ChannelAnalysisLogic.php 67 KB

12345678910111213141516171819202122232425262728293031323334353637383940414243444546474849505152535455565758596061626364656667686970717273747576777879808182838485868788899091929394959697989910010110210310410510610710810911011111211311411511611711811912012112212312412512612712812913013113213313413513613713813914014114214314414514614714814915015115215315415515615715815916016116216316416516616716816917017117217317417517617717817918018118218318418518618718818919019119219319419519619719819920020120220320420520620720820921021121221321421521621721821922022122222322422522622722822923023123223323423523623723823924024124224324424524624724824925025125225325425525625725825926026126226326426526626726826927027127227327427527627727827928028128228328428528628728828929029129229329429529629729829930030130230330430530630730830931031131231331431531631731831932032132232332432532632732832933033133233333433533633733833934034134234334434534634734834935035135235335435535635735835936036136236336436536636736836937037137237337437537637737837938038138238338438538638738838939039139239339439539639739839940040140240340440540640740840941041141241341441541641741841942042142242342442542642742842943043143243343443543643743843944044144244344444544644744844945045145245345445545645745845946046146246346446546646746846947047147247347447547647747847948048148248348448548648748848949049149249349449549649749849950050150250350450550650750850951051151251351451551651751851952052152252352452552652752852953053153253353453553653753853954054154254354454554654754854955055155255355455555655755855956056156256356456556656756856957057157257357457557657757857958058158258358458558658758858959059159259359459559659759859960060160260360460560660760860961061161261361461561661761861962062162262362462562662762862963063163263363463563663763863964064164264364464564664764864965065165265365465565665765865966066166266366466566666766866967067167267367467567667767867968068168268368468568668768868969069169269369469569669769869970070170270370470570670770870971071171271371471571671771871972072172272372472572672772872973073173273373473573673773873974074174274374474574674774874975075175275375475575675775875976076176276376476576676776876977077177277377477577677777877978078178278378478578678778878979079179279379479579679779879980080180280380480580680780880981081181281381481581681781881982082182282382482582682782882983083183283383483583683783883984084184284384484584684784884985085185285385485585685785885986086186286386486586686786886987087187287387487587687787887988088188288388488588688788888989089189289389489589689789889990090190290390490590690790890991091191291391491591691791891992092192292392492592692792892993093193293393493593693793893994094194294394494594694794894995095195295395495595695795895996096196296396496596696796896997097197297397497597697797897998098198298398498598698798898999099199299399499599699799899910001001100210031004100510061007100810091010101110121013101410151016101710181019102010211022102310241025102610271028102910301031103210331034103510361037103810391040104110421043104410451046104710481049105010511052105310541055105610571058105910601061106210631064106510661067106810691070107110721073107410751076107710781079108010811082108310841085108610871088108910901091109210931094109510961097109810991100110111021103110411051106110711081109111011111112111311141115111611171118111911201121112211231124112511261127112811291130113111321133113411351136113711381139114011411142114311441145114611471148114911501151115211531154115511561157115811591160116111621163116411651166116711681169117011711172117311741175117611771178117911801181118211831184118511861187118811891190119111921193119411951196119711981199120012011202120312041205120612071208120912101211121212131214121512161217121812191220122112221223122412251226122712281229123012311232123312341235123612371238123912401241124212431244124512461247124812491250125112521253125412551256125712581259126012611262126312641265126612671268126912701271127212731274127512761277127812791280128112821283128412851286128712881289129012911292129312941295129612971298129913001301130213031304130513061307130813091310131113121313131413151316131713181319132013211322132313241325132613271328132913301331133213331334133513361337133813391340134113421343134413451346134713481349135013511352135313541355135613571358135913601361136213631364136513661367136813691370137113721373137413751376137713781379138013811382138313841385138613871388138913901391139213931394139513961397139813991400140114021403140414051406140714081409141014111412141314141415141614171418141914201421142214231424142514261427142814291430143114321433143414351436143714381439144014411442144314441445144614471448144914501451145214531454145514561457145814591460146114621463146414651466146714681469147014711472147314741475
  1. <?php
  2. // 玩家日志逻
  3. namespace app\v1\logic\gameLog;
  4. use app\v1\logic\tool\ToolLogic;
  5. use plugin\saiadmin\basic\BaseLogic;
  6. use plugin\saiadmin\service\OpenSpoutWriter;
  7. use support\think\Db;
  8. use support\Request;
  9. class channelAnalysisLogic extends BaseLogic
  10. {
  11. // 分时数据
  12. public function getHourDataList($where){
  13. $params = $this->searchByAuth($where);
  14. // hour=>小时, reg_total=>注册数,cost=>消耗,pay_num=>付费总用户数,
  15. // pay_total=>付费总金额,reg_pay_num=>小时注册当天付费数,reg_pay_total=>小时注册当天付费金额
  16. // reg_pay_num_rg=>注册累计付费数,reg_pay_total_rg=>注册累计付费金额
  17. $field = "
  18. agent_id, thour as hour,
  19. SUM(reg_total) as reg_total,
  20. SUM(cost) as cost,
  21. SUM(pay_num) as pay_num,
  22. SUM(pay_total) as pay_total,
  23. SUM(reg_pay_num) as reg_pay_num,
  24. SUM(reg_pay_total) as reg_pay_total,
  25. SUM(reg_pay_num_rg) as reg_pay_num_rg,
  26. SUM(reg_pay_total_rg) as reg_pay_total_rg";
  27. $group = 'agent_id,thour';
  28. $whereSql = $this->generateWhereSql($params);
  29. // 根据日期,连表查询
  30. $tableNames = ToolLogic::getMonthlyTableNames('base_total_hour_', $where['reg_date'][0], $where['reg_date'][1]);
  31. $sqlParts = [];
  32. foreach($tableNames as $tableName){
  33. // 安全过滤,避免 SQL 注入
  34. if (!preg_match('/^base_total_hour_\\d{6}$/', $tableName)) {
  35. continue;
  36. }
  37. $sqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  38. }
  39. $unionSql = implode(" UNION ALL ", $sqlParts);
  40. // 外层包裹分页、排序
  41. $finalSql = "
  42. SELECT {$field} FROM ( {$unionSql} ) AS all_hour
  43. GROUP BY {$group}
  44. ";
  45. // 按小时数据
  46. $hourData = Db::connect('db_data_report')->query($finalSql);
  47. $total=[
  48. 'agent_id'=>'合计'
  49. ];
  50. // 计算小时消耗数据的 注册成本、付费率、
  51. $hourResult = [];
  52. foreach($hourData as $hourRow){
  53. $agentId = $hourRow['agent_id'];
  54. $hourKey = 'h'.intval($hourRow['hour']);
  55. if (!isset($hourResult[$agentId])) {
  56. $hourResult[$agentId] = [
  57. 'agent_id' => $agentId
  58. ];
  59. }
  60. unset($hourRow['agent_id'],$hourRow['hour']);
  61. // 注册成本
  62. $hourRow['reg_cost'] = ToolLogic::getRound($hourRow['cost'],$hourRow['reg_total']);
  63. // 付费率
  64. $hourRow['pay_rate'] = ToolLogic::getPercent($hourRow['reg_pay_num'],$hourRow['reg_total']);
  65. // 回本率
  66. $hourRow['roi'] = ToolLogic::getPercent($hourRow['reg_pay_total'],$hourRow['cost']);
  67. // 统计数据,每小时的数据
  68. $total[$hourKey]['reg_total'] = !empty($total[$hourKey]['reg_total']) ? ($total[$hourKey]['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
  69. $total[$hourKey]['cost'] = !empty($total[$hourKey]['cost']) ? ($total[$hourKey]['cost'] + $hourRow['cost']) : $hourRow['cost'];
  70. $total[$hourKey]['reg_pay_total'] = !empty($total[$hourKey]['reg_pay_total']) ? ($total[$hourKey]['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
  71. $total[$hourKey]['reg_pay_num'] = !empty($total[$hourKey]['reg_pay_num']) ? ($total[$hourKey]['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
  72. $total['total_raw']['reg_total'] = !empty($total['total_raw']['reg_total']) ? ($total['total_raw']['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
  73. $total['total_raw']['cost'] = !empty($total['total_raw']['cost']) ? ($total['total_raw']['cost'] + $hourRow['cost']) : $hourRow['cost'];
  74. $total['total_raw']['reg_pay_total'] = !empty($total['total_raw']['reg_pay_total']) ? ($total['total_raw']['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
  75. $total['total_raw']['reg_pay_num'] = !empty($total['total_raw']['reg_pay_num']) ? ($total['total_raw']['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
  76. $hourResult[$agentId][$hourKey] = $hourRow;
  77. }
  78. // 计算统计的注册成本、付费绿、回本率
  79. foreach ($total as $key => &$v) {
  80. if (!is_array($v)) continue; // 跳过 agent_id => 合计 等非数组元素
  81. $v['reg_cost'] = ToolLogic::getRound($v['cost'], $v['reg_total']);
  82. $v['pay_rate'] = ToolLogic::getPercent($v['reg_pay_num'], $v['reg_total']);
  83. $v['roi'] = ToolLogic::getPercent($v['reg_pay_total'], $v['cost']);
  84. }
  85. // 计算行汇总
  86. foreach ($hourResult as &$item){
  87. $item['total_raw']['cost'] = round(array_sum(array_column($item, 'cost')), 2);
  88. $item['total_raw']['reg_total'] = round(array_sum(array_column($item, 'reg_total')), 2);
  89. $item['total_raw']['reg_pay_num'] = round(array_sum(array_column($item, 'reg_pay_num')), 2);
  90. $item['total_raw']['reg'] = round(array_sum(array_column($item, 'reg')), 2);
  91. $item['total_raw']['pay_num'] = round(array_sum(array_column($item, 'pay_num')), 2);
  92. $item['total_raw']['pay'] = round(array_sum(array_column($item, 'pay')), 2);
  93. $item['total_raw']['reg_cost'] = ToolLogic::getRound($item['total_raw']['cost'], $item['total_raw']['reg'], 1);
  94. $item['total_raw']['pay_rate'] = ToolLogic::getPercent($item['total_raw']['pay_num'], $item['total_raw']['reg']);
  95. $item['total_raw']['roi'] = ToolLogic::getPercent($item['total_raw']['pay'], $item['total_raw']['cost']);
  96. }
  97. $data = array_values($hourResult);
  98. array_unshift($data, $total);
  99. return $data;
  100. }
  101. // 留存按日
  102. public function getActiveDataList($where){
  103. $params = $this->searchByAuth($where);
  104. $whereSql = $this->generateWhereSql($params);
  105. // 1. 注册数据:$regData = 按照日期,获取每日的 注册数【reg_total】分组,base_total_day_2025
  106. $baseTotalDayTableNames = ToolLogic::getYearlyTableNames('base_total_day_', $params['reg_date'][0],$params['reg_date'][1]);
  107. $baseTotalDaySqlParts = [];
  108. foreach ($baseTotalDayTableNames as $tableName){
  109. // 安全过滤,避免 SQL 注入
  110. if (!preg_match('/^base_total_day_\\d{4}$/', $tableName)) {
  111. continue;
  112. }
  113. $baseTotalDaySqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  114. }
  115. $unionBaseTotalDaySql = implode(" UNION ALL ", $baseTotalDaySqlParts);
  116. // 按照每日,获取=>注册数据
  117. $regData = Db::connect('db_data_report')->query("SELECT tdate, SUM('reg_total') reg_total FROM ( {$unionBaseTotalDaySql} ) AS all_base_total_day GROUP BY tdate order by tdate ");
  118. // 2. 活跃数据:$actData = 按照日期,获取每日的 活跃数 SUM(【active_total】) 活跃天数 【days】, 分组 【reg_date,days】,game_active_day_2025
  119. $gameActiveDayTableNames = ToolLogic::getYearlyTableNames('game_active_day_', $params['reg_date'][0],$params['reg_date'][1]);
  120. $gameActiveDaySqlParts = [];
  121. foreach ($gameActiveDayTableNames as $tableName){
  122. if (!preg_match('/^game_active_day_\\d{4}$/', $tableName)) {
  123. continue;
  124. }
  125. $gameActiveDaySqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  126. }
  127. $unionGameActiveDaySql = implode(" UNION ALL ", $gameActiveDaySqlParts);
  128. $actDataSql = "select reg_date as tdate, days, sum(active_total) as active from ({$unionGameActiveDaySql}) as all_game_active_day group by reg_date,days";
  129. // 替换日期字段, 因为game_active_day_表的日期字段是[reg_date]
  130. $actDataSql = str_replace("AND tdate", "AND reg_date", $actDataSql);
  131. // 日期、活跃天数、活跃数,按日期和活跃天数分组
  132. $actData = Db::connect('db_data_report')->query($actDataSql);
  133. $tdate = date('Y-m-d');
  134. $list = $totalData = [];
  135. // 遍历每日的注册数
  136. foreach($regData as $r){
  137. // 如果当日没有注册的话,则跳过
  138. if(!$r['reg_total']){
  139. continue;
  140. }
  141. // 注册日期
  142. $reg_date = $r['tdate'];
  143. $list[$reg_date]['tdate'] = $reg_date;
  144. // 注册数
  145. $list[$reg_date]['reg'] = $r['reg_total'];
  146. // 从注册日期 ($reg_date) 到当前日期的天数
  147. $days = (strtotime($tdate)-strtotime($reg_date))/86400;
  148. for($i=1;$i<=$days;$i++){
  149. $dayKey = 'd'.$i;
  150. // d1...dn的reg = 记录按日的注册数
  151. $totalData[$dayKey]['reg'] += $r['reg_total'];
  152. }
  153. $totalData['reg'] += $r['reg_total'];
  154. }
  155. // 遍历每日的活跃数
  156. foreach($actData as $r){
  157. // 注册日期
  158. $reg_date = $r['tdate'];
  159. // 如果日期,没有注册数/活跃数, 则跳过
  160. if(!$list[$reg_date]['reg'] || !$r['active']){
  161. continue;
  162. }
  163. // 如果活跃天数超过30天,并且活跃数不在[45,60,90,119,120]数组里面, 则跳过
  164. if($r['days']>30 && !in_array($r['days'],[45,60,90,119,120])){
  165. continue;
  166. }
  167. // 活跃天数的key
  168. $dayKey = 'd'.$r['days'];
  169. // N日留存率 = 第N天活跃数 ÷ 注册日注册数 × 100%。
  170. // $list['2025-07-23'][d1]['active']/$list['2025-07-23']['reg']
  171. // $list['2025-07-23'][d2]['active']/$list['2025-07-23']['reg']
  172. $list[$reg_date][$dayKey] = ToolLogic::getPercent($r['active'],$list[$reg_date]['reg']);
  173. // d1...dn的reg = 记录按日的活跃数
  174. $totalData[$dayKey]['active'] += $r['active'];
  175. }
  176. $total=[];
  177. foreach($totalData as $key=>$val){
  178. if($key == 'reg'){
  179. $total['reg'] = $val;
  180. } else {
  181. $total[$key] = ToolLogic::getPercent($val['active'],$val['reg']);
  182. }
  183. }
  184. $data = [
  185. 'data' => array_values($list),
  186. 'totalRow' => $total,
  187. ];
  188. return $data;
  189. }
  190. /**
  191. * @param $where
  192. * @return mixed
  193. * @description 渠道总览
  194. * 支出-> media_cost表的消耗数据
  195. * 激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_create_user) -> base_total_day_2025表的数据
  196. * 注册成本-> 支出/注册数
  197. * 创角率 -> 创角数/注册数
  198. * 次留数 -> reg_date, days:1, active_total, game_active_day_2025
  199. * 次留率 -> 次留数 / reg_login_total
  200. * 次留成本 -> 支出 / 第二天的 ld_login_total
  201. * 当天付费金额 -> reg_pay_total
  202. * 总付费人数 -> pay_num
  203. * 总付费金额 -> pay_total
  204. * 付费率 -> 总付费人数 / 注册数
  205. * 当天回本率 -> 当天付费 / 支出
  206. * 累计回本率 -> 总付费 / 支出
  207. * 实际回本率 -> game_reg_pay_day_2025表的 addup_pay_amount / 支出
  208. * 7天实际回本率 -> game_reg_pay_day_2025表的 sum(addup_pay_amount) 根据注册时间 +6day, 遍历相加 / 支出
  209. * 付费成本 -> 总付费人数 / 支出
  210. * ARPU -> 付费总金额/ 付费总用户
  211. * 注册ARPU -> 注册付费金额/注册数
  212. * 老用户数 -> sum(old_login_total)
  213. * 负责人 -> 渠道负责人, 根据
  214. */
  215. public function getAgentDataList($where){
  216. $params = $this->searchByAuth($where);
  217. // 忽略 0 投入
  218. $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz',$params['filter']);
  219. $group = !empty($params['group']) ?$params['group']:'';
  220. // 如果分组按照 游戏组ID||游戏组
  221. if($group==1 ){
  222. $type = 'game_id';
  223. }else if($group==2){
  224. $type = 'auth_id';
  225. }else if($group==3){
  226. $type = 'media_id';
  227. }
  228. else{
  229. $type = 'agent_id';
  230. }
  231. $whereSql = $this->generateWhereSql($params);
  232. // 1.查询消耗数据, 安game_id/agent_id分组
  233. // 忽略后台录入的消耗
  234. $costWhereSql = $whereSql;
  235. if( !empty($params['filter']) && is_array($params['filter']) && in_array('fak',$params['filter'])){
  236. $costWhereSql .= " AND add_type = 0";
  237. }
  238. $costSql = "SELECT {$type}, SUM(money) as cost from media_cost WHERE 1=1 {$costWhereSql} GROUP BY {$type}";
  239. $costData = Db::connect('db_advert')->query($costSql);
  240. $costDataColumn = array_column($costData, 'cost', $type);
  241. // 2.查询按日统计数据
  242. $totalDayField = "
  243. {$type},
  244. sum(install) as install,
  245. sum(reg_pay_total) as reg_pay_total_da,
  246. sum(reg_dev) as reg_dev,
  247. sum(reg_total) as reg_total,
  248. sum(login_total) as login_total,
  249. sum(old_login_total) as old_login_total,
  250. sum(role_create_user) as role_total,
  251. sum(pay_num) as pay_num_total,
  252. auth_id,
  253. media_id
  254. ";
  255. // 2. 获取基础报表数据,兼容跨年
  256. $baseData = $this->generateYearUnionList('base_total_day_',$params['reg_date'], $whereSql, $totalDayField, $type);
  257. // 3. 获取活跃数
  258. $activeWhereSql = $whereSql.' AND days = 1';
  259. $activeWhereSql = str_replace('AND tdate','AND reg_date',$activeWhereSql);
  260. $activeField = "
  261. sum(active_total) as active,
  262. game_id,
  263. agent_id";
  264. $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, $type);
  265. $activeData = array_column($activeData, 'active', $type);
  266. // 4. 注册充值统计
  267. $regPayWhereSql = $whereSql;
  268. $regPayField = "
  269. sum(addup_pay_num) as reg_pay_num,
  270. sum(addup_pay_total) as reg_pay_total,
  271. sum(addup_pay_amount) as reg_pay_amount,
  272. {$type}";
  273. $regPayWhereSql = str_replace('AND tdate','AND reg_date',$regPayWhereSql);
  274. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, $type);
  275. $regPayData = array_column($regPayData, null, $type);
  276. // 5. 7天回本
  277. $hb7dayData = $this->computedHb7days($params,$type);
  278. $hb7dayData = array_column($hb7dayData, 'reg_pay_amount_7', $type);
  279. $hb7dayDataSum = 0;
  280. foreach($hb7dayData as $row){
  281. $hb7dayDataSum += $row;
  282. }
  283. if(empty($baseData)){
  284. return [];
  285. }
  286. // 6. 所有游戏信息
  287. $gameData = Db::connect('db_center')->table('pf_game')->select()->toArray();
  288. // 7. 所有用户信息
  289. $authData = Db::connect('db_system')->table('sa_system_user')->select()->toArray();
  290. // 8. 媒体列表信息
  291. $mediaData = Db::connect('db_advert')->table('media_list')->select()->toArray();
  292. // 9. 渠道列表信息
  293. $agentData = Db::connect('db_advert')->table('agent_list')->select()->toArray();
  294. $gameData = array_column($gameData, null, 'id');
  295. $authData = array_column($authData, null, 'id');
  296. $mediaData = array_column($mediaData, null, 'id');
  297. // 拼接数据
  298. foreach($baseData as $key => &$row){
  299. $typeId = $row[$type]; // type, 的取值, 这里根据分组, game_id | agent_id
  300. $cost = $costDataColumn[$typeId]??0;
  301. $row['cost'] = $cost;
  302. // 忽略0投入的
  303. if($igz && $row['cost']===0){
  304. unset($baseData[$key]);
  305. }
  306. // 注册成本
  307. $row['reg_cost'] = ToolLogic::getRound($cost,$row['reg_total'] ?? 0);
  308. // 创角率
  309. $row['role_per'] = ToolLogic::getRound($row['role_total'],$row['reg_total'] ?? 0);
  310. // 次留数
  311. $row['active'] = $activeData[$typeId]['active'] ?? 0;
  312. // 次留率
  313. $row['a_per'] = ToolLogic::getPercent( $activeData[$typeId]['active']??0,$row['reg_total'],1);
  314. // 次留成本
  315. $row['a_cost'] = ToolLogic::getRound($cost,$row['active'],1);
  316. // 总付费金额
  317. $row['reg_pay_total'] = $regPayData[$typeId]['reg_pay_total'] ?? 0;
  318. // 总付费人数
  319. $row['reg_pay_num'] = $regPayData[$typeId]['reg_pay_num'] ?? 0;
  320. //付费成本
  321. $row['p_cost'] = ToolLogic::getRound($row['cost'],$row['reg_pay_num']);
  322. // 付费率
  323. $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num']??0,$row['reg_total'],1);
  324. // 当天回本率
  325. $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da']??0,$row['cost'],1);
  326. // 累计回本率
  327. $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'],$row['cost']), "%");
  328. // 实际回本率
  329. $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'],$row['cost'],1);
  330. $row['reg_pay_amount']= $hb7dayData[$typeId]['reg_pay_amount'] ?? 0;
  331. //ARPU
  332. $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_pay_num']);
  333. //注册ARPU
  334. $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_total']);
  335. // 7天回本率
  336. $row['re_amount_per_7'] = ToolLogic::getPercent($hb7dayData[$typeId]??0,$row['cost'],1);
  337. // 按分组信息展示,id和name
  338. switch ($params['group']??''){
  339. case 1:
  340. $row['akey'] = $row['game_id'];
  341. $row['name'] = $gameData[$row['game_id']]['name'];
  342. $row['auth_name'] = '-';
  343. break;
  344. case 2:
  345. $row['akey'] = $row['auth_id'];
  346. $row['name'] = '-';
  347. $row['auth_name'] = $authData[$row['auth_id']]['username'];
  348. case 3:
  349. $row['akey'] = $row['media_id'];
  350. $row['name'] = $mediaData[$row['media_id']]['name'];
  351. $row['auth_name'] = $authData[$row['auth_id']]['username'];
  352. default:
  353. $row['akey'] = $row['agent_id'];
  354. $row['name'] = $agentData[$row['agent_id']]['name'];
  355. $row['auth_name'] = '-';
  356. break;
  357. }
  358. }
  359. // 底部合计
  360. $total=[
  361. 'akey'=>'合计'
  362. ];
  363. foreach($baseData as &$row){
  364. $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost'];
  365. // 激活
  366. $total['install'] =!empty($total['install']) ? ($total['install'] + $row['install']) : $row['install'];
  367. // 注册设备
  368. $total['reg_dev'] =!empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev'];
  369. // 注册数
  370. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total'];
  371. // 创角数
  372. $total['role_total'] =!empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total'];
  373. // 创角率
  374. // 次留数
  375. $total['active'] =!empty($total['active']) ? ($total['active'] + $row['active']) : $row['active'];
  376. // 次留成本
  377. // 次留率
  378. // 当天付费
  379. $total['reg_pay_total_da'] =!empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da'];
  380. // 总付费人数
  381. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num'];
  382. // 总付费金额
  383. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total'];
  384. // 老用户
  385. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total'];
  386. //注册总充值
  387. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount'];
  388. }
  389. // 注册成本
  390. $total['reg_cost'] = ToolLogic::getRound($total['cost'],$total['reg_total'] ?? 0);
  391. // 汇总创角率
  392. $total['role_per'] = ToolLogic::getRound($total['role_total'],$total['reg_total'] ?? 0);
  393. // 次留率
  394. $total['a_per'] = ToolLogic::getPercent( $total['active'],$total['reg_total'],1);
  395. // 次留成本
  396. $total['a_cost'] = ToolLogic::getRound($total['cost'],$total['active'],1);
  397. // 付费率
  398. $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num'],$total['reg_total'],1);
  399. // 当天回本率
  400. $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da'],$total['cost'],1);
  401. // 累计回本率
  402. $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total'],$total['cost']), "%");
  403. // 实际回本率
  404. $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount'],$total['cost'],1);
  405. //ARPU
  406. $total['arpu'] = ToolLogic::getRound($total['reg_pay_total'],$total['reg_pay_num']);
  407. //注册ARPU
  408. $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total'],$total['reg_total']);
  409. // 7天回本率
  410. $total['re_amount_per_7'] = ToolLogic::getPercent($hb7dayDataSum,$total['cost'],1);
  411. //付费成本
  412. $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num'],$total['cost'],1);
  413. $totalData = $this->agentTotal($where);
  414. // 汇总数据
  415. return [
  416. 'data' => array_merge($baseData,[$total]),
  417. 'totalData' => $totalData
  418. ];
  419. }
  420. /**
  421. * @param $where
  422. * @return void
  423. * 广告位总览 ,根据site_id分组
  424. * 支出-> media_cost表的消耗数据
  425. */
  426. public function getAdSiteDataList($where){
  427. $params = $this->searchByAuth($where);
  428. // 忽略 0 投入
  429. $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz',$params['filter']);
  430. // 根据渠道名称获取渠道ID
  431. if(!empty($params['site_name'])){
  432. $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE 1=1 AND name = '{$params['agent_name']}'");
  433. $params['agent_id'] = $agentData[0]['id'] ?? 0;
  434. }
  435. // 根据广告名称获取广告ID
  436. if(!empty($params['site_name'])){
  437. $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE 1=1 AND name = '{$params['site_name']}'");
  438. $params['media_id'] = $mediaData[0]['id'] ?? 0;
  439. }
  440. if(empty($params['agent_id'])){
  441. $params['agent_id'] = 0;
  442. }
  443. $groupBy = 'site_id,media_id';
  444. $whereSql = $this->generateWhereSql($params);
  445. // 支出数据
  446. $costWhereSql = $whereSql;
  447. $costData = Db::connect('db_advert')->query("SELECT SUM(money), site_id as cost FROM media_cost WHERE 1=1 $costWhereSql GROUP BY $groupBy");
  448. $costData = array_column($costData, 'cost', 'site_id');
  449. // base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num))
  450. $baseTotalField = "
  451. SUM(ad_show_ip) AS ad_show_ip,
  452. SUM(install) AS install,
  453. SUM(reg_dev) AS reg_dev,
  454. SUM(reg_total) AS reg_total,
  455. SUM(role_create_user) AS role_total,
  456. SUM(old_login_total) AS old_login_total,
  457. SUM(reg_pay_total) AS reg_pay_total_da,
  458. site_id,
  459. media_id,
  460. agent_id,
  461. auth_id";
  462. $baseWhereSql = $whereSql;
  463. $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $baseWhereSql, $baseTotalField, $groupBy);
  464. // active 活跃数,次留人数
  465. $activeWhereSql = $whereSql.' AND days = 1';
  466. $activeWhereSql = str_replace('AND tdate','AND reg_date',$activeWhereSql);
  467. $activeField = "
  468. sum(active_total) as active,
  469. site_id";
  470. $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, $groupBy);
  471. $activeData = array_column($activeData, 'active', 'site_id');
  472. // 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num))
  473. $regPayWhereSql = $whereSql;
  474. $regPayField = "
  475. sum(addup_pay_num) as reg_pay_num,
  476. sum(addup_pay_total) as reg_pay_total,
  477. sum(addup_pay_amount) as reg_pay_amount,
  478. site_id";
  479. $regPayWhereSql = str_replace('AND tdate','AND reg_date',$regPayWhereSql);
  480. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, $groupBy);
  481. $regPayData = array_column($regPayData, null, 'site_id');
  482. // 拼装数据
  483. foreach($baseTotalDayData as $key=>&$row){
  484. $row['active'] = $activeData[$row['site_id']] ?? 0; // 次留数
  485. $row['cost'] = $costData[$row['site_id']] ?? 0; // 支出
  486. // 忽略0投入的
  487. if($igz && $row['cost']===0){
  488. unset($baseTotalDayData[$key]);
  489. }
  490. $row['reg_cost'] = ToolLogic::getRound($row['cost'],$row['reg_total'] ?? 0); // 注册成本
  491. $row['role_per'] = ToolLogic::getRound($row['role_total'],$row['reg_total'] ?? 0); // 创角率
  492. $row['a_cost'] = ToolLogic::getRound($row['cost'],$row['active'],1); // 次留成本
  493. $row['a_per'] = ToolLogic::getPercent( $row['active'],$row['reg_total'],1); // 次留率
  494. $row['reg_pay_total'] = $regPayData[$row['site_id']]['reg_pay_total'] ?? 0; // 总付费金额
  495. $row['reg_pay_num'] = $regPayData[$row['site_id']]['reg_pay_num'] ?? 0; // 总付费人数
  496. $row['reg_pay_amount'] = $regPayData[$row['site_id']]['reg_pay_amount'] ?? 0; // 注册总充值
  497. $row['p_cost'] = ToolLogic::getRound($row['cost'],$row['reg_pay_num']); // 付费成本
  498. $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num']??0,$row['reg_total'],1); // 付费率
  499. $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da']??0,$row['cost'],1); // 当天回本率
  500. $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'],$row['cost']), "%"); // 累计回本率
  501. $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'],$row['cost'],1); // 实际回本率
  502. $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_pay_num']); // ARPU
  503. $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_total']); // 注册ARPU
  504. }
  505. // // 合计
  506. $total = [
  507. 'site_id' => '合计',
  508. 'media_id' => '-',
  509. 'agent_id' => '-',
  510. 'auth_id' => '-',
  511. 'agent_name' => '-',
  512. 'site_name' => '-',
  513. 'auth_name' => '-',
  514. ];
  515. foreach($baseTotalDayData as &$row){
  516. $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost']; // 支出
  517. $total['install'] = !empty($total['install']) ? ($total['install'] + $row['install']) : $row['install']; // 激活
  518. $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev']; // 注册设备
  519. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total']; // 注册数
  520. $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total']; // 创角数
  521. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total']; // 老用户
  522. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total']; // 总付费金额
  523. echo $row['reg_pay_num'];
  524. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num']; // 总付费人数
  525. $total['active'] = !empty($total['active']) ? ($total['active'] + $row['active']) : $row['active']; // 次留数
  526. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount']; // 注册总充值
  527. $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da']; // 当天注册付费金额
  528. }
  529. // print_r($total);
  530. $total['reg_cost'] = ToolLogic::getRound($total['cost']??0,$total['reg_total'] ?? 0); // 注册成本
  531. $total['role_per'] = ToolLogic::getRound($total['role_total']??0,$total['reg_total'] ?? 0); // 创角率
  532. $total['a_per'] = ToolLogic::getPercent( $total['active']??0,$total['reg_total']??0,1); // 次留率
  533. $total['a_cost'] = ToolLogic::getRound($total['cost']??0,$total['active']??0,1); // 次留成本
  534. $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num']??0,$total['cost']??0,1); // 付费成本
  535. $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num']??0,$total['reg_total']??0,1); // 付费率
  536. $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da']??0,$total['cost']??0,1); // 当天回本率
  537. $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total']??0,$total['cost']??0), "%"); // 累计回本率
  538. $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount']??0,$total['cost']??0,1); // 实际回本率
  539. $total['arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_pay_num']??0); // ARPU
  540. $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_total']??0); // 注册ARPU
  541. $resultData = ['data'=>$baseTotalDayData,'total'=>$total];
  542. return $resultData;
  543. }
  544. /**
  545. * 渠道按日分析
  546. */
  547. public function getAgentDayDataList($where){
  548. $params = $this->searchByAuth($where);
  549. $whereSql = $this->generateWhereSql($params);
  550. // 根据渠道名称获取渠道ID
  551. if(!empty($params['site_name'])){
  552. $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE 1=1 AND name = '{$params['agent_name']}'");
  553. $params['agent_id'] = $agentData[0]['id'] ?? 0;
  554. }
  555. // 根据广告名称获取广告ID
  556. if(!empty($params['site_name'])){
  557. $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE 1=1 AND name = '{$params['site_name']}'");
  558. $params['media_id'] = $mediaData[0]['id'] ?? 0;
  559. }
  560. if(empty($params['agent_id'])){
  561. $params['agent_id'] = 0;
  562. }
  563. $whereSql = $this->generateWhereSql($params);
  564. // 1. 消耗表. 获取消耗金额
  565. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE 1=1 $whereSql Group By tdate");
  566. $costData = array_column($costData, 'cost', 'tdate');
  567. // 2. base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num))
  568. $baseTotalField = "
  569. SUM(ad_show_ip) AS ad_show_ip,
  570. SUM(install) AS install,
  571. SUM(reg_dev) AS reg_dev,
  572. SUM(reg_total) AS reg_total,
  573. SUM(role_create_user) AS role_total,
  574. SUM(old_login_total) AS old_login_total,
  575. SUM(reg_pay_total) AS reg_pay_total_da,
  576. SUM(pay_amount) AS pay_amount,
  577. SUM(pay_total) AS pay_total,
  578. tdate";
  579. $baseWhereSql = $whereSql;
  580. $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $baseWhereSql, $baseTotalField, 'tdate');
  581. $baseTotalDayData = array_column($baseTotalDayData, null, 'tdate');
  582. // 3. active 活跃数,次留人数
  583. $activeWhereSql = $whereSql.' AND days = 1';
  584. $activeWhereSql = str_replace('AND tdate','AND reg_date',$activeWhereSql);
  585. $activeField = "
  586. sum(active_total) as active,
  587. reg_date astdate";
  588. $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, 'reg_date');
  589. $activeData = array_column($activeData, 'active', 'tdate');
  590. // 4. 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num))
  591. $regPayWhereSql = $whereSql;
  592. $regPayField = "
  593. sum(addup_pay_num) as reg_pay_num,
  594. sum(addup_pay_total) as reg_pay_total,
  595. sum(addup_pay_amount) as reg_pay_amount,
  596. reg_date as tdate";
  597. $regPayWhereSql = str_replace('AND tdate','AND reg_date',$regPayWhereSql);
  598. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, 'reg_date');
  599. $regPayData = array_column($regPayData, null, 'tdate');
  600. // 5. 拼装数据
  601. // 拼装数据
  602. foreach($baseTotalDayData as $key=>&$row){
  603. $row['active'] = $activeData[$row['tdate']] ?? 0; // 次留数
  604. $row['cost'] = $costData[$row['tdate']] ?? 0; // 支出
  605. $row['reg_cost'] = ToolLogic::getRound($row['cost'],$row['reg_total'] ?? 0); // 注册成本
  606. $row['role_per'] = ToolLogic::getRound($row['role_total'],$row['reg_total'] ?? 0); // 创角率
  607. $row['a_cost'] = ToolLogic::getRound($row['cost'],$row['active'],1); // 次留成本
  608. $row['a_per'] = ToolLogic::getPercent( $row['active'],$row['reg_total'],1); // 次留率
  609. $row['reg_pay_total'] = $regPayData[$row['tdate']]['reg_pay_total'] ?? 0; // 总付费金额
  610. $row['reg_pay_num'] = $regPayData[$row['tdate']]['reg_pay_num'] ?? 0; // 总付费人数
  611. $row['reg_pay_amount'] = $regPayData[$row['tdate']]['reg_pay_amount'] ?? 0; // 注册总充值
  612. $row['p_cost'] = ToolLogic::getRound($row['cost'],$row['reg_pay_num']); // 付费成本
  613. $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num']??0,$row['reg_total'],1); // 付费率
  614. $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da']??0,$row['cost'],1); // 当天回本率
  615. $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'],$row['cost']), "%"); // 累计回本率
  616. $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'],$row['cost'],1); // 实际回本率
  617. $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_pay_num']); // ARPU
  618. $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_total']); // 注册ARPU
  619. $row['pay_cost'] = ToolLogic::getPercent($row['pay_amount']??0,$row['cost']??0); // 收支比
  620. }
  621. // 6. 合计
  622. $total = [
  623. 'tdate' => '合计'
  624. ];
  625. foreach($baseTotalDayData as &$row){
  626. $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost']; // 支出
  627. $total['ad_show_ip'] = !empty($total['ad_show_ip']) ? ($total['ad_show_ip'] + $row['ad_show_ip']) : $row['ad_show_ip']; // 展示IP
  628. $total['install'] = !empty($total['install']) ? ($total['install'] + $row['install']) : $row['install']; // 激活
  629. $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev']; // 注册设备
  630. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total']; // 注册数
  631. $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total']; // 创角数
  632. $total['active'] = !empty($total['active']) ? ($total['active'] + $row['active']) : $row['active']; // 次留数
  633. // 付费人数
  634. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num']; // 总付费人数
  635. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total']; // 总付费金额
  636. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount']; // 注册总充值
  637. $total['pay_total'] = !empty($total['pay_total']) ? ($total['pay_total'] + $row['pay_total']) : $row['pay_total']; // 当天收入
  638. $total['pay_amount'] = !empty($total['pay_amount']) ? ($total['pay_amount'] + $row['pay_amount']) : $row['pay_amount']; // 实际收入
  639. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total']; // 老用户
  640. $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da']; // 当天注册付费金额
  641. }
  642. $total['reg_cost'] = ToolLogic::getRound($total['cost']??0,$total['reg_total'] ?? 0); // 注册成本
  643. $total['role_per'] = ToolLogic::getRound($total['role_total']??0,$total['reg_total'] ?? 0); // 创角率
  644. $total['a_per'] = ToolLogic::getPercent( $total['active']??0,$total['reg_total']??0,1); // 次留率
  645. $total['a_cost'] = ToolLogic::getRound($total['cost']??0,$total['active']??0,1); // 次留成本
  646. $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num']??0,$total['cost']??0,1); // 付费成本
  647. $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num']??0,$total['reg_total']??0,1); // 付费率
  648. $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da']??0,$total['cost']??0,1); // 当天回本率
  649. $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total']??0,$total['cost']??0), "%"); // 累计回本率
  650. $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount']??0,$total['cost']??0,1); // 实际回本率
  651. $total['arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_pay_num']??0); // ARPU
  652. $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_total']??0); // 注册ARPU
  653. //收支比
  654. $total['pay_cost'] = ToolLogic::getPercent($total['pay_amount']??0,$total['cost']??0);
  655. $resultData = ['data'=>array_values($baseTotalDayData),'totalRow'=>$total];
  656. return $resultData;
  657. }
  658. /**
  659. * ltv
  660. *
  661. */
  662. public function getLtvDataList($where){
  663. $params = $this->searchByAuth($where);
  664. // 展示类型
  665. $dataType = $params['data_type'] ?? 'recovery';
  666. $nowDate = date("Y-m-d");
  667. $whereSql = $this->generateWhereSql($params);
  668. // 1. 获取消耗金额
  669. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost, tdate FROM media_cost WHERE 1=1 $whereSql group by tdate");
  670. $costData = array_column($costData, 'cost', 'tdate');
  671. // 2. 获取注册数
  672. $baseData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $whereSql, "SUM(reg_total) as reg_total, tdate", 'tdate');
  673. $baseData = array_column($baseData, null, 'tdate');
  674. // 3. 获取注册付费金额
  675. $field = "
  676. reg_date,
  677. pay_date,
  678. SUM(pay_num) as pay_num,
  679. SUM(pay_total) as pay_total,
  680. SUM(addup_pay_num) AS addup_pay_num,
  681. SUM(addup_pay_total) AS addup_pay_total,
  682. SUM(addup_pay_amount) AS addup_pay_amount
  683. ";
  684. $regPayWhereSql = str_replace('AND tdate','AND reg_date',$whereSql);
  685. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $field, 'reg_date,pay_date');
  686. // 如果注册付费数据为空,则返回空数据给前端
  687. if(empty($regPayData)){
  688. return ['data'=>[],'totalRow'=>[]];
  689. }
  690. // 前端合计数据
  691. $totalRow = [
  692. 'tdate' => '合计'
  693. ];
  694. // 前端data数据
  695. $data = [];
  696. $totalLtv=[];
  697. // 合计 消耗金额,注册数,注册成本
  698. foreach($baseData as $key=>$row){
  699. $totalRow['cost'] = !empty($totalRow['cost']) ? ($totalRow['cost'] + $costData[$key]??0) : $costData[$key]??0;
  700. $totalRow['d0']['cost'] = !empty($totalRow['cost']) ? ($totalRow['cost'] + $costData[$key]??0) : $costData[$key]??0;
  701. $totalRow['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $row['reg_total']??0) : $row['reg_total']??0;
  702. $totalRow['d0']['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $row['reg_total']??0) : $row['reg_total']??0;
  703. $totalRow['reg_cost'] = ToolLogic::getRound($totalRow['cost']??0,$totalRow['reg_total']??0);
  704. $days = (strtotime($nowDate)-strtotime($key))/86400+1;
  705. for($i=1;$i<=$days;$i++){
  706. $daykey = 'd'.$i;
  707. $totalRow[$daykey]['reg_total'] = !empty($totalRow[$daykey]['reg_total']) ? ($totalRow[$daykey]['reg_total'] + $row['reg_total']??0) : $row['reg_total']??0;
  708. $totalRow[$daykey]['cost'] = !empty($totalRow[$daykey]['cost']) ? ($totalRow[$daykey]['cost'] + $costData[$key]??0) : $costData[$key]??0;
  709. }
  710. }
  711. // 按照天计算LTV
  712. foreach($regPayData as &$row){
  713. $regDate = $row['reg_date'];
  714. $data[$regDate]['tdate'] = $regDate;
  715. // 注册数
  716. $data[$regDate]['reg_total'] = $baseData[$regDate]['reg_total'] ?? 0;
  717. // 注册成本
  718. $data[$regDate]['reg_cost'] = ToolLogic::getRound($costData[$regDate]??0,$data[$regDate]['reg_total']??0);
  719. // 消耗金额
  720. $data[$regDate]['cost'] = $costData[$regDate]??0;
  721. // 计算日期相差天数
  722. $daykey = (strtotime($row['pay_date'])-strtotime($regDate))/86400+1;
  723. $daykey = 'd'.$daykey;
  724. switch($dataType){
  725. case 'recovery':
  726. $data[$regDate][$daykey] = ToolLogic::getPercent($row['addup_pay_total'],$costData[$regDate]??0,1);
  727. if($nowDate === $row['pay_date']){
  728. $data[$regDate]['d0'] = ToolLogic::getPercent($row['addup_pay_total'],$costData[$regDate]??0,1);
  729. }
  730. break;
  731. /* 扣除分成/cost , 计算 */
  732. case 'remount':
  733. // 按天回本率
  734. $data[$regDate][$daykey] = ToolLogic::getPercent($row['addup_pay_amount'],$costData[$regDate]??0,1);
  735. // 累计回本率
  736. if($nowDate === $row['pay_date']){
  737. $data[$regDate]['d0'] = ToolLogic::getPercent($row['addup_pay_amount'],$costData[$regDate]??0,1);
  738. }
  739. break;
  740. /* 累计计费付费金额 / 注册数 */
  741. case 'ltv':
  742. // 按天LTV
  743. $data[$regDate][$daykey] = ToolLogic::getRound($row['addup_pay_total'],$baseData[$regDate]['reg_total']??0,1);
  744. // 累计LTV
  745. if($nowDate === $row['pay_date']){
  746. $data[$regDate]['d0'] = ToolLogic::getRound($row['addup_pay_total'],$baseData[$regDate]['reg_total']??0,1);
  747. }
  748. break;
  749. /* 后面的LTV数据, 按天LTV / 第一天LTV , 目的是为了计算LTV增长率*/
  750. case 'ltvbs':
  751. $totalLtv[$daykey] = ToolLogic::getRound($row['addup_pay_total'],$baseData[$regDate]['reg_total']??0,1);
  752. $fz = $totalLtv['d1']??0!=0 ? $totalLtv['d1'] : 1;
  753. $data[$regDate][$daykey] = round($totalLtv[$daykey] / $fz, 2);
  754. break;
  755. /* 付费人数*/
  756. case 'pay_num':
  757. $data[$regDate][$daykey] = $row['pay_num'];
  758. if($nowDate === $row['pay_date']){
  759. $data[$regDate]['d0'] = $row['addup_pay_num'];
  760. }
  761. break;
  762. /* 付费总额 */
  763. case 'pay_total':
  764. $data[$regDate][$daykey] = $row['pay_total'];
  765. if($nowDate === $row['pay_date']){
  766. $data[$regDate]['d0'] = $row['addup_pay_total'];
  767. }
  768. break;
  769. /* 付费率 */
  770. case 'pay_rate':
  771. $data[$regDate][$daykey] = ToolLogic::getPercent($row['pay_num'],$baseData[$regDate]['reg_total']);
  772. if($nowDate === $row['pay_date']){
  773. $data[$regDate]['d0'] = ToolLogic::getPercent($row['addup_pay_num'],$baseData[$regDate]['reg_total']);
  774. }
  775. break;
  776. /* 付费ARPU */
  777. case 'arpu':
  778. $data[$regDate][$daykey] = ToolLogic::getRound($row['pay_total'],$row['pay_num']);
  779. if($nowDate === $row['pay_date']){
  780. $data[$regDate]['d0'] = ToolLogic::getRound($row['addup_pay_total'],$row['addup_pay_num']);
  781. }
  782. break;
  783. default:
  784. continue 2;
  785. break;
  786. }
  787. $totalRow[$daykey]['addup_pay_total'] = $totalRow[$daykey]['addup_pay_total'] ?? 0;
  788. $totalRow[$daykey]['addup_pay_amount'] = $totalRow[$daykey]['addup_pay_amount'] ?? 0;
  789. $totalRow[$daykey]['pay_num'] = $totalRow[$daykey]['pay_num'] ?? 0;
  790. $totalRow[$daykey]['pay_total'] = $totalRow[$daykey]['pay_total'] ?? 0;
  791. $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? $totalRow[$daykey]['addup_pay_total'] + $row['addup_pay_total'] : $row['addup_pay_total'];
  792. $totalRow[$daykey]['addup_pay_amount'] = !empty($totalRow[$daykey]['addup_pay_amount']) ? $totalRow[$daykey]['addup_pay_amount'] + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  793. $totalRow[$daykey]['pay_num'] = !empty($totalRow[$daykey]['pay_num']) ? $totalRow[$daykey]['pay_num'] + $row['pay_num'] : $row['pay_num'];
  794. $totalRow[$daykey]['pay_total'] = !empty($totalRow[$daykey]['pay_total']) ? $totalRow[$daykey]['pay_total'] + $row['pay_total'] : $row['pay_total'];
  795. if($row['pay_date'] == $regDate){
  796. $pay_total = !empty($pay_total) ? $pay_total + $row['addup_pay_total'] : $row['addup_pay_total'];
  797. $pay_amount = !empty($pay_amount) ? $pay_amount + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  798. $pay_num = !empty($pay_num) ? $pay_num + $row['pay_num'] : $row['pay_num'];
  799. }
  800. }
  801. foreach($totalRow as $key=>&$row){
  802. if($key[0]==='d'){
  803. switch($dataType){
  804. case 'recovery':
  805. $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['addup_pay_total']??0,$totalRow[$key]['cost']??0,1);
  806. break;
  807. case 'remount':
  808. $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['addup_pay_amount']??0,$totalRow[$key]['cost']??0,1);
  809. break;
  810. case 'ltv':
  811. $totalRow[$key] = ToolLogic::getRound($totalRow[$key]['addup_pay_total']??0,$totalRow[$key]['reg_total']??0);
  812. break;
  813. case 'ltvbs':
  814. $totalLtv[$key] = ToolLogic::getRound($totalRow[$key]['addup_pay_total']??0,$totalRow[$key]['reg_total']??0);
  815. $fz = $totalLtv['d1']??0!=0 ? $totalLtv['d1'] : 1;
  816. $totalRow[$key] = round($totalLtv[$key] / $fz, 2);
  817. break;
  818. case 'pay_num':
  819. $totalRow[$key] = $totalRow[$key]['pay_num']??0;
  820. break;
  821. case 'pay_total':
  822. $totalRow[$key] = $totalRow[$key]['pay_total']??0;
  823. break;
  824. case 'pay_rate':
  825. $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['pay_num']??0,$totalRow[$key]['reg_total']??0);
  826. break;
  827. case 'arpu':
  828. $totalRow[$key] = ToolLogic::getRound($totalRow[$key]['pay_total']??0,$totalRow[$key]['pay_num']??0);
  829. break;
  830. }
  831. }
  832. }
  833. if($data && $totalRow){
  834. switch($dataType){
  835. case 'recovery':
  836. $totalRow['d0'] = ToolLogic::getPercent($pay_total,$totalRow['cost'],1);
  837. break;
  838. case 'remount':
  839. $totalRow['d0'] = ToolLogic::getPercent($pay_amount,$totalRow['cost'],1);
  840. break;
  841. case 'ltv':
  842. $totalRow['d0'] = ToolLogic::getRound($pay_total,$totalRow['reg_total']);
  843. break;
  844. case 'ltvbs':
  845. $totalLtv['d0'] = ToolLogic::getRound($pay_total,$totalRow['reg_total']);
  846. $fz = $totalLtv['d1']??0!=0 ? $totalLtv['d1'] : 1;
  847. $totalRow['d0'] = round($totalLtv['d0']/$fz, 2);
  848. break;
  849. case 'pay_num':
  850. $totalRow['d0'] = $pay_num;
  851. break;
  852. case 'pay_total':
  853. $totalRow['d0'] = $pay_total;
  854. break;
  855. case 'pay_rate':
  856. $totalRow['d0'] = ToolLogic::getPercent($pay_num,$totalRow['reg_total']);
  857. break;
  858. case 'arpu':
  859. $totalRow['d0'] = ToolLogic::getRound($pay_total,$pay_num);
  860. break;
  861. default:
  862. break;
  863. }
  864. $totalRow['reg_cost'] = ToolLogic::getRound($totalRow['cost'],$totalRow['reg_total']);
  865. $list = ToolLogic::arrSort($data,'tdate','asc');
  866. }
  867. return [
  868. 'data' =>array_values( $list),
  869. 'totalRow' => $totalRow
  870. ];
  871. }
  872. /**
  873. * ltv按月
  874. */
  875. public function getLtvmDataList($where){
  876. $params = $this->searchByAuth($where);
  877. // 展示类型
  878. $dataType = $params['data_type'] ?? 'recovery';
  879. $nowDate = date("Y-m");
  880. $whereSql = $this->generateWhereSql($params);
  881. // 1. 获取消耗金额
  882. // 2. 获取注册数
  883. $totalBaseWhereSql = str_replace('AND tdate','AND tmonth',$whereSql);
  884. $baseData = Db::connect('db_data_report')->query("SELECT tmonth,SUM(cost) as cost,SUM(reg_total) as reg_total FROM game_total_month WHERE 1=1 $totalBaseWhereSql GROUP BY tmonth");
  885. $baseData = array_column($baseData, null, 'tmonth');
  886. // 3. 获取注册付费金额
  887. $field = "
  888. reg_month,
  889. pay_month,
  890. SUM(pay_num) as pay_num,
  891. SUM(pay_total) as pay_total,
  892. SUM(addup_pay_num) AS addup_pay_num,
  893. SUM(addup_pay_total) AS addup_pay_total,
  894. SUM(addup_pay_amount) AS addup_pay_amount
  895. ";
  896. $regPayWhereSql = str_replace('AND tdate','AND reg_month',$whereSql);
  897. $regPayData = Db::connect('db_data_report')->query("SELECT $field FROM game_reg_pay_month WHERE 1=1 $regPayWhereSql GROUP BY reg_month,pay_month");
  898. // 如果注册付费数据为空,则返回空数据给前端
  899. if(empty($regPayData)){
  900. return ['data'=>[],'totalRow'=>[]];
  901. }
  902. // 前端合计数据
  903. $totalRow = [
  904. 'tmonth' => '合计'
  905. ];
  906. // 前端data数据
  907. $data = [];
  908. $pay_total = 0;
  909. $pay_amount = 0;
  910. $pay_num = 0;
  911. // 合计 消耗金额,注册数,注册成本
  912. foreach($baseData as $key=>$row){
  913. $totalRow['cost'] = !empty($totalRow['cost']) ? round($totalRow['cost'] + $row['cost']??0,2) : $row['cost']??0;
  914. $totalRow['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $row['reg_total']??0) : $row['reg_total']??0;
  915. $totalRow['reg_cost'] = ToolLogic::getRound($totalRow['cost']??0,$totalRow['reg_total']??0);
  916. $days = ToolLogic::getMonthNum($key,$nowDate);
  917. for($i=1;$i<=$days;$i++){
  918. $daykey = 'm'.($i+1);
  919. $totalRow[$daykey]['reg_total'] = !empty($totalRow[$daykey]['reg_total']) ? ($totalRow[$daykey]['reg_total'] + $row['reg_total']??0) : $row['reg_total']??0;
  920. $totalRow[$daykey]['cost'] = !empty($totalRow[$daykey]['cost']) ? ($totalRow[$daykey]['cost'] + $row['cost']??0) : $row['cost']??0;
  921. }
  922. }
  923. print_r($regPayData);
  924. // 按照天计算LTV
  925. foreach($regPayData as &$row){
  926. $regDate = $row['reg_month'];
  927. $data[$regDate]['tmonth'] = $regDate;
  928. // 注册数
  929. $data[$regDate]['reg_total'] = $baseData[$regDate]['reg_total'] ?? 0;
  930. // 注册成本
  931. $data[$regDate]['reg_cost'] = ToolLogic::getRound($baseData[$regDate]['cost']??0,$data[$regDate]['reg_total']??0);
  932. // 消耗金额
  933. $data[$regDate]['cost'] = $baseData[$regDate]['cost']??0;
  934. // 计算日期相差天数
  935. // $daykey = (strtotime($row['pay_month'])-strtotime($regDate))/86400+1;
  936. $daykey = 'm'.(ToolLogic::getMonthNum($regDate,$row['pay_month'])+1);
  937. switch($dataType){
  938. case 'recovery':
  939. $data[$regDate][$daykey] = ToolLogic::getPercent($row['addup_pay_total'],$baseData[$regDate]['cost']??0,1);
  940. if($nowDate === $row['pay_month']){
  941. $data[$regDate]['m0'] = ToolLogic::getPercent($row['addup_pay_total'],$baseData[$regDate]['cost']??0,1);
  942. }
  943. break;
  944. /* 扣除分成/cost , 计算 */
  945. case 'remount':
  946. // 按天回本率
  947. $data[$regDate][$daykey] = ToolLogic::getPercent($row['addup_pay_amount'],$baseData[$regDate]['cost']??0,1);
  948. // 累计回本率
  949. if($nowDate === $row['pay_month']){
  950. $data[$regDate]['m0'] = ToolLogic::getPercent($row['addup_pay_amount'],$baseData[$regDate]['cost']??0,1);
  951. }
  952. break;
  953. /* 累计计费付费金额 / 注册数 */
  954. case 'ltv':
  955. // 按天LTV
  956. $data[$regDate][$daykey] = ToolLogic::getRound($row['addup_pay_total'],$baseData[$regDate]['reg_total']??0,1);
  957. // 累计LTV
  958. if($nowDate === $row['pay_month']){
  959. $data[$regDate]['m0'] = ToolLogic::getRound($row['addup_pay_total'],$baseData[$regDate]['reg_total']??0,1);
  960. }
  961. break;
  962. /* 付费人数*/
  963. case 'pay_num':
  964. $data[$regDate][$daykey] = $row['pay_num'];
  965. if($nowDate === $row['pay_month']){
  966. $data[$regDate]['m0'] = $row['addup_pay_num'];
  967. }
  968. break;
  969. /* 付费总额 */
  970. case 'pay_total':
  971. $data[$regDate][$daykey] = $row['pay_total'];
  972. if($nowDate === $row['pay_month']){
  973. $data[$regDate]['m0'] = $row['addup_pay_total'];
  974. }
  975. break;
  976. /* 付费率 */
  977. case 'pay_rate':
  978. $data[$regDate][$daykey] = ToolLogic::getPercent($row['pay_num'],$baseData[$regDate]['reg_total']);
  979. if($nowDate === $row['pay_month']){
  980. $data[$regDate]['m0'] = ToolLogic::getPercent($row['addup_pay_num'],$baseData[$regDate]['reg_total']);
  981. }
  982. break;
  983. /* 付费ARPU */
  984. case 'arpu':
  985. $data[$regDate][$daykey] = ToolLogic::getRound($row['pay_total'],$row['pay_num']);
  986. if($nowDate === $row['pay_month']){
  987. $data[$regDate]['m0'] = ToolLogic::getRound($row['addup_pay_total'],$row['addup_pay_num']);
  988. }
  989. break;
  990. default:
  991. continue 2;
  992. break;
  993. }
  994. $totalRow[$daykey]['addup_pay_total'] = $totalRow[$daykey]['addup_pay_total'] ?? 0;
  995. $totalRow[$daykey]['addup_pay_amount'] = $totalRow[$daykey]['addup_pay_amount'] ?? 0;
  996. $totalRow[$daykey]['pay_num'] = $totalRow[$daykey]['pay_num'] ?? 0;
  997. $totalRow[$daykey]['pay_total'] = $totalRow[$daykey]['pay_total'] ?? 0;
  998. $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? $totalRow[$daykey]['addup_pay_total'] + $row['addup_pay_total'] : $row['addup_pay_total'];
  999. $totalRow[$daykey]['addup_pay_amount'] = !empty($totalRow[$daykey]['addup_pay_amount']) ? $totalRow[$daykey]['addup_pay_amount'] + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  1000. $totalRow[$daykey]['pay_num'] = !empty($totalRow[$daykey]['pay_num']) ? $totalRow[$daykey]['pay_num'] + $row['pay_num'] : $row['pay_num'];
  1001. $totalRow[$daykey]['pay_total'] = !empty($totalRow[$daykey]['pay_total']) ? $totalRow[$daykey]['pay_total'] + $row['pay_total'] : $row['pay_total'];
  1002. if($row['pay_month'] == $regDate){
  1003. $pay_total = !empty($pay_total) ? $pay_total + $row['addup_pay_total'] : $row['addup_pay_total'];
  1004. $pay_amount = !empty($pay_amount) ? $pay_amount + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  1005. $pay_num = !empty($pay_num) ? $pay_num + $row['pay_num'] : $row['pay_num'];
  1006. }
  1007. }
  1008. foreach($totalRow as $key=>&$row){
  1009. if($key[0]==='m'){
  1010. switch($dataType){
  1011. case 'recovery':
  1012. $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['addup_pay_total']??0,$totalRow[$key]['cost']??0,1);
  1013. break;
  1014. case 'remount':
  1015. $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['addup_pay_amount']??0,$totalRow[$key]['cost']??0,1);
  1016. break;
  1017. case 'ltv':
  1018. $totalRow[$key] = ToolLogic::getRound($totalRow[$key]['addup_pay_total']??0,$totalRow[$key]['reg_total']??0);
  1019. break;
  1020. case 'pay_num':
  1021. $totalRow[$key] = $totalRow[$key]['pay_num']??0;
  1022. break;
  1023. case 'pay_total':
  1024. $totalRow[$key] = $totalRow[$key]['pay_total']??0;
  1025. break;
  1026. case 'pay_rate':
  1027. $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['pay_num']??0,$totalRow[$key]['reg_total']??0);
  1028. break;
  1029. case 'arpu':
  1030. $totalRow[$key] = ToolLogic::getRound($totalRow[$key]['pay_total']??0,$totalRow[$key]['pay_num']??0);
  1031. break;
  1032. }
  1033. }
  1034. }
  1035. if($data && $totalRow){
  1036. switch($dataType){
  1037. case 'recovery':
  1038. $totalRow['m0'] = ToolLogic::getPercent($pay_total,$totalRow['cost'],1);
  1039. break;
  1040. case 'remount':
  1041. $totalRow['m0'] = ToolLogic::getPercent($pay_amount,$totalRow['cost'],1);
  1042. break;
  1043. case 'ltv':
  1044. $totalRow['m0'] = ToolLogic::getRound($pay_total,$totalRow['reg_total']);
  1045. break;
  1046. case 'pay_num':
  1047. $totalRow['m0'] = $pay_num;
  1048. break;
  1049. case 'pay_total':
  1050. $totalRow['m0'] = $pay_total;
  1051. break;
  1052. case 'pay_rate':
  1053. $totalRow['m0'] = ToolLogic::getPercent($pay_num,$totalRow['reg_total']);
  1054. break;
  1055. case 'arpu':
  1056. $totalRow['m0'] = ToolLogic::getRound($pay_total,$pay_num);
  1057. break;
  1058. default:
  1059. break;
  1060. }
  1061. $totalRow['reg_cost'] = ToolLogic::getRound($totalRow['cost'],$totalRow['reg_total']);
  1062. $list = ToolLogic::arrSort($data,'tmonth','asc');
  1063. }
  1064. return [
  1065. 'data' =>array_values( $list),
  1066. 'totalRow' => $totalRow
  1067. ];
  1068. }
  1069. /**
  1070. * @return void
  1071. * 大盘数据(没有权限)
  1072. * 注册成本:消耗金额/注册数
  1073. * roi:注册付费金额 reg_pay_total /消耗 cost
  1074. * 付费成本:总付费人数/消耗
  1075. * 付费率:总付费人数/注册数
  1076. */
  1077. public function agentTotal($where){
  1078. $whereSql = $this->generateWhereSql($where);
  1079. $cost = 0; // 消耗金额
  1080. $regTotal = 0; // 注册数
  1081. $regPayTotal = 0; // 注册付费金额
  1082. $regPayNum = 0; // 总付费人数
  1083. // 1. 消耗表. 获取消耗金额
  1084. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE 1=1 $whereSql");
  1085. $cost = $costData[0]['cost'] ?? 0;
  1086. // 2. base_total_day_ 获取注册数(reg_total)、注册付费金额(reg_pay_total)、
  1087. $baseTotalField = "
  1088. SUM(reg_total) AS reg_total,
  1089. SUM(reg_pay_total) AS reg_pay_total";
  1090. $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $where['reg_date'], $whereSql, $baseTotalField);
  1091. $regTotal = $baseTotalDayData[0]['reg_total'] ?? 0;
  1092. $regPayTotal = $baseTotalDayData[0]['reg_pay_total'] ?? 0;
  1093. // 3. 注册付费表. 获取总付费人数(reg_pay_num)
  1094. $regPayField = "
  1095. sum(addup_pay_num) as reg_pay_num";
  1096. $regPayWhereSql = str_replace('AND tdate','AND reg_date',$whereSql);
  1097. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $where['reg_date'], $regPayWhereSql, $regPayField);
  1098. $regPayNum = $regPayData[0]['reg_pay_num'] ?? 0;
  1099. // roi
  1100. $roi = ToolLogic::getPercent($regPayTotal,$cost,1);
  1101. // 付费成本
  1102. $pCost = ToolLogic::getRound($cost,$regPayNum);
  1103. // reg_cost 注册成本
  1104. $regCost = ToolLogic::getRound($cost,$regTotal);
  1105. // 付费率
  1106. $pPer = ToolLogic::getPercent($regPayNum,$regTotal,1);
  1107. // 返回数据
  1108. return [
  1109. 'reg_cost' => $regCost,
  1110. 'roi' => $roi,
  1111. 'p_cost' => $pCost,
  1112. 'p_per' => $pPer,
  1113. ];
  1114. }
  1115. /**
  1116. * @param $where
  1117. * @param $group
  1118. * @return void
  1119. * @description 计算7天回本率
  1120. * 1. 7天的注册总充值计算出来,可以通过
  1121. */
  1122. public function computedHb7days($where, $type){
  1123. $payDataAll = [];
  1124. $dateRange = ToolLogic::getDatesBetween($where['reg_date'][0], $where['reg_date'][1]);
  1125. foreach ($dateRange as $regDate){
  1126. $field = "
  1127. sum(addup_pay_amount) as reg_pay_amount_7,
  1128. $type"; // 注册总充值
  1129. $eDate = date("Y-m-d", strtotime($regDate . " +6 days"));
  1130. // 如果7天后的时间,超过今天,则今天是最后一天
  1131. if($eDate>date("Y-m-d")){
  1132. $eDate = date("Y-m-d");
  1133. }
  1134. $wherePay = $where;
  1135. unset($wherePay['reg_date']);
  1136. $whereSql = $this->generateWhereSql($wherePay);
  1137. $whereSql = "{$whereSql} AND reg_date = '{$regDate}' AND pay_date = '{$eDate}'";
  1138. $payData = $this->generateYearUnionList('game_reg_pay_day_',
  1139. [
  1140. $regDate,
  1141. $regDate
  1142. ]
  1143. , $whereSql, $field, $type);
  1144. $payDataAll = array_merge($payDataAll, $payData);
  1145. }
  1146. return $payDataAll;
  1147. }
  1148. // 生成基础日统计表的联合查询列表
  1149. public function generateYearUnionList($namePrefix, $regDate,$whereSql='',$field='*',$group=null){
  1150. $tableNames = ToolLogic::getYearlyTableNames($namePrefix, $regDate[0],$regDate[1]);
  1151. $sqlParts = [];
  1152. foreach ($tableNames as $tableName){
  1153. $sqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  1154. }
  1155. $unionSql = implode(" UNION ALL ", $sqlParts);
  1156. $finalSql = "
  1157. SELECT {$field} FROM ( {$unionSql} ) AS all_total_day
  1158. ";
  1159. if (!empty($group)) {
  1160. $finalSql .= " GROUP BY {$group}";
  1161. }
  1162. $baseData = Db::connect('db_data_report')->query($finalSql);
  1163. return $baseData;
  1164. }
  1165. // 生成wheresql
  1166. public function generateWhereSql($params){
  1167. $whereSql = "";
  1168. // 游戏id
  1169. if(!empty($params['game_id'])){
  1170. if (is_array($params['game_id'])) {
  1171. $whereSql .= " AND game_id IN(" . implode(',', $params['game_id']) . ")";
  1172. } else {
  1173. $whereSql .= " AND game_id = {$params['game_id']}";
  1174. }
  1175. }
  1176. // 媒体id
  1177. if(!empty($params['media_id'])){
  1178. $whereSql .= " AND media_id = {$params['media_id']}";
  1179. }
  1180. // 渠道id
  1181. if(!empty($params['agent_id'])){
  1182. $whereSql .= " AND agent_id = {$params['agent_id']}";
  1183. }
  1184. // 广告位id
  1185. if(!empty($params['site_id'])){
  1186. if (is_array($params['site_id'])) {
  1187. $whereSql .= " AND site_id IN(" . implode(',', $params['site_id']) . ")";
  1188. } else {
  1189. $whereSql .= " AND site_id = {$params['site_id']}";
  1190. }
  1191. }
  1192. // 负责人
  1193. if(!empty($params['auth_id'])){
  1194. if (is_array($params['auth_id'])) {
  1195. $whereSql .= " AND auth_id IN(" . implode(',', $params['auth_id']) . ")";
  1196. } else {
  1197. $whereSql .= " AND auth_id = {$params['auth_id']}";
  1198. }
  1199. }
  1200. // 注册日期
  1201. if(!empty($params['reg_date'])??null){
  1202. $whereSql .= " AND tdate BETWEEN '{$params['reg_date'][0]}' AND '{$params['reg_date'][1]}'";
  1203. }
  1204. return $whereSql;
  1205. }
  1206. }