ChannelAnalysisLogic.php 68 KB

123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126127128129130131132133134135136137138139140141142143144145146147148149150151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181182183184185186187188189190191192193194195196197198199200201202203204205206207208209210211212213214215216217218219220221222223224225226227228229230231232233234235236237238239240241242243244245246247248249250251252253254255256257258259260261262263264265266267268269270271272273274275276277278279280281282283284285286287288289290291292293294295296297298299300301302303304305306307308309310311312313314315316317318319320321322323324325326327328329330331332333334335336337338339340341342343344345346347348349350351352353354355356357358359360361362363364365366367368369370371372373374375376377378379380381382383384385386387388389390391392393394395396397398399400401402403404405406407408409410411412413414415416417418419420421422423424425426427428429430431432433434435436437438439440441442443444445446447448449450451452453454455456457458459460461462463464465466467468469470471472473474475476477478479480481482483484485486487488489490491492493494495496497498499500501502503504505506507508509510511512513514515516517518519520521522523524525526527528529530531532533534535536537538539540541542543544545546547548549550551552553554555556557558559560561562563564565566567568569570571572573574575576577578579580581582583584585586587588589590591592593594595596597598599600601602603604605606607608609610611612613614615616617618619620621622623624625626627628629630631632633634635636637638639640641642643644645646647648649650651652653654655656657658659660661662663664665666667668669670671672673674675676677678679680681682683684685686687688689690691692693694695696697698699700701702703704705706707708709710711712713714715716717718719720721722723724725726727728729730731732733734735736737738739740741742743744745746747748749750751752753754755756757758759760761762763764765766767768769770771772773774775776777778779780781782783784785786787788789790791792793794795796797798799800801802803804805806807808809810811812813814815816817818819820821822823824825826827828829830831832833834835836837838839840841842843844845846847848849850851852853854855856857858859860861862863864865866867868869870871872873874875876877878879880881882883884885886887888889890891892893894895896897898899900901902903904905906907908909910911912913914915916917918919920921922923924925926927928929930931932933934935936937938939940941942943944945946947948949950951952953954955956957958959960961962963964965966967968969970971972973974975976977978979980981982983984985986987988989990991992993994995996997998999100010011002100310041005100610071008100910101011101210131014101510161017101810191020102110221023102410251026102710281029103010311032103310341035103610371038103910401041104210431044104510461047104810491050105110521053105410551056105710581059106010611062106310641065106610671068106910701071107210731074107510761077107810791080108110821083108410851086108710881089109010911092109310941095109610971098109911001101110211031104110511061107110811091110111111121113111411151116111711181119112011211122112311241125112611271128112911301131113211331134113511361137113811391140114111421143114411451146114711481149115011511152115311541155115611571158115911601161116211631164116511661167116811691170117111721173117411751176117711781179118011811182118311841185118611871188118911901191119211931194119511961197119811991200120112021203120412051206120712081209121012111212121312141215121612171218121912201221122212231224122512261227122812291230123112321233123412351236123712381239124012411242124312441245124612471248124912501251125212531254125512561257125812591260126112621263126412651266126712681269127012711272127312741275127612771278127912801281128212831284128512861287128812891290129112921293129412951296129712981299130013011302130313041305130613071308130913101311131213131314131513161317131813191320132113221323132413251326132713281329133013311332133313341335133613371338133913401341134213431344134513461347134813491350135113521353135413551356135713581359136013611362136313641365136613671368136913701371137213731374137513761377137813791380138113821383138413851386138713881389139013911392139313941395139613971398139914001401140214031404140514061407140814091410141114121413141414151416141714181419142014211422142314241425142614271428142914301431143214331434143514361437143814391440144114421443144414451446144714481449145014511452145314541455145614571458145914601461146214631464146514661467146814691470147114721473147414751476147714781479148014811482
  1. <?php
  2. // 玩家日志逻
  3. namespace app\v1\logic\dataReport;
  4. use app\v1\logic\tool\ToolLogic;
  5. use plugin\saiadmin\basic\BaseLogic;
  6. use plugin\saiadmin\service\OpenSpoutWriter;
  7. use support\think\Db;
  8. use support\Request;
  9. class ChannelAnalysisLogic extends BaseLogic
  10. {
  11. // 分时数据
  12. public function getHourDataList($where)
  13. {
  14. $params = $this->searchByAuth($where);
  15. // hour=>小时, reg_total=>注册数,cost=>消耗,pay_num=>付费总用户数,
  16. // pay_total=>付费总金额,reg_pay_num=>小时注册当天付费数,reg_pay_total=>小时注册当天付费金额
  17. // reg_pay_num_rg=>注册累计付费数,reg_pay_total_rg=>注册累计付费金额
  18. $field = "
  19. agent_id, thour as hour,
  20. SUM(reg_total) as reg_total,
  21. SUM(cost) as cost,
  22. SUM(pay_num) as pay_num,
  23. SUM(pay_total) as pay_total,
  24. SUM(reg_pay_num) as reg_pay_num,
  25. SUM(reg_pay_total) as reg_pay_total,
  26. SUM(reg_pay_num_rg) as reg_pay_num_rg,
  27. SUM(reg_pay_total_rg) as reg_pay_total_rg";
  28. $group = 'agent_id,thour';
  29. $whereSql = $this->generateWhereSql($params);
  30. echo $whereSql;
  31. // 根据日期,连表查询
  32. $tableNames = ToolLogic::getMonthlyTableNames('base_total_hour_', $where['reg_date'][0], $where['reg_date'][1]);
  33. $sqlParts = [];
  34. foreach ($tableNames as $tableName) {
  35. // 安全过滤,避免 SQL 注入
  36. if (!preg_match('/^base_total_hour_\\d{6}$/', $tableName)) {
  37. continue;
  38. }
  39. $sqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  40. }
  41. $unionSql = implode(" UNION ALL ", $sqlParts);
  42. // 外层包裹分页、排序
  43. $finalSql = "
  44. SELECT {$field} FROM ( {$unionSql} ) AS all_hour
  45. GROUP BY {$group}
  46. ";
  47. // 按小时数据
  48. $hourData = Db::connect('db_data_report')->query($finalSql);
  49. $total = [
  50. 'agent_id' => '合计'
  51. ];
  52. // 计算小时消耗数据的 注册成本、付费率、
  53. $hourResult = [];
  54. foreach ($hourData as $hourRow) {
  55. $agentId = $hourRow['agent_id'];
  56. $hourKey = 'h' . intval($hourRow['hour']);
  57. if (!isset($hourResult[$agentId])) {
  58. $hourResult[$agentId] = [
  59. 'agent_id' => $agentId
  60. ];
  61. }
  62. unset($hourRow['agent_id'], $hourRow['hour']);
  63. // 注册成本
  64. $hourRow['reg_cost'] = ToolLogic::getRound($hourRow['cost'], $hourRow['reg_total']);
  65. // 付费率
  66. $hourRow['pay_rate'] = ToolLogic::getPercent($hourRow['reg_pay_num'], $hourRow['reg_total']);
  67. // 回本率
  68. $hourRow['roi'] = ToolLogic::getPercent($hourRow['reg_pay_total'], $hourRow['cost']);
  69. // 统计数据,每小时的数据
  70. $total[$hourKey]['reg_total'] = !empty($total[$hourKey]['reg_total']) ? ($total[$hourKey]['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
  71. $total[$hourKey]['cost'] = !empty($total[$hourKey]['cost']) ? ($total[$hourKey]['cost'] + $hourRow['cost']) : $hourRow['cost'];
  72. $total[$hourKey]['reg_pay_total'] = !empty($total[$hourKey]['reg_pay_total']) ? ($total[$hourKey]['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
  73. $total[$hourKey]['reg_pay_num'] = !empty($total[$hourKey]['reg_pay_num']) ? ($total[$hourKey]['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
  74. $total['total_raw']['reg_total'] = !empty($total['total_raw']['reg_total']) ? ($total['total_raw']['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total'];
  75. $total['total_raw']['cost'] = !empty($total['total_raw']['cost']) ? ($total['total_raw']['cost'] + $hourRow['cost']) : $hourRow['cost'];
  76. $total['total_raw']['reg_pay_total'] = !empty($total['total_raw']['reg_pay_total']) ? ($total['total_raw']['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total'];
  77. $total['total_raw']['reg_pay_num'] = !empty($total['total_raw']['reg_pay_num']) ? ($total['total_raw']['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num'];
  78. $hourResult[$agentId][$hourKey] = $hourRow;
  79. }
  80. // 计算统计的注册成本、付费绿、回本率
  81. foreach ($total as $key => &$v) {
  82. if (!is_array($v)) continue; // 跳过 agent_id => 合计 等非数组元素
  83. $v['reg_cost'] = ToolLogic::getRound($v['cost'], $v['reg_total']);
  84. $v['pay_rate'] = ToolLogic::getPercent($v['reg_pay_num'], $v['reg_total']);
  85. $v['roi'] = ToolLogic::getPercent($v['reg_pay_total'], $v['cost']);
  86. }
  87. // 计算行汇总
  88. foreach ($hourResult as &$item) {
  89. $item['total_raw']['cost'] = round(array_sum(array_column($item, 'cost')), 2);
  90. $item['total_raw']['reg_total'] = round(array_sum(array_column($item, 'reg_total')), 2);
  91. $item['total_raw']['reg_pay_num'] = round(array_sum(array_column($item, 'reg_pay_num')), 2);
  92. $item['total_raw']['reg'] = round(array_sum(array_column($item, 'reg')), 2);
  93. $item['total_raw']['pay_num'] = round(array_sum(array_column($item, 'pay_num')), 2);
  94. $item['total_raw']['pay'] = round(array_sum(array_column($item, 'pay')), 2);
  95. $item['total_raw']['reg_cost'] = ToolLogic::getRound($item['total_raw']['cost'], $item['total_raw']['reg'], 1);
  96. $item['total_raw']['pay_rate'] = ToolLogic::getPercent($item['total_raw']['pay_num'], $item['total_raw']['reg']);
  97. $item['total_raw']['roi'] = ToolLogic::getPercent($item['total_raw']['pay'], $item['total_raw']['cost']);
  98. }
  99. $data = array_values($hourResult);
  100. array_unshift($data, $total);
  101. return $data;
  102. }
  103. // 留存按日
  104. public function generateWhereSql($params)
  105. {
  106. $whereSql = "";
  107. // 游戏id
  108. if (!empty($params['game_id'])) {
  109. if (is_array($params['game_id'])) {
  110. $whereSql .= " AND game_id IN(" . implode(',', $params['game_id']) . ")";
  111. } else {
  112. $whereSql .= " AND game_id = {$params['game_id']}";
  113. }
  114. }
  115. // 媒体id
  116. if (!empty($params['media_id'])) {
  117. $whereSql .= " AND media_id = {$params['media_id']}";
  118. }
  119. // 渠道id
  120. if (!empty($params['agent_id'])) {
  121. $whereSql .= " AND agent_id = {$params['agent_id']}";
  122. }
  123. // 广告位id
  124. if (!empty($params['site_id'])) {
  125. if (is_array($params['site_id'])) {
  126. $whereSql .= " AND site_id IN(" . implode(',', $params['site_id']) . ")";
  127. } else {
  128. $whereSql .= " AND site_id = {$params['site_id']}";
  129. }
  130. }
  131. // 负责人
  132. if (!empty($params['auth_id'])) {
  133. if (is_array($params['auth_id'])) {
  134. $whereSql .= " AND auth_id IN(" . implode(',', $params['auth_id']) . ")";
  135. } else {
  136. $whereSql .= " AND auth_id = {$params['auth_id']}";
  137. }
  138. }
  139. // 注册日期
  140. if (!empty($params['reg_date']) ?? null) {
  141. $whereSql .= " AND tdate BETWEEN '{$params['reg_date'][0]}' AND '{$params['reg_date'][1]}'";
  142. }
  143. return $whereSql;
  144. }
  145. public function getActiveDataList($where)
  146. {
  147. $params = $this->searchByAuth($where);
  148. $whereSql = $this->generateWhereSql($params);
  149. // 1. 注册数据:$regData = 按照日期,获取每日的 注册数【reg_total】分组,base_total_day_2025
  150. $baseTotalDayTableNames = ToolLogic::getYearlyTableNames('base_total_day_', $params['reg_date'][0], $params['reg_date'][1]);
  151. $baseTotalDaySqlParts = [];
  152. foreach ($baseTotalDayTableNames as $tableName) {
  153. // 安全过滤,避免 SQL 注入
  154. if (!preg_match('/^base_total_day_\\d{4}$/', $tableName)) {
  155. continue;
  156. }
  157. $baseTotalDaySqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  158. }
  159. $unionBaseTotalDaySql = implode(" UNION ALL ", $baseTotalDaySqlParts);
  160. // 按照每日,获取=>注册数据
  161. $regData = Db::connect('db_data_report')->query("SELECT tdate, SUM('reg_total') reg_total FROM ( {$unionBaseTotalDaySql} ) AS all_base_total_day GROUP BY tdate order by tdate ");
  162. // 2. 活跃数据:$actData = 按照日期,获取每日的 活跃数 SUM(【active_total】) 活跃天数 【days】, 分组 【reg_date,days】,game_active_day_2025
  163. $gameActiveDayTableNames = ToolLogic::getYearlyTableNames('game_active_day_', $params['reg_date'][0], $params['reg_date'][1]);
  164. $gameActiveDaySqlParts = [];
  165. foreach ($gameActiveDayTableNames as $tableName) {
  166. if (!preg_match('/^game_active_day_\\d{4}$/', $tableName)) {
  167. continue;
  168. }
  169. $gameActiveDaySqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  170. }
  171. $unionGameActiveDaySql = implode(" UNION ALL ", $gameActiveDaySqlParts);
  172. $actDataSql = "select reg_date as tdate, days, sum(active_total) as active from ({$unionGameActiveDaySql}) as all_game_active_day group by reg_date,days";
  173. // 替换日期字段, 因为game_active_day_表的日期字段是[reg_date]
  174. $actDataSql = str_replace("AND tdate", "AND reg_date", $actDataSql);
  175. // 日期、活跃天数、活跃数,按日期和活跃天数分组
  176. $actData = Db::connect('db_data_report')->query($actDataSql);
  177. $tdate = date('Y-m-d');
  178. $list = $totalData = [];
  179. // 遍历每日的注册数
  180. foreach ($regData as $r) {
  181. // 如果当日没有注册的话,则跳过
  182. if (!$r['reg_total']) {
  183. continue;
  184. }
  185. // 注册日期
  186. $reg_date = $r['tdate'];
  187. $list[$reg_date]['tdate'] = $reg_date;
  188. // 注册数
  189. $list[$reg_date]['reg'] = $r['reg_total'];
  190. // 从注册日期 ($reg_date) 到当前日期的天数
  191. $days = (strtotime($tdate) - strtotime($reg_date)) / 86400;
  192. for ($i = 1; $i <= $days; $i++) {
  193. $dayKey = 'd' . $i;
  194. // d1...dn的reg = 记录按日的注册数
  195. $totalData[$dayKey]['reg'] += $r['reg_total'];
  196. }
  197. $totalData['reg'] += $r['reg_total'];
  198. }
  199. // 遍历每日的活跃数
  200. foreach ($actData as $r) {
  201. // 注册日期
  202. $reg_date = $r['tdate'];
  203. // 如果日期,没有注册数/活跃数, 则跳过
  204. if (!$list[$reg_date]['reg'] || !$r['active']) {
  205. continue;
  206. }
  207. // 如果活跃天数超过30天,并且活跃数不在[45,60,90,119,120]数组里面, 则跳过
  208. if ($r['days'] > 30 && !in_array($r['days'], [45, 60, 90, 119, 120])) {
  209. continue;
  210. }
  211. // 活跃天数的key
  212. $dayKey = 'd' . $r['days'];
  213. // N日留存率 = 第N天活跃数 ÷ 注册日注册数 × 100%。
  214. // $list['2025-07-23'][d1]['active']/$list['2025-07-23']['reg']
  215. // $list['2025-07-23'][d2]['active']/$list['2025-07-23']['reg']
  216. $list[$reg_date][$dayKey] = ToolLogic::getPercent($r['active'], $list[$reg_date]['reg']);
  217. // d1...dn的reg = 记录按日的活跃数
  218. $totalData[$dayKey]['active'] += $r['active'];
  219. }
  220. $total = [];
  221. foreach ($totalData as $key => $val) {
  222. if ($key == 'reg') {
  223. $total['reg'] = $val;
  224. } else {
  225. $total[$key] = ToolLogic::getPercent($val['active'], $val['reg']);
  226. }
  227. }
  228. $data = [
  229. 'data' => array_values($list),
  230. 'totalRow' => $total,
  231. ];
  232. return $data;
  233. }
  234. /**
  235. * @param $where
  236. * @return mixed
  237. * @description 渠道总览
  238. * 支出-> media_cost表的消耗数据
  239. * 激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_create_user) -> base_total_day_2025表的数据
  240. * 注册成本-> 支出/注册数
  241. * 创角率 -> 创角数/注册数
  242. * 次留数 -> reg_date, days:1, active_total, game_active_day_2025
  243. * 次留率 -> 次留数 / reg_login_total
  244. * 次留成本 -> 支出 / 第二天的 ld_login_total
  245. * 当天付费金额 -> reg_pay_total
  246. * 总付费人数 -> pay_num
  247. * 总付费金额 -> pay_total
  248. * 付费率 -> 总付费人数 / 注册数
  249. * 当天回本率 -> 当天付费 / 支出
  250. * 累计回本率 -> 总付费 / 支出
  251. * 实际回本率 -> game_reg_pay_day_2025表的 addup_pay_amount / 支出
  252. * 7天实际回本率 -> game_reg_pay_day_2025表的 sum(addup_pay_amount) 根据注册时间 +6day, 遍历相加 / 支出
  253. * 付费成本 -> 总付费人数 / 支出
  254. * ARPU -> 付费总金额/ 付费总用户
  255. * 注册ARPU -> 注册付费金额/注册数
  256. * 老用户数 -> sum(old_login_total)
  257. * 负责人 -> 渠道负责人, 根据
  258. */
  259. public function getAgentDataList($where)
  260. {
  261. $params = $this->searchByAuth($where);
  262. // 忽略 0 投入
  263. $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz', $params['filter']);
  264. $group = !empty($params['group']) ? $params['group'] : '';
  265. // 如果分组按照 游戏组ID||游戏组
  266. if ($group == 1) {
  267. $type = 'game_id';
  268. } else if ($group == 2) {
  269. $type = 'auth_id';
  270. } else if ($group == 3) {
  271. $type = 'media_id';
  272. } else {
  273. $type = 'agent_id';
  274. }
  275. $whereSql = $this->generateWhereSql($params);
  276. // 1.查询消耗数据, 安game_id/agent_id分组
  277. // 忽略后台录入的消耗
  278. $costWhereSql = $whereSql;
  279. if (!empty($params['filter']) && is_array($params['filter']) && in_array('fak', $params['filter'])) {
  280. $costWhereSql .= " AND add_type = 0";
  281. }
  282. $costSql = "SELECT {$type}, SUM(money) as cost from media_cost WHERE 1=1 {$costWhereSql} GROUP BY {$type}";
  283. $costData = Db::connect('db_advert')->query($costSql);
  284. $costDataColumn = array_column($costData, 'cost', $type);
  285. // 2.查询按日统计数据
  286. $totalDayField = "
  287. {$type},
  288. sum(install) as install,
  289. sum(reg_pay_total) as reg_pay_total_da,
  290. sum(reg_dev) as reg_dev,
  291. sum(reg_total) as reg_total,
  292. sum(login_total) as login_total,
  293. sum(old_login_total) as old_login_total,
  294. sum(role_create_user) as role_total,
  295. sum(pay_num) as pay_num_total,
  296. auth_id,
  297. media_id
  298. ";
  299. // 2. 获取基础报表数据,兼容跨年
  300. $baseData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $whereSql, $totalDayField, $type);
  301. // 3. 获取活跃数
  302. $activeWhereSql = $whereSql . ' AND days = 1';
  303. $activeWhereSql = str_replace('AND tdate', 'AND reg_date', $activeWhereSql);
  304. $activeField = "
  305. sum(active_total) as active,
  306. game_id,
  307. agent_id";
  308. $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, $type);
  309. $activeData = array_column($activeData, 'active', $type);
  310. // 4. 注册充值统计
  311. $regPayWhereSql = $whereSql;
  312. $regPayField = "
  313. sum(addup_pay_num) as reg_pay_num,
  314. sum(addup_pay_total) as reg_pay_total,
  315. sum(addup_pay_amount) as reg_pay_amount,
  316. {$type}";
  317. $regPayWhereSql = str_replace('AND tdate', 'AND reg_date', $regPayWhereSql);
  318. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, $type);
  319. $regPayData = array_column($regPayData, null, $type);
  320. // 5. 7天回本
  321. $hb7dayData = $this->computedHb7days($params, $type);
  322. $hb7dayData = array_column($hb7dayData ?? [], 'reg_pay_amount_7', $type);
  323. $hb7dayDataSum = 0;
  324. foreach ($hb7dayData as $row) {
  325. $hb7dayDataSum += $row;
  326. }
  327. if (empty($baseData)) {
  328. return [];
  329. }
  330. // 6. 所有游戏信息
  331. $gameData = Db::connect('db_center')->table('pf_game')->select()->toArray();
  332. // 7. 所有用户信息
  333. $authData = Db::connect('db_system')->table('sa_system_user')->select()->toArray();
  334. // 8. 媒体列表信息
  335. $mediaData = Db::connect('db_advert')->table('media_list')->select()->toArray();
  336. // 9. 渠道列表信息
  337. $agentData = Db::connect('db_advert')->table('agent_list')->select()->toArray();
  338. $gameData = array_column($gameData, null, 'id');
  339. $authData = array_column($authData, null, 'id');
  340. $mediaData = array_column($mediaData, null, 'id');
  341. print_r($baseData);
  342. // 拼接数据
  343. foreach ($baseData as $key => &$row) {
  344. $typeId = $row[$type]; // type, 的取值, 这里根据分组, game_id | agent_id
  345. $cost = $costDataColumn[$typeId] ?? 0;
  346. $row['cost'] = $cost;
  347. // 忽略0投入的
  348. if ($igz && $row['cost'] === 0) {
  349. unset($baseData[$key]);
  350. }
  351. // 注册成本
  352. $row['reg_cost'] = ToolLogic::getRound($cost, $row['reg_total'] ?? 0);
  353. // 创角率
  354. $row['role_per'] = ToolLogic::getRound($row['role_total'], $row['reg_total'] ?? 0);
  355. // 次留数
  356. $row['active'] = $activeData[$typeId]['active'] ?? 0;
  357. // 次留率
  358. $row['a_per'] = ToolLogic::getPercent($activeData[$typeId]['active'] ?? 0, $row['reg_total'], 1);
  359. // 次留成本
  360. $row['a_cost'] = ToolLogic::getRound($cost, $row['active'], 1);
  361. // 总付费金额
  362. $row['reg_pay_total'] = $regPayData[$typeId]['reg_pay_total'] ?? 0;
  363. // 总付费人数
  364. $row['reg_pay_num'] = $regPayData[$typeId]['reg_pay_num'] ?? 0;
  365. //付费成本
  366. $row['p_cost'] = ToolLogic::getRound($row['cost'], $row['reg_pay_num']);
  367. // 付费率
  368. $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num'] ?? 0, $row['reg_total'], 1);
  369. // 当天回本率
  370. $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da'] ?? 0, $row['cost'], 1);
  371. // 累计回本率
  372. $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'], $row['cost']), "%");
  373. $row['reg_pay_amount'] = $hb7dayData[$typeId]['reg_pay_amount'] ?? 0;
  374. // 实际回本率
  375. $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'], $row['cost'], 1);
  376. //ARPU
  377. $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'], $row['reg_pay_num']);
  378. //注册ARPU
  379. $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'], $row['reg_total']);
  380. // 7天回本率
  381. $row['re_amount_per_7'] = ToolLogic::getPercent($hb7dayData[$typeId] ?? 0, $row['cost'], 1);
  382. // 按分组信息展示,id和name
  383. switch ($params['group'] ?? '') {
  384. case 1:
  385. $row['akey'] = $row['game_id'];
  386. $row['name'] = $gameData[$row['game_id']]['name'];
  387. $row['auth_name'] = '-';
  388. break;
  389. case 2:
  390. $row['akey'] = $row['auth_id'];
  391. $row['name'] = '-';
  392. $row['auth_name'] = $authData[$row['auth_id']]['username'];
  393. case 3:
  394. $row['akey'] = $row['media_id'];
  395. $row['name'] = $mediaData[$row['media_id']]['name'];
  396. $row['auth_name'] = $authData[$row['auth_id']]['username'];
  397. default:
  398. $row['akey'] = $row['agent_id'];
  399. $row['name'] = $agentData[$row['agent_id']]['name'];
  400. $row['auth_name'] = '-';
  401. break;
  402. }
  403. }
  404. // 底部合计
  405. $total = [
  406. 'akey' => '合计'
  407. ];
  408. foreach ($baseData as &$row) {
  409. $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost'];
  410. // 激活
  411. $total['install'] = !empty($total['install']) ? ($total['install'] + $row['install']) : $row['install'];
  412. // 注册设备
  413. $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev'];
  414. // 注册数
  415. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total'];
  416. // 创角数
  417. $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total'];
  418. // 创角率
  419. // 次留数
  420. $total['active'] = !empty($total['active']) ? ($total['active'] + $row['active']) : $row['active'];
  421. // 次留成本
  422. // 次留率
  423. // 当天付费
  424. $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da'];
  425. // 总付费人数
  426. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num'];
  427. // 总付费金额
  428. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total'];
  429. // 老用户
  430. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total'];
  431. //注册总充值
  432. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount'];
  433. }
  434. // 注册成本
  435. $total['reg_cost'] = ToolLogic::getRound($total['cost'], $total['reg_total'] ?? 0);
  436. // 汇总创角率
  437. $total['role_per'] = ToolLogic::getRound($total['role_total'], $total['reg_total'] ?? 0);
  438. // 次留率
  439. $total['a_per'] = ToolLogic::getPercent($total['active'], $total['reg_total'], 1);
  440. // 次留成本
  441. $total['a_cost'] = ToolLogic::getRound($total['cost'], $total['active'], 1);
  442. // 付费率
  443. $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num'], $total['reg_total'], 1);
  444. // 当天回本率
  445. $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da'], $total['cost'], 1);
  446. // 累计回本率
  447. $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total'], $total['cost']), "%");
  448. // 实际回本率
  449. $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount'], $total['cost'], 1);
  450. //ARPU
  451. $total['arpu'] = ToolLogic::getRound($total['reg_pay_total'], $total['reg_pay_num']);
  452. //注册ARPU
  453. $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total'], $total['reg_total']);
  454. // 7天回本率
  455. $total['re_amount_per_7'] = ToolLogic::getPercent($hb7dayDataSum, $total['cost'], 1);
  456. //付费成本
  457. $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num'], $total['cost'], 1);
  458. $totalData = $this->agentTotal($where);
  459. // 汇总数据
  460. return [
  461. 'data' => array_merge($baseData, [$total]),
  462. 'totalData' => $totalData
  463. ];
  464. }
  465. public function generateYearUnionList($namePrefix, $regDate, $whereSql = '', $field = '*', $group = null)
  466. {
  467. $tableNames = ToolLogic::getYearlyTableNames($namePrefix, $regDate[0], $regDate[1]);
  468. $sqlParts = [];
  469. foreach ($tableNames as $tableName) {
  470. $sqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}";
  471. }
  472. $unionSql = implode(" UNION ALL ", $sqlParts);
  473. $finalSql = "
  474. SELECT {$field} FROM ( {$unionSql} ) AS all_total_day
  475. ";
  476. if (!empty($group)) {
  477. $finalSql .= " GROUP BY {$group}";
  478. }
  479. $baseData = Db::connect('db_data_report')->query($finalSql);
  480. return $baseData;
  481. }
  482. /**
  483. * @param $where
  484. * @param $group
  485. * @return void
  486. * @description 计算7天回本率
  487. * 1. 7天的注册总充值计算出来,可以通过
  488. */
  489. public function computedHb7days($where, $type)
  490. {
  491. $payDataAll = [];
  492. $dateRange = ToolLogic::getDatesBetween($where['reg_date'][0], $where['reg_date'][1]);
  493. foreach ($dateRange as $regDate) {
  494. $field = "
  495. sum(addup_pay_amount) as reg_pay_amount_7,
  496. $type"; // 注册总充值
  497. $eDate = date("Y-m-d", strtotime($regDate . " +6 days"));
  498. // 如果7天后的时间,超过今天,则今天是最后一天
  499. if ($eDate > date("Y-m-d")) {
  500. $eDate = date("Y-m-d");
  501. }
  502. $wherePay = $where;
  503. unset($wherePay['reg_date']);
  504. $whereSql = $this->generateWhereSql($wherePay);
  505. $whereSql = "{$whereSql} AND reg_date = '{$regDate}' AND pay_date = '{$eDate}'";
  506. $payData = $this->generateYearUnionList('game_reg_pay_day_',
  507. [
  508. $regDate,
  509. $regDate
  510. ]
  511. , $whereSql, $field, $type);
  512. $payDataAll = array_merge($payDataAll, $payData);
  513. }
  514. return $payDataAll;
  515. }
  516. /**
  517. * @return void
  518. * 大盘数据(没有权限)
  519. * 注册成本:消耗金额/注册数
  520. * roi:注册付费金额 reg_pay_total /消耗 cost
  521. * 付费成本:总付费人数/消耗
  522. * 付费率:总付费人数/注册数
  523. */
  524. public function agentTotal($where)
  525. {
  526. $whereSql = $this->generateWhereSql($where);
  527. $cost = 0; // 消耗金额
  528. $regTotal = 0; // 注册数
  529. $regPayTotal = 0; // 注册付费金额
  530. $regPayNum = 0; // 总付费人数
  531. // 1. 消耗表. 获取消耗金额
  532. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE 1=1 $whereSql");
  533. $cost = $costData[0]['cost'] ?? 0;
  534. // 2. base_total_day_ 获取注册数(reg_total)、注册付费金额(reg_pay_total)、
  535. $baseTotalField = "
  536. SUM(reg_total) AS reg_total,
  537. SUM(reg_pay_total) AS reg_pay_total";
  538. $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $where['reg_date'], $whereSql, $baseTotalField);
  539. $regTotal = $baseTotalDayData[0]['reg_total'] ?? 0;
  540. $regPayTotal = $baseTotalDayData[0]['reg_pay_total'] ?? 0;
  541. // 3. 注册付费表. 获取总付费人数(reg_pay_num)
  542. $regPayField = "
  543. sum(addup_pay_num) as reg_pay_num";
  544. $regPayWhereSql = str_replace('AND tdate', 'AND reg_date', $whereSql);
  545. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $where['reg_date'], $regPayWhereSql, $regPayField);
  546. $regPayNum = $regPayData[0]['reg_pay_num'] ?? 0;
  547. // roi
  548. $roi = ToolLogic::getPercent($regPayTotal, $cost, 1);
  549. // 付费成本
  550. $pCost = ToolLogic::getRound($cost, $regPayNum);
  551. // reg_cost 注册成本
  552. $regCost = ToolLogic::getRound($cost, $regTotal);
  553. // 付费率
  554. $pPer = ToolLogic::getPercent($regPayNum, $regTotal, 1);
  555. // 返回数据
  556. return [
  557. 'reg_cost' => $regCost,
  558. 'roi' => $roi,
  559. 'p_cost' => $pCost,
  560. 'p_per' => $pPer,
  561. ];
  562. }
  563. /**
  564. * @param $where
  565. * @return void
  566. * 广告位总览 ,根据site_id分组
  567. * 支出-> media_cost表的消耗数据
  568. */
  569. public function getAdSiteDataList($where)
  570. {
  571. $params = $this->searchByAuth($where);
  572. // 忽略 0 投入
  573. $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz', $params['filter']);
  574. // 根据渠道名称获取渠道ID
  575. if (!empty($params['site_name'])) {
  576. $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE 1=1 AND name = '{$params['agent_name']}'");
  577. $params['agent_id'] = $agentData[0]['id'] ?? 0;
  578. }
  579. // 根据广告名称获取广告ID
  580. if (!empty($params['site_name'])) {
  581. $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE 1=1 AND name = '{$params['site_name']}'");
  582. $params['media_id'] = $mediaData[0]['id'] ?? 0;
  583. }
  584. if (empty($params['agent_id'])) {
  585. $params['agent_id'] = 0;
  586. }
  587. $groupBy = 'site_id,media_id';
  588. $whereSql = $this->generateWhereSql($params);
  589. // 支出数据
  590. $costWhereSql = $whereSql;
  591. $costData = Db::connect('db_advert')->query("SELECT SUM(money), site_id as cost FROM media_cost WHERE 1=1 $costWhereSql GROUP BY $groupBy");
  592. $costData = array_column($costData, 'cost', 'site_id');
  593. // base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num))
  594. $baseTotalField = "
  595. SUM(ad_show_ip) AS ad_show_ip,
  596. SUM(install) AS install,
  597. SUM(reg_dev) AS reg_dev,
  598. SUM(reg_total) AS reg_total,
  599. SUM(role_create_user) AS role_total,
  600. SUM(old_login_total) AS old_login_total,
  601. SUM(reg_pay_total) AS reg_pay_total_da,
  602. site_id,
  603. media_id,
  604. agent_id,
  605. auth_id";
  606. $baseWhereSql = $whereSql;
  607. $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $baseWhereSql, $baseTotalField, $groupBy);
  608. // active 活跃数,次留人数
  609. $activeWhereSql = $whereSql . ' AND days = 1';
  610. $activeWhereSql = str_replace('AND tdate', 'AND reg_date', $activeWhereSql);
  611. $activeField = "
  612. sum(active_total) as active,
  613. site_id";
  614. $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, $groupBy);
  615. $activeData = array_column($activeData, 'active', 'site_id');
  616. // 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num))
  617. $regPayWhereSql = $whereSql;
  618. $regPayField = "
  619. sum(addup_pay_num) as reg_pay_num,
  620. sum(addup_pay_total) as reg_pay_total,
  621. sum(addup_pay_amount) as reg_pay_amount,
  622. site_id";
  623. $regPayWhereSql = str_replace('AND tdate', 'AND reg_date', $regPayWhereSql);
  624. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, $groupBy);
  625. $regPayData = array_column($regPayData, null, 'site_id');
  626. // 拼装数据
  627. foreach ($baseTotalDayData as $key => &$row) {
  628. $row['active'] = $activeData[$row['site_id']] ?? 0; // 次留数
  629. $row['cost'] = $costData[$row['site_id']] ?? 0; // 支出
  630. // 忽略0投入的
  631. if ($igz && $row['cost'] === 0) {
  632. unset($baseTotalDayData[$key]);
  633. }
  634. $row['reg_cost'] = ToolLogic::getRound($row['cost'], $row['reg_total'] ?? 0); // 注册成本
  635. $row['role_per'] = ToolLogic::getRound($row['role_total'], $row['reg_total'] ?? 0); // 创角率
  636. $row['a_cost'] = ToolLogic::getRound($row['cost'], $row['active'], 1); // 次留成本
  637. $row['a_per'] = ToolLogic::getPercent($row['active'], $row['reg_total'], 1); // 次留率
  638. $row['reg_pay_total'] = $regPayData[$row['site_id']]['reg_pay_total'] ?? 0; // 总付费金额
  639. $row['reg_pay_num'] = $regPayData[$row['site_id']]['reg_pay_num'] ?? 0; // 总付费人数
  640. $row['reg_pay_amount'] = $regPayData[$row['site_id']]['reg_pay_amount'] ?? 0; // 注册总充值
  641. $row['p_cost'] = ToolLogic::getRound($row['cost'], $row['reg_pay_num']); // 付费成本
  642. $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num'] ?? 0, $row['reg_total'], 1); // 付费率
  643. $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da'] ?? 0, $row['cost'], 1); // 当天回本率
  644. $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'], $row['cost']), "%"); // 累计回本率
  645. $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'], $row['cost'], 1); // 实际回本率
  646. $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'], $row['reg_pay_num']); // ARPU
  647. $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'], $row['reg_total']); // 注册ARPU
  648. }
  649. // // 合计
  650. $total = [
  651. 'site_id' => '合计',
  652. 'media_id' => '-',
  653. 'agent_id' => '-',
  654. 'auth_id' => '-',
  655. 'agent_name' => '-',
  656. 'site_name' => '-',
  657. 'auth_name' => '-',
  658. ];
  659. foreach ($baseTotalDayData as &$row) {
  660. $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost']; // 支出
  661. $total['install'] = !empty($total['install']) ? ($total['install'] + $row['install']) : $row['install']; // 激活
  662. $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev']; // 注册设备
  663. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total']; // 注册数
  664. $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total']; // 创角数
  665. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total']; // 老用户
  666. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total']; // 总付费金额
  667. echo $row['reg_pay_num'];
  668. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num']; // 总付费人数
  669. $total['active'] = !empty($total['active']) ? ($total['active'] + $row['active']) : $row['active']; // 次留数
  670. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount']; // 注册总充值
  671. $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da']; // 当天注册付费金额
  672. }
  673. // print_r($total);
  674. $total['reg_cost'] = ToolLogic::getRound($total['cost'] ?? 0, $total['reg_total'] ?? 0); // 注册成本
  675. $total['role_per'] = ToolLogic::getRound($total['role_total'] ?? 0, $total['reg_total'] ?? 0); // 创角率
  676. $total['a_per'] = ToolLogic::getPercent($total['active'] ?? 0, $total['reg_total'] ?? 0, 1); // 次留率
  677. $total['a_cost'] = ToolLogic::getRound($total['cost'] ?? 0, $total['active'] ?? 0, 1); // 次留成本
  678. $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num'] ?? 0, $total['cost'] ?? 0, 1); // 付费成本
  679. $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num'] ?? 0, $total['reg_total'] ?? 0, 1); // 付费率
  680. $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da'] ?? 0, $total['cost'] ?? 0, 1); // 当天回本率
  681. $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total'] ?? 0, $total['cost'] ?? 0), "%"); // 累计回本率
  682. $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount'] ?? 0, $total['cost'] ?? 0, 1); // 实际回本率
  683. $total['arpu'] = ToolLogic::getRound($total['reg_pay_total'] ?? 0, $total['reg_pay_num'] ?? 0); // ARPU
  684. $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total'] ?? 0, $total['reg_total'] ?? 0); // 注册ARPU
  685. $resultData = ['data' => $baseTotalDayData, 'total' => $total];
  686. return $resultData;
  687. }
  688. /**
  689. * 渠道按日分析
  690. */
  691. public function getAgentDayDataList($where)
  692. {
  693. $params = $this->searchByAuth($where);
  694. $whereSql = $this->generateWhereSql($params);
  695. // 根据渠道名称获取渠道ID
  696. if (!empty($params['site_name'])) {
  697. $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE 1=1 AND name = '{$params['agent_name']}'");
  698. $params['agent_id'] = $agentData[0]['id'] ?? 0;
  699. }
  700. // 根据广告名称获取广告ID
  701. if (!empty($params['site_name'])) {
  702. $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE 1=1 AND name = '{$params['site_name']}'");
  703. $params['media_id'] = $mediaData[0]['id'] ?? 0;
  704. }
  705. if (empty($params['agent_id'])) {
  706. $params['agent_id'] = 0;
  707. }
  708. $whereSql = $this->generateWhereSql($params);
  709. // 1. 消耗表. 获取消耗金额
  710. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE 1=1 $whereSql Group By tdate");
  711. $costData = array_column($costData, 'cost', 'tdate');
  712. // 2. base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num))
  713. $baseTotalField = "
  714. SUM(ad_show_ip) AS ad_show_ip,
  715. SUM(install) AS install,
  716. SUM(reg_dev) AS reg_dev,
  717. SUM(reg_total) AS reg_total,
  718. SUM(role_create_user) AS role_total,
  719. SUM(old_login_total) AS old_login_total,
  720. SUM(reg_pay_total) AS reg_pay_total_da,
  721. SUM(pay_amount) AS pay_amount,
  722. SUM(pay_total) AS pay_total,
  723. tdate";
  724. $baseWhereSql = $whereSql;
  725. $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $baseWhereSql, $baseTotalField, 'tdate');
  726. $baseTotalDayData = array_column($baseTotalDayData, null, 'tdate');
  727. // 3. active 活跃数,次留人数
  728. $activeWhereSql = $whereSql . ' AND days = 1';
  729. $activeWhereSql = str_replace('AND tdate', 'AND reg_date', $activeWhereSql);
  730. $activeField = "
  731. sum(active_total) as active,
  732. reg_date astdate";
  733. $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, 'reg_date');
  734. $activeData = array_column($activeData, 'active', 'tdate');
  735. // 4. 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num))
  736. $regPayWhereSql = $whereSql;
  737. $regPayField = "
  738. sum(addup_pay_num) as reg_pay_num,
  739. sum(addup_pay_total) as reg_pay_total,
  740. sum(addup_pay_amount) as reg_pay_amount,
  741. reg_date as tdate";
  742. $regPayWhereSql = str_replace('AND tdate', 'AND reg_date', $regPayWhereSql);
  743. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, 'reg_date');
  744. $regPayData = array_column($regPayData, null, 'tdate');
  745. // 5. 拼装数据
  746. // 拼装数据
  747. foreach ($baseTotalDayData as $key => &$row) {
  748. $row['active'] = $activeData[$row['tdate']] ?? 0; // 次留数
  749. $row['cost'] = $costData[$row['tdate']] ?? 0; // 支出
  750. $row['reg_cost'] = ToolLogic::getRound($row['cost'], $row['reg_total'] ?? 0); // 注册成本
  751. $row['role_per'] = ToolLogic::getRound($row['role_total'], $row['reg_total'] ?? 0); // 创角率
  752. $row['a_cost'] = ToolLogic::getRound($row['cost'], $row['active'], 1); // 次留成本
  753. $row['a_per'] = ToolLogic::getPercent($row['active'], $row['reg_total'], 1); // 次留率
  754. $row['reg_pay_total'] = $regPayData[$row['tdate']]['reg_pay_total'] ?? 0; // 总付费金额
  755. $row['reg_pay_num'] = $regPayData[$row['tdate']]['reg_pay_num'] ?? 0; // 总付费人数
  756. $row['reg_pay_amount'] = $regPayData[$row['tdate']]['reg_pay_amount'] ?? 0; // 注册总充值
  757. $row['p_cost'] = ToolLogic::getRound($row['cost'], $row['reg_pay_num']); // 付费成本
  758. $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num'] ?? 0, $row['reg_total'], 1); // 付费率
  759. $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da'] ?? 0, $row['cost'], 1); // 当天回本率
  760. $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'], $row['cost']), "%"); // 累计回本率
  761. $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'], $row['cost'], 1); // 实际回本率
  762. $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'], $row['reg_pay_num']); // ARPU
  763. $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'], $row['reg_total']); // 注册ARPU
  764. $row['pay_cost'] = ToolLogic::getPercent($row['pay_amount'] ?? 0, $row['cost'] ?? 0); // 收支比
  765. }
  766. // 6. 合计
  767. $total = [
  768. 'tdate' => '合计'
  769. ];
  770. foreach ($baseTotalDayData as &$row) {
  771. $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost']; // 支出
  772. $total['ad_show_ip'] = !empty($total['ad_show_ip']) ? ($total['ad_show_ip'] + $row['ad_show_ip']) : $row['ad_show_ip']; // 展示IP
  773. $total['install'] = !empty($total['install']) ? ($total['install'] + $row['install']) : $row['install']; // 激活
  774. $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev']; // 注册设备
  775. $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total']; // 注册数
  776. $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total']; // 创角数
  777. $total['active'] = !empty($total['active']) ? ($total['active'] + $row['active']) : $row['active']; // 次留数
  778. // 付费人数
  779. $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num']; // 总付费人数
  780. $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total']; // 总付费金额
  781. $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount']; // 注册总充值
  782. $total['pay_total'] = !empty($total['pay_total']) ? ($total['pay_total'] + $row['pay_total']) : $row['pay_total']; // 当天收入
  783. $total['pay_amount'] = !empty($total['pay_amount']) ? ($total['pay_amount'] + $row['pay_amount']) : $row['pay_amount']; // 实际收入
  784. $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total']; // 老用户
  785. $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da']; // 当天注册付费金额
  786. }
  787. $total['reg_cost'] = ToolLogic::getRound($total['cost'] ?? 0, $total['reg_total'] ?? 0); // 注册成本
  788. $total['role_per'] = ToolLogic::getRound($total['role_total'] ?? 0, $total['reg_total'] ?? 0); // 创角率
  789. $total['a_per'] = ToolLogic::getPercent($total['active'] ?? 0, $total['reg_total'] ?? 0, 1); // 次留率
  790. $total['a_cost'] = ToolLogic::getRound($total['cost'] ?? 0, $total['active'] ?? 0, 1); // 次留成本
  791. $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num'] ?? 0, $total['cost'] ?? 0, 1); // 付费成本
  792. $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num'] ?? 0, $total['reg_total'] ?? 0, 1); // 付费率
  793. $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da'] ?? 0, $total['cost'] ?? 0, 1); // 当天回本率
  794. $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total'] ?? 0, $total['cost'] ?? 0), "%"); // 累计回本率
  795. $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount'] ?? 0, $total['cost'] ?? 0, 1); // 实际回本率
  796. $total['arpu'] = ToolLogic::getRound($total['reg_pay_total'] ?? 0, $total['reg_pay_num'] ?? 0); // ARPU
  797. $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total'] ?? 0, $total['reg_total'] ?? 0); // 注册ARPU
  798. //收支比
  799. $total['pay_cost'] = ToolLogic::getPercent($total['pay_amount'] ?? 0, $total['cost'] ?? 0);
  800. $resultData = ['data' => array_values($baseTotalDayData), 'totalRow' => $total];
  801. return $resultData;
  802. }
  803. // 生成基础日统计表的联合查询列表
  804. /**
  805. * ltv
  806. *
  807. */
  808. public function getLtvDataList($where)
  809. {
  810. $params = $this->searchByAuth($where);
  811. // 展示类型
  812. $dataType = $params['data_type'] ?? 'recovery';
  813. $nowDate = date("Y-m-d");
  814. $whereSql = $this->generateWhereSql($params);
  815. // 1. 获取消耗金额
  816. $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost, tdate FROM media_cost WHERE 1=1 $whereSql group by tdate");
  817. $costData = array_column($costData, 'cost', 'tdate');
  818. // 2. 获取注册数
  819. $baseData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $whereSql, "SUM(reg_total) as reg_total, tdate", 'tdate');
  820. $baseData = array_column($baseData, null, 'tdate');
  821. // 3. 获取注册付费金额
  822. $field = "
  823. reg_date,
  824. pay_date,
  825. SUM(pay_num) as pay_num,
  826. SUM(pay_total) as pay_total,
  827. SUM(addup_pay_num) AS addup_pay_num,
  828. SUM(addup_pay_total) AS addup_pay_total,
  829. SUM(addup_pay_amount) AS addup_pay_amount
  830. ";
  831. $regPayWhereSql = str_replace('AND tdate', 'AND reg_date', $whereSql);
  832. $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $field, 'reg_date,pay_date');
  833. // 如果注册付费数据为空,则返回空数据给前端
  834. if (empty($regPayData)) {
  835. return ['data' => [], 'totalRow' => []];
  836. }
  837. // 前端合计数据
  838. $totalRow = [
  839. 'tdate' => '合计'
  840. ];
  841. // 前端data数据
  842. $data = [];
  843. $totalLtv = [];
  844. // 合计 消耗金额,注册数,注册成本
  845. foreach ($baseData as $key => $row) {
  846. $totalRow['cost'] = !empty($totalRow['cost']) ? ($totalRow['cost'] + $costData[$key] ?? 0) : $costData[$key] ?? 0;
  847. $totalRow['d0']['cost'] = !empty($totalRow['cost']) ? ($totalRow['cost'] + $costData[$key] ?? 0) : $costData[$key] ?? 0;
  848. $totalRow['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $row['reg_total'] ?? 0) : $row['reg_total'] ?? 0;
  849. $totalRow['d0']['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $row['reg_total'] ?? 0) : $row['reg_total'] ?? 0;
  850. $totalRow['reg_cost'] = ToolLogic::getRound($totalRow['cost'] ?? 0, $totalRow['reg_total'] ?? 0);
  851. $days = (strtotime($nowDate) - strtotime($key)) / 86400 + 1;
  852. for ($i = 1; $i <= $days; $i++) {
  853. $daykey = 'd' . $i;
  854. $totalRow[$daykey]['reg_total'] = !empty($totalRow[$daykey]['reg_total']) ? ($totalRow[$daykey]['reg_total'] + $row['reg_total'] ?? 0) : $row['reg_total'] ?? 0;
  855. $totalRow[$daykey]['cost'] = !empty($totalRow[$daykey]['cost']) ? ($totalRow[$daykey]['cost'] + $costData[$key] ?? 0) : $costData[$key] ?? 0;
  856. }
  857. }
  858. // 按照天计算LTV
  859. foreach ($regPayData as &$row) {
  860. $regDate = $row['reg_date'];
  861. $data[$regDate]['tdate'] = $regDate;
  862. // 注册数
  863. $data[$regDate]['reg_total'] = $baseData[$regDate]['reg_total'] ?? 0;
  864. // 注册成本
  865. $data[$regDate]['reg_cost'] = ToolLogic::getRound($costData[$regDate] ?? 0, $data[$regDate]['reg_total'] ?? 0);
  866. // 消耗金额
  867. $data[$regDate]['cost'] = $costData[$regDate] ?? 0;
  868. // 计算日期相差天数
  869. $daykey = (strtotime($row['pay_date']) - strtotime($regDate)) / 86400 + 1;
  870. $daykey = 'd' . $daykey;
  871. switch ($dataType) {
  872. case 'recovery':
  873. $data[$regDate][$daykey] = ToolLogic::getPercent($row['addup_pay_total'], $costData[$regDate] ?? 0, 1);
  874. if ($nowDate === $row['pay_date']) {
  875. $data[$regDate]['d0'] = ToolLogic::getPercent($row['addup_pay_total'], $costData[$regDate] ?? 0, 1);
  876. }
  877. break;
  878. /* 扣除分成/cost , 计算 */
  879. case 'remount':
  880. // 按天回本率
  881. $data[$regDate][$daykey] = ToolLogic::getPercent($row['addup_pay_amount'], $costData[$regDate] ?? 0, 1);
  882. // 累计回本率
  883. if ($nowDate === $row['pay_date']) {
  884. $data[$regDate]['d0'] = ToolLogic::getPercent($row['addup_pay_amount'], $costData[$regDate] ?? 0, 1);
  885. }
  886. break;
  887. /* 累计计费付费金额 / 注册数 */
  888. case 'ltv':
  889. // 按天LTV
  890. $data[$regDate][$daykey] = ToolLogic::getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
  891. // 累计LTV
  892. if ($nowDate === $row['pay_date']) {
  893. $data[$regDate]['d0'] = ToolLogic::getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
  894. }
  895. break;
  896. /* 后面的LTV数据, 按天LTV / 第一天LTV , 目的是为了计算LTV增长率*/
  897. case 'ltvbs':
  898. $totalLtv[$daykey] = ToolLogic::getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
  899. $fz = $totalLtv['d1'] ?? 0 != 0 ? $totalLtv['d1'] : 1;
  900. $data[$regDate][$daykey] = round($totalLtv[$daykey] / $fz, 2);
  901. break;
  902. /* 付费人数*/
  903. case 'pay_num':
  904. $data[$regDate][$daykey] = $row['pay_num'];
  905. if ($nowDate === $row['pay_date']) {
  906. $data[$regDate]['d0'] = $row['addup_pay_num'];
  907. }
  908. break;
  909. /* 付费总额 */
  910. case 'pay_total':
  911. $data[$regDate][$daykey] = $row['pay_total'];
  912. if ($nowDate === $row['pay_date']) {
  913. $data[$regDate]['d0'] = $row['addup_pay_total'];
  914. }
  915. break;
  916. /* 付费率 */
  917. case 'pay_rate':
  918. $data[$regDate][$daykey] = ToolLogic::getPercent($row['pay_num'], $baseData[$regDate]['reg_total']);
  919. if ($nowDate === $row['pay_date']) {
  920. $data[$regDate]['d0'] = ToolLogic::getPercent($row['addup_pay_num'], $baseData[$regDate]['reg_total']);
  921. }
  922. break;
  923. /* 付费ARPU */
  924. case 'arpu':
  925. $data[$regDate][$daykey] = ToolLogic::getRound($row['pay_total'], $row['pay_num']);
  926. if ($nowDate === $row['pay_date']) {
  927. $data[$regDate]['d0'] = ToolLogic::getRound($row['addup_pay_total'], $row['addup_pay_num']);
  928. }
  929. break;
  930. default:
  931. continue 2;
  932. break;
  933. }
  934. $totalRow[$daykey]['addup_pay_total'] = $totalRow[$daykey]['addup_pay_total'] ?? 0;
  935. $totalRow[$daykey]['addup_pay_amount'] = $totalRow[$daykey]['addup_pay_amount'] ?? 0;
  936. $totalRow[$daykey]['pay_num'] = $totalRow[$daykey]['pay_num'] ?? 0;
  937. $totalRow[$daykey]['pay_total'] = $totalRow[$daykey]['pay_total'] ?? 0;
  938. $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? $totalRow[$daykey]['addup_pay_total'] + $row['addup_pay_total'] : $row['addup_pay_total'];
  939. $totalRow[$daykey]['addup_pay_amount'] = !empty($totalRow[$daykey]['addup_pay_amount']) ? $totalRow[$daykey]['addup_pay_amount'] + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  940. $totalRow[$daykey]['pay_num'] = !empty($totalRow[$daykey]['pay_num']) ? $totalRow[$daykey]['pay_num'] + $row['pay_num'] : $row['pay_num'];
  941. $totalRow[$daykey]['pay_total'] = !empty($totalRow[$daykey]['pay_total']) ? $totalRow[$daykey]['pay_total'] + $row['pay_total'] : $row['pay_total'];
  942. if ($row['pay_date'] == $regDate) {
  943. $pay_total = !empty($pay_total) ? $pay_total + $row['addup_pay_total'] : $row['addup_pay_total'];
  944. $pay_amount = !empty($pay_amount) ? $pay_amount + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  945. $pay_num = !empty($pay_num) ? $pay_num + $row['pay_num'] : $row['pay_num'];
  946. }
  947. }
  948. foreach ($totalRow as $key => &$row) {
  949. if ($key[0] === 'd') {
  950. switch ($dataType) {
  951. case 'recovery':
  952. $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
  953. break;
  954. case 'remount':
  955. $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['addup_pay_amount'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
  956. break;
  957. case 'ltv':
  958. $totalRow[$key] = ToolLogic::getRound($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
  959. break;
  960. case 'ltvbs':
  961. $totalLtv[$key] = ToolLogic::getRound($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
  962. $fz = $totalLtv['d1'] ?? 0 != 0 ? $totalLtv['d1'] : 1;
  963. $totalRow[$key] = round($totalLtv[$key] / $fz, 2);
  964. break;
  965. case 'pay_num':
  966. $totalRow[$key] = $totalRow[$key]['pay_num'] ?? 0;
  967. break;
  968. case 'pay_total':
  969. $totalRow[$key] = $totalRow[$key]['pay_total'] ?? 0;
  970. break;
  971. case 'pay_rate':
  972. $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['pay_num'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
  973. break;
  974. case 'arpu':
  975. $totalRow[$key] = ToolLogic::getRound($totalRow[$key]['pay_total'] ?? 0, $totalRow[$key]['pay_num'] ?? 0);
  976. break;
  977. }
  978. }
  979. }
  980. if ($data && $totalRow) {
  981. switch ($dataType) {
  982. case 'recovery':
  983. $totalRow['d0'] = ToolLogic::getPercent($pay_total, $totalRow['cost'], 1);
  984. break;
  985. case 'remount':
  986. $totalRow['d0'] = ToolLogic::getPercent($pay_amount, $totalRow['cost'], 1);
  987. break;
  988. case 'ltv':
  989. $totalRow['d0'] = ToolLogic::getRound($pay_total, $totalRow['reg_total']);
  990. break;
  991. case 'ltvbs':
  992. $totalLtv['d0'] = ToolLogic::getRound($pay_total, $totalRow['reg_total']);
  993. $fz = $totalLtv['d1'] ?? 0 != 0 ? $totalLtv['d1'] : 1;
  994. $totalRow['d0'] = round($totalLtv['d0'] / $fz, 2);
  995. break;
  996. case 'pay_num':
  997. $totalRow['d0'] = $pay_num;
  998. break;
  999. case 'pay_total':
  1000. $totalRow['d0'] = $pay_total;
  1001. break;
  1002. case 'pay_rate':
  1003. $totalRow['d0'] = ToolLogic::getPercent($pay_num, $totalRow['reg_total']);
  1004. break;
  1005. case 'arpu':
  1006. $totalRow['d0'] = ToolLogic::getRound($pay_total, $pay_num);
  1007. break;
  1008. default:
  1009. break;
  1010. }
  1011. $totalRow['reg_cost'] = ToolLogic::getRound($totalRow['cost'], $totalRow['reg_total']);
  1012. $list = ToolLogic::arrSort($data, 'tdate', 'asc');
  1013. }
  1014. return [
  1015. 'data' => array_values($list),
  1016. 'totalRow' => $totalRow
  1017. ];
  1018. }
  1019. // 生成wheresql
  1020. /**
  1021. * ltv按月
  1022. */
  1023. public function getLtvmDataList($where)
  1024. {
  1025. $params = $this->searchByAuth($where);
  1026. // 展示类型
  1027. $dataType = $params['data_type'] ?? 'recovery';
  1028. $nowDate = date("Y-m");
  1029. $whereSql = $this->generateWhereSql($params);
  1030. // 1. 获取消耗金额
  1031. // 2. 获取注册数
  1032. $totalBaseWhereSql = str_replace('AND tdate', 'AND tmonth', $whereSql);
  1033. $baseData = Db::connect('db_data_report')->query("SELECT tmonth,SUM(cost) as cost,SUM(reg_total) as reg_total FROM game_total_month WHERE 1=1 $totalBaseWhereSql GROUP BY tmonth");
  1034. $baseData = array_column($baseData, null, 'tmonth');
  1035. // 3. 获取注册付费金额
  1036. $field = "
  1037. reg_month,
  1038. pay_month,
  1039. SUM(pay_num) as pay_num,
  1040. SUM(pay_total) as pay_total,
  1041. SUM(addup_pay_num) AS addup_pay_num,
  1042. SUM(addup_pay_total) AS addup_pay_total,
  1043. SUM(addup_pay_amount) AS addup_pay_amount
  1044. ";
  1045. $regPayWhereSql = str_replace('AND tdate', 'AND reg_month', $whereSql);
  1046. $regPayData = Db::connect('db_data_report')->query("SELECT $field FROM game_reg_pay_month WHERE 1=1 $regPayWhereSql GROUP BY reg_month,pay_month");
  1047. // 如果注册付费数据为空,则返回空数据给前端
  1048. if (empty($regPayData)) {
  1049. return ['data' => [], 'totalRow' => []];
  1050. }
  1051. // 前端合计数据
  1052. $totalRow = [
  1053. 'tmonth' => '合计'
  1054. ];
  1055. // 前端data数据
  1056. $data = [];
  1057. $pay_total = 0;
  1058. $pay_amount = 0;
  1059. $pay_num = 0;
  1060. // 合计 消耗金额,注册数,注册成本
  1061. foreach ($baseData as $key => $row) {
  1062. $totalRow['cost'] = !empty($totalRow['cost']) ? round($totalRow['cost'] + $row['cost'] ?? 0, 2) : $row['cost'] ?? 0;
  1063. $totalRow['reg_total'] = !empty($totalRow['reg_total']) ? ($totalRow['reg_total'] + $row['reg_total'] ?? 0) : $row['reg_total'] ?? 0;
  1064. $totalRow['reg_cost'] = ToolLogic::getRound($totalRow['cost'] ?? 0, $totalRow['reg_total'] ?? 0);
  1065. $days = ToolLogic::getMonthNum($key, $nowDate);
  1066. for ($i = 1; $i <= $days; $i++) {
  1067. $daykey = 'm' . ($i + 1);
  1068. $totalRow[$daykey]['reg_total'] = !empty($totalRow[$daykey]['reg_total']) ? ($totalRow[$daykey]['reg_total'] + $row['reg_total'] ?? 0) : $row['reg_total'] ?? 0;
  1069. $totalRow[$daykey]['cost'] = !empty($totalRow[$daykey]['cost']) ? ($totalRow[$daykey]['cost'] + $row['cost'] ?? 0) : $row['cost'] ?? 0;
  1070. }
  1071. }
  1072. print_r($regPayData);
  1073. // 按照天计算LTV
  1074. foreach ($regPayData as &$row) {
  1075. $regDate = $row['reg_month'];
  1076. $data[$regDate]['tmonth'] = $regDate;
  1077. // 注册数
  1078. $data[$regDate]['reg_total'] = $baseData[$regDate]['reg_total'] ?? 0;
  1079. // 注册成本
  1080. $data[$regDate]['reg_cost'] = ToolLogic::getRound($baseData[$regDate]['cost'] ?? 0, $data[$regDate]['reg_total'] ?? 0);
  1081. // 消耗金额
  1082. $data[$regDate]['cost'] = $baseData[$regDate]['cost'] ?? 0;
  1083. // 计算日期相差天数
  1084. // $daykey = (strtotime($row['pay_month'])-strtotime($regDate))/86400+1;
  1085. $daykey = 'm' . (ToolLogic::getMonthNum($regDate, $row['pay_month']) + 1);
  1086. switch ($dataType) {
  1087. case 'recovery':
  1088. $data[$regDate][$daykey] = ToolLogic::getPercent($row['addup_pay_total'], $baseData[$regDate]['cost'] ?? 0, 1);
  1089. if ($nowDate === $row['pay_month']) {
  1090. $data[$regDate]['m0'] = ToolLogic::getPercent($row['addup_pay_total'], $baseData[$regDate]['cost'] ?? 0, 1);
  1091. }
  1092. break;
  1093. /* 扣除分成/cost , 计算 */
  1094. case 'remount':
  1095. // 按天回本率
  1096. $data[$regDate][$daykey] = ToolLogic::getPercent($row['addup_pay_amount'], $baseData[$regDate]['cost'] ?? 0, 1);
  1097. // 累计回本率
  1098. if ($nowDate === $row['pay_month']) {
  1099. $data[$regDate]['m0'] = ToolLogic::getPercent($row['addup_pay_amount'], $baseData[$regDate]['cost'] ?? 0, 1);
  1100. }
  1101. break;
  1102. /* 累计计费付费金额 / 注册数 */
  1103. case 'ltv':
  1104. // 按天LTV
  1105. $data[$regDate][$daykey] = ToolLogic::getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
  1106. // 累计LTV
  1107. if ($nowDate === $row['pay_month']) {
  1108. $data[$regDate]['m0'] = ToolLogic::getRound($row['addup_pay_total'], $baseData[$regDate]['reg_total'] ?? 0, 1);
  1109. }
  1110. break;
  1111. /* 付费人数*/
  1112. case 'pay_num':
  1113. $data[$regDate][$daykey] = $row['pay_num'];
  1114. if ($nowDate === $row['pay_month']) {
  1115. $data[$regDate]['m0'] = $row['addup_pay_num'];
  1116. }
  1117. break;
  1118. /* 付费总额 */
  1119. case 'pay_total':
  1120. $data[$regDate][$daykey] = $row['pay_total'];
  1121. if ($nowDate === $row['pay_month']) {
  1122. $data[$regDate]['m0'] = $row['addup_pay_total'];
  1123. }
  1124. break;
  1125. /* 付费率 */
  1126. case 'pay_rate':
  1127. $data[$regDate][$daykey] = ToolLogic::getPercent($row['pay_num'], $baseData[$regDate]['reg_total']);
  1128. if ($nowDate === $row['pay_month']) {
  1129. $data[$regDate]['m0'] = ToolLogic::getPercent($row['addup_pay_num'], $baseData[$regDate]['reg_total']);
  1130. }
  1131. break;
  1132. /* 付费ARPU */
  1133. case 'arpu':
  1134. $data[$regDate][$daykey] = ToolLogic::getRound($row['pay_total'], $row['pay_num']);
  1135. if ($nowDate === $row['pay_month']) {
  1136. $data[$regDate]['m0'] = ToolLogic::getRound($row['addup_pay_total'], $row['addup_pay_num']);
  1137. }
  1138. break;
  1139. default:
  1140. continue 2;
  1141. break;
  1142. }
  1143. $totalRow[$daykey]['addup_pay_total'] = $totalRow[$daykey]['addup_pay_total'] ?? 0;
  1144. $totalRow[$daykey]['addup_pay_amount'] = $totalRow[$daykey]['addup_pay_amount'] ?? 0;
  1145. $totalRow[$daykey]['pay_num'] = $totalRow[$daykey]['pay_num'] ?? 0;
  1146. $totalRow[$daykey]['pay_total'] = $totalRow[$daykey]['pay_total'] ?? 0;
  1147. $totalRow[$daykey]['addup_pay_total'] = !empty($totalRow[$daykey]['addup_pay_total']) ? $totalRow[$daykey]['addup_pay_total'] + $row['addup_pay_total'] : $row['addup_pay_total'];
  1148. $totalRow[$daykey]['addup_pay_amount'] = !empty($totalRow[$daykey]['addup_pay_amount']) ? $totalRow[$daykey]['addup_pay_amount'] + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  1149. $totalRow[$daykey]['pay_num'] = !empty($totalRow[$daykey]['pay_num']) ? $totalRow[$daykey]['pay_num'] + $row['pay_num'] : $row['pay_num'];
  1150. $totalRow[$daykey]['pay_total'] = !empty($totalRow[$daykey]['pay_total']) ? $totalRow[$daykey]['pay_total'] + $row['pay_total'] : $row['pay_total'];
  1151. if ($row['pay_month'] == $regDate) {
  1152. $pay_total = !empty($pay_total) ? $pay_total + $row['addup_pay_total'] : $row['addup_pay_total'];
  1153. $pay_amount = !empty($pay_amount) ? $pay_amount + $row['addup_pay_amount'] : $row['addup_pay_amount'];
  1154. $pay_num = !empty($pay_num) ? $pay_num + $row['pay_num'] : $row['pay_num'];
  1155. }
  1156. }
  1157. foreach ($totalRow as $key => &$row) {
  1158. if ($key[0] === 'm') {
  1159. switch ($dataType) {
  1160. case 'recovery':
  1161. $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
  1162. break;
  1163. case 'remount':
  1164. $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['addup_pay_amount'] ?? 0, $totalRow[$key]['cost'] ?? 0, 1);
  1165. break;
  1166. case 'ltv':
  1167. $totalRow[$key] = ToolLogic::getRound($totalRow[$key]['addup_pay_total'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
  1168. break;
  1169. case 'pay_num':
  1170. $totalRow[$key] = $totalRow[$key]['pay_num'] ?? 0;
  1171. break;
  1172. case 'pay_total':
  1173. $totalRow[$key] = $totalRow[$key]['pay_total'] ?? 0;
  1174. break;
  1175. case 'pay_rate':
  1176. $totalRow[$key] = ToolLogic::getPercent($totalRow[$key]['pay_num'] ?? 0, $totalRow[$key]['reg_total'] ?? 0);
  1177. break;
  1178. case 'arpu':
  1179. $totalRow[$key] = ToolLogic::getRound($totalRow[$key]['pay_total'] ?? 0, $totalRow[$key]['pay_num'] ?? 0);
  1180. break;
  1181. }
  1182. }
  1183. }
  1184. if ($data && $totalRow) {
  1185. switch ($dataType) {
  1186. case 'recovery':
  1187. $totalRow['m0'] = ToolLogic::getPercent($pay_total, $totalRow['cost'], 1);
  1188. break;
  1189. case 'remount':
  1190. $totalRow['m0'] = ToolLogic::getPercent($pay_amount, $totalRow['cost'], 1);
  1191. break;
  1192. case 'ltv':
  1193. $totalRow['m0'] = ToolLogic::getRound($pay_total, $totalRow['reg_total']);
  1194. break;
  1195. case 'pay_num':
  1196. $totalRow['m0'] = $pay_num;
  1197. break;
  1198. case 'pay_total':
  1199. $totalRow['m0'] = $pay_total;
  1200. break;
  1201. case 'pay_rate':
  1202. $totalRow['m0'] = ToolLogic::getPercent($pay_num, $totalRow['reg_total']);
  1203. break;
  1204. case 'arpu':
  1205. $totalRow['m0'] = ToolLogic::getRound($pay_total, $pay_num);
  1206. break;
  1207. default:
  1208. break;
  1209. }
  1210. $totalRow['reg_cost'] = ToolLogic::getRound($totalRow['cost'], $totalRow['reg_total']);
  1211. $list = ToolLogic::arrSort($data, 'tmonth', 'asc');
  1212. }
  1213. return [
  1214. 'data' => array_values($list),
  1215. 'totalRow' => $totalRow
  1216. ];
  1217. }
  1218. }