searchByAuth($where); // hour=>小时, reg_total=>注册数,cost=>消耗,pay_num=>付费总用户数, // pay_total=>付费总金额,reg_pay_num=>小时注册当天付费数,reg_pay_total=>小时注册当天付费金额 // reg_pay_num_rg=>注册累计付费数,reg_pay_total_rg=>注册累计付费金额 $field = " agent_id, thour as hour, SUM(reg_total) as reg_total, SUM(cost) as cost, SUM(pay_num) as pay_num, SUM(pay_total) as pay_total, SUM(reg_pay_num) as reg_pay_num, SUM(reg_pay_total) as reg_pay_total, SUM(reg_pay_num_rg) as reg_pay_num_rg, SUM(reg_pay_total_rg) as reg_pay_total_rg"; $group = 'agent_id,thour'; $whereSql = $this->generateWhereSql($params); // 根据日期,连表查询 $tableNames = ToolLogic::getMonthlyTableNames('base_total_hour_', $where['reg_date'][0], $where['reg_date'][1]); $sqlParts = []; foreach($tableNames as $tableName){ // 安全过滤,避免 SQL 注入 if (!preg_match('/^base_total_hour_\\d{6}$/', $tableName)) { continue; } $sqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}"; } $unionSql = implode(" UNION ALL ", $sqlParts); // 外层包裹分页、排序 $finalSql = " SELECT {$field} FROM ( {$unionSql} ) AS all_hour GROUP BY {$group} "; // 按小时数据 $hourData = Db::connect('db_data_report')->query($finalSql); $total=[ 'agent_id'=>'合计' ]; // 计算小时消耗数据的 注册成本、付费率、 $hourResult = []; foreach($hourData as $hourRow){ $agentId = $hourRow['agent_id']; $hourKey = 'h'.intval($hourRow['hour']); if (!isset($hourResult[$agentId])) { $hourResult[$agentId] = [ 'agent_id' => $agentId ]; } unset($hourRow['agent_id'],$hourRow['hour']); // 注册成本 $hourRow['reg_cost'] = ToolLogic::getRound($hourRow['cost'],$hourRow['reg_total']); // 付费率 $hourRow['pay_rate'] = ToolLogic::getPercent($hourRow['reg_pay_num'],$hourRow['reg_total']); // 回本率 $hourRow['roi'] = ToolLogic::getPercent($hourRow['reg_pay_total'],$hourRow['cost']); // 统计数据,每小时的数据 $total[$hourKey]['reg_total'] = !empty($total[$hourKey]['reg_total']) ? ($total[$hourKey]['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total']; $total[$hourKey]['cost'] = !empty($total[$hourKey]['cost']) ? ($total[$hourKey]['cost'] + $hourRow['cost']) : $hourRow['cost']; $total[$hourKey]['reg_pay_total'] = !empty($total[$hourKey]['reg_pay_total']) ? ($total[$hourKey]['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total']; $total[$hourKey]['reg_pay_num'] = !empty($total[$hourKey]['reg_pay_num']) ? ($total[$hourKey]['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num']; $total['total_raw']['reg_total'] = !empty($total['total_raw']['reg_total']) ? ($total['total_raw']['reg_total'] + $hourRow['reg_total']) : $hourRow['reg_total']; $total['total_raw']['cost'] = !empty($total['total_raw']['cost']) ? ($total['total_raw']['cost'] + $hourRow['cost']) : $hourRow['cost']; $total['total_raw']['reg_pay_total'] = !empty($total['total_raw']['reg_pay_total']) ? ($total['total_raw']['reg_pay_total'] + $hourRow['reg_pay_total']) : $hourRow['reg_pay_total']; $total['total_raw']['reg_pay_num'] = !empty($total['total_raw']['reg_pay_num']) ? ($total['total_raw']['reg_pay_num'] + $hourRow['reg_pay_num']) : $hourRow['reg_pay_num']; $hourResult[$agentId][$hourKey] = $hourRow; } // 计算统计的注册成本、付费绿、回本率 foreach ($total as $key => &$v) { if (!is_array($v)) continue; // 跳过 agent_id => 合计 等非数组元素 $v['reg_cost'] = ToolLogic::getRound($v['cost'], $v['reg_total']); $v['pay_rate'] = ToolLogic::getPercent($v['reg_pay_num'], $v['reg_total']); $v['roi'] = ToolLogic::getPercent($v['reg_pay_total'], $v['cost']); } // 计算行汇总 foreach ($hourResult as &$item){ $item['total_raw']['cost'] = round(array_sum(array_column($item, 'cost')), 2); $item['total_raw']['reg_total'] = round(array_sum(array_column($item, 'reg_total')), 2); $item['total_raw']['reg_pay_num'] = round(array_sum(array_column($item, 'reg_pay_num')), 2); $item['total_raw']['reg'] = round(array_sum(array_column($item, 'reg')), 2); $item['total_raw']['pay_num'] = round(array_sum(array_column($item, 'pay_num')), 2); $item['total_raw']['pay'] = round(array_sum(array_column($item, 'pay')), 2); $item['total_raw']['reg_cost'] = ToolLogic::getRound($item['total_raw']['cost'], $item['total_raw']['reg'], 1); $item['total_raw']['pay_rate'] = ToolLogic::getPercent($item['total_raw']['pay_num'], $item['total_raw']['reg']); $item['total_raw']['roi'] = ToolLogic::getPercent($item['total_raw']['pay'], $item['total_raw']['cost']); } $data = array_values($hourResult); array_unshift($data, $total); return $data; } // 留存按日 public function getActiveDataList($where){ $params = $this->searchByAuth($where); $whereSql = $this->generateWhereSql($params); // 1. 注册数据:$regData = 按照日期,获取每日的 注册数【reg_total】分组,base_total_day_2025 $baseTotalDayTableNames = ToolLogic::getYearlyTableNames('base_total_day_', $params['reg_date'][0],$params['reg_date'][1]); $baseTotalDaySqlParts = []; foreach ($baseTotalDayTableNames as $tableName){ // 安全过滤,避免 SQL 注入 if (!preg_match('/^base_total_day_\\d{4}$/', $tableName)) { continue; } $baseTotalDaySqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}"; } $unionBaseTotalDaySql = implode(" UNION ALL ", $baseTotalDaySqlParts); // 按照每日,获取=>注册数据 $regData = Db::connect('db_data_report')->query("SELECT tdate, SUM('reg_total') reg_total FROM ( {$unionBaseTotalDaySql} ) AS all_base_total_day GROUP BY tdate order by tdate "); // 2. 活跃数据:$actData = 按照日期,获取每日的 活跃数 SUM(【active_total】) 活跃天数 【days】, 分组 【reg_date,days】,game_active_day_2025 $gameActiveDayTableNames = ToolLogic::getYearlyTableNames('game_active_day_', $params['reg_date'][0],$params['reg_date'][1]); $gameActiveDaySqlParts = []; foreach ($gameActiveDayTableNames as $tableName){ if (!preg_match('/^game_active_day_\\d{4}$/', $tableName)) { continue; } $gameActiveDaySqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}"; } $unionGameActiveDaySql = implode(" UNION ALL ", $gameActiveDaySqlParts); $actDataSql = "select reg_date as tdate, days, sum(active_total) as active from ({$unionGameActiveDaySql}) as all_game_active_day group by reg_date,days"; // 替换日期字段, 因为game_active_day_表的日期字段是[reg_date] $actDataSql = str_replace("AND tdate", "AND reg_date", $actDataSql); // 日期、活跃天数、活跃数,按日期和活跃天数分组 $actData = Db::connect('db_data_report')->query($actDataSql); $tdate = date('Y-m-d'); $list = $totalData = []; // 遍历每日的注册数 foreach($regData as $r){ // 如果当日没有注册的话,则跳过 if(!$r['reg_total']){ continue; } // 注册日期 $reg_date = $r['tdate']; $list[$reg_date]['tdate'] = $reg_date; // 注册数 $list[$reg_date]['reg'] = $r['reg_total']; // 从注册日期 ($reg_date) 到当前日期的天数 $days = (strtotime($tdate)-strtotime($reg_date))/86400; for($i=1;$i<=$days;$i++){ $dayKey = 'd'.$i; // d1...dn的reg = 记录按日的注册数 $totalData[$dayKey]['reg'] += $r['reg_total']; } $totalData['reg'] += $r['reg_total']; } // 遍历每日的活跃数 foreach($actData as $r){ // 注册日期 $reg_date = $r['tdate']; // 如果日期,没有注册数/活跃数, 则跳过 if(!$list[$reg_date]['reg'] || !$r['active']){ continue; } // 如果活跃天数超过30天,并且活跃数不在[45,60,90,119,120]数组里面, 则跳过 if($r['days']>30 && !in_array($r['days'],[45,60,90,119,120])){ continue; } // 活跃天数的key $dayKey = 'd'.$r['days']; // N日留存率 = 第N天活跃数 ÷ 注册日注册数 × 100%。 // $list['2025-07-23'][d1]['active']/$list['2025-07-23']['reg'] // $list['2025-07-23'][d2]['active']/$list['2025-07-23']['reg'] $list[$reg_date][$dayKey] = ToolLogic::getPercent($r['active'],$list[$reg_date]['reg']); // d1...dn的reg = 记录按日的活跃数 $totalData[$dayKey]['active'] += $r['active']; } $total=[]; foreach($totalData as $key=>$val){ if($key == 'reg'){ $total['reg'] = $val; } else { $total[$key] = ToolLogic::getPercent($val['active'],$val['reg']); } } $data = [ 'data' => array_values($list), 'totalRow' => $total, ]; return $data; } /** * @param $where * @return mixed * @description 渠道总览 * 支出-> media_cost表的消耗数据 * 激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_create_user) -> base_total_day_2025表的数据 * 注册成本-> 支出/注册数 * 创角率 -> 创角数/注册数 * 次留数 -> reg_date, days:1, active_total, game_active_day_2025 * 次留率 -> 次留数 / reg_login_total * 次留成本 -> 支出 / 第二天的 ld_login_total * 当天付费金额 -> reg_pay_total * 总付费人数 -> pay_num * 总付费金额 -> pay_total * 付费率 -> 总付费人数 / 注册数 * 当天回本率 -> 当天付费 / 支出 * 累计回本率 -> 总付费 / 支出 * 实际回本率 -> game_reg_pay_day_2025表的 addup_pay_amount / 支出 * 7天实际回本率 -> game_reg_pay_day_2025表的 sum(addup_pay_amount) 根据注册时间 +6day, 遍历相加 / 支出 * 付费成本 -> 总付费人数 / 支出 * ARPU -> 付费总金额/ 付费总用户 * 注册ARPU -> 注册付费金额/注册数 * 老用户数 -> sum(old_login_total) * 负责人 -> 渠道负责人, 根据 */ public function getAgentDataList($where){ $params = $this->searchByAuth($where); // 忽略 0 投入 $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz',$params['filter']); $group = !empty($params['group']) ?$params['group']:''; // 如果分组按照 游戏组ID||游戏组 if($group==1 ){ $type = 'game_id'; }else if($group==2){ $type = 'auth_id'; }else if($group==3){ $type = 'media_id'; } else{ $type = 'agent_id'; } $whereSql = $this->generateWhereSql($params); // 1.查询消耗数据, 安game_id/agent_id分组 // 忽略后台录入的消耗 $costWhereSql = $whereSql; if( !empty($params['filter']) && is_array($params['filter']) && in_array('fak',$params['filter'])){ $costWhereSql .= " AND add_type = 0"; } $costSql = "SELECT {$type}, SUM(money) as cost from media_cost WHERE 1=1 {$costWhereSql} GROUP BY {$type}"; $costData = Db::connect('db_advert')->query($costSql); $costDataColumn = array_column($costData, 'cost', $type); // 2.查询按日统计数据 $totalDayField = " {$type}, sum(install) as install, sum(reg_pay_total) as reg_pay_total_da, sum(reg_dev) as reg_dev, sum(reg_total) as reg_total, sum(login_total) as login_total, sum(old_login_total) as old_login_total, sum(role_create_user) as role_total, sum(pay_num) as pay_num_total, auth_id, media_id "; // 2. 获取基础报表数据,兼容跨年 $baseData = $this->generateYearUnionList('base_total_day_',$params['reg_date'], $whereSql, $totalDayField, $type); // 3. 获取活跃数 $activeWhereSql = $whereSql.' AND days = 1'; $activeWhereSql = str_replace('AND tdate','AND reg_date',$activeWhereSql); $activeField = " sum(active_total) as active, game_id, agent_id"; $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, $type); $activeData = array_column($activeData, 'active', $type); // 4. 注册充值统计 $regPayWhereSql = $whereSql; $regPayField = " sum(addup_pay_num) as reg_pay_num, sum(addup_pay_total) as reg_pay_total, sum(addup_pay_amount) as reg_pay_amount, {$type}"; $regPayWhereSql = str_replace('AND tdate','AND reg_date',$regPayWhereSql); $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, $type); $regPayData = array_column($regPayData, null, $type); // 5. 7天回本 $hb7dayData = $this->computedHb7days($params,$type); $hb7dayData = array_column($hb7dayData, 'reg_pay_amount_7', $type); $hb7dayDataSum = 0; foreach($hb7dayData as $row){ $hb7dayDataSum += $row; } if(empty($baseData)){ return []; } // 6. 所有游戏信息 $gameData = Db::connect('db_center')->table('pf_game')->select()->toArray(); // 7. 所有用户信息 $authData = Db::connect('db_system')->table('sa_system_user')->select()->toArray(); // 8. 媒体列表信息 $mediaData = Db::connect('db_advert')->table('media_list')->select()->toArray(); // 9. 渠道列表信息 $agentData = Db::connect('db_advert')->table('agent_list')->select()->toArray(); $gameData = array_column($gameData, null, 'id'); $authData = array_column($authData, null, 'id'); $mediaData = array_column($mediaData, null, 'id'); // 拼接数据 foreach($baseData as $key => &$row){ $typeId = $row[$type]; // type, 的取值, 这里根据分组, game_id | agent_id $cost = $costDataColumn[$typeId]??0; $row['cost'] = $cost; // 忽略0投入的 if($igz && $row['cost']===0){ unset($baseData[$key]); } // 注册成本 $row['reg_cost'] = ToolLogic::getRound($cost,$row['reg_total'] ?? 0); // 创角率 $row['role_per'] = ToolLogic::getRound($row['role_total'],$row['reg_total'] ?? 0); // 次留数 $row['active'] = $activeData[$typeId]['active'] ?? 0; // 次留率 $row['a_per'] = ToolLogic::getPercent( $activeData[$typeId]['active']??0,$row['reg_total'],1); // 次留成本 $row['a_cost'] = ToolLogic::getRound($cost,$row['active'],1); // 总付费金额 $row['reg_pay_total'] = $regPayData[$typeId]['reg_pay_total'] ?? 0; // 总付费人数 $row['reg_pay_num'] = $regPayData[$typeId]['reg_pay_num'] ?? 0; //付费成本 $row['p_cost'] = ToolLogic::getRound($row['cost'],$row['reg_pay_num']); // 付费率 $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num']??0,$row['reg_total'],1); // 当天回本率 $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da']??0,$row['cost'],1); // 累计回本率 $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'],$row['cost']), "%"); // 实际回本率 $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'],$row['cost'],1); $row['reg_pay_amount']= $hb7dayData[$typeId]['reg_pay_amount'] ?? 0; //ARPU $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_pay_num']); //注册ARPU $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_total']); // 7天回本率 $row['re_amount_per_7'] = ToolLogic::getPercent($hb7dayData[$typeId]??0,$row['cost'],1); // 按分组信息展示,id和name switch ($params['group']??''){ case 1: $row['akey'] = $row['game_id']; $row['name'] = $gameData[$row['game_id']]['name']; $row['auth_name'] = '-'; break; case 2: $row['akey'] = $row['auth_id']; $row['name'] = '-'; $row['auth_name'] = $authData[$row['auth_id']]['username']; case 3: $row['akey'] = $row['media_id']; $row['name'] = $mediaData[$row['media_id']]['name']; $row['auth_name'] = $authData[$row['auth_id']]['username']; default: $row['akey'] = $row['agent_id']; $row['name'] = $agentData[$row['agent_id']]['name']; $row['auth_name'] = '-'; break; } } // 底部合计 $total=[ 'akey'=>'合计' ]; foreach($baseData as &$row){ $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost']; // 激活 $total['install'] =!empty($total['install']) ? ($total['install'] + $row['install']) : $row['install']; // 注册设备 $total['reg_dev'] =!empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev']; // 注册数 $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total']; // 创角数 $total['role_total'] =!empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total']; // 创角率 // 次留数 $total['active'] =!empty($total['active']) ? ($total['active'] + $row['active']) : $row['active']; // 次留成本 // 次留率 // 当天付费 $total['reg_pay_total_da'] =!empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da']; // 总付费人数 $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num']; // 总付费金额 $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total']; // 老用户 $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total']; //注册总充值 $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount']; } // 注册成本 $total['reg_cost'] = ToolLogic::getRound($total['cost'],$total['reg_total'] ?? 0); // 汇总创角率 $total['role_per'] = ToolLogic::getRound($total['role_total'],$total['reg_total'] ?? 0); // 次留率 $total['a_per'] = ToolLogic::getPercent( $total['active'],$total['reg_total'],1); // 次留成本 $total['a_cost'] = ToolLogic::getRound($total['cost'],$total['active'],1); // 付费率 $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num'],$total['reg_total'],1); // 当天回本率 $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da'],$total['cost'],1); // 累计回本率 $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total'],$total['cost']), "%"); // 实际回本率 $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount'],$total['cost'],1); //ARPU $total['arpu'] = ToolLogic::getRound($total['reg_pay_total'],$total['reg_pay_num']); //注册ARPU $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total'],$total['reg_total']); // 7天回本率 $total['re_amount_per_7'] = ToolLogic::getPercent($hb7dayDataSum,$total['cost'],1); //付费成本 $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num'],$total['cost'],1); $totalData = $this->agentTotal($where); // 汇总数据 return [ 'data' => array_merge($baseData,[$total]), 'totalData' => $totalData ]; } /** * @param $where * @return void * 广告位总览 ,根据site_id分组 * 支出-> media_cost表的消耗数据 */ public function getAdSiteDataList($where){ $params = $this->searchByAuth($where); // 忽略 0 投入 $igz = !empty($params['filter']) && is_array($params['filter']) && in_array('igz',$params['filter']); // 根据渠道名称获取渠道ID if(!empty($params['site_name'])){ $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE 1=1 AND name = '{$params['agent_name']}'"); $params['agent_id'] = $agentData[0]['id'] ?? 0; } // 根据广告名称获取广告ID if(!empty($params['site_name'])){ $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE 1=1 AND name = '{$params['site_name']}'"); $params['media_id'] = $mediaData[0]['id'] ?? 0; } if(empty($params['agent_id'])){ $params['agent_id'] = 0; } $groupBy = 'site_id,media_id'; $whereSql = $this->generateWhereSql($params); // 支出数据 $costWhereSql = $whereSql; $costData = Db::connect('db_advert')->query("SELECT SUM(money), site_id as cost FROM media_cost WHERE 1=1 $costWhereSql GROUP BY $groupBy"); $costData = array_column($costData, 'cost', 'site_id'); // base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num)) $baseTotalField = " SUM(ad_show_ip) AS ad_show_ip, SUM(install) AS install, SUM(reg_dev) AS reg_dev, SUM(reg_total) AS reg_total, SUM(role_create_user) AS role_total, SUM(old_login_total) AS old_login_total, SUM(reg_pay_total) AS reg_pay_total_da, site_id, media_id, agent_id, auth_id"; $baseWhereSql = $whereSql; $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $baseWhereSql, $baseTotalField, $groupBy); // active 活跃数,次留人数 $activeWhereSql = $whereSql.' AND days = 1'; $activeWhereSql = str_replace('AND tdate','AND reg_date',$activeWhereSql); $activeField = " sum(active_total) as active, site_id"; $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, $groupBy); $activeData = array_column($activeData, 'active', 'site_id'); // 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num)) $regPayWhereSql = $whereSql; $regPayField = " sum(addup_pay_num) as reg_pay_num, sum(addup_pay_total) as reg_pay_total, sum(addup_pay_amount) as reg_pay_amount, site_id"; $regPayWhereSql = str_replace('AND tdate','AND reg_date',$regPayWhereSql); $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, $groupBy); $regPayData = array_column($regPayData, null, 'site_id'); // 拼装数据 foreach($baseTotalDayData as $key=>&$row){ $row['active'] = $activeData[$row['site_id']] ?? 0; // 次留数 $row['cost'] = $costData[$row['site_id']] ?? 0; // 支出 // 忽略0投入的 if($igz && $row['cost']===0){ unset($baseTotalDayData[$key]); } $row['reg_cost'] = ToolLogic::getRound($row['cost'],$row['reg_total'] ?? 0); // 注册成本 $row['role_per'] = ToolLogic::getRound($row['role_total'],$row['reg_total'] ?? 0); // 创角率 $row['a_cost'] = ToolLogic::getRound($row['cost'],$row['active'],1); // 次留成本 $row['a_per'] = ToolLogic::getPercent( $row['active'],$row['reg_total'],1); // 次留率 $row['reg_pay_total'] = $regPayData[$row['site_id']]['reg_pay_total'] ?? 0; // 总付费金额 $row['reg_pay_num'] = $regPayData[$row['site_id']]['reg_pay_num'] ?? 0; // 总付费人数 $row['reg_pay_amount'] = $regPayData[$row['site_id']]['reg_pay_amount'] ?? 0; // 注册总充值 $row['p_cost'] = ToolLogic::getRound($row['cost'],$row['reg_pay_num']); // 付费成本 $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num']??0,$row['reg_total'],1); // 付费率 $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da']??0,$row['cost'],1); // 当天回本率 $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'],$row['cost']), "%"); // 累计回本率 $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'],$row['cost'],1); // 实际回本率 $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_pay_num']); // ARPU $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_total']); // 注册ARPU } // // 合计 $total = [ 'site_id' => '合计', 'media_id' => '-', 'agent_id' => '-', 'auth_id' => '-', 'agent_name' => '-', 'site_name' => '-', 'auth_name' => '-', ]; foreach($baseTotalDayData as &$row){ $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost']; // 支出 $total['install'] = !empty($total['install']) ? ($total['install'] + $row['install']) : $row['install']; // 激活 $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev']; // 注册设备 $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total']; // 注册数 $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total']; // 创角数 $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total']; // 老用户 $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total']; // 总付费金额 echo $row['reg_pay_num']; $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num']; // 总付费人数 $total['active'] = !empty($total['active']) ? ($total['active'] + $row['active']) : $row['active']; // 次留数 $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount']; // 注册总充值 $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da']; // 当天注册付费金额 } // print_r($total); $total['reg_cost'] = ToolLogic::getRound($total['cost']??0,$total['reg_total'] ?? 0); // 注册成本 $total['role_per'] = ToolLogic::getRound($total['role_total']??0,$total['reg_total'] ?? 0); // 创角率 $total['a_per'] = ToolLogic::getPercent( $total['active']??0,$total['reg_total']??0,1); // 次留率 $total['a_cost'] = ToolLogic::getRound($total['cost']??0,$total['active']??0,1); // 次留成本 $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num']??0,$total['cost']??0,1); // 付费成本 $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num']??0,$total['reg_total']??0,1); // 付费率 $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da']??0,$total['cost']??0,1); // 当天回本率 $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total']??0,$total['cost']??0), "%"); // 累计回本率 $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount']??0,$total['cost']??0,1); // 实际回本率 $total['arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_pay_num']??0); // ARPU $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_total']??0); // 注册ARPU $resultData = ['data'=>$baseTotalDayData,'total'=>$total]; return $resultData; } /** * 渠道按日分析 */ public function getAgentDayDataList($where){ $params = $this->searchByAuth($where); $whereSql = $this->generateWhereSql($params); // 根据渠道名称获取渠道ID if(!empty($params['site_name'])){ $agentData = Db::connect('db_advert')->query("SELECT id,name FROM agent_list WHERE 1=1 AND name = '{$params['agent_name']}'"); $params['agent_id'] = $agentData[0]['id'] ?? 0; } // 根据广告名称获取广告ID if(!empty($params['site_name'])){ $mediaData = Db::connect('db_advert')->query("SELECT id,name FROM agent_site WHERE 1=1 AND name = '{$params['site_name']}'"); $params['media_id'] = $mediaData[0]['id'] ?? 0; } if(empty($params['agent_id'])){ $params['agent_id'] = 0; } $whereSql = $this->generateWhereSql($params); // 1. 消耗表. 获取消耗金额 $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE 1=1 $whereSql Group By tdate"); $costData = array_column($costData, 'cost', 'tdate'); // 2. base统计数据(展示IP(ad_show_ip)、激活(install)、注册设备(reg_dev)、注册数(reg_total)、创角数(role_total)、老用户(old_login_total)、注册付费人数(reg_pay_num)、当天注册付费金额(reg_pay_total_da)、付费总金额(pay_total)、付费总人数(pay_num)) $baseTotalField = " SUM(ad_show_ip) AS ad_show_ip, SUM(install) AS install, SUM(reg_dev) AS reg_dev, SUM(reg_total) AS reg_total, SUM(role_create_user) AS role_total, SUM(old_login_total) AS old_login_total, SUM(reg_pay_total) AS reg_pay_total_da, SUM(pay_amount) AS pay_amount, SUM(pay_total) AS pay_total, tdate"; $baseWhereSql = $whereSql; $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $baseWhereSql, $baseTotalField, 'tdate'); $baseTotalDayData = array_column($baseTotalDayData, null, 'tdate'); // 3. active 活跃数,次留人数 $activeWhereSql = $whereSql.' AND days = 1'; $activeWhereSql = str_replace('AND tdate','AND reg_date',$activeWhereSql); $activeField = " sum(active_total) as active, reg_date astdate"; $activeData = $this->generateYearUnionList('game_active_day_', $params['reg_date'], $activeWhereSql, $activeField, 'reg_date'); $activeData = array_column($activeData, 'active', 'tdate'); // 4. 注册充值统计(累计充值reg_pay_total, 注册总充值(扣除分成)reg_pay_amount、注册累计付费人数(reg_pay_num)) $regPayWhereSql = $whereSql; $regPayField = " sum(addup_pay_num) as reg_pay_num, sum(addup_pay_total) as reg_pay_total, sum(addup_pay_amount) as reg_pay_amount, reg_date as tdate"; $regPayWhereSql = str_replace('AND tdate','AND reg_date',$regPayWhereSql); $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $params['reg_date'], $regPayWhereSql, $regPayField, 'reg_date'); $regPayData = array_column($regPayData, null, 'tdate'); // 5. 拼装数据 // 拼装数据 foreach($baseTotalDayData as $key=>&$row){ $row['active'] = $activeData[$row['tdate']] ?? 0; // 次留数 $row['cost'] = $costData[$row['tdate']] ?? 0; // 支出 $row['reg_cost'] = ToolLogic::getRound($row['cost'],$row['reg_total'] ?? 0); // 注册成本 $row['role_per'] = ToolLogic::getRound($row['role_total'],$row['reg_total'] ?? 0); // 创角率 $row['a_cost'] = ToolLogic::getRound($row['cost'],$row['active'],1); // 次留成本 $row['a_per'] = ToolLogic::getPercent( $row['active'],$row['reg_total'],1); // 次留率 $row['reg_pay_total'] = $regPayData[$row['tdate']]['reg_pay_total'] ?? 0; // 总付费金额 $row['reg_pay_num'] = $regPayData[$row['tdate']]['reg_pay_num'] ?? 0; // 总付费人数 $row['reg_pay_amount'] = $regPayData[$row['tdate']]['reg_pay_amount'] ?? 0; // 注册总充值 $row['p_cost'] = ToolLogic::getRound($row['cost'],$row['reg_pay_num']); // 付费成本 $row['p_per'] = ToolLogic::getPercent($row['reg_pay_num']??0,$row['reg_total'],1); // 付费率 $row['da_per'] = ToolLogic::getPercent($row['reg_pay_total_da']??0,$row['cost'],1); // 当天回本率 $row['re_per'] = (float)trim(ToolLogic::getPercent($row['reg_pay_total'],$row['cost']), "%"); // 累计回本率 $row['re_amount_per'] = ToolLogic::getPercent($row['reg_pay_amount'],$row['cost'],1); // 实际回本率 $row['arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_pay_num']); // ARPU $row['r_arpu'] = ToolLogic::getRound($row['reg_pay_total'],$row['reg_total']); // 注册ARPU $row['pay_cost'] = ToolLogic::getPercent($row['pay_amount']??0,$row['cost']??0); // 收支比 } // 6. 合计 $total = [ 'tdate' => '合计' ]; foreach($baseTotalDayData as &$row){ $total['cost'] = !empty($total['cost']) ? ($total['cost'] + $row['cost']) : $row['cost']; // 支出 $total['ad_show_ip'] = !empty($total['ad_show_ip']) ? ($total['ad_show_ip'] + $row['ad_show_ip']) : $row['ad_show_ip']; // 展示IP $total['install'] = !empty($total['install']) ? ($total['install'] + $row['install']) : $row['install']; // 激活 $total['reg_dev'] = !empty($total['reg_dev']) ? ($total['reg_dev'] + $row['reg_dev']) : $row['reg_dev']; // 注册设备 $total['reg_total'] = !empty($total['reg_total']) ? ($total['reg_total'] + $row['reg_total']) : $row['reg_total']; // 注册数 $total['role_total'] = !empty($total['role_total']) ? ($total['role_total'] + $row['role_total']) : $row['role_total']; // 创角数 $total['active'] = !empty($total['active']) ? ($total['active'] + $row['active']) : $row['active']; // 次留数 // 付费人数 $total['reg_pay_num'] = !empty($total['reg_pay_num']) ? ($total['reg_pay_num'] + $row['reg_pay_num']) : $row['reg_pay_num']; // 总付费人数 $total['reg_pay_total'] = !empty($total['reg_pay_total']) ? ($total['reg_pay_total'] + $row['reg_pay_total']) : $row['reg_pay_total']; // 总付费金额 $total['reg_pay_amount'] = !empty($total['reg_pay_amount']) ? ($total['reg_pay_amount'] + $row['reg_pay_amount']) : $row['reg_pay_amount']; // 注册总充值 $total['pay_total'] = !empty($total['pay_total']) ? ($total['pay_total'] + $row['pay_total']) : $row['pay_total']; // 当天收入 $total['pay_amount'] = !empty($total['pay_amount']) ? ($total['pay_amount'] + $row['pay_amount']) : $row['pay_amount']; // 实际收入 $total['old_login_total'] = !empty($total['old_login_total']) ? ($total['old_login_total'] + $row['old_login_total']) : $row['old_login_total']; // 老用户 $total['reg_pay_total_da'] = !empty($total['reg_pay_total_da']) ? ($total['reg_pay_total_da'] + $row['reg_pay_total_da']) : $row['reg_pay_total_da']; // 当天注册付费金额 } $total['reg_cost'] = ToolLogic::getRound($total['cost']??0,$total['reg_total'] ?? 0); // 注册成本 $total['role_per'] = ToolLogic::getRound($total['role_total']??0,$total['reg_total'] ?? 0); // 创角率 $total['a_per'] = ToolLogic::getPercent( $total['active']??0,$total['reg_total']??0,1); // 次留率 $total['a_cost'] = ToolLogic::getRound($total['cost']??0,$total['active']??0,1); // 次留成本 $total['p_cost'] = ToolLogic::getRound($total['reg_pay_num']??0,$total['cost']??0,1); // 付费成本 $total['p_per'] = ToolLogic::getPercent($total['reg_pay_num']??0,$total['reg_total']??0,1); // 付费率 $total['da_per'] = ToolLogic::getPercent($total['reg_pay_total_da']??0,$total['cost']??0,1); // 当天回本率 $total['re_per'] = (float)trim(ToolLogic::getPercent($total['reg_pay_total']??0,$total['cost']??0), "%"); // 累计回本率 $total['re_amount_per'] = ToolLogic::getPercent($total['reg_pay_amount']??0,$total['cost']??0,1); // 实际回本率 $total['arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_pay_num']??0); // ARPU $total['r_arpu'] = ToolLogic::getRound($total['reg_pay_total']??0,$total['reg_total']??0); // 注册ARPU //收支比 $total['pay_cost'] = ToolLogic::getPercent($total['pay_amount']??0,$total['cost']??0); $resultData = ['data'=>array_values($baseTotalDayData),'totalRow'=>$total]; return $resultData; } /** * ltv */ public function getLtvDataList($where){ $params = $this->searchByAuth($where); $nowDate = date("Y-m-d"); $whereSql = $this->generateWhereSql($params); // 1. 获取消耗金额 $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE 1=1 $whereSql group by tdate"); $costData = array_column($costData, 'cost', 'tdate'); // 2. 获取注册数 $baseData = $this->generateYearUnionList('base_total_day_', $params['reg_date'], $whereSql, "SUM(reg_total) as reg_total, tdate", 'tdate'); // 3. 获取日期列表(注册日期和今天之间的日期) foreach($baseData as &$row){ $dateList = ToolLogic::getDatesBetween($row['tdate'], $nowDate); for($i=0;$igenerateWhereSql($where); $cost = 0; // 消耗金额 $regTotal = 0; // 注册数 $regPayTotal = 0; // 注册付费金额 $regPayNum = 0; // 总付费人数 // 1. 消耗表. 获取消耗金额 $costData = Db::connect('db_advert')->query("SELECT SUM(money) as cost FROM media_cost WHERE 1=1 $whereSql"); $cost = $costData[0]['cost'] ?? 0; // 2. base_total_day_ 获取注册数(reg_total)、注册付费金额(reg_pay_total)、 $baseTotalField = " SUM(reg_total) AS reg_total, SUM(reg_pay_total) AS reg_pay_total"; $baseTotalDayData = $this->generateYearUnionList('base_total_day_', $where['reg_date'], $whereSql, $baseTotalField); $regTotal = $baseTotalDayData[0]['reg_total'] ?? 0; $regPayTotal = $baseTotalDayData[0]['reg_pay_total'] ?? 0; // 3. 注册付费表. 获取总付费人数(reg_pay_num) $regPayField = " sum(addup_pay_num) as reg_pay_num"; $regPayWhereSql = str_replace('AND tdate','AND reg_date',$whereSql); $regPayData = $this->generateYearUnionList('game_reg_pay_day_', $where['reg_date'], $regPayWhereSql, $regPayField); $regPayNum = $regPayData[0]['reg_pay_num'] ?? 0; // roi $roi = ToolLogic::getPercent($regPayTotal,$cost,1); // 付费成本 $pCost = ToolLogic::getRound($cost,$regPayNum); // reg_cost 注册成本 $regCost = ToolLogic::getRound($cost,$regTotal); // 付费率 $pPer = ToolLogic::getPercent($regPayNum,$regTotal,1); // 返回数据 return [ 'reg_cost' => $regCost, 'roi' => $roi, 'p_cost' => $pCost, 'p_per' => $pPer, ]; } /** * @param $where * @param $group * @return void * @description 计算7天回本率 * 1. 7天的注册总充值计算出来,可以通过 */ public function computedHb7days($where, $type){ $payDataAll = []; $dateRange = ToolLogic::getDatesBetween($where['reg_date'][0], $where['reg_date'][1]); foreach ($dateRange as $regDate){ $field = " sum(addup_pay_amount) as reg_pay_amount_7, $type"; // 注册总充值 $eDate = date("Y-m-d", strtotime($regDate . " +6 days")); // 如果7天后的时间,超过今天,则今天是最后一天 if($eDate>date("Y-m-d")){ $eDate = date("Y-m-d"); } $wherePay = $where; unset($wherePay['reg_date']); $whereSql = $this->generateWhereSql($wherePay); $whereSql = "{$whereSql} AND reg_date = '{$regDate}' AND pay_date = '{$eDate}'"; $payData = $this->generateYearUnionList('game_reg_pay_day_', [ $regDate, $regDate ] , $whereSql, $field, $type); $payDataAll = array_merge($payDataAll, $payData); } return $payDataAll; } // 生成基础日统计表的联合查询列表 public function generateYearUnionList($namePrefix, $regDate,$whereSql='',$field='*',$group=null){ $tableNames = ToolLogic::getYearlyTableNames($namePrefix, $regDate[0],$regDate[1]); $sqlParts = []; foreach ($tableNames as $tableName){ $sqlParts[] = "SELECT * FROM {$tableName} WHERE 1=1 {$whereSql}"; } $unionSql = implode(" UNION ALL ", $sqlParts); $finalSql = " SELECT {$field} FROM ( {$unionSql} ) AS all_total_day "; if (!empty($group)) { $finalSql .= " GROUP BY {$group}"; } $baseData = Db::connect('db_data_report')->query($finalSql); return $baseData; } // 生成wheresql public function generateWhereSql($params){ $whereSql = ""; // 游戏id if(!empty($params['game_id'])){ if (is_array($params['game_id'])) { $whereSql .= " AND game_id IN(" . implode(',', $params['game_id']) . ")"; } else { $whereSql .= " AND game_id = {$params['game_id']}"; } } // 媒体id if(!empty($params['media_id'])){ $whereSql .= " AND media_id = {$params['media_id']}"; } // 渠道id if(!empty($params['agent_id'])){ $whereSql .= " AND agent_id = {$params['agent_id']}"; } // 广告位id if(!empty($params['site_id'])){ if (is_array($params['site_id'])) { $whereSql .= " AND site_id IN(" . implode(',', $params['site_id']) . ")"; } else { $whereSql .= " AND site_id = {$params['site_id']}"; } } // 负责人 if(!empty($params['auth_id'])){ if (is_array($params['auth_id'])) { $whereSql .= " AND auth_id IN(" . implode(',', $params['auth_id']) . ")"; } else { $whereSql .= " AND auth_id = {$params['auth_id']}"; } } // 注册日期 if(!empty($params['reg_date'])??null){ $whereSql .= " AND tdate BETWEEN '{$params['reg_date'][0]}' AND '{$params['reg_date'][1]}'"; } return $whereSql; } }