. if(!empty($params['auth_id'])){
  971. if (is_array($params['auth_id'])) {
  972. $whereSql .= " AND auth_id IN(" . implode(',', $params['auth_id']) . ")";
  973. } else {
  974. $whereSql .= " AND auth_id = {$params['auth_id']}";
  975. }
  976. }
  977. // 注册日期
  978. if(!empty($params['reg_date'])??null){
  979. $whereSql .= " AND tdate BETWEEN '{$params['reg_date'][0]}' AND '{$params['reg_date'][1]}'";
  980. }
  981. return $whereSql;
  982. }
  983. }